Lin Hexia's mood improved many times after this shopping trip. She always had a smile on her lips and her eyes seemed to be shining wherever she went. No matter where Zhao Yi suggested to play, she had no objection.
Her good mood was also transmitted to Zhao Yi. If it was normal, he might not be able to bear it if he went around like this for a day. As a result, after walking around for a day, he surprisingly didn't feel tired.
After returning home, it was already evening, and chef Lao Li had already prepared dinner. After they got home and took a short rest, they started today's dinner.
At noon, they had a hot pot meal at a Sichuan restaurant. This was nothing to Zhao Yi. After all, people in Jiangxi are very spicy, but for Lin Hexia, it was not so calm.
Fortunately, the two of them had Yuanyang hot pot, so she would not be hungry. However, in Zhao Yi's opinion, the hot pot was not spicy, and it felt like not eating hot pot.
Also because of dining out this time, Zhao Yi remembered a catering investment company that he had not paid attention to for a long time, that is Haoweier Catering Company. Its main business scope is catering industry investment.
According to their plan, they are looking for famous chefs across the country, and then through investment, let these famous chefs come out to work in the catering industry and create various catering brands belonging to our country.
The main purpose of doing this was to solve the problem of insufficient catering in shopping malls owned by Shangtong Trading Company, improve the user experience of shopping malls, and provide one-stop services.
Since the shopping mall of Shangtong Trading Company was still under construction, Haoweier Catering Company did not make big moves. The main task was to find famous chefs and make relevant communication and cooperation in advance.
After the various shopping malls and catering service venues under Shangtong Trading Company are opened, relevant management teams can be quickly formed to quickly provide catering services across the country.
I have said before that it is impossible for one company to achieve a monopoly in the catering industry, but Zhao Yi is unwilling to give up this business, especially for Shangtong Trading Company, this is their business. important part of the service.
And if you don't invest in supporting this industry, it will take a long time to quickly develop and standardize the catering industry. After all, domestic private capital is still very weak, and it takes time to accumulate capital.
The investment in Haoweier Catering Company came at the right time. One party has a lot of capital and is worried about where to invest, while the other party does have skills but suffers from insufficient capital.
Therefore, the two hit it off. Although Haoweier Catering Company occupies the majority of the shares, it will not interfere with the daily operations of the catering company, nor will it excessively pursue profits. Everything will be focused on the management team.
As long as it operates according to corporate standards, the presence of Haoweier Catering Company is very weak. And as Tianji Agriculture and Animal Husbandry Company’s scale in agricultural planting becomes larger and larger, it can provide one-stop raw materials directly from the fields to catering. supply.
This not only solves the sales problem of Tianji Agriculture and Animal Husbandry Company, but also solves the raw material procurement problem of catering companies. In this cooperation, there is no need to worry about the problem of unguaranteed raw material quality.
The most important thing is that Tianji Agriculture and Animal Husbandry Company has all kinds of raw materials. Whether it is high-end ingredients or low-end ingredients, they can be provided quickly. Even Baiwei Food Company will provide semi-finished products.
For example, hot pot bases, fillings, etc., as long as the products can be industrially produced, they can be entrusted to Baiwei Food Company for processing. Not only will the quantity be large, but the cost will also be further reduced.
More importantly, through industrialized preparation and processing, the consistency of food taste can be ensured. For mid-to-low-end catering that does not have particularly high requirements, it is the only way to expand rapidly.
Of course, more catering types cannot be expanded in this way and require chefs to make on-site production. In this case, the expansion speed will be much slower.
But this is actually no loss for Haoweier Catering Company, because it does not expect a catering company to make a profit, but adopts a wide-net model to operate.
As long as the domestic catering industry continues to rise, it can basically make money from it. Unless there are uncontrollable factors that lead to a downturn in the entire catering industry, it will be a huge blow.
With the heavy investment of Haoweier Catering Company, the domestic catering service industry is now developing very fast. There are various catering service companies in major commercial centers, large shopping malls and other places.
Due to the injection of capital, these catering service companies have not only expanded rapidly, but also greatly improved their service quality. Even at the hot pot restaurant Zhao Yi went to, the service quality was no worse than in the previous life.
And because the pure natural ingredients provided by Tianji Agriculture and Animal Husbandry Company are very good, he feels that the taste is even better than the hot pot he had in his previous life.
Of course, it is also possible that he had never been to a high-end catering company in his previous life. After all, he was not a high-level elite in his previous life, just an ordinary employee.
However, even with his status and knowledge in this life, he still feels that he is doing a good job. If there is really a company that does better, he can just learn from it. Anyway, business management will not remain the same.
Zhao Yi recalled the last investment in Haoweier Catering Company. In the past few years, he had invested in nearly 10,000 catering service companies, with an investment amount of 5 billion yuan.
Calculated in this way, the average financing scale obtained by each catering company has reached 500,000 yuan, which is already a huge sum of money in today's economic environment.
Of course, there are start-ups that have only received one round of financing, and there are also companies that have been established for several years, have reached the conditions for expansion, and have gone through multiple rounds of financing.
Moreover, Haoweier Catering Company invests in Chinese food service companies. Things like Western food that are easier to standardize are made by Shangtong Trading Company itself, so they do not need to invest at all.
Not to mention domestic Western-style fast food, even foreign Western-style fast food giants were acquired by Shangtong Trading Company. From here, we can see how big Shangtong Trading Company is.
Whatever Shangtong Trading Company thinks is worth investing in, they will invest without hesitation, especially in retail terminals.
Although Western-style fast food is a catering industry, it is actually a terminal sales channel. For example, the beverage products of Baiwei Food Company have entered the global market through this method and have achieved good results.
And there may be further integration in the future, allowing Baiwe Food Company to provide Western-style fast food semi-finished products, which can further reduce operating costs and also allow Baiwe Food Company to spread its tentacles all over the world.
Not to mention other things, the catering raw materials used by the Western-style fast food chain brands operated by Shangtong Trading Company in China are semi-finished products provided by Baiwei Food Company.
Due to industrialized standard production, it not only ensures a consistent taste, but also greatly reduces operating costs. Now Western-style fast food in China no longer has the high-end brand image it had in its previous life.
It has become a product that almost all ordinary people can afford. According to their current external prices, if you want to eat enough, you only need to spend 3 yuan.
This is because Tianji Agriculture and Animal Husbandry Company’s agricultural expansion has just begun and it is not yet able to provide sufficient meat supply. As my country’s grain production further increases, the expansion of animal husbandry will officially begin.
By then, the price of meat will be further reduced. Even if labor costs may increase, if such prices are maintained, they say the profits earned will not be reduced much.
More importantly, these Western-style fast food business locations are self-sustaining, and they do not have to worry too much about rising operating costs due to rising rents for business premises.
The most important thing is that Baiwei Food Company has many advanced harmless raw material products, the most important of which is sweeteners, which are one of the key killers of human health.
Since Western fast food is highly standardized, it is relatively easy to expand. Shangtong Trading Company has opened more than 2,000 fast food restaurants in China.
Of course, fast food restaurants are not one brand, but are divided into three brands. The three brands have different focuses, but the gap is not particularly big.
The reason for doing this is to give the outside world more choices. Although it sounds funny, it does fit in the hearts of consumers, and the same products have different tastes among the three companies.
In addition to catering to the differences in consumers' minds and tastes, doing so can also achieve a monopoly on Western-style catering and increase the difficulty of new competitors, which is very beneficial to achieving market control.
Of course, Shangtong Trading Company can do this mainly because it has no shortage of money. According to the investment quota of 200,000 yuan per store, more than 2,000 stores are only 400 million yuan.
And their expansion speed shows no sign of slowing down. In the next three to five years, the total number of stores may reach tens of thousands, basically achieving full coverage of major domestic cities.
As for whether the county town needs to be laid out, we still need to look at the socio-economic conditions at the time. If it is suitable, we will expand again. This is not difficult for Shangtong Trading Company.
In fact, there are many standardized catering companies like this under Shangtong Trading Company, such as the bakery retail companies, cake retail companies they invest in, etc.
Although these things are all passed down from the West, Shangtong Trading Company doesn't think there is anything wrong at all. Instead of letting others occupy it, why not be more active and occupy the market first.
Moreover, this large-scale chain development model can not only expand brand awareness, but also improve consumer trust. More importantly, chain companies can introduce more management models to achieve the purpose of expanding users.
The most typical one is the membership card. If every city has their store, then the value of this membership card can be fully reflected, especially in this social form where the flow of people is becoming more and more frequent.
To be honest, Shangtong Trading Company is the largest enterprise owned by Zhao Yi, bar none, but it was undergoing rapid expansion before, so Zhao Yi had very few opportunities to get money from Shangtong Trading Company.
Not to mention the size of the companies he holds shares in, the scale of the companies he directly invests in is very large. According to their scattered reports, the current scale of directly held assets has reached 5 trillion yuan. .
This asset scale alone is beyond the reach of other companies under his umbrella. With the further development of the economy, the scale of these assets will further increase. If no accidents occur, it will become a giant.
Of course, not all of his companies are operated under the name of Shangtong Trading Company. Instead, various independent subsidiaries are established to operate according to different businesses.
It is precisely because of this business strategy that Shangtong Trading Company, apart from being famous in the field of foreign trade retail, has very limited understanding of it from the outside world, and ordinary people cannot feel its existence at all.
As for which company can surpass Shangtong Trading Company in scale in the future, Zhao Yi thinks that it is only China Housing Company, because with the continuous construction of domestic urbanization, the investment scale alone has reached the level of 10 trillion yuan.
This does not include the appreciation of fixed assets. With the development of the economy, the appreciation rate of these fixed assets will only become faster and faster. By then, the scale of assets can reach hundreds of billions of yuan.
Of course, assets and income are two different things. Since the low-rent strategy will be implemented in the future, it would be very good if these assets can bring trillions of yuan in income to Chinese housing companies every year, but there is a high probability that it will not be achieved.
If the income from photovoltaic power generation on their buildings is included, there is still a good income, because this part of the electricity does not need to go through the power grid, which means that the income is basically owned by them.
The profits generated by these assets of Shangtong Trading Company are much higher than those of fixed assets, and the average annual rate of return can reach about 20%. This is the result of eliminating costs.
The annual net profit generated by these assets alone may reach 1 trillion yuan. However, compared with high returns, operating risks are much greater. Unlike fixed asset income, income is basically guaranteed to be guaranteed by drought or flood.
However, in addition to fixed asset income, China Housing Company can also provide many services. The income from this part is actually very considerable, but the overall revenue should not be as good as that of Shangtong Trading Company.
Moreover, Shangtong Trading Company is not static. According to their current investment scale and the scope of the industries they are involved in, as long as they are managed properly, their future development speed will only get faster and faster until they reach a bottleneck.
It can be seen from this that as long as traditional industries can achieve relative monopoly, the benefits generated are unmatched by high-tech industries. Of course, in terms of profitability, high-tech industries still have the advantage.
This time, Zhao Yi followed Lin Hexia to visit the wedding building. Especially when he saw the traditional wedding clothes, he felt that restoring traditional weddings in China was an important matter and would play a positive role in continuing domestic traditions.
So he felt that letting Shangtong Trading Company set up a wedding service company to specialize in wedding activities would be very big in terms of significance and market size.
Especially with the development of urbanization, it will become more and more difficult to organize traditional wedding activities. There will be fewer and fewer relatives and friends to rely on, and the cost of doing so will become higher and higher.
At this time, specialized companies are needed to provide wedding services. In the past, there were more and more such companies, but the quality of the services they provided varied.
If there is a Shangtong trading company to run the wedding business, it can not only provide high-quality wedding services, but more importantly, it can establish our traditional wedding activities before the west wind spreads to the east.
Although this cannot prevent young people from trying new things, if Shangtong Trading Company can continue to improve traditional wedding etiquette to adapt to the needs of young people in the new era, it can also satisfy our country's traditional wedding etiquette.
I believe that as our country's economy develops and people's self-confidence increases, more and more young people will favor the traditional wedding etiquette model. Just like in previous lives, traditional wedding etiquette has become more and more popular among some people.
Moreover, with the development of the economy and the formation of an urbanized society, the concept of marriage has become more and more different. The need for a spouse seems to be becoming more and more free, but in fact it has become more and more a dead end.
This will cause people with different views to get together inexplicably. As a result, after getting married, they will find it increasingly difficult to get along, and finally end in divorce, which will have a great impact on both the family and the children.
Therefore, Shangtong Trading Company can also establish a dating website platform, using artificial intelligence and big data analysis methods to help men and women in need find lovers who have similar views.
Although this cannot solve the fundamental problem and is not perfect, it can prevent honest people from being inexplicably hurt. A scumbag girl is a perfect match for a scumbag man, so don't be someone who lives a peaceful life.
As for the collection of big data, to be honest, it is basically not too difficult. For example, their consumption habits, ways of making friends, etc., can actually be compiled into data and draw portraits of people.
And with continuous data observation, this platform can also draw a longer-term basis for marital status, making matching lovers' relationships more stable and getting along more comfortably.
This has a positive effect on the stability of society, the education of the next generation, and the continuation of my country's traditional concepts of marriage and love.
Moreover, lovers who get married through this platform will most likely choose its wedding services. In this case, it will also have a positive effect on expanding the company's receivables.
Of course, the ultimate goal of setting up such a platform and enterprise is not how much money he makes, but because he has a deep understanding of the collapse of rituals and joys in his previous life, and must start to make plans from now on.
Zhao Yi is not worried about the stability factors brought about by economic development. With the existence of golden fingers and the economic planning and layout carried out so early, the people can enjoy a relatively stable material life. At least they should have a guarantee of food and clothing.
The only difficulty is the continuation and stability of ideas, and Western countries are particularly powerful at this set of methods. If they are not planned in advance, the harm will be long-term.
Zhao Yi's previous attempt to increase the proportion of traditional literature in compulsory education was an attempt. Only by fully understanding one's own culture can one be able to distinguish the differences, advantages and disadvantages of Eastern and Western cultures.
What bothers Zhao Yi the most is that he doesn’t even have a superficial understanding of his own culture, so he goes around shouting that it’s dregs and needs to be abandoned. As long as someone else dictates the rhythm, these people who follow what others say will only add to the chaos.
Only by fully understanding your own culture can you be able to distinguish the good from the bad, have more say, and be able to distinguish the advantages of others from the malicious propaganda of others.
Well, we have to learn, we can consciously abandon things with ulterior motives, and at least have an objective judgment, instead of shouting everywhere without knowing the reason, just thinking that we are superior and pretending to be educated, but not knowing that we are actually SB.
In addition to his desire to restore traditional concepts of love and marriage and traditional wedding etiquette, Zhao Yi also wants to promote our traditional clothing instead of suits and leather shoes everywhere.
Chinese civilization has been very particular about clothing since ancient times. Each dynasty will promote its own characteristic clothing. The beauty of the clothing is called "Hua", and the vast territory, cultural prosperity, and civilized morality are called "Xia".
Therefore, Zhao Yi hopes that Hualong Clothing Company can design a new set of ceremonial clothing based on the combination of traditional Chinese clothing and modern elements, which can be worn at traditional events and major celebrations.
Whether in this life or in his previous life, Zhao Yi was not interested in suits and leather shoes, nor did he feel comfortable wearing them, nor did they look good to his senses. After buying a suit, he never wore it again.
He does not want to blindly revive previous traditional costumes, but hopes that Hualong Clothing Company can combine our traditional culture, add modern elements, and form unique costumes for the new era, which can serve as memories and symbols of an era.
Thinking of this, Zhao Yi did not eat dinner slowly, but finished it in three times, five by two, and then told Lin Hexia, then returned to his study, compiled relevant thoughts into words, and sent them to these companies.
This process is destined not to be accomplished overnight, but requires constant attempts to succeed. For example, in the case of distinctive ethnic costumes, constant improvements and attempts are needed to achieve the best results and gain the recognition of the whole people.
Of course, if you want to implement it, you still need the cooperation of relevant government departments, but I believe that the government departments will not refuse. This is of great significance to establishing the spirit of civilization in our country.
In the document, he also emphasized the importance of communicating with the government instead of doing it alone. Although it is effective, it is very difficult to achieve national approval.
In particular, Zhao Yi mentioned that a clothing design competition for the new era, new trends, and new traditions can be held, soliciting submissions and opinions from people across the country, and coming up with a plan with a high degree of recognition, which can also expand the influence.
After integrating these elements, the intelligent clothing design system can then design a variety of recognized solutions based on these elements, and then promote them among the public. (End of chapter)