By now, the product launch conference was almost coming to an end. Everyone thought that Liu Siqian would announce the price issue that everyone was most concerned about at this time. However, she did not say anything until she announced the end of the conference.
However, her last words dispelled everyone's anxiety, because she said: "After this press conference is over, Yadai's products will be launched simultaneously in all major retail channels."
After the press conference, Liu Siqian came to the backstage of the press conference. Before she could take a sip of water, she quickly asked: "Have all major retail channels put our products on the shelves?"
Her secretary heard what she said, picked up the water that had been prepared and handed it to him, and said: "Don't worry, the news from all sides is that our products have been put on the shelves simultaneously, and consumers can go now Bought."
Hearing the secretary's words, Liu Siqian breathed a sigh of relief. She had been preparing for so long and finally waited for this moment. However, the launch of the product was only the first step in a long journey of thousands of miles. How the subsequent sales will be is still unknown.
It stands to reason that the product they released this time is epoch-making, and the number of consumers will definitely not be small, but it depends on what it is compared with. If it does not meet their expectations, it will not be considered a success.
"Come on, let's go to the street and take a look, so that I can feel more at ease." Liu Siqian said to the secretary opposite.
Yadai Company's product launch conference was conducted in the form of live broadcast plus recording. In this era, it actually requires high technology to live broadcast. Not all TV stations can do this.
In fact, live TV broadcasting technology has been around for a long time, but their application requires high technical and equipment thresholds. As a company with little reputation, it is difficult for Yade Company to enjoy this kind of treatment.
Only TV stations like ATV, which have realized full digital broadcasting, can easily do this, and with the use of relevant intelligent systems, it is not difficult to arrange a live broadcast.
In addition, Yadai Company is also its brother company. Regardless of the difficulty of the live broadcast, no matter how difficult it is, they will try their best to complete the task.
Therefore, after the press conference, there should have been many viewers in front of the TV to learn about these products of Yadai Company. Liu Siqian's suggestion to check out the sales situation would not be too out of the ordinary.
As for the video of other TV stations broadcasting the press conference, it will take some time, and the time arranged by each TV station is different, but it will only happen within a day or two at the latest.
As a newcomer in the field of personal care, it is impossible for so many TV stations to broadcast their press conference videos and topics for free. These require Yadai Company to spend money.
Even though their products look very high-end, they are actually very high-end. Most people cannot study them and it is difficult to imitate them. However, the production costs of these products are much lower than their selling prices.
Therefore, in the future, the majority of the cost of Yadai's personal care products will still be the publicity costs, and they have already arranged negotiations for all advertising broadcast platforms.
Liu Siqian came to the street with her secretary. She didn't know where to go, so she just told the security personnel to go to the high-end commercial shopping mall.
The personal care products released by Yadai this time are very expensive and are high-end products. Although they are not luxury goods, they are not something that just anyone can buy easily.
For example, their colorful skin products, such as white skin, yellow skin, brown skin and black skin, are the cheapest, but they also reach a price of 1,000 yuan.
If it is effective for life after one use, then the price is nothing. Most people can still get it, but the effect can only last for a month.
If you want to continue to maintain this effect, you need to use a maintenance solution, which costs 500 yuan, and the recovery solution is even higher, reaching 1,000 yuan.
Since these products are applied all over the body, they need to be used once and for all. Unlike other cosmetics, you can buy them once and use them for a long time.
Therefore, if a person needs to maintain this kind of skin discoloration for a long time, he will need to spend at least 6,500 yuan per year. This price is ridiculously expensive for ordinary people.
As for those colorful skins, the price is 50% higher. In other words, a set costs 1,500 yuan. The prices of other well-equipped products are all the same, and there is no difference.
In fact, the size of the skin color changing market is still open to debate. After all, not everyone envy others' white skin. Many people of color are actually quite proud of their own race and skin color.
Therefore, Yadai Company pins its sales performance on the age-invisible series of products, because this series of products is used by a very large number of people, regardless of whether they are men, women, old or young, all will like this series of products.
However, the price is also very impressive. If you buy a set, it will cost up to 5,000 yuan. And because it is a product for whole body use, it can be used almost all at once, and you will have to spend money to maintain it every month in the future.
However, if you don’t care about your skin all over your body, you can also buy individual products individually, but there will be no discount on the price. You will only get discounts if you buy the entire set of products.
As for daily skin care products and makeup products, although the prices are higher than those of their peers, they are not much higher. However, in the future, ordinary consumers may consume the most in these two categories.
When Liu Siqian's car arrived at the high-end commercial center, where big-name products were sold, Liu Siqian, accompanied by security personnel, took her secretary to visit the mall.
Annie is a loyal viewer of ATV. She started watching ATV when it first started broadcasting programs to the world. Because she understands a little Chinese, her favorite is ATV's Chinese channel.
She also got to know China again through ATV's Chinese channel. Before, she only learned some Chinese out of curiosity, but she had never been to China.
The documentary filmed by ATV about China introduces in detail the humanities and customs in various regions of China, and also introduces many delicious Chinese delicacies. Unfortunately, Yingjiang does not have the delicacies introduced in the program.
As a housewife, Anne had already started to have a relationship crisis with her husband when she was 40 years old. However, due to the issue of wealth, they could not reach an agreement and it has been dragging on.
When she was young, Anne was actually quite beautiful, but since she married her husband, became a housewife, and gave birth to four children, her wrinkles and skin have aged very quickly.
If her family were not relatively wealthy and she continued to exercise, she would probably have gained a lot of fat on her body. Anne believed that the rapid change in her appearance caused the emotional crisis between her and her husband.
Because her husband has not had an affair, it means that he still has some feelings for her. He just likes to hang out with her, which is more of a curiosity and physiological needs.
Anne has been thinking of ways to win back her husband's heart. She has purchased various care products. Although they have some effects, they cannot restore her to her previous state.
She watched the entire product launch of Yadai Company. As for why she wanted to watch it, it was mainly because she was bored. Coupled with her trust in ATV, she believed that ATV would not broadcast this kind of product launch live broadcast for no reason.
The result is indeed worthy of her trust in ATV, because the products released by this little-known Yadai company are exactly the products she needs. As a typical white person, she cannot use the colorful skin series products for the time being.
What she really values is the age-invisible series of products, so at the end of the conference, when Liu Siqian announced that all products would be available online immediately after the conference, she couldn't wait to go to the shopping mall where she often goes.
When she arrived at the cosmetics store she often visited, it was already crowded with people who, like her, had come because they had watched ATV's live broadcast of Yadai's product launch. Of course, some were attracted by the advertisements in the mall.
Although there were a lot of people queuing up in front, it didn't have much to do with Annie, because she was a VIP of this cosmetics store and didn't have to queue up to buy like ordinary consumers.
When she came in, a sharp-eyed clerk noticed her, welcomed her to the VIP service area, and called her favorite service staff to help her.
"Mrs. Smith, if you want any service, you can call me. We will arrange staff to come to serve you. There is no need for you to come to the store in person." The service staff said.
"Okay, I'm here this time for the Yadai Company's age concealer series. Don't introduce other products to me." Annie stated her purpose very simply.
Hearing Annie's words, the service staff said with a smile: "It seems that Mrs. Smith watched the product launch conference of ATV's Yadai Company. You came to the right place this time. Their products are indeed as stated in the conference." , has miraculous effects.”
When the service staff said this, Annie was even happier. She was afraid that the effect of the product would be exaggerated. This was the case with the cosmetics she had purchased before. They looked young and beautiful, but after using them, the effect was not that obvious.
She believed what the service staff said, because this store was very responsible to customers. They would arrange for people to try out the products in their store. Since the service staff said it was miraculous, it must be miraculous.
Just when the service staff wanted to continue introducing the Age Concealer series of products from Yadai Company, Anne said directly: "Bring me two sets of the Age Concealer series."
After saying that, she handed her credit card directly to the waiter. After the waiter took the credit card, she thought for a moment and said, "Forget it, give me all the products Yadai Company mentioned at today's press conference. Let’s get a set.”
Hearing Annie's words, the smile on the service staff's face became even brighter. The price of these products is not low. The whole set costs 20,000 US dollars. You must know that the per capita GDP of Eagle Sauce is only more than 10,000 US dollars.
After the service staff went back to arrange the packaging of the products Annie needed, they came back to serve Annie and introduce to her how to use these products from Yadai Company.
After these introductions, the products Anne purchased were packaged. The whole set added up to a very large quantity. Anne did not need to do these physical tasks. The store arranged for personnel to deliver them to her car.
After Annie returned home, she quickly moved the purchased goods to her home, and then couldn't wait to take out the Age Concealer series and started using it immediately according to the usage instructions introduced by the service staff.
After the first day of use, Anne didn't feel any changes. If there were any changes, her skin felt a little more supple and supple than before, but she couldn't see anything else for the time being.
But starting from the second day, she saw obvious changes. First of all, the wrinkles on her face were much lighter than before, and her skin was much better than the previous day.
The changes in the next few days became more and more serious. When Annie woke up in the morning after seven days, she saw herself in the mirror and couldn't believe it. She seemed to be the 20-year-old herself in front of her.
This huge surprise made Annie overjoyed. She kept pinching her delicate face and touching her body in different ways, feeling a sense of confidence.
It just occurred to her that her husband hadn't been here for a week, and she didn't know which Liuyinglangdie he was with now. Thinking of this, most of the good mood just now disappeared.
But when she thought about it in the blink of an eye, her original confidence returned to her face. She picked up the phone at hand and called her husband's office.
After a while, the call was connected, and Annie said: "Jack, please come back tonight. I plan to give you a surprise, a big surprise. I am sure you will like it."
When Jack heard his wife's words, although he expressed doubts, he couldn't justify not going home for so many days, so he agreed.
After hearing that her husband had agreed, Anne began to arrange matters related to today's dinner, because she planned to have a candlelight dinner with her husband to regain their love.
Jack stepped on the clock and arrived at this long-lost home on time. Although he still loved his wife, he was no longer willing to have sex with his wife because he was not interested every time.
When he opened the door, it was dark inside. When Jack saw this, he frowned and was about to turn on the light. However, in the darkness, Annie's words rang out, saying: "Jack, don't turn on the light yet."
After hearing his wife's words, Jack did not press the switch. He planned to see what tricks his wife was up to, but after a while, candlelight came on in the living room. Under the dim candlelight, Anne sat quietly at the table, looking very... Lady.
Jack carefully stepped to the table and looked at Anne. Through the dim candlelight, Jack seemed to see Anne from more than 20 years ago, so young, beautiful and full of vitality.
"Annie, is that you?" Jack asked uncertainly.
"Jack, it's me, I'm your Annie." Annie replied affectionately.
"I'm not dreaming. How come you have become so young and beautiful? It's as if you were the same as when I first saw you." Jack asked.
"You don't need to ask so many questions. You didn't dream. I am Annie, your Annie." Annie stood up and slowly walked towards Jack. She held Jack's waist with one hand and stroked Jack's chest with her other hand. and Jack looked at each other expressively.
Obviously in this atmosphere, the hormones in Jack's body exploded, and he immediately picked up Annie and walked to the bedroom without caring about eating.
There is no need to write the rest of the plot. Anyway, readers can come up with 10,000 pictures in their own minds, so the author will not show off his shame here.
Annie's story is just one of thousands of stories that have happened in the past few days. Liu Siqian visited major cosmetics stores and found that they were all queued up, and they all wanted to buy Yadai products.
As other major TV stations subsequently broadcast Yade Company's product launch conference, Yade Company's promotional advertisements were flooded on major TV stations and major shopping malls, and even the billboards in Times Square were not spared.
Because Liu Siqian knew that they had to let audiences around the world know about Yadai's products in the shortest possible time. Only in this way could they quickly expand their user base.
As long as someone tries to buy their products, it will be difficult for these consumers to leave their products in the future, because their products are unique and can truly solve consumers' pain points.
In fact, this is indeed the case. According to the data fed back from various channels, the product turnover of Yadai Company reached 1 billion yuan on the first day. Don't underestimate it, this is just the data on the first day.
The next day, the figure increased to 3 billion yuan. After a day of fermentation and publicity, more and more people knew about Yadai's products, and more and more people tried to buy their products.
One week later, Yadai's global operating income reached 10 billion yuan. Although it may not seem like much, it is actually quite an achievement in this era.
After Liu Siqian saw these data, her heart finally fell. Judging from the current situation, as long as there are no mistakes in the process, the annual turnover is estimated to reach more than 200 billion yuan.
However, amid this outstanding performance, Liu Siqian discovered that the sales performance of the colorful skin series products they were paying more attention to was not as good as she expected, and was even the worst among several series.
Seeing this, Liu Siqian fell into a tangled state. This colorful skin was personally named by her boss, and she was given high hopes by her boss. If the results were not good, it would be difficult to explain to her boss.
Could it be that when asked by her boss, she said bluntly: "The reason for the poor performance of colorful skin is because there is something wrong with your vision, boss. Not so many people in the world care about their skin color."
If you really say that, even if your boss is magnanimous and allows you to continue to be the president of Yadai Company, it is inevitable that you will not wear small shoes for yourself in the future.
Even if they are not tricked, if the support given to Yadai Company becomes smaller in the future, it will be a loss for Yadai Company and her, because the performance of the company is directly linked to their income.
So whether there is a problem with the boss's vision or a problem with their own marketing, they must come up with a solution to improve the sales performance of the colorful skin series products. Even if they cannot be first, they must be ranked first. Second and third place.
So Liu Siqian was anxious and asked the company's marketing team to come over and discuss a feasible plan. Whether it was increasing publicity or changing operating ideas, this problem must be solved.
A marketing meeting about colorful skins was quietly held in Yadai Company, and Zhao Yi, who was far away, knew nothing about it, otherwise he would probably have helplessly shook his head after knowing about it. (End of chapter)