Among the entertainment industries owned by Zhao Yi, the most professional one is Qing Ning Entertainment Company. Although several other companies are also involved in the entertainment industry, they are still slightly inferior in terms of purity.
Nowadays, apart from Lime Entertainment, ATV is pretty good, but the original intention of ATV was not for entertainment, but to control global public opinion, so news is their main business.
It is just to increase the operating income of the TV station, and at the same time, it needs to attract a large number of ordinary viewers to become loyal viewers of ATV. News alone is not enough, so it actively joins other entertainment and cultural programs.
Although the value created by news is almost negligible in ATV’s revenue, ATV has always regarded its news content as its core business, and this has never changed.
As for the rapid development of their entertainment programs, it is unintentional, but the benefits of entertainment programs are obvious. They can not only attract more viewers to join, but also create a lot of operating income for ATV.
The increase in operating income naturally makes ATV willing to invest more money in good news programs. Now ATV's news channel has become the most professional news information channel in the world and has become an important window for global audiences to understand world news. one.
It is ATV that relies on its professional capabilities in the field of news and information to convey my country's positive news information to all parts of the world, which has greatly improved the world's awareness of our country and got rid of previous stereotypes.
Of course, this is also related to my country's rapid economic development, rapid increase in participation in internationalization, and my country's high-tech products can be seen everywhere, which has greatly increased the public's awareness of China.
In fact, it is not just our country that has benefited from ATV’s news and information, but also countries all over the world. More or less, they have been re-recognized by the world because of ATV’s news and information, getting rid of the one-sided inherent impression, and allowing audiences around the world to understand that the world is Diversified.
Therefore, ATV's positioning is determined. It is impossible for it to be deeply involved in entertainment operations, even if their entertainment programs are widely popular and have global influence.
Now ATV has begun to slowly abandon the self-produced TV series industry, and instead began to vigorously introduce the TV series and movie resources of Qing Ning Entertainment. Even their variety shows have begun to entrust Qing Ning Entertainment to produce and they are responsible for distribution.
The artist resources and TV drama employees previously owned by ATV are gradually being transferred to Qing Ning Entertainment Company, which is an explanation to the relevant personnel of the company.
Although Lime Entertainment is a mainland company, this process did not cause much shock. ATV is certainly a big backer, and Lime Entertainment is not bad either. It even has greater influence and influence in the fields of TV series, movies, and music. More resources.
Qing Ning Entertainment now shoots more than 400 TV series every year, accounting for more than 80% of the total number of domestic TV series shot, making it the veritable king of domestic TV series.
Green Lemon Entertainment is not only very large in terms of production output, but also not inferior in other aspects. For example, their filming base industry has become an unavoidable link in the domestic film and television production field.
Since building the Qin Dynasty filming base, they have been out of control and have been building a large number of real historical filming bases across the country. They not only provide filming locations and technical support, but also vigorously develop the local tourism industry.
Moreover, Lime Entertainment's distribution channels are no longer limited to the domestic market. Due to their previous good cooperative relationships, they now have more and more foreign partners, and the export rate of TV series has reached more than 60%.
In fact, these overseas distribution resources are nothing to Qing Ning Entertainment. It is better to have them, but it will not be a big loss if they don’t have them. The reason is that with the existence of ATV, he does not worry about overseas audiences not being able to see their filming. TV series.
Because ATV's global audience has been increasing rapidly, as of the end of last year, the number of global viewers reached an astonishing 2 billion people, which means that nearly half of the world's population has watched ATV's TV channels.
The reason why it is twice as high as the previous year’s statistics is that the mainland’s contribution is the largest, followed by global natural growth. If this continues, this number will be even higher.
ATV's TV channels are all free channels. Due to the large number of viewers, advertising is not as frantic as other free channels, which are within the acceptable range of the audience.
The most important thing is that the quality of ATV's channel programs is very high. No matter what your viewing preferences are, there is always an ATV-related channel that suits you, and it is better and more sophisticated than what you have seen before.
In addition, the comprehensive localization strategy launched by ATV last year has begun to bear fruit and has basically established a firm foothold in various countries around the world. In some countries, it even has higher ratings than their established TV stations.
Therefore, Qing Ning Entertainment Company does not lack overseas channels at all. As ATV’s strong position becomes more and more obvious, local TV stations in many countries have to come to Qing Ning Entertainment Company in person to purchase relevant program resources.
Some TV stations have even reached a deeper cooperation with Qing Ning Entertainment, which is to shoot customized TV series or variety shows for them. The TV station provides the theme, and Qing Ning Entertainment is responsible for the perfection and filming.
Because although the TV series produced by Green Lemon Entertainment are very good, they are not exclusive resources of the TV station. In an increasingly competitive environment, exclusive resources are becoming more and more valuable.
Because ATV has established its dominance in the television field and has a special relationship with Lime Entertainment, it basically gets the first round of broadcast rights. After the first round of broadcasts, it is the turn of other TV stations to broadcast.
Although other TV stations who want to shoot exclusive TV series content do not necessarily have to turn to Lime Entertainment, but in terms of consistent quality, it is worthy of the trust of these TV stations that need to customize TV series.
In other words, the quality of the products provided by Green Lemon Entertainment Company may not necessarily be the best, but they will not have the same quality problems as sewers. They can always be above the baseline. This is the most important thing.
It is gratifying that they can make a lot of money from the TV station's customized TV series, but it is more important that each one does not lose money, so that at least it will not put itself into a business crisis.
You must know that the production cost of filming a large-scale TV series is getting higher and higher. Especially for TV series with more special effects, it can catch up with the cost of shooting a special effects movie. With such a huge investment, stability is their primary pursuit.
This is why the number of TV series shot by Lime Entertainment Company has suddenly doubled compared to the previous year. According to the current trend, the output of TV series by Lime Entertainment Company is likely to double this year.
Now Qing Ning Entertainment has become the world's largest producer of customized TV series content. In order to meet the needs of filming, their artist resources are no longer limited to Chinese artists. A large number of foreign artists have joined their ranks.
Moreover, Green Lemon Entertainment is also the first entertainment company in the world to carry out large-scale customized TV series production. With its excellent quality control and unparalleled special effects production capabilities, no entertainment company has yet come up to challenge it.
Because the production scale of Qing Ning Entertainment's TV series is very large, the supporting facilities are very complete, and the production cost of special effects is low. If other entertainment companies want to grab this business, the cost they pay is much higher and they are not competitive at all.
For Lime Entertainment, although the overall revenue is much lower than that of self-produced content, due to its technology cost advantage and scale advantage, the profit margin is actually very high, with gross profit exceeding 50%.
And because Qing Ning Entertainment shoots a lot of TV series, although well-known artists are not paid high for a single film, their overall income is pretty good. This has resulted in many well-known artists being willing to cooperate with Qing Ning Entertainment.
More importantly, artists are an industry that thrives on youth. If it were the previous market-oriented state, after it becomes outdated, income will fall off a cliff, and life will be very difficult in later years.
But by cooperating with Qing Ning Entertainment, there is no such problem. Even after the peak period, you can still obtain shooting resources and earn income. In the long run, it is a cost-effective deal.
Because entering the artist system of Qing Ning Entertainment Company, artists are no longer stars, but just a profession. Although their income is much higher than that of ordinary behind-the-scenes workers, it is completely different from the income of stars in their previous lives.
Not to mention domestic artists, the same is true for foreign artists who enter their system. Unless the Party A who places the order specifically asks to appoint who will perform, otherwise, suitability will be the main reference.
This model of Qing Ning Entertainment Company has a relatively balanced distribution of artist resources. Even newcomers can obtain certain resources. They will not remain unknown forever and will be given opportunities to practice.
Of course, that's not to say that there are no benefits to being famous. Although you are treated like an ordinary employee in Qing Ning Entertainment Company and your income is not ridiculously high, outside, you can participate in many business operations and your income is still very considerable.
Qing Ning Entertainment's content production model is completely industrialized. What is needed is not the effect of a certain star, but a large number of staff who silently contribute their professional abilities. This is hugely different from later generations.
As for some well-known artists who are dissatisfied with their remuneration and go out to work alone, it is not that easy. Compared with Li Ning Entertainment, the opportunities outside are much smaller. As time goes by, their popularity will not be high.
In fact, the customization business of Qing Ning Entertainment Company is a manifestation of industrialization. This business is still in its infancy, and all aspects have not yet been adjusted to the optimal state. As time goes by, this method will become more and more mature.
Last year, their customized TV series reached 100. Although it only accounted for a quarter of their total production, the trend is very obvious. This year, it will definitely account for about half of the total TV series produced.
Although this business will become one of the main parts of Lime Entertainment in the future, Lime Entertainment will not give up on self-made content, and not only will it not give up, it will also be strengthened.
According to Qian Zhiyuan's plan, self-made content should always account for about half of the total amount. First, this can maintain his current business model and prevent it from being abandoned. Otherwise, it will be very difficult to pick up, and it will become more and more difficult as time passes.
The reason is simple. The distribution of self-made content and derivative industries need to be managed by yourself. If they are abandoned, these supporting industries will slowly be controlled by others. It will be much more difficult to enter in the future than in the early days.
Moreover, if its own distribution channels and derivative industry channels are abandoned, then Party A who customizes content is likely to be in a negotiating advantage and lower the production price, causing subsequent operations to fall into an increasingly difficult situation.
Qing Ning Entertainment Company’s customization business not only expands its own company’s business and reduces the difficulty for demanders to obtain resources, but also injects great impetus into the development of the domestic entertainment industry.
First of all, the number of relevant employees has increased significantly. Not only are domestic employees working all year round, but Hong Kong employees transferred from ATV are also working all year round.
This situation ensures the stability of the foundation of my country's entertainment industry. As the number of years of employment increases, the professionalism of employees will become higher and higher, and the number of people participating will increase, which is also conducive to technological innovation and improvement.
As time goes by, our country's advantages in industrialized film and television entertainment will become more and more obvious, which will accordingly weaken the strength of other countries in this area, thus continuing to consolidate our position in this area.
The most obvious change is that the enrollment scale of major art schools in the country is getting larger and larger. Whether it is famous art schools such as Nortel, China Theater and Shanghai Theater, or other unknown art schools, their students are employed All in very good condition.
Even so, Qing Ning Entertainment's manpower is still in a state of tension. For a long time in the future, domestic talents will be in short supply.
Secondly, the great development of customized content production model has a huge impetus for our country to study the cultures of various countries, because it is necessary to produce content that meets the needs of local culture. If you do not understand their culture, it is impossible to impress the local audience.
At present, Lime Entertainment Company has realized this problem and has begun to cooperate with relevant domestic research institutions to specialize in studying foreign culture. At the same time, it is connected with film and television production to form a set of theoretical foundations.
Although this work has just begun, with the huge push of market demand, more and more results will be produced. These results will not only help Lime Entertainment Company to develop its own business, but also promote our country's people's external relations. Cognition plays a huge role.
Due to the emergence of intelligent translation machines, in Zhao Yi's view, English courses in my country have been changed to electives. Although foreign language courses are still taught in various schools, not just English, there are no mandatory requirements for students' mastery.
In other words, the school encourages students to take foreign language courses seriously, but if they are not interested and do not require it, coupled with the increase in the amount of other courses, a considerable number of students will definitely be unable to devote their energy to foreign language learning.
The result of this is that there will be relatively few talents proficient in foreign languages in the future, let alone those who specialize in studying various cultures around the world. This situation must have a good solution.
Although he is not very supportive of all students spending huge amounts of energy on learning foreign languages, it does not mean that he is opposed to exchanges between cultures. Our excellent culture needs to be passed on, not just superficially, but the excellent foreign culture, We also need to learn and absorb it into our culture and use it for our own use.
He previously assigned this task to Tianwen Publishing House, which is responsible for translating excellent foreign cultural works and actively translating their scientific and technological research results for the benefit of domestic ordinary people and professional researchers.
But this kind of work is actually passive. In other words, Tianwen Publishing House is just a passive translator. Whether it has grasped the core cultural essence of others remains to be seen.
Qing Ning Entertainment now spends a lot of effort on researching the cultures of various countries in the world, which is an active mode. In this mode, we can study with thinking, and the effect may be greater than the passive mode of Tianwen Publishing House.
Zhao Yi asked Qian Zhiyuan to conduct in-depth exchanges and cooperation on these research projects with Tianwen Publishing House, so that their research results could not only be used in film and television content production, but also expand the influence of their research results.
In other words, their research results can be compiled into various books and research papers and published by Tianwen Publishing House, which will have a huge impact on our understanding of the world.
At the same time, they were also asked to provide these research results to the Earth Simulator project team as a reference for their later Earth humanities data, so that the Earth Simulator can better simulate changes in cultural and political patterns.
As for Qing Ning Entertainment’s movie business, it has not yet received any customization requests. This is related to the characteristics of movies, because the gap between good and bad movies is like a natural chasm, which is very different from TV series.
No matter how bad a TV series is, it can still make good profits. The possibility of losing money is very small, but it will not make a lot of money. But if a movie is too bad, the losses will be very large, so much that it can even cause a movie company to go bankrupt.
Moreover, the production of movies is also very different from the production of TV series. They pay more attention to innovation, while TV series mainly tell stories. As long as the stories are told well, the audience will not be too repelled even if they quote other people's jokes.
This reduces the difficulty of creating TV series and enables industrial mass production, but this is not possible for movies. Each movie has its own uniqueness, which makes it impossible to mass-produce movies.
As for Qing Ning Entertainment's record business, it has just entered its explosive period. If it wants to lead the music market in our country and even the world, it will take some time to lay a solid foundation.
Although they have a large number of album resources, they have too few singing talents, and their ability to package singers is also lacking, and they need to continue to polish.
Having excellent song resources is one thing, but it can only determine the bottom line of music management capabilities. If you want to develop your music career well, you must also know how to package and promote it.
With excellent packaging and promotion, even if a singer cannot produce a famous song of his own, he can still become a widely loved singer through his stage style.
Like Jackson, in terms of songs alone, he is not actually top-notch, but combined with their stage style and unique choreography, he stands out among many singers and becomes top-notch.
The same was true for Hua Chenyu in his previous life. It was difficult for others to hear what famous songs he had sung, but it did not affect his popularity. These were all due to packaging and promotion.
The difference between the two is that film and television content is the result of group creation, which can blur the role of individuals in it, while music is a personal show, and all the focus will be on one person or a group.
When the focus is on a person or a group, then this object needs to be packaged in an all-round way so that the audience can find out what they like and become their fans.
After listening to Qian Zhiyuan's introduction to Qing Ning Entertainment Company, Zhao Yi prepared to provide more support for their customized TV series content so that they could achieve better and faster development.
Although they have a large number of screenwriters, compared with their business development speed, they are a bit nervous. This situation will be the norm in the future.
Moreover, excellent screenwriting talents are always scarce. Their screenwriting ability will definitely be one of the important factors restricting their development in the future, and the solution is naturally artificial intelligence.
Anyway, artificial intelligence can now create a large number of books in various forms, and naturally create scripts. By then, there will be no need to worry about the problem of creative exhaustion.
Zhao Yi plans to provide them with an operation interface in the form of a cloud application. After they receive the customized theme, they can set the relevant demand parameters and let artificial intelligence automatically create matching scripts based on these settings.
Then the human screenwriter will screen and select from them, and finally decide which script to shoot. This will greatly improve the efficiency and be able to adapt to the ever-changing user needs.
Qian Zhiyuan was shocked when he heard Zhao Yi's description. He even wondered whether Tianwen Publishing House's sudden possession of a huge number of copyrights was created by this system.
At present, the creative ability of artificial intelligence is still in the confidentiality stage, so he asked Qian Zhiyuan to make confidentiality arrangements, hoping that only a few people would know about it, otherwise it would cause him some trouble.
The traditional business of Qing Ning Entertainment Company is actually very satisfactory to him. As long as he continues at the current rhythm and pace, there will be no problems in a short time.
But Zhao Yi hopes that the role of Qing Ning Entertainment Company will not only be these, but also hopes that they can play a role in a wider cultural field and promote and inherit traditional culture.
With the development of the economy and the fast-paced life, the traditional drama culture is increasingly declining. In his previous life, there was not much improvement until he was reborn. Although the Spring Festival Gala appeared every year, its influence was getting lower and lower.
Zhao Yi hopes that Qing Ning Entertainment Company, if conditions permit, will build a large theater in every city in my country to provide local drama performances, of course, including cross talk and other traditional performing arts culture.
If these are not enough, I also hope that Lime Entertainment can create drama content that suits the needs of the new era, instead of constantly repeating previous content.
If there are no innovations and breakthroughs in content, it will be very difficult to be universally accepted and loved by the people, and this kind of inheritance without development is of little significance.
The prerequisite for inheriting and carrying forward traditional culture is the need for development. If it does not develop, it will be a "zombie culture". No matter how much we emphasize it, it will have no effect because they can no longer keep up with the development of the times.
Qian Zhiyuan heard about the new task given to them by his boss. Although he didn't think it would be possible to bring these traditional cultures back to life, he still took it. As for the rest, he would just take it step by step.
Not to mention Qian Zhiyuan, even Zhao Yi didn't have much hope. They were just doctors on dead horses. If they found a way out, wouldn't their vitality be rejuvenated again? (End of chapter)