The technological flood of rebirth

Chapter 460: Debate about rock and roll

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After coming out of Ouchi, Zhao Yi was not in a hurry to go home, but wanted to take a walk. There was too much to talk about in this meeting, and he needed to calm down and think through his thoughts.

He was walking alone on the street, with security personnel acting as passers-by around him. From the outside, nothing could be seen at all. Zhao Yi himself had an average appearance. Although he was not ugly, he was not handsome either. It won't attract anyone's attention either.

Although bicycles are still the main means of transportation on the streets, and buses occasionally pass through them, what is different from usual is that there are also two or three cars.

Nowadays, a cheap car can be purchased for only more than 20,000 yuan. Although it is still relatively expensive for working-class people, it is not too difficult for people who run small businesses to buy it.

Although Zhao Yi's companies are involved in too many industries, these industries require economies of scale, such as street stalls, self-employed businesses, etc., and it is impossible for him to get involved in these.

But in this era, street stalls and self-employment are actually very profitable, much more profitable than working, because there are fewer people willing to do this, so the money has certainly improved.

When more and more people are willing to work in this business in the future, it will probably not be as profitable as it is now. Zhao Yi saw several self-employed people setting up stalls along the way, which was something he had never seen before.

This shows that more and more people are aware of the business opportunities in this. Those who have stable jobs are better off, and it is impossible to lose their stable jobs to do this. However, restless people or people who are temporarily unemployed can be found everywhere, and they will Get into this business.

To be honest, most of the domestic private economy actually started from setting up street stalls. However, due to the existence of investment companies under Zhao Yi, it is much easier for people with knowledge and skills to start a business than in previous lives, and there is no need for such a low starting point.

This is why it is said that other domestic private economies are not yet on the stage. It will take at least ten years to develop, and it may take even longer to create a giant.

However, with the active participation of these self-employed people, people's lives have become richer. At least the market seems to be much more prosperous than before. This can be seen without comparison.

Zhao Yi walked to the Xidan subway entrance in his previous life and found a Tianwen Library. Zhao Yi thought about it carefully and found that it was the location of the Kyoto Library Building in his previous life.

Although the area is similar, the architectural style is very different from the previous Kyoto Library Building. According to the consistent style of Tianwen Library, the design is more eye-catching and has a more technological sense, which is enough to attract the attention of the people passing by.

Seeing this, Zhao Yi temporarily wanted to visit the library. The main purpose was to see the current development of the cultural market, especially whether the results of his hard work a while ago had a greater impact.

Like the previous books written on artificial intelligence, not all of them are about Long Aotian's network. There are also many good articles with philosophical depth and high publishing value.

More importantly, artificial intelligence can well combine philosophy, emotion and psychology, and perfectly integrate these three by telling stories, which not only makes readers not bored when reading, but also can unknowingly gain something.

It is much smarter than ordinary human workers, because when artificial intelligence masters the rules and finds the optimal solution through massive calculations, it has a very obvious advantage over humans.

In addition to books, the other thing is music songs. Although there are not as many as literary works, every album is a fine product. At least the ones Zhao Yi has listened to are all very good. Both the lyrics and the music are top-notch. Excellent work.

As soon as Zhao Yi entered the first floor, he heard the music playing in the hall. It was music changed from a Song Dynasty poem. When Zhao Yi heard it, he felt that it should be a song written by artificial intelligence.

Because in this era, pop music is all imported, and many people imitate foreign pop music arrangements. The lyrics are very popular and cannot even form a complete sentence. If the music is left aside, the value of the lyrics is very low.

Moreover, the arrangement is also very crude, and the instruments used are very simple. It sounds a bit fresh at first, but after a long time, it feels a bit tired, and it is difficult to sing for a long time.

But the lyrics of the songs written by artificial intelligence come from five thousand years of Chinese accumulation. They are very deep. Even if there is no music to match, reading the lyrics is a kind of enjoyment.

The arrangement is also very complex, and the types of instruments used are very rich, and every detail is perfect. It not only sounds refreshing, but also can strongly arouse human resonance.

The songs in the hall now are modern songs based on the lyrics of Yi An, which vividly display the charm of the original lyrics. It is not satisfying after listening to it. You must buy one and take it home slowly. Listen.

Zhao Yi stopped and listened for a while. The lyrics were not strictly based on the original words. They had been adapted to a certain extent to make the lyrics and music more suitable and in line with modern people's aesthetics. The essence of the lyrics was presented using heavy color techniques.

Because artificial intelligence has massive calculations, each song has been interpreted hundreds of millions of times, every link of lyrics and music is interpreted, and then the song that best suits human aesthetics is selected.

This is very different from the creative process of humans. If humans want to create a work, they first come up with it temporarily out of personal emotional needs and under special circumstances.

Of course, there are also people who use usual routines to write songs just like ordinary work, but even so, what they write may not necessarily be the best. This is inseparable from personal ability and knowledge.

But artificial intelligence does not need to be so troublesome. Every day, artificial intelligence will choose a topic, and then based on this topic, combined with its own database of massive knowledge reserves, it will select content related to the topic.

After the content is selected, it will be combined with a human emotion simulator to adapt the content based on human emotions, so that the content itself has high artistic value.

After these contents are adapted into several plans, music will be written based on these contents, and each emotional content will correspond to many kinds of music.

Then retain a few options from the many alternatives, and finally compare these several options, select the best among them, and then add them to the album on this theme.

However, there is not always an optimal answer. In rare cases, there will be several solutions that meet the comprehensive evaluation obtained by the artificial intelligence algorithm.

At this time, the artificial intelligence will send several suitable plans to the Lime Entertainment record company, and the record company will decide which plan to use. Although there are not many cases, it is not impossible.

In fact, these are nothing. More importantly, artificial intelligence will also synthesize the singer's best singing style and timbre based on the lyrics and music, so that the song can be perfectly presented.

It is easier for artificial intelligence to do these tasks, but human abilities may not necessarily meet this requirement. It is actually very difficult to find someone who can sing and sound up to standard.

Lime Entertainment Records will spend a lot of energy looking for suitable singers in the future, because they don't need to worry about insufficient content for the time being, but they will be troubled by the lack of qualified singers.

Because among the samples provided by artificial intelligence, the singing is very good. If the singer cannot reach the singing level in the samples, any responsible album producer will feel it is a pity.

This is why Lime Entertainment Records will cooperate with ATV to launch a music talent show, in order to tap talents from the private sector. Even if professional knowledge is insufficient, as long as the above two meet the requirements, they will be recruited and carefully cultivated.

To be honest, although professional musical literacy is very important, it is not the most important in Lime Entertainment Records, because these acquired abilities can be made up for through training and re-education.

However, if the congenital conditions are not up to standard, even if they pass professional studies, the final results will be unsatisfactory, and in the end they will only be doing behind-the-scenes work.

After having a prerequisite, the record company paid more attention to the exploration of talents during the amateur assessment process, but did not pay special attention to skills and professional abilities.

But it is a program after all. If there is no skill and professional ability, it will definitely not reach the end, because these programs still need to consider the ratings and cannot completely ignore the rules.

But as long as a good talent can be found, even if it fails, the record company will poach the company to train it. As for how long it takes to train it, it depends on the individual's ability.

In addition, we are cooperating with major music schools across the country, hoping to tap talents from professional schools. Although there is no shortage of talented people without resources, those who can enter music conservatories will basically have talents. above the baseline.

In addition to wanting to tap talents from major music academies, there is also the hope of reaching a talent cooperation training plan with major music academies, and sending talented talents excavated from the private sector to music academies to study.

As for the expenses, the record company is willing to bear them. Both the record company itself and the parent company are wealthy owners and are keen on investing in the future.

Major music academies are also happy to see the results. Firstly, it gives their students a good outlet, secondly, they have obtained more sufficient funds, and thirdly, they have added fresh blood to the academy.

Qing Ning Entertainment Records, through these actions and cooperation, has captured all the talents across the country. As long as it persists, at least 90% of the country's music talents in the future will come from Qing Ning Entertainment Records.

Speaking of this, there is a very interesting thing, that is, Cui Jian sang a song "Nothing" at the Kyoto Workers' Stadium in May, which has since set off a wave of Chinese rock music.

Originally, Cui Jian's popularity should have lasted for a very long time, but not long ago, Lime Entertainment Records also launched a rock music album created by artificial intelligence, which can be regarded as catching up with this trend.

This is originally a good thing. After all, it will contribute to the rock music that has just sprouted in China, make rock music go further, gain more people's favor, and improve the acceptance of the people. It has positive significance for the development of rock music.

However, the rock albums released by Qing Ning Entertainment Records are quite mature in terms of lyrics, music, and even singing, so much so that they completely outshine the original rock style brought by Cui Jian.

People often say that there is no harm without comparison. The title that originally belonged to him as the godfather of domestic rock music was abruptly killed after a few months, because ordinary viewers can tell the good and bad by comparing the two.

Originally, domestic audiences thought that rock music was about shouting at the top of your lungs and venting your inner feelings. However, Lime Entertainment Records told everyone that you have misunderstood rock music, and you can actually sing rock music this way.

This is a very embarrassing thing. According to the traditional development trajectory, music style is constantly being improved. From the barbaric era of rock and roll to the path of maturity, it requires a long period of creation, experimentation, and slow exploration.

However, the album released by Lime Entertainment Records combines all the top rock styles and singing methods in the world today, and deduces and optimizes them. After all, it has reached the world's top level, and it also has transcendence and innovation.

On the premise of retaining the spiritual core and classic singing methods that rock music should have, it has made new changes and sublimations in the three aspects of lyrics, music and singing, so that rock and roll is no longer a small circle's self-pleasure and has gained wider public support.

The reason why he knew about this was because both sides were engaged in a war of words during this period. One side denied that the other's album was not a pure rock style, while the other side analyzed and theorized from a more professional perspective.

Anyway, the two sides were going back and forth in newspapers, magazines and TV programs, and they didn't like each other. Not only did the domestic music industry take advantage of it, each took advantage of it and talked about the other's shortcomings "reasonably and well-founded".

It also made people all over the country fully aware of what rock music is, and they listened to both music one after another, wanting to judge in their own minds which one was more rock.

Obviously, in this debate that has lasted for a month, Lime Entertainment Records has always occupied an advantageous position. This is not a deliberate marketing by the record company using its own capital, but real market feedback.

The support received from the academic school is the greatest, because the songs in the rock album released by Lime Entertainment Records are slightly better in terms of lyrics, music and artistic conception, and the content is more full and rich in emotion.

Cui Jian's "Nothing" is just a catharsis of emotions, and it is a catharsis of emotions based on personal privacy. The content of the lyrics is also relatively monotonous. Putting aside the music and singing parts, the lyrics are disorganized and feel without beginning or end. literary value.

From this aspect, the songs in the rock album of Lime Entertainment Records are all superior to their opponents in terms of lyrics. Putting aside the singing part, the lyrics of each song are a complete story, and the audience can tell from it. the feelings contained in it.

These are nothing. The most important thing is that the writing method of the words also has high literary value. It not only conforms to the modern literary aesthetics, but also combines the charm of traditional literature and poetry. The two have a high degree of unity.

And it also got rid of the self-pity and self-pity that rock music brought before. After venting personal feelings, it is also very important to be able to get rid of this emotion and give people a positive spirit.

The reason why rock music is not accepted by the public is because it is too immersed in self-pity and self-pity. Generally speaking, it is relatively gloomy and not sunny enough. Rock creators always give top priority to being messy and showing their individuality.

This inevitably goes against traditional values and becomes underground music that is difficult to reach the mainstream. However, the rock music of Qing Ning Entertainment Records is indeed in line with public aesthetics and traditional values, and sublimates traditional rock music.

Those who engage in traditional rock see the record company's rock style as a betrayal and believe that this kind of rock is not worthy of being rock. It has lost its unique personality and has completely become commercial rock.

People on the record company side believe that traditional rock creators have made the definition of rock too narrow. They believe that rock is not just the unbridled expression of emotions, but also needs to be further sublimated to free the audience from such meaningless emotions. , get a new direction in life.

In fact, artificial intelligence can also create rock music that conforms to the traditional taste, but it is just because Zhao Yi restricted it and abandoned all negative emotions, dark colors, decadent thoughts, and low quality.

If artificial intelligence is really used to write these things, it will really have serious consequences. The kind of music created may really make the audience feel hopeless, and violence and suicide will definitely increase.

Life is already painful, and there is no need to add salt to the wound. Even if the wound is opened, it must be to give healing medicine to heal the inner wound of the listener, rather than to add salt.

This is also the reason why the rock album released by Lime Entertainment Records is incompatible with the traditional rock style. The starting point of the two is different, and the results will definitely be different.

In fact, Lime Entertainment Records didn't think that much. When they got this album, they just wanted to catch up with the rock trend and make the album a big seller. As for other things, they couldn't think of so much in such a short period of time.

The reason why artificial intelligence created rock music so early is because the popularity of rock music has risen very quickly on music playback platforms, and artificial intelligence has raised the priority of this area.

The combination of various factors has resulted in the current situation. This war of words will not end so hastily, and the two sides will have more debates on this in the future.

However, from the data point of view, listeners prefer rock albums released by Lime Entertainment Records. This can be seen from the sales volume. In just one month, 1 million albums were sold domestically.

Even if it slows down later, 5 million albums can still be sold throughout the year. This fully confirms that the domestic people prefer the rock music of Lime Entertainment Records.

However, the rock music released by record companies in the future will not only be of this style, because artificial intelligence is different from humans and has no obvious preferences. It will try to create from various angles, and the style will definitely not be particularly unified.

No matter what the future holds, at least the current situation is actually what Zhao Yi wants. He is not afraid of quarrels. This can instead clarify one thing and trigger more thinking among the people.

And the more people participate, the easier it will be to perfect this music style and form a relatively complete music theory and system, which will have more guiding significance for latecomers. (End of chapter)