Chinese wedding clothes are heavier than Western wedding dresses, and there are much more jewelry and accessories. After packaging, there were three boxes. Zhao Yi could only call three more security personnel to help carry the things.
They spent more than 4 hours in this wedding building, and they were already hungry. As for the upper floor, they had no intention of continuing to visit.
According to the waiter, the upper floor was for wedding photography, so there was nothing to see. To be honest, Zhao Yi was already a little scared as he was being manipulated like a puppet just now.
So after everything was tidied up here, Zhao Yi immediately proposed to go to dinner. After Lin Hexia bought these two clothes that satisfied her, she was already satisfied and did not refuse his proposal.
In fact, although these two clothes are expensive, it is not necessarily in line with Lin Hexia's aesthetics. It's just that she likes to wear these clothes and take photos with Zhao Yi, which is why she is happy.
As for more expensive clothing, Hualong Clothing Company still has a large number of them. The most famous one is said to be priced at 10 million yuan, making it the most expensive clothing in the world.
The reason why it is so expensive is that the material of this clothing is very rare. It uses artificial composite fibers produced by nano stacking technology, which is non-staining, water and fire resistant, and has long shelf life.
In addition to these obvious characteristics, it also has excellent performance in terms of comfort and lightness, and it is almost the best in the world in this regard.
Previously, Zhao Yiyi emphasized the innovation ability of Huansha Textile Company and gave many methods. Huansha Textile Company continued to make efforts in this area, especially in cooperation with sister companies such as Cornerstone Materials Company and Tianji Agriculture and Animal Husbandry Company for research and development. .
The materials used in this garment, which is considered to be the most expensive garment, are jointly created by these three companies. The cornerstone material mainly provides technical support, and the nano stacking technology comes from here.
Tianji Agriculture and Animal Husbandry Company provides raw materials, while Huansha Textile Company provides textile technology. The three companies worked together to create this top-notch textile material.
Although nano-stacking technology is high-end, its production efficiency is very low. The reason why such a piece is produced is mainly to build the reputation of Huansha Textile Company.
Of course, as a ready-to-wear manufacturer, Hualong Clothing Company also needs a piece of clothing that cannot be matched by other clothing companies in the world to continue to strengthen its corporate reputation. For this reason, they have also put a lot of thought into the design of this clothing.
As soon as this garment was displayed, it attracted strong attention from the apparel industry and received very high evaluations in the industry. It is known as the most designed and technologically advanced garment at the moment.
However, because the price is too high, this piece of clothing has not yet been sold. It is estimated that it will stay in the display cabinet of Hualong Clothing Company for a long time.
Because it is too expensive. In this era, if you can have one or two million yuan, you can be called a rich man. Among them, the number of female rich people is even smaller. Even if there are, they are very old.
Although there are many rich men, and there are also some top rich men, they are not necessarily willing to spend such a high price to buy this dress for the woman they like.
We must know that Shenlong Automobile Co., Ltd. sold tens of thousands of top-end luxury cars worth tens of millions of dollars around the world last year. This shows that the world's richest people are not short of money, but mainly to see whether they are worth it.
Although this piece of clothing is a representative of global clothing technology and represents the highest level of technology today, compared with luxury cars, it still feels not very worthwhile, especially for wealthy men.
However, Hualong Clothing Company is not in a hurry. It is impossible to reduce the price, because the material of this clothing is worth millions, plus the design fee, the price is just right in their opinion.
It’s not that women around the world are not interested in this dress. Some well-known women have already asked about this dress, which shows that they are actually interested in it and may be raising money to buy it behind the scenes.
You know, as long as word gets out about who bought this dress, it will definitely be big news. If you wear this dress to attend an event, you will definitely be the focus of the audience. This is fatal for women who like to compare and socialize. of**.
Although the clothing has not yet been sold, the benefits have been tangible. First of all, many well-known clothing brands asked Huansha Clothing Company about the price and situation of this material.
Although the material cost is only one million yuan, Huansha Textile Company's external quotation is 5 million yuan, and it is not how much you want. It needs to be decided based on the production capacity of Huansha Textile Company.
Although it is very expensive, well-known brand clothing companies have placed some orders. Although not many, the total amount has reached 100 million yuan.
Because they also want to design a product that is better than this one from Hualong Clothing Company. Although it may not be able to sell it at a high price, the honor it brings is real.
Hualong Clothing Company is already the world's largest clothing brand and manufacturer, and its global market share is there. The only shortcoming is that it has been established for a relatively short time and lacks the foundation compared to established companies.
But as soon as this clothing came out, Hualong Clothing Company became even more famous around the world. Whether it was out of curiosity, envy, or other emotions, it spread all over the streets and alleys around the world. This brought great benefits to Hualong Clothing Company. Great benefit.
Not to mention that the sales of Hualong Clothing Company's top brands have increased a lot, but the shipments of their other brands have also increased.
The top brands of Hualong Clothing Company are basically unique designs. Generally, there is only one in the world. If a second one appears, it must be fake.
It is the fast-moving consumer goods brand under Hualong Apparel Company. Each design and production quantity does not exceed 10,000 pieces. These 10,000 pieces are distributed all over the world, and there is almost no possibility of matching clothes.
Not to mention fast-moving consumer brands, they are Hualong Clothing Company’s street-stall products. Each design can only be produced at most 100,000 pieces, and they cannot be distributed around the world, so the possibility of matching clothes is very low.
Although this seems to increase costs, this is nothing to Hualong Clothing Company. First, they have an advanced intelligent clothing design system that can continuously produce a variety of designs, and there is no shortage of inspiration.
Second, their production lines are very advanced and can quickly implement such small batch production tasks without any adjustments. Basically, they only need to modify the software parameters.
Third, they have a complete raw material dispatching system, which can make real-time statistics on the raw materials in hand, and can also minimize costs in this regard.
What's more important is that these designs are all original to them, unlike other fast-moving consumer brands that imitate the designs of other big-name brands and then quickly implement small batch production.
When Hualong Clothing Company was established, Zhao Yi never thought about relying on labor force advantages to compete. If this was just the case, it would mean making hard money. Not only were the employees' salaries low, but even the company could not make much money.
As it is now, each design of Hualong Clothing Company can be completed in about a week from design to sales. If it takes longer, it will only be spent on shipping.
And there are not just one or two designs every week. Each brand enters tens of thousands of clothing designs into the production process every week. This is in normal times. If the competition is fierce, the number will be even more.
Because their high-end products are expensive, they only serve the high-end crowd, so their fast-moving consumer goods brands are the best choice for ordinary people.
According to the relevant reports of Hualong Clothing Company, after the release of this most luxurious clothing in the world, Hualong Clothing Company's operating income increased by about 10%.
Although this number is not impressive, it is actually very scary. You must know that the annual sales revenue of Hualong Clothing Company has accounted for 60% of the total global sales revenue. This increase of 10% is equivalent to increasing the global sales revenue share by 6%. .
Coupled with their natural growth rate, they are expected to account for about 70% of total global apparel sales before bottoming out this year. If they really achieve such a share, they will basically achieve a monopoly effect.
If a monopoly is achieved in the high-tech field, it is understandable. After all, others want to produce but do not have the technology to produce, and they will also face many patent restrictions. It is not difficult to achieve a monopoly.
However, achieving a monopoly in the clothing field was unimaginable before. Because the technical threshold for clothing production is low, sales channels are complex and diverse, and designs are complex and complicated, it is basically impossible to unify the world.
This is just like catering. For thousands of years, I have never heard of a catering company achieving a monopoly, because it is too difficult. Factors such as inconsistent user tastes and no patent restrictions have led to such results. .
In addition to actively applying for design patents, Hualong Clothing Company relies on their massive designs and fast-cycle operations to make other brand clothing companies unable to parry.
According to the operating rules of Hualong Clothing Company, the clothing shelf cycle of each store is only one week. If it exceeds one week, it will be removed and replaced with the next batch of clothing.
This mode of operation is the secret to the successful operation of Hualong Clothing Company, and it is also something that other clothing brand companies cannot achieve. Even if they achieve this, they will not be able to expand their business, because the bigger they are, the less flexible they are.
The removed clothing is not destroyed immediately, which is too costly, but is transferred to other places for sale. However, if a piece of clothing is not sold for a year, it will be transferred to discount stores for sale.
Although it seems very simple, in fact, if you want to achieve this kind of turnover scheduling capability, ordinary enterprises cannot do it, because it is difficult for you to figure out which styles of clothing are in which places, and which clothing is more suitable to be dispatched to where. This can improve Sales Performance.
Behind this is precise digital management and big data analysis. Every product shipped from Hualong Clothing Company can be accurately tracked, and every product has a unique coding mark.
This is why Zhao Yi wanted to build a global communication satellite network from the beginning. It is because the frequency of use by his companies is too high. Without the support of the communication satellite network, it is difficult to achieve this kind of data link development model.
Of course, it is impossible to achieve this with Hualong Clothing Company alone. It also requires the cooperation of sales-end enterprises. The largest sales company of Hualong Clothing Company's products is Shangtong Trading Company.
We have also talked before about how supermarkets and shopping malls owned by Shangtong Trading Company use communication satellite networks to actively and effectively compete in the retail field.
In fact, any trading activities under Shangtong Trading Company have basically realized full digital management. The application of various advanced technologies has contributed to Shangtong Trading Company's high efficiency and its huge trade scale.
Regardless of other types of trade, there are hundreds of thousands of clothing retail establishments under Shangtong Trading Company worldwide, whether they are operated by themselves, invested in, or franchised.
This does not include domestic clothing retail establishments. If the two are added together, the number reaches a terrifying million, and you can imagine how terrifying management capabilities this requires.
Without the network and technical support of cash, there is simply no way to carry out such huge management and operations. Chaos will occur sooner or later. In the end, let alone making money, it is lucky not to lose money.
Regardless of Zhao Yi's companies, Fanxing Software Company, Building Block Software Company, and a number of Internet companies, it seems that information technology is very powerful. Many of them have been mentioned before, but very little has been mentioned about Shangtong Trading Company.
The main reason is that Shangtong Trading Company is mainly engaged in commodity trading, and information software technology is only an auxiliary business. If it is really calculated, Shangtong Trading Company's strength in this aspect is second only to Fanxing Software Company.
Moreover, in special technical fields, it also exceeds the strength of Fanxing Software Company. For example, in big data analysis and big data management, it has a higher technical level than Fanxing Software Company.
Although they also use the enterprise management system developed by Fanxing Software Company, it has been modified by Shangtong Trading Company, which has greatly enhanced communication capabilities, big data processing and analysis capabilities to adapt to business development.
It is because they have such a strong technical foundation that Zhao Yi does not have to worry about the online mall-related business at all, because with their technology, it is not difficult to build such a website.
As the business of Shangtong Trading Company becomes more and more complex and the business scale becomes larger and larger, the enterprise management system previously developed by Fanxing Software Company is becoming increasingly insufficient.
Shangtong Trading Company now has a strong technical team and has established a specialized technology research and development enterprise to provide technical support for its own business development.
Therefore, the success of Hualong Clothing Company is due to many aspects. It has its own excellent production and design capabilities, as well as excellent product sales management. No matter which link it is, it is much stronger than its competitors.
And once the market share of Hualong Clothing Company increases, it will be difficult to decrease it, because once you like to buy Hualong Clothing Company's brand products, it will be difficult to easily switch to other brands.
Because Hualong Clothing Company has excellent design capabilities, reliable product quality, strong service management, rapid product replacement frequency, and a large number of brands with high and low matching, covering all age groups.
It may not be difficult to achieve one of these many indicators, but it is very difficult to achieve the best of all indicators, and it is also impossible for other competitors to achieve.
In addition, over the years, Hualong Clothing Company has insisted on advertising the brand and invited many well-known celebrities to endorse it, making their brand recognition and popularity high.
The reason for designing and producing tens of millions of yuan of luxury clothing this time is to increase its position in the field of high-end luxury brands, hoping to gain a firm foothold in this field.
In fact, Hualong Clothing Company has acquired many well-known brands before, but the number of luxury brands acquired is very small. First, it is difficult to acquire, and second, its business is already large enough, and it needs to further streamline these before it can develop into higher-end fields. .
This time it was an attempt. Although it was not sold, the honors and benefits gained were obvious. It greatly promoted the development of other businesses and gained more favor from consumers.
According to the plan of Hualong Clothing Company, this top luxury brand will only design and produce ten pieces of clothing every year, and the price of each piece will reach about 10 million yuan.
This is not how Hualong Clothing Company can make much money from this. Even if all ten pieces are sold, it will only be 100 million yuan, which is nothing compared to their huge sales revenue.
However, the collateral effects of doing so are also obvious. It will continuously strengthen Hualong Clothing Company's position in the global apparel field and continue to maintain brand awareness and brand reputation.
Although ordinary people cannot afford top brands, they can buy their fast-moving consumer brands or affordable luxury brands. It is completely acceptable to say that they only wear Hualong clothing.
Although it may not necessarily improve your status, it is very important to never make yourself look tacky in front of your friends.
In addition, Hualong Clothing Company produces in small batches and is distributed all over the world, so there is no possibility of matching clothes easily, which is a very important point for young consumers.
Moreover, although Hualong Clothing Company only designs and produces ten pieces of top-quality clothing every year, there is a lot of research and development work behind it. At least Huansha Textile Company must come up with something practical.
In this way, customers can force suppliers to provide better raw material products, speed up Huansha Textile Company's research and development efforts, and increase their own research and development capabilities.
Although they cannot make large-scale profits just by relying on this kind of procurement, some other materials and methods will also be produced during the research and development process, and perhaps these can be applied to large-scale production.
This kind of high-end textile materials is the breakthrough point. As the technology continues to improve, it will eventually be applied to ordinary products and achieve large-scale profits.
Just like Tianji Agriculture and Animal Husbandry Company and Qingnong Biological Laboratory, they are actively cultivating natural colored fiber species. Once this product is put on the market, the market size will definitely be very huge.
The cultivation of natural colored fibers will bring a new round of material revolution to textile companies. By then, relying on the excellent textile strength of Huansha Textile Company, it is likely to have the opportunity to monopolize the global high-end textile product market. (End of chapter)