It is said that after Jackson flew back to Yingjiang, he stayed at home and concentrated on studying his new dance. He paid no attention to any sounds from outside. Even his cooperation with Yadai Company seemed to have been forgotten.
Although Yadai Company was worried after seeing Jackson's performance, whether the star had cured his illness and put the cooperation between them behind him.
However, they did not force him to harass him during this time. After all, their work was not fully prepared yet, and it was not urgent to delay.
In fact, during this time period, according to the agreement, we should shoot new advertisements for Yadai Company, as well as picture posters that can be used in major shopping malls, but there is no other work.
The most important task for Yadai Company at present is to find a place to open a tattoo shop. This is coordinated by Shangtong Trading Company. It is not difficult and they are not short of money.
It's just that these tattoo shops are easy to find, not to mention the decoration, but it's not that easy to open. You have to wait until the equipment of Tiangong Precision Instrument Company is developed and arranged in place.
Tiangong Precision Instrument Company also knows that this matter is very urgent, so it has prioritized this automatic tattoo equipment to the highest level. According to their progress, it will take about half a month to complete the development.
After the research and development is completed, it will immediately enter the manufacturing process. Fortunately, Tiangong Precision Instrument Company's own equipment manufacturing factory has completed the flexible transformation. This kind of temporary production task does not require them to spend too much energy on rebuilding the production line. .
Half a month passed like this. Jackson, who had been in retreat as soon as he returned to Yingjiang, finally revealed his plan to hold a global concert and let the company make arrangements for this matter.
Columbia was immediately happy when they heard Jackson's plan. This would not only bring new income to the record company, but also complete part of the contract signed with Yadai Company.
In fact, what Columbia is most afraid of is Jackson announcing that he will take a break. After all, he has just recovered from his illness. If he makes a request to take a break, it is really difficult for the company to refuse.
Fortunately, Jackson did not request a vacation, so Columbia Records officially announced the news that Jackson was preparing to start a global concert tour in one month.
It’s not strange for a superstar like Jackson to hold a concert. It’s just that he had been resting for a while. This concert still gave fans more expectations.
However, when Columbia Records released the news this time, they also specifically said that this global concert will bring a unique experience to the audience.
As for what made it different, Columbia Records didn't know. Anyway, that's what Jackson said to the company, so the company passed on the words exactly as they were.
In the following time, Columbia Records began to make plans for Jackson's global tour, and planned concerts in major cities around the world, with a total of 30 concerts.
If other celebrities held so many concerts at once, they would probably be worried about not being able to accommodate the crowd. But Jackson did not have this worry at all. Instead, he was worried that some viewers would not be able to buy tickets.
In fact, Columbia Records initially prepared 50 concerts, but later considered that Jackson still needed to cooperate with Yadai's promotional activities, the number of concerts was reduced to 30.
Since holding 6 concerts in 1976, Jackson has not held any major concert events. In fact, the outside world has been looking forward to his concerts for a long time.
When Columbia Records announced Jackson's global tour, mainstream media in Western countries followed up with reports, and even ATV joined in the fun.
After so many mainstream media reports, Jackson's global tour completely became a hot topic, completely lighting up the entertainment news section in the second half of 1986.
In fact, mechanical dance and moonwalking have been explored before, and they have also led to a trend. Jackson himself knows these dances.
However, it is difficult to innovate on the original basis. If he had not watched the "Future Life" stage play this time, he would definitely not have the inspiration in his mind now.
In the past half month, Jackson was mainly perfecting the ideas in his mind and designing dance moves that he thought were cool. After these studies were completed, he immediately notified the company to prepare for a global tour.
After the company announced to the outside world that he would hold a global tour, Jackson began to prepare for the global tour, forming a team to experiment with his new dance moves, and also adding other technological elements.
Holding a concert seems very simple, just sing and dance at the home venue. In fact, these are all shown to the audience, and a lot of hard work is required behind them, especially a successful concert. .
Time passed so quietly, and the hustle and bustle outside did not affect the layout of Jackson, Columbia Records, and Yadai. They made intensive arrangements during this window period.
On September 1st, Yadai Company has established a total of 500 tattoo shops in major markets around the world. All stores have been renovated, and the fully automatic tattoo machines developed by Tiangong Precision Instrument Company have all been installed.
The previous minimum budget was about 100,000 yuan per unit. However, after Tiangong Precision Instrument Company's difficult research and development of automatic mixing devices and automatic design software, the price has also increased, reaching 300,000 yuan per unit.
Since this kind of machine is very efficient and is at least 10 times more efficient than traditional tattoo equipment, each tattoo shop built by Yadai Company only needs to install one machine.
This order alone reached 150 million yuan, which enabled Tiangong Precision Instrument Company to make back the cost it invested in this equipment manufacturer, and also made a huge profit.
The colorful skin rapid developer developed by Yadai Company itself has also been developed day and night by the company's R&D department and has finally entered the mass production stage.
The completion of these two things means that Yadai Company has completed all the basic construction of this plan, except for the publicity aspect, which requires the close cooperation of many top stars such as Jackson.
Interestingly, the first concert of Jackson's global tour was also held on September 1st. It was held in New York, which will be the first stop of his global tour.
The reason why the first stop of his global tour is in New York is mainly to meet the product promotion needs of Yadai Company, because the main consumer market for the colorful skin series products is Europe and the United States and other countries.
Because these countries are more eager to change their skin color, and this cross-dressing culture is also more popular. More importantly, their tattoo culture is also the most popular.
For example, in the East Asian cultural circle, people are quite resistant to tattoo culture and weird behaviors. Even if they get tattoos out of curiosity, they are tattooed on parts that are invisible in daily life.
Therefore, although Jackson's global tour is said to be global, the main venues are actually countries such as Europe and the United States. As for promotional activities in other countries, they need to wait until the promotion in European and American countries is completed.
And as a direction sign of global culture, as long as colorful skin and new tattoo technology become popular in Europe and the United States and other countries, they will gradually become popular in other parts of the world.
Especially products like the colorful skin series have almost no harm to the human body, which provides more possibilities for this popular trend to spread to other countries. Perhaps countries such as Japan and South Korea will not be more resistant to it.
As for China, there is no need to think about it for the time being. If you use colorful skin series products to make tattoos or change skin color, the price will definitely not be too low, and it is absolutely impossible for people to spend such unnecessary money.
And although the domestic economy has achieved good results in the past few years, and some topics about fashion have gradually increased, but generally speaking, the previous tradition has continued, and this kind of tattoo culture and strange costumes still do not have much room for survival.
However, this does not mean that there is no market for Yadai's products in China. The market for products such as the Colorful Skin Series and the Age Invisible Series will certainly not be able to open for the time being due to price and acceptance issues.
However, according to the summary of sales during this period, the domestic sales of Yadai's daily care products are pretty good. Although they are not comparable to those in Europe and the United States, the growth rate is very fast.
This is because the quality of Yadai's products is indeed good, far better than the top products of its international counterparts. The second is the price. Domestic prices are much cheaper than those abroad.
The reason why it is so cheap mainly comes from two reasons. The first is that there are no domestic tariffs. This cost alone can reduce the price of Yadai's products by about 20%.
The second reason is that Yadai Company deliberately lowers the domestic selling price of its products. First, it wants to benefit the domestic people, and second, it hopes to occupy the domestic market in advance and not give opportunities to foreign companies.
If the levels are similar, some people may choose their products because they admire developed countries. However, this situation may hardly happen to Yadai Company, mainly because the product technology gap is too large.
It is impossible to say that the products of other foreign counterparts have no effect at all, but the main reason why they sell at high prices is that the brand plays a decisive role.
Although Yadai's products are a newcomer in the market, due to their advanced product quality and technology, they have implemented dimensionality reduction attacks on other peer products, and it is difficult to cause substantial trouble to Yadai in the short term.
With the four major series of products of Yadai Company selling well internationally, other peers did not take targeted actions, but they all ended in failure.
Taking slander as an example, this is a common tactic. They also purchased the full range of Yadai Company's products immediately, and then conducted tests, hoping to find out the ingredients that are harmful to the human body.
The result was obviously a failure, because these tasks were clearly analyzed when Yadai Company was conducting product development, and the experimental equipment here was much more advanced than theirs, so how could they be given a chance.
It is even said that the substances contained in it have not been seen by these cosmetics companies. The reason why Yadai Company's series of products have such good effects is basically due to the characteristics of this special substance.
Although most of these active ingredients are special proteins, since these proteins are not common proteins in the world, it will take a certain amount of time to analyze their structures.
As a world-renowned company, if you want to discredit your competitors, you need to have real evidence. If there is no real evidence, it is not impossible to discredit the opponent because the opponent is weak. After all, the final battle is capital.
And Yadai Company just showed them the power of capital. Whether it is the publicity expenses during this period or the research and development of these products, a large amount of money is required.
This performance of Yade Company has allowed the giants in the industry to place the strength of Yade Company on an equal footing with them. In addition, at the press conference, so many business leaders came to support and endorsed Yade Company. .
Therefore, smearing was not an option, so we began to try to imitate. Anyway, technology is about learning from each other. As for whether you can learn from each other, it depends on your ability.
Although patents are a powerful tool for protecting intellectual property rights, consumer products like this can actually be circumvented using many technologies, and patents do not play a decisive role.
Yadai Company is also aware of this situation, so the patents they apply for are patents that can easily be copied by others, and the core technologies involved have not been patented at all.
For example, the microorganisms used in the colorful skin series products are core technologies. If other companies want to study and understand the structure of this microorganism, they will need to spend a lot of energy.
However, research has shown that the structure of this microorganism does not play a big role, because Yadai Company has already removed DNA and RNA, and what they are studying is actually a bunch of active proteins.
This quiet period is caused by technological generation differences on the one hand, and capital strength on the other. As time accumulates and Yadai Company erodes more market share, the future is hard to say.
As shown in the sales list of Yadai Company, the best product to buy is the age concealer series. There are no other similar products to compete, and peers cannot come up with similar products, so the competition with their products is not big. .
Even if you use the Age Invisible Series to make yourself younger, you still need to use other personal care products for daily maintenance, and for these products, they have high visibility and brand awareness.
Although Yadai's daily care products are selling quite well, it is currently impossible to cause a devastating blow to established peer companies. As for the future, who can imagine it.
Just as Jackson's global concert tour kicked off, the new advertisements shot by Yadai Company began to fill the streets and all major media, and the spokespersons were all the world's top stars.
Jackson is also on the list, especially his new look, which immediately attracted widespread attention. The attire is still Jackson's typical attire, but the skin has undergone huge changes. The originally dark skin has indeed turned white.
Not only that, in Jackson's poster, his cheeks were painted in rainbow colors, and on his chest, he stared at a huge cool tattoo, a phoenix tattoo that came to life.
Not only is Jackson's style contrary to his usual habits, but the styles of other top stars who work with Yadai Company have also undergone huge changes. Their obviously white skin has been dyed black or other colors.
After looking at the advertising slogan, consumers instantly knew the reason. It turned out that these celebrities were endorsing Yadai's colorful skin series products, and these were just promotions.
Just these publicity has made people who originally wanted to try it determined and prepared to give it a try, and with these super idols taking the lead, even if others ask, they can proudly say it.
Compared with those who can only see promotional advertisements and posters, those who purchased Jackson's live concert are much happier, because at the concert, Jackson showed many things that had not been shown before.
For example, there are more cool mechanical dances and space dance steps that have never been seen before. These novel dance steps brought the atmosphere of Jackson's live concert to a climax.
What made fans even more excited was that Jackson finally took off his upper body clothes, revealing the carefully painted tattoos all over his body.
Because the color combinations of the Colorful Skin series products are very diverse, it can realize ideas that were not possible with previous tattoo materials.
When Jackson tore off his upper body clothes, the atmosphere at the scene reached its peak. Some fans even fainted and needed to be rescued by calling an ambulance.
After the concert ended, the media who paid attention to the concert reported the concert immediately, and the front page cover turned out to be a picture of a topless Jackson with his tattoos exposed.
As for why I chose this picture instead of the moon dance picture, the main reason is that the advertising fee given by Yadai Company is very adequate.
After all, the fundamental reason for Jackson's global concert tour is that Yadai Company hopes to use Jackson's popularity to promote its colorful skin series.
Among all the news about Jackson, nothing has more publicity effect than him showing off his upper body and tattoos during a concert, and the reason why Jackson did this was also because of the intention of Yadai Company.
In normal times, Jackson, who pursues perfection, may not necessarily agree to this request, but after all, it was Yadai Company who helped contact him and cured the disease that had troubled him for a long time. This favor must be returned.
Of course, the promotion is only half done at this point. If there is no follow-up promotion, it is equivalent to promoting tattoos instead of promoting a series of colorful skin products.
Therefore, various reports on the exploration of Jackson's tattoos came out later. Naturally, they mentioned why Jackson's tattoos are so exciting and rich. It turns out that his tattoos used the Colorful Skin series products as tattoo materials.
As for how to use colorful skin series products as tattoo materials, many reporters also visited, and naturally they "discovered" the tattoo chain store opened by Yadai Company.
Then we will introduce the benefits of using the colorful skin series products as tattoo materials, and how to use this series to draw more exciting tattoos.
Of course, the fully automatic tattoo machine has also been introduced in detail in relevant reports. In particular, the use of this machine has greatly lowered the entry threshold for tattoo artists, and at the same time, the results achieved far exceed the skills of traditional tattoo artists.
What's even more interesting is that after the topic of Jackson's tattoos started, the tattoo chain opened by Yadai Company also advertised in mainstream media, and also promised to carry out promotions with 20% off within a week.
The reason why Yadai Company does this is, firstly, to further promote its colorful skin tattoo technology, and secondly, to force other tattoo shop owners to follow suit.
As a result, before a large number of consumers came to visit, we had already received "spies" sent by other tattoo shop owners one after another, mainly to find out what was going on here, and at the same time, they wanted to know how to buy this kind of fully automatic tattoo machine. .
Fortunately, the original intention of Yadai Company was not to open a tattoo shop, but to promote its own products, so it pretended not to know and told those who inquired about everything.
After they know the specific news, it will no longer be a secret in the tattoo industry. However, some people still want to wait and see for a while to see how effective this new tattoo technology is and whether consumers will buy it.
Some people with farsightedness contacted Tiangong Precision Instrument Company early and placed an order to purchase the machine. Fortunately, Tiangong Precision Instrument Company had enough workers. After the research and development, it went into full production and had a lot of inventory.
Of course, the reason why they are so fully committed to production is not because they have absolute confidence in their own machines, but because Yade Company will buy them all if no other tattoo shop comes to buy them.
In other words, if other tattoo shops don't buy it, then Yadai Company will really enter the tattoo industry in a big way in order to promote its colorful skin series, instead of just playing a guiding role like it is now.
From this point of view, we have to thank these tattoo shop owners for their foresight. Otherwise, if they really let Yadai Company enter in a big way and use their technical and capital advantages, these retail investors would really be unable to defeat them.
Of course, in addition to this spontaneous form, Yadai Company has also formed a strong sales team to travel to tattoo shops around the world to promote new tattoo technologies and equipment.
If these are just necessary tasks, then the average number of customers received by the tattoo parlor opened by Yadai Company in a single day has exploded, reaching more than 100 customers per day.
Although the number of people seems to be small, you must know that there is only one machine in these stores, and each customer will take about 10 minutes no matter how fast it is, which means that each store needs to be busy for about 16 hours.
If it weren't for the temporary recruitment of employees and the arrangement of work in two shifts, it is estimated that the clerk would not have persisted for such a long time. This hot scene completely ignited the concerns of the tattoo shop owner.
One month later, according to the statistics of the number of machines sold by Tiangong Precision Instrument Company, it reached 50,000 units. This was completed in just one month, and the operating income reached 15 billion yuan, making the Precision Instrument Company a huge profit.
As Jackson's global tour entered Japan, Jackson simply changed his skin to white. At the same time, prominent tattoos were also indispensable, which completely set off a wave of skin changes and tattoos in Japan.
The reason why this effect occurs in East Asia has been mentioned before. The main reason is that there is no psychological burden when using colorful skin tattoos. It is very convenient to replace and remove them. It is just like painting a painting on the body and does not like to be washed. Just one click is all it takes.
After this trend took off, the sales of Yadai Company's colorful skin series products finally showed good results, although overall they were still not as good as the Age Invisible series.
After all, the users of the Age Concealer series are all of a certain age. Whether they are men or women, they have a certain financial foundation and can afford to consume this series of products. And if conditions permit, no one can refuse this product. A range of products.
Although it is not as good as the sales data of the Age Anonymizer series, it has successfully got rid of the name of being at the bottom. It is currently ranked third, rising one place in the ranking. The makeup series products have successfully been at the bottom, and there is still further improvement. the trend of.
As for whether the ranking will continue to rise or fall in the future, I can't say for sure, because among the makeup products at the bottom, there is a product with great potential, and that is perfume.
These perfume formulas were retained by Zhao Yi when he was developing fragrances for P&G Daily Chemical Company. After the establishment of Yadai Company, he gave all these data and formulas to Yadai Company.
As for which fragrance they choose as their debut product, Zhao Yi has no control over this, because the issue of liking the smell of perfume is not a scientific issue, but a philosophical and physiological issue, which makes rational analysis difficult.
In other words, if the brand awareness of Yadai Company continues to rise in the future, the makeup series products may get rid of the current bottom ranking due to good perfume sales.
After all, the colorful skin series products are not necessities, but are instrumental products, which naturally puts them at a disadvantage in the competition.
This is why Yadai Company hopes to link the colorful skin series products with tattoo culture. If you want this product to continue to sell well, you must have a carrier, otherwise it will eventually disappear.
This wave of carefully planned publicity activities has not only benefited from the colorful skin series products, but other series of products have also benefited to a greater or lesser extent.
Because when promoting the colorful skin series, the name of Yadai Company was constantly mentioned, the company's popularity was greatly improved, and the company's other products also attracted more and more attention from consumers.
Young people, in particular, do not have much demand for the Age Concealer series. As for daily care products, it is enough to use the original brand.
This group of people who follow the trend of tattoos and skin resurfacing are these young people, so they also began to try to use Yadai's daily care series products and makeup series products. (End of chapter)