In order to improve the sales performance of its products, Yadai Company came up with various publicity techniques and finally achieved very good results. Zhao Yi did not pay much attention to this during this period. He went to the northwest region alone to pay more attention to the industry there. Checked it out.
After Zhao Yi's previous reflection, Tianji Dairy Company adopted a more pragmatic style and increased its domestic sales and publicity efforts much more than before, especially conducting large-scale publicity on the benefits of drinking milk.
And this is not just the efforts of Tianji Dairy Company, but also the relevant government departments are also very concerned about this matter. After all, if all the people drink milk with immune-boosting agents, it will be of great benefit to the national health.
Although this area has been contracted to a Chinese medical company, after several months of operation, the consumption of funds has been terrifying, and the relevant government departments were stunned when they saw the data.
Although Zhao Yilai will eventually pay for this huge hole, they are also worried that if things go on like this, even with Zhao Yifu's wealth that rivals the country, he may not be able to sustain it.
In order to maintain the stable implementation of the national welfare system, they have to spend more efforts to promote milk with immune-enhancing agents, hoping to spend less money to make people healthier physically and mentally and reduce the consumption of medical funds.
In addition, in order to expand promotion in the country, Tianji Dairy Company is basically operating at a low profit. If it were not supported by sales revenue from overseas, Tianji Dairy's operating income would be even less than the previous year.
However, the results of such vigorous publicity are also gratifying. According to Qin Xiangqin's report, the domestic sales share has increased to 30% of the overall share, and is expected to increase to about 40% by the end of the year.
This does not refer to sales revenue but to the quantity of milk sold. As for the revenue between domestic and foreign countries, there is still an insurmountable gap. I hope that when the domestic people become richer in the future, they can raise the price. We cannot always operate at a low profit.
Of course, the sales share can be increased to 30%, mainly because the lives of domestic people are much better than before. First of all, in terms of basic benefits, they basically do not need to spend money, which solves their worries.
In addition, domestic wages have risen very rapidly in recent years, with an annual increase of almost 30%. Now the average monthly salary has reached 300 yuan, and the annual income has reached 3,600 yuan.
Although it may not seem like much, you must know that not only has the RMB not depreciated like in its previous life, but it has also risen slightly due to the signing of relevant agreements.
Of course, for the domestic people, the rise and fall of the exchange rate are not deeply felt. What they feel most deeply is whether the prices of their daily life products have increased and by how much. This is their concern.
Although domestic supplies inevitably see a certain increase, it is not large. The overall annual increase is about 8%, which is much lower than the increase in wages.
The reason why the increase in these daily necessities is so high is because everyone is getting higher wages and the demand for living materials is also increasing. If the original production efficiency and supply are still maintained, there will definitely be a substantial increase.
The reason why this has not happened is that, on the one hand, the previous rural production reforms have played a certain role in increasing the supply of agricultural products. Of course, there is no need to export agricultural products in exchange for foreign exchange in this life, and the amount of domestic agricultural products left is relatively abundant. .
On the other hand, the domestic modernization construction of Tianji Agriculture and Animal Husbandry Company has entered a period of rapid expansion, especially the offshore farm project, which provides an effective guarantee for domestic food security.
This is because the offshore farm only planted 100 square kilometers last year. According to the plan of Tianji Agriculture and Animal Husbandry Company, this planting area will be expanded to 1,000 square kilometers this year.
With such a large planting area coupled with the original domestic planting area, domestic food security will be completely solved, there will no longer be food security problems, and the domestic contradiction between man and land will be completely solved.
As for the subsequent increase in planting area, on the one hand, it will be used to increase grain reserves to prepare for years of famine, and on the other hand, it will fill the space left by the year-by-year decrease in domestic grain planting area.
The reason why the country spared no effort to grow grain before was mainly because domestic grain could not meet domestic consumption needs. This situation will not happen in the future, so they can set aside part of the grain planting area to grow other crops.
For example, soybeans, on the premise that food meets domestic demand, people's pursuit of quality of life will inevitably increase a lot, and the consumption rate of meat products is the most prominent.
Soybeans are an important raw material for domestic pork production and an important source of domestic vegetable oil. Domestic demand for soybeans will definitely increase rapidly in the future.
Of course, in addition to expanding the planting area of soybeans, it is also necessary to increase the unit yield of soybeans. In this regard, Qingnong Biological Laboratory is already cooperating with relevant national R&D units in the hope of obtaining a high-yielding and high-quality soybean variety.
This is about the layout of food. As people's income increases, the demand for fruits and vegetables is also increasing. Fortunately, the modern agricultural industrialization carried out by Tianji Agriculture and Animal Husbandry Company is developing at a good speed.
Their new production of fruits and vegetables has well met the growing demand of domestic people for these aspects.
At the same time, among the fruits grown in cooperation between Baiwei Food Company and farmers, in addition to part of them being used for industrial production, some will be sold to the outside world to meet the growing domestic demand in this regard.
With the planting of a number of excellent fruit varieties developed by Qingnong Biological Laboratory, the country will not have to worry about the growth in demand in this area for a long time in the future.
It is against this background that Tianji Dairy Company's large-scale publicity, coupled with the personal statements of relevant government departments, have led to an increasing acceptance of drinking milk in the country.
After hearing Qin Xiangqin's report, Zhao Yi felt very happy. Even though the 30% ratio was very low, the amount of milk produced by Tianji Dairy Company every year was terrifying, reaching 100 million tons.
If it is 30%, that is 30 million tons. Based on the country's population of 1 billion, an average person can consume 30 kilograms of milk per year. Calculated by drinking 250 ml per day, it can be consumed for about 120 days.
Although it has not yet reached Zhao Yi's ideal state, this result has given him a big surprise. If it reaches about 50%, it can basically be declared that the strategic goal has been achieved.
This is the sales volume of Tianji Dairy Company. Tianji Dairy Company is currently actively cooperating with herdsmen in Inner Mongolia to raise dairy cows. The feeding methods adopted are similar to those of Tianji Dairy Company.
In this case, the annual output of this part of the cooperative cows is also very scary. Of course, in addition to entering the fresh milk market, more milk may enter the industrial production field, such as the production of cheese, milkshakes and other products.
As for why Tianji Dairy Company actively cooperates with dairy farmers, in addition to helping them get rid of poverty, more importantly, it can control the quality of milk.
The melamine incident in the previous life was caused by the greed of dairy farmers and the inaction of dairy companies. In order to avoid this happening in this life, is there any more effective way than to produce products under one's own eyes
In order for dairy farmers to cooperate with them, Tianji Dairy Company provides special milk varieties. Although the quality of the milk produced is lower than that of Tianji Dairy Company's own pastures, the milk volume is not inferior at all.
This breed of dairy cows is one of the top breeds in the world. Of course, the cows raised on the Tianji Dairy Company’s own pasture must be excluded.
In the future domestic dairy market, milk produced by Tianji Dairy Company's own farms will occupy the domestic high-end market, while milk from other places will occupy the low-end market, thus meeting domestic needs at all levels.
Since immune-enhancing agents are not resistant to high temperatures, they cannot be added to processed dairy products, but in the fresh milk market, there is no problem.
In other words, in the future, whether the milk is produced by Tianji Dairy Company’s own farm or other farms, as long as it flows into the fresh milk market and the dairy product market that does not require high temperature production, this ingredient will be added.
Finally, Zhao Yi asked Qin Xiangqin to continue to increase publicity efforts and strive to achieve domestic sales accounting for about 50% of total sales as soon as possible, especially in rural areas, which also need to invest more publicity funds.
Compared with cities, the income of rural areas is generally lower than that of urban residents. Only in areas where modern agricultural cooperation is carried out with Tianji Agriculture and Animal Husbandry Company, the income of farmers basically keeps pace with that of urban residents.
As for the farmers who cooperate with Baiwei Food Company, although their economic conditions have improved, since it is not an employment relationship, Baiwei Food Company cannot intervene in the amount of income. The farmers still need to work hard on their own.
As for rural areas that have nothing to do with these two companies, they basically remain the same. If you want to increase your income, you must go out to work. You cannot get rich by relying on land alone.
This is also the main reason why Zhao Yi wants to carry out urbanization construction quickly, to provide a way out for the rural labor force that his companies cannot take care of, and to increase their income.
Li Jianguo, the president of Tianji Agriculture and Animal Husbandry Company, knew that Zhao had arrived in the northwest, so he insisted on asking him to inspect the Mu Us Ranch. In addition, since he had not been there for a long time, he agreed.
In fact, everything at Mu Us Ranch is now on the right track, and all aspects of work are being carried out step by step, and it does not require Li Jianguo to spend too much energy.
During this period of time, Li Jianguo's main energy has been spent on offshore farms, modern agricultural cooperation, and the modern development of animal husbandry with herdsmen.
The reason why Zhao Yi came to inspect this time was mainly because he had other purposes. The development model of Tengger Ranch was much better than that of Mu Us Ranch, so they also wanted to make some reforms.
Just wanting to make such a big change requires Zhao Yi's consent. This time Zhao Yi came to inspect, and Li Jianguo put forward his own set of ideas, hoping to be approved by Zhao Yi.
In fact, there is not much new idea. It basically copies the operation model of Tianji Dairy Company. The main job of each stronghold town is breeding, and the slaughtering business is centralized.
His ultimate goal in doing this is to form a new city like Tianji Dairy Company, so that Tianji Agriculture and Animal Husbandry Company will not only rely on the agriculture and animal husbandry industry for development, but also be able to operate urban commerce in the future.
In this case, Tianji Agriculture and Animal Husbandry Company's operating income may be higher in the future, and it can also get rid of the situation of relatively single industry and unstable structure.
Although the situation here is very good now, the risks in the future cannot be ignored. If other crises occur, the industrial development here will encounter a major crisis.
Although only the Mu Us Ranch industry has been hit, it will not be fatal to Tianji Agriculture and Animal Husbandry Company as a whole, because they are already actively expanding other businesses, and these new businesses can make up for the blow in this regard.
After some thought, Zhao Yi agreed to Li Jianguo's idea, but if it was just like this, then Xincheng's business would be very simple, just a large slaughterhouse.
This model is just a simple aggregation and may not necessarily bring much development. In particular, urban commercial development will definitely be subject to certain restrictions.
This is different from Tianji Dairy Company. Although Tianji Dairy Company is mainly a milk processing industry in Tengger City, the milk processing industry itself has many types and the industrial structure is somewhat complicated.
Tianji Dairy Company does not simply disinfect and sell out, but extends the industrial chain itself, so that it can increase the number of employees and the population will gather more and more. Only in this way can it bring prosperity to the city. .
Therefore, based on Li Jianguo's idea, Zhao Yi asked them to cooperate with Baiwei Food Company to extend the meat product industry chain and enter the field of deep processing of meat products.
In this case, Mu Us Ranch can also get rid of relying solely on the sale of fresh meat to make profits. Its sales channels will be wider, the industry will be more complex, and its ability to resist risks will be stronger in the future.
Because the price of beef and mutton from Mu Us Ranch is too high, and relying on fresh meat sales, domestic sales will not be satisfactory for a long time in the future because the majority of people cannot afford it.
However, if it is made into other meat products, such as dried meat, it can be sold on a small scale, and domestic people can also buy small portions for a taste, thus expanding domestic sales.
In other words, deep processing of meat products can allow expensive Maowusu beef and mutton to slowly enter the market of middle-level consumers and expand the consumer base. This can bring greater benefits to Maowusu Ranch.
And in this case, the industrial structure of Mu Us City in the future will no longer be single. It can gather more people and develop more prosperously in the future.
After listening to Zhao Yi's suggestion, Li Jianguo nodded in agreement. As for their own entry into the field of deep processing of meat products, they had no such idea. There were specialties in the industry, so they couldn't do everything by themselves.
If the two companies do not have the same boss, there is nothing wrong with doing so. The problem is that the two companies have one boss, so there is no need to compete with each other for these interests.
With the boss's approval, they are not short of funds. If they want to develop according to the Tengger Ranch model, it won't actually cost them too much energy.
Moreover, Mu Us City does not need to be too big in the initial stage. An investment of tens of billions is enough. As for the future, it depends on the actual results. If the population is large, then continue to invest. It will not be a loss anyway.
After leaving Tianji Agriculture and Animal Husbandry Company, Zhao Yi finally arrived at the main destination of this inspection, several forests being managed by Yaoguang Environmental Management Company.
The mission of Yaoguang Environmental Management Company here is to transform the Badain Jaran Desert, Ulan Buh Desert and Kubuqi Desert, with a total area of about 70,000 square kilometers.
After the transformation of these deserts is completed, if conditions permit, they will also transform the connecting areas of these deserts to form a whole and completely change the environmental conditions here.
But these are all ideas for the future. After all, the difficulty of renting desert land is different from renting other land. It is still unknown whether we can rent such a large place again.
If allowed, through the management of Yaoguang Environmental Management Company, this area will form a forest area of approximately 100,000 square kilometers, which will bring about major changes to the climate and environment of this area.
In other words, the continental monsoon coming from Siberia will be significantly reduced, the humid air from the south will have stronger power to move northward, the rainfall line in my country will be significantly moved northward, and the arid climate in the north will be improved to a certain extent.
In addition, the northward shift of the rainfall line in the south can also reduce the probability of floods in the south in spring and summer, which will still have a very positive effect on the improvement of our country's overall environment.
After these plans are completed, Zhao Yi is still undecided on whether to transform other deserts in the country, mainly due to several concerns.
First, the country has also realized that the economic benefits implicit in desert transformation are very large, and it is uncertain whether it will continue to support Yaoguang Environmental Management Company in taking over these places.
Second, the cost of treating the remaining deserts is higher and the environment is worse than the deserts currently being treated. Zhao Yi is not sure how necessary this is.
Third, although these deserts occupy a large area in the country, they are not useless. Just like the dust of the Sahara Desert caused the prosperity of the Amazon rainforest, they may have a positive effect on other places.
Fourth, with the application of new technologies and new varieties of crops, my country is no longer as urgent about the contradiction between man and land, which makes Zhao Yi not very enthusiastic about transforming these deserts.
Moreover, the number of people living in other deserts is very small, so the impact on the main economic areas of the mainland will not be great, and the overall impact on the country will not be great. (End of chapter)