Zhao Yi has also seen the construction of their park. It is not a traditional closed park, but an open design. After the construction is completed, it will be equivalent to building a small city with all the facilities in it.
The reason for this design is mainly because it is closely related to the game industry. Compared with the industrial industry, the confidentiality of the game industry does not need to be very high, and the working methods of employees are also different from those in the industrial industry.
More importantly, this kind of open park is more full of life, and can also benefit more other walks of life, forming a huge linkage effect.
According to the plan of Polaris Game Company, this area will become the largest game industry base in the country in the future, forming a complete game industry chain.
If they really achieve their planned goals, then this place will become the center of the world's gaming industry, just like Hollywood has become the world's film and television entertainment center.
To be honest, Zhao Yi is actually very optimistic about their plan, because the game industry around the world has only just started a few years ago. If such a reasonable plan is made at this time, the probability of success is very high.
And as the world's largest game manufacturer, both its capital and technical strength are sufficient to assume the role of an industrial planner.
According to Li Shanhe's report, they have begun to contact other domestic game manufacturers. After the construction here is completed, they will relocate the company and team here to form an industrial agglomeration effect.
The result of the lobbying was of course very smooth. After all, Polaris had invested heavily in the game industry around the world and was the majority shareholder of almost all game companies and studios.
This time Polaris Game Studio became independent. The shares of these game companies and studios that invested in it have been transferred to Polaris Game Company. The headquarters of Polaris Company did not retain these shares.
The main purpose of doing this is to increase the influence of Polaris Games Company in the global game industry so that they can implement their plans better and more conveniently.
Just like their plan to build a global game center, if they don't have a certain degree of industrial influence, the implementation will only end in a stutter, and it will definitely not be as smooth as it is now.
It's just that other game companies are generally small in scale at present. Even foreign game companies are not very large in scale and their influence is still very limited.
Although the game industry did not start in the past few years, such a large-investment, high-tech, and diverse game industry started from Polaris Game Company.
Although Polaris Games has set a good example for the gaming industry around the world in recent years, there is still a way to go before they can learn all of them. They are still in the process of exploring.
This is still under the condition that Polaris Game Company provides them with a complete universal game engine. Otherwise, they will have to fumble for a longer time.
Of course, Polaris Game Company can only achieve the huge revenue mentioned above, and it can only do so in this era. After other companies mature, it is impossible to rely solely on themselves to obtain such huge revenue. relatively low.
Because at that time, the game industry will be in full bloom, and there will be competitors in various game types. The market will be much more intense than it is now. Even the leading game companies dare not say that they can beat the others.
Fortunately, Polaris has been actively investing in game companies around the world. Due to its superior position in capital, technology and platform, their shareholding ratio has reached the level of absolute control, but they usually do not interfere with their independent operations.
Therefore, even if Polaris Games' own revenue share decreases in the future, from the perspective of the entire industry, their overall revenue will still be very considerable, and even with the further expansion of the market, it will be more than what they currently receive. .
Of course, if you want to keep a firm grasp on the game industry, you cannot do it just by relying on the game companies you have invested in before. In the future, Polaris Games will also need to actively invest in new game companies around the world.
According to the plan of Polaris Game Company, in the future, this global game center will provide related supporting activities and measures such as game industry talent training, game promotion and marketing, game exhibitions, and game industry forums.
And they also realized that the future development of the PC game industry will be faster than that of console games, which have now entered a bottleneck period. According to some information previously disclosed by Zhao Yi, they are preparing to build their own PC game platform.
In fact, they really wanted to build a full-platform game platform, but doing so would disturb the cheese of Polaris' large entertainment project team. In addition, they belong to the same company, so they did not do so.
Although they belong to the same company, they are managed by different people after all. Of course, the interests at the company level will not be lost, but in terms of specific personal interests, there are big differences in interests.
Polaris Game Company does not want to have a tense relationship with the big entertainment project team. After all, their current console games still need their full support.
In addition, there are other considerations, such as whether it will be suspected of monopoly. This issue seems a bit self-deceptive, but now that Polaris Games is independent, it can always be used as a fig leaf.
More importantly, from the perspective of Polaris Company, there is no need to infinitely strengthen the strength of Polaris Game Company, because their current size is already very large, and now that they are independent, some things still need to be considered more.
According to the data analysis provided by Li Shanhe, it can be concluded that the global game market is expanding very fast, and it is also accelerating. This is due to several reasons.
The first is that thanks to the rapid development of game hardware and software technology, especially after several years of cultivation, everyone has become more and more accepting of current 3A-level games.
Nowadays, games are no longer just toys for children. The proportion of adults playing games is also increasing. This is why the revenue has suddenly increased so much, because adults have higher spending power.
The second is that global currencies, especially the US dollar, are in a state of continued depreciation, causing the money supply to be much larger than before. This is reflected in the fact that everyone's salary levels have increased a lot compared to before.
When you have money, in addition to buying daily necessities, you can also use it to improve your interests and hobbies, and games are relatively low-cost among many forms of entertainment.
Don't look at the top 3A works, the price reaches 100 US dollars, but compared with others, it is relatively cheap, and you can play it all the time, so it is a good choice to kill personal time.
And according to data, the scale of the game industry in this life is larger than in the previous life. The main reason is that Polaris Company has cheated on game hardware and software.
This is the same as today's electronic products. When the electronics industry matured in the previous life, the prices of electronic products were often relatively low. In the 1980s, the prices of electronic products were often very high.
Since the software and hardware provided by Polaris are clearly ahead of the overall global level, this has resulted in a phenomenon where the selling price is relatively high and consumers have a strong desire to buy.
This relatively high selling price is only compared to the previous life, but in this era, ordinary people in most developed countries in Europe and America can still afford it, and the burden is not particularly heavy. This is also the reason why they have a strong desire to buy.
Zhao Yi still remembers Polaris Game Company's first AAA-level masterpiece, "Resident Evil", which had a shocking effect on the global game industry when it came out, which was no less than that of Yingjiang's moon landing.
Don't think this is an exaggeration. Before this, it was still the pixel era. When "Resident Evil" came out, gamers all over the world were no different from country bumpkins. They looked like they had never seen the world.
It was precisely because of the shocking effect brought by "Resident Evil" that Polaris sold tens of millions of game consoles around the world in just one year, and no obvious slowdown was seen later.
In the previous life, if you wanted to develop to the level of a 3A masterpiece, you would have gone through many stages in the middle, allowing everyone to have an adaptation process. Then when a 3A masterpiece comes out, everyone will not be too surprised and shocked.
This is why Polaris spends a huge amount of money to bring this kind of shock to the world, because only in this way can they sell their game consoles to all parts of the world as quickly as possible.
After that, it became unstoppable. Every year, Polaris released several heavyweight 3A works, completely securing the top spot in the global game industry, and it will be difficult to be shaken in the short term.
Now that we are in the early stages of the development of the Internet, it is particularly critical for Polaris Game Company to adapt to the development of the new era. At least it cannot lag behind in this aspect, otherwise it is very likely that other companies will seize the opportunity to overtake it.
"As more and more players buy consoles in our country, we also plan to produce games with oriental fantasy colors. The "Legend of Shushan" you provided previously has been included in our research and development plan." Li Shanhe said.
The game scripts provided by Zhao Yi at the beginning were mainly copied based on existing games in previous lives. However, he had not played all these games, so some descriptions were more detailed, while others were just like introductions and needed to be developed. Personnel replenish themselves.
In addition, there were some good movies and other contents he had seen in his previous life, some of which were more suitable for adaptation into games, so he also provided these things to Polaris Company.
"The Legend of Shushan" is a fairy-tale content with Chinese cultural themes that Zhao Yi is relatively familiar with. However, the number of domestic consumers was very small before, so it was hidden in the hands and not developed.
With the future domestic economic development, entertainment consumption will gradually occupy a certain proportion of domestic people's consumption, and there will be more and more game and entertainment products with our characteristic culture.
Of course, producing such a 3A game masterpiece will not only be distributed domestically, but also globally. Regardless of whether consumers around the world buy it or not, it can at least serve the purpose of promoting our country's culture.
In fact, in Zhao Yi's view, this kind of worry is completely unnecessary. If it were released by another unknown company, it might not be bought by global consumers. However, Polaris Games is different. Consumers have reached the point of blind worship. .
In other words, as long as it is a AAA masterpiece released by Polaris Games, as long as there is money in their pockets, there are very few people who will not buy it. If they can’t understand it after buying it, they will first check whether they are too stupid.
Of course, Polaris Games will not do such a stupid thing, and will not let consumers adapt to it because of its transcendent status. This is okay once or twice, but if it happens more, it will be abandoned by consumers.
Therefore, when they produced "The Legend of Shushan", they actually adopted a cautious attitude and made very significant changes to the game script originally provided by Zhao Yi to adapt to the needs of globalization.
This kind of change lasted for a very long time. From the time they got the script to now, they have been constantly improving it. Until now, they feel that it is more in line with market demand.
Many things with oriental characteristics can only be understood but cannot be expressed in words. Since we have been under the influence of this culture since childhood, although we cannot understand the specific things, we can still understand what they are.
But for foreigners, if these things are not explained clearly, they will be confused throughout the whole process. Even if they endure the game, they will always be in a state of confusion.
But if we completely follow the needs of foreigners and delete many unclear things, it will lack the meaning of Eastern fantasy and will definitely not be liked by Eastern players. It will be neither foreign nor foreign, and will not please both ends.
And as a Chinese company, if it can’t do this well, it might as well not do it. At least it won’t suffer the infamy or ruin its own cultural traditions.
Therefore, Polaris Game Studio has been striving for excellence in the "Legend of Shushan" they are developing, striving for a plot setting that not only reflects our country's tradition, but also allows foreigners to understand its meaning.
Fortunately, games are different from movies and have time limits. Although the overall time of 3A masterpieces is relatively fixed, this kind of time is not dead and can be flexibly customized according to needs.
In order to solve the cultural barriers between China and the West brought about by "The Legend of Shushan", Polaris Game Company can only further refine the story, instead of just flying to the sky and escaping to the earth like the previous movies.
This is just like the Internet in the previous life, which allows a person to grow from an ordinary person to a giant step by step. It allows all links to be well explained and allows others to understand more specific details.
This is also the reason why domestic networks in previous lives are more popular abroad, because they can well understand the essence of the story based on this detailed narrative method from weak to strong.
Hearing Li Shanhe talk about "The Legend of Shushan", Zhao nodded repeatedly. It seemed that he was a little hasty in simply taking it out. Fortunately, they did not completely follow their own script.
In order to tell this story clearly to consumers around the world, Polaris Game Company has almost constructed the entire Shushan worldview system from scratch, so that consumers can obtain a relatively clear understanding without additional research.
Our country's history is too long, and there are certain differences in culture at each stage. This makes our country's culture both huge and complex. No one can accurately describe all of our country's cultural knowledge.
Even people who specialize in studying our country's culture can only study a certain dynasty, and this will also cost them a lifetime of energy, not to mention ordinary people.
This is why although we currently have a certain impression of our own culture, few people can explain it in detail.
When it comes to "The Legend of Shushan" specifically, complex things need to be broken down. Taking moves as an example, there needs to be an evolutionary process, rather than being able to fly into the sky and escape as soon as you come up.
Maybe from our point of view, flying to the sky and the earth are not difficult to understand, but for foreigners, it is a bit difficult to understand, so it is necessary to carry out a theoretical popularization process on how to achieve flying to the sky and the earth.
In fact, the process of popularization is the process of building a complete world view, at least to let foreign consumers understand that the rules of the world in which "The Legend of Shushan" is located are not the same as the current world rules.
In this way, at least they will not think that flying to the sky and escaping from the earth is unscientific, and it will also allow them to give up their existing concepts to understand the structure of the world of "The Legend of Shushan". In this way, there will be no tangled problems and it will be easier to understand. Much easier.
In fact, this is the same structure method as the Marvel world in the previous life, which allows people to abandon their existing world view and understand the world and universe view instilled in you by the author, thereby achieving cognitive unity.
But it is not easy to fully explain these things. One can imagine the amount of thought Polaris Games has put into this aspect.
The length of the script they wrote is dozens of times thicker than the original script given by Zhao Yi. The various information in it is designed in very detail. If you really understand it carefully, it can really make consumers do it. Understand these things.
Of course, if you want consumers to be willing to spend time learning about these things, the plot must be designed to be exciting and create a "cool" atmosphere for consumers.
This requires working hard on the plot and game design. Or, taking "Flying to the Sky and Escape" as an example, it is necessary to make consumers' hormones explode instantly when they use this skill, allowing them to experience the feeling of being omnipotent.
Fortunately, Polaris Game Company's Magic Light Intelligent Game Engine can do this, but it is a big test for Polaris Company's game console. It needs to be optimized as much as possible without reducing the effect, so that the platform can load it. until.
In view of the fact that the diversification of PC platforms makes optimization more difficult, "The Legend of Shushan" is currently only planned to be released on the console platform. As for when the PC platform version will be produced, it will take some time.
Since "The Legend of Shushan" has been adapted into a complete world view structure, the plot has also been greatly strengthened, and it cannot be told in one game alone.
So it is inevitable that this game is another series of games, and the plots of this series of games are coherent, just like a series of TV series.
This is different from the current series of games. The current series of games only have inheritance in gameplay, but sometimes there are huge differences in content and plot.
According to Li Shanhe, if the "Legend of Shushan" series of games is to be fully told, 10 series of games need to be produced. If each game is to be recognized by consumers, it must have 10 relatively complete plots.
This is very different from the original script he gave. It can even be said that it has been changed beyond recognition. Only the world structure set by Zhao Yi has been completely retained, and other big changes have been made. .
The first "The Legend of Shushan" will be released globally before the end of this year. Whether it can be welcomed by consumers around the world will be an important basis for them to make subsequent sequels.
However, Zhao Yi feels that regardless of whether the first one is popular, follow-up works still need to be produced, as long as they meet the approval of domestic consumers, there is no need to care too much about the reaction of global consumers.
Of course, this attitude requires your own efforts, rather than making no effort at all and just having a "buy it or not" attitude, which is unacceptable.
The main reason why he wants to continue to produce subsequent content is to promote domestic culture. Although it may not reach the level of a hit, it can at least be accepted by some people, which is enough.
And this is just the evangelistic stage, and it is understandable that the results are not good. As long as we persist, our country's culture will always be accepted and understood by the world, which will play an important role in our subsequent cultural industry output.
As for some cost issues, Polaris Game Company can still afford it. After Zhao Yi develops a truly intelligent game engine after returning, their costs will be further reduced, and they will continue to produce it.
Regarding Zhao Yi's opinion, Li Shanhe agreed without hesitation. He himself understood these principles, but as an operator of a profit-making organization, he must be responsible for the company's income.
Since the boss doesn't care, he won't say anything. Anyway, the production will not cause Polaris Game Company to go bankrupt. It will just lose some revenue and it will not hurt the bones. (End of chapter)