When Liu Siqian raised this question, all the elites present frowned and fell into deep thought. The scene was quiet. This question was indeed difficult for them.
The scene was quiet for 15 minutes, and everyone was racking their brains to think of countermeasures. Since the president mentioned this problem, he must get several answers to solve the problem.
In other words, this problem must be solved, there is no way to deal with it, and some of them also know that the colorful skin series products were proposed by the big boss behind the scenes, and there is no way to explain it unless it is solved.
After some thinking, someone finally broke the silence and said: "In fact, it is difficult to say that it is difficult to create a fashion trend, and it is easy to say that it is simple."
When everyone heard his words, they immediately became energetic. They all put aside their frowns and looked at their colleague, wanting to hear what he had to say next.
Not to mention these marketing talents, even Liu Siqian was also energetic. When she raised this question, she actually thought about it for a long time. Although she had some ideas, it was still unclear whether she could meet expectations.
"Oh, then tell me quickly. If the results are good, the company will never treat you badly." Liu Siqian said.
When everyone heard Liu Siqian's words, their hearts clicked. This was the rhythm of promotion and salary increase, but they had no choice. Who said they couldn't think of a good solution on their own.
Their usual levels are similar, at least the level they show is similar, because under normal circumstances they don't need such outstanding talents to get things done.
But once you encounter a problem, whoever can come up with good solutions and solve the difficulties will stand out. This has been said everywhere.
The employee who spoke suddenly felt happy when he heard Liu Siqian's words, but he still behaved normally on the surface. He coughed his throat and said: "
Since time is too short, I just thought of three ways to solve this problem:
The first is to increase advertising investment in the colorful skin series products and shoot more advertising films with unique styles, such as those that reflect the individualistic spirit of Western countries and reflect the unique characteristics of individuals.
I think this desire for a unique character is quite common in Western countries, especially in Yingjiang, where the desire for this unique character is even stronger. When we shoot advertisements, we can deliberately lean in this direction.
The second is to invite the world's top stars to cooperate with us in publicity. The role of such top stars is very important in driving the trend of colorful skins and has such influence.
There is a good breakthrough right now, that is, Mr. Jackson is fighting vitiligo. We can invite them to a Chinese medical company for treatment to solve the problem of this disease for him.
(Author's note: I don't know if he has vitiligo at this time. If the plot requires it, I will use it. If it's serious, don't worry about it.)
In this way, we can establish a relationship with him, and then sign a relevant cooperation and endorsement contract with him to help him launch a global concert tour. We can let him change his skin once at each concert.
I think this advertising effect is much better than our large-scale advertising, and it is a win-win situation for both parties. More importantly, Columbia Records, where Jackson currently works, is now a subsidiary of Polaris.
With this relationship, I think as long as Polaris Company is in the middle and coordinates, he will not refuse to cooperate with us, and compared with others, the cooperation effect will be better. "
Speaking of which, it is necessary to mention the family entertainment plan and personal entertainment plan of Polaris Company. This is an entertainment plan that integrates games, music, and movies as the main content.
To this end, Polaris has acquired and invested in a large number of music production companies and game production companies around the world, including Columbia Records, a subsidiary of CBS.
In the previous life, this record company merged with Sony Music in 1989 to become Sony Records, and Jackson went from Columbia Records to Sony Records at that time.
Subsequently, Sony's various profit-seeking operations made people dare not turn their attention to it, and Mr. Jackson was the target of Sony's focus.
In this life, Jackson can avoid this situation, because the main purpose of Polaris' acquisition of so many music record companies is to cooperate with its entertainment plan, and it does not care much about the benefits created by the record companies themselves.
This will prevent Polaris Company from desperately squeezing its artists because of excessive pursuit of profits, and the nasty things that will happen later will not happen.
The employee who proposed the solution knew the news because he happened to be from Polaris Company, and happened to be from the operations team of Polaris Company's large entertainment plan, so he was so well connected.
Otherwise, even if you are from Polaris Company, you will not be able to know so clearly, because Polaris Company is too big and its business is very complex, and everyone can only be responsible for their own small business sector.
After everyone heard this, they also nodded. This move was very good, and Mr. Jackson was obviously different from other big stars in Europe and the United States because he was born black.
If we have in-depth cooperation with him, in addition to the huge influence brought by his province, he will also have a stronger topicality, which will allow others to discuss this topic non-stop.
As for the treatment of vitiligo, in fact, Chinese medical companies currently have no treatment plan for this disease. First, this disease is not fatal, so it is not urgent.
Since Chinese pharmaceutical companies have only been established for a short period of time, their research and development talents and energy are limited. The drugs in the first batch of research and development drug lists are mainly for acute diseases. Diseases that only affect the appearance of the human body are naturally delayed.
The second is that the number of people suffering from this disease is not huge, which means that even if this kind of drug is developed, it will not be able to obtain a lot of benefits. From this perspective, it will be ranked at the back.
If Yadai Company requests a Chinese pharmaceutical company to develop this kind of drug, it may really agree to it, because it will not be put on the market immediately but will be used by Jackson in the name of experiment, which does not take much time.
Because Zhao Yi has already given the research and development information for the treatment of this disease, they only need to follow the diagram to develop the drug to treat vitiligo smoothly.
However, the subsequent clinical and marketing approval processes will take a long time, and this drug is not an emergency drug, and the approval must be much stricter. Instead of curing other diseases, it will cause other diseases.
Therefore, it will take at least five years to put this kind of drug on the market, but it will be much simpler if you participate in the name of experimental volunteers.
"Actually, we can also invite not only Jackson, but other top stars. Although it will cost a lot, the effect will definitely be very good.
Because the entertainment trends in Europe and the United States are set by these top stars, as long as they cooperate with our product promotion, they will definitely gain the support of ordinary people.
The third is to combine it with European and American tattoo culture. Compared with traditional tattoos, our colorful skin series products not only provide a richer color selection, but also do not hurt human skin.
In addition, by using our colorful skin series products as tattoo materials, tattooing skills do not need to be very high and the difficulty will be greatly reduced.
We can ask the precision instrument company to develop a tattoo machine that can automatically spray the computer-designed pattern onto the human body through the machine, just like taking a photo.
Moreover, this machine should be able to automatically mix colorful skin products of various colors to generate more brilliant colors, which is much simpler than manual mixing.
More importantly, if people feel that they don’t like the tattoo, they can easily remove it without suffering pain and without any harm to the human body. It is quite convenient.
If my series of colorful skin products really become popular in the tattoo industry, more and more people will receive tattoos in the future. The reasons have been mentioned above.
Not to mention Europe and the United States, even the domestic culture has a strong resistance to tattoos. They are not too resistant to tattoos made of tattoo materials that can be removed at any time. In the worst case, they can just be washed off.
In this case, our colorful skin series products will have a broader purpose. They are no longer solving skin color problems, but have completely become a necessity in the global popular tattoo culture. "
If the first two suggestions were quite satisfactory, everyone was completely shocked when they heard the colleague's third suggestion. This idea was so creative.
It is difficult for people who have been in China for a long time to understand the tattoo culture of European and American countries. In ancient my country, only those who made mistakes would be tattooed by the government to show distinction.
But in other countries, tattoos have been given more connotations. Especially in modern times, the culture of pursuing individuality and self has become more and more widespread, and tattoos have become more and more accepted by ordinary people.
The proportion of tattoos in Europe and the United States has now reached more than 10%. In other words, one person among individuals has accepted a tattoo, and the remaining people may not necessarily be opposed to this kind of tattoo, but the surrounding environment may not agree with it.
If the products of the colorful skin series are used as raw materials for tattooing, the number of people who accept them will increase explosively, and many people who originally had doubts about it will give it a try.
Moreover, if you want to perform skin resurfacing on the whole body, it will cost a very high price, but if it is just a small area of tattoo, the price is not very expensive and ordinary people can get it.
Although you need to buy a maintenance solution if you want to maintain this kind of tattoo, you only need to buy one bottle and it can be used for a year, so the cost is not much.
The more everyone sitting here thought about it, the more they felt that this idea was genius level. If only a few celebrities drove this fashion trend, it might just be a temporary trend, and then it would slowly calm down.
Because the fashion trends started by top stars have no specific attachments and cannot be integrated into people's lives, their durability is greatly reduced.
Tattoos are different. They are not obvious in China. In Europe and the United States, the number and proportion of people with tattoos are increasing day by day. This shows that this culture has become their endogenous culture and has lasting vitality.
If the colorful skin series products are closely integrated with the tattoo culture, they will also have lasting vitality because of the tattoo culture and can continue to sell well in the world for countless years.
After listening to the employee's story, Liu Siqian's eyes became brighter and brighter. This idea is really great and solves almost all the problems faced by the colorful skin series products.
However, if you want to embed the colorful skin series products into the tattoo culture, you must also solve a more important problem, that is, the problem of immediate appearance.
At present, the colorful skin series products are sprayed on the surface of the skin and will not show the desired appearance immediately. Instead, it will take a period of time before the desired pattern will appear.
If it is a full-body skin resurfacing, there is no problem. After all, you don’t need to confirm what the pattern looks like, you just need to wait patiently for a while.
However, in a tattoo shop where people come and go, customers more hope to be able to see what the tattoo is after it is done, so that they can win the favor of consumers.
So this problem is something they must solve. Otherwise, they will face great difficulties when promoting it in tattoo shops, and the promotion effect will definitely be greatly reduced.
"Actually, regarding the issue of immediate phenomena, it makes no sense for us people to sit here and discuss it. Who can ask the head of the R&D department to come over and explain whether this problem can be solved in the short term." Liu Siqian said.
As soon as Liu Siqian finished speaking, the employees sitting at the door immediately stood up and went to the R&D department to invite someone to discuss this issue. After all, only they could give the answer to this question.
After a while, the head of the R&D department came to the conference room. After Liu Siqian raised this issue.
The person in charge of the R&D department immediately said: "There is no problem at all in doing this. We only need to improve on the maintenance solution to achieve this effect.
In fact, in the final analysis, it is to enhance the absorption rate of colorful skin microorganisms by human skin and provide more nutrients. As long as these two points are achieved, the problem can be solved. "
After getting a positive answer from the R&D department, all the questions in Liu Siqian's mind disappeared. She asked the person in charge of the R&D department to come up with mature products as soon as possible for their subsequent marketing needs.
After the head of the R&D department left, Liu Siqian began to assign tasks. The first two were about advertising and marketing. Those here are doing this, so tasks were assigned on the spot.
However, this also involves cooperation with other brother companies. For example, the shooting of a new commercial film requires the cooperation of the advertising subsidiary of Lime Entertainment Company.
Another example is inviting the world's top stars to cooperate, which requires the cooperation of the large entertainment planning project team of Polaris Company. Otherwise, it will be much more difficult for them to operate it themselves and they will definitely spend more money.
More importantly, if you want to develop an automatic tattoo machine, you need the cooperation of Tiangong Precision Instrument Company. This aspect of work cannot be solved by the people below. Liu Siqian needs to talk about it personally.
Similar to this cooperation, there is also a requirement for Chinese pharmaceutical companies to develop drugs specifically for the treatment of vitiligo. If ordinary people made this request in the past, they would probably be rejected by the Chinese pharmaceutical companies.
The research and development of medicines are all planned, and they will not do whatever others want. Even if Liu Siqian talks about it in person, she is not very sure that the negotiation can be successful.
Fortunately, during the product launch, she helped Chinese pharmaceutical companies promote their weight-loss and fat-increasing drugs, so the Chinese pharmaceutical companies owed her a favor.
If it really doesn't work, you can only go to your own boss, which can always solve the problem. Chinese pharmaceutical companies have to listen to their bosses anyway.
Although these arrangements were made, Liu Siqian felt uneasy. The main reason was that the large number of tattoo shops did not necessarily sell their accounts.
Because the cost of the raw materials they currently use is definitely lower than the cost of the colorful skin series products, if the raw materials are changed, their profits will be compressed.
Therefore, if you want these numerous tattoo shops to follow you, you need to go in personally and be a catfish so that they have to follow your plan.
So Yadai Company set up a project team whose main task was to go to regions and countries with strong tattoo cultures around the world to open tattoo shops.
This is not because they want to make this a serious business, but they want to use this to force other tattoo shops to follow their lead, otherwise they will lose their jobs.
Therefore, it is not necessary to open a large number of these tattoo shops. With the use of new tattoo machines, the efficiency of tattooing will be greatly improved, so even with a limited number of shops, great effects can be produced.
Different from other tattoo shops, Liu Siqian plans to advertise these tattoo shops, which will make it easier to attract new customers to come for tattoos, and also let other tattoo shops know what they are currently doing.
Don't just do it yourself. Other tattoo shops find that the number of their customers has decreased and they don't understand the reason. This effect is not what Yadai Company wants, and it is not really trying to steal their jobs.
After this trend spreads in the tattoo industry, Yadai Company will slowly withdraw from this industry, or if employees are willing to continue operating, it will be transferred to these former employees.
However, if you want to do this well, you still need the cooperation of Shangtong Trading Company, because the grasp of the market and physical stores is currently unparalleled in the world.
After carefully considering all aspects, it was found that there were no obvious loopholes. This meeting on the marketing of colorful skins was finally over.
Next, Yade Company intensively contacted all parties to reach relevant cooperation. Fortunately, these brother companies were very powerful and gave Yade Company a lot of face, so there were not many twists and turns. (End of chapter)