After chatting with Qian Zhiyuan, the president of Qing Ning Entertainment Company, he saw Qin Xiangqin from Tianji Dairy Company pushing the door open and Zhao Yi smiled at her kindly.
Qin Xiangqin is the only second-level subsidiary president among this group of presidents. This is because Tianji Dairy Company is special and must give this company higher status and treatment.
But the presidents of other first-level companies under his banner don't know the reason, and may have some suspicions about Qin Xiangqin being able to be on an equal footing with them. Of course, these things will definitely not be seen in face.
Zhao Yi actually saw it from the banquet, but he couldn't say it himself. He could only smile kindly at Qin Xiangqin, so that her grievances could be released a little.
Seeing Zhao Yi's smile, Qin Xiangqin's face looked better. She found a seat opposite him and sat down. Zhao Yi stood up and gave her a cup of tea.
"You have been wronged these days, but don't take it too seriously. They may not necessarily have malicious intentions, but they may not be too understanding about inviting you to participate in the meeting." Zhao Yi said.
"Thank you, Mr. Zhao, for your relationship. I didn't take it seriously." Qin Xiangqin took a sip from the teacup and replied with a smile.
The intelligence potion of Tianji Dairy Company is strictly confidential and cannot be disclosed to the outside world. Even if Qin Xiangqin wanted to explain, he could not speak and could only keep it to himself.
If everyone hadn't noticed the special relationship between Zhao Yi and Lin Hexia, people might have doubted whether Zhao Yi and Qin Xiangqin had a special relationship. Of course, the age gap between them was also one of the reasons for everyone to abandon this idea.
In fact, among the companies under Zhao Yi, Tianji Dairy Company is the one with the least contact with other companies. First of all, Tianji Dairy is located in the northwest, and most of his companies are located in the coastal, central and southwest regions.
The only neighbor of Tianji Dairy Company is Tianji Agriculture and Animal Husbandry Company, which is also located in the northwest region. And with the expansion of business in the future, the headquarters of Tianji Agriculture and Animal Husbandry Company may not necessarily be here at Mu Us Ranch.
Under such circumstances, there is basically no opportunity to communicate with the presidents of other companies. Even Li Jianguo from the neighboring Tianji Agriculture and Animal Husbandry Company is a casual acquaintance because they do not have much business dealings with each other.
Another company that she interacts with more often is Shangtong Trading Company, but her relationship with Jia Siqi is only average. The cooperation between the two parties is mainly operated by the people below, and they are the same boss, so it does not bring obstacles to the cooperation.
Secondly, although the dairy industry of Tianji Dairy Company also has certain technical content, it belongs to the food science category and is not the same field as the high-tech industry engaged in by most of its companies.
The one with the most cooperation is ordering high-end production lines from Tiangong Precision Instrument Company, and they will even put forward customized production line requirements based on their own business needs. Others basically have no cooperation.
Although Qin Xiangqin has a normal relationship with other corporate presidents, it was obvious at this gathering that he was not very gregarious, which does not mean that Qin Xiangqin feels inferior to others.
Zhao Yi recognized Qin Xiangqin's courage. Without courage, he would not have thought about building a city by himself when the company had not yet made much profit.
Although the current population of Tengger City has not exceeded one million, it is already considered a veritable big city in the northwest region. Once the expected population of 2 million is reached, Tengger City will become one of the key towns in the northwest. .
By then, not to mention the main business of Tianji Dairy Company, their property income in Tengger City will be very huge, and it will definitely be one of the most important real enterprises in the country.
And according to Qin Xiangqin's report, in the past year, their operating income reached 200 billion yuan, which is not low and has exceeded the income of many of his first-tier companies.
Among them, domestic business accounts for one-third of the total revenue, which is about 60 billion yuan, and the remaining 140 billion yuan comes from overseas business.
There are two main reasons why there is a huge improvement compared to the year before:
The first reason is that the number of domestic consumers has increased tremendously. Although their sales prices are very low, they have achieved the goal assigned to them by Zhao Yi, which is that the domestic sales volume has reached 50%.
It's just that the profit margin of this part is very low. Although the sales volume has been greatly improved through active advertising and cooperation with relevant government departments, the proportion of operating income is not high.
The second reason is that the cooperative dairy farming industry they established in Inner Mongolia has made certain progress, which has greatly increased their dairy production and further reduced costs.
However, most of these dairy products are supplied to the domestic market, because it is difficult to export the quality of these dairy products, and they are not very competitive with foreign dairy companies.
In fact, the milk produced through these cooperations has also been specially cultivated. The milk production volume is very large, and the quality has reached the highest level of similar companies in the world. However, compared with the milk quality of Tengger Ranch, it is still inferior.
However, the cost of such milk is relatively low, and the country implements a low-price strategy, so it is understandable for Tianji Dairy Company to do this. Anyway, after adding intelligence potions and body enhancement potions, the effect is almost the same.
Although this is not a situation that Zhao alone wants to see, his original intention is to keep high-quality products at home, and the products exported abroad should be inferior products.
It's just that enterprises also have to pursue profits. If they operate in this way, Tianji Dairy Company will find it difficult to make a profit, so Tianji Dairy Company's doing this is also an expedient measure.
This is different from Baiwei Food Company and Tianji Agriculture and Animal Husbandry Company. The contents of these two companies are daily necessities, while milk is currently defined as non-necessities.
If you want to expand sales in the country, you basically have to operate at a guaranteed cost. If you don't add these two chemicals, you can still have a lot of profit space. However, adding these two chemicals will squeeze out your profit space. .
When talking about this, Qin Xiangqin glanced at Zhao Yi, hoping to see his attitude towards such a treatment. As a result, Zhao Yi did not have much reaction. He just asked her to strengthen the quality management of domestic dairy products and not let one item Substandard products flow into the market.
The third reason is that the overseas market strategy has been a huge success, not only allowing their products to be sold at high prices, but also the number of consumer groups has also been greatly increased.
The reason is to cooperate with Ping An Insurance Company to provide customized services exclusively for customers who purchase critical illness insurance from Chinese medical companies through Ping An Insurance Company.
In other words, the milk provided by Tianji Dairy Company to these customers is dairy products with added body-enhancing agents, so the price will naturally be higher and the profit margin will be larger.
In order to encourage these critical illness insurance purchasers to actively use Tianji Dairy Company's products, we even provide discounts on their insurance premiums to reduce their purchasing costs. Of course, this measure is short-term and lasts for one year.
The benefits of doing this are very obvious. Tianji Dairy Company's overseas sales increased instantly. Not only did they purchase all the dairy products they planned to export, but the price was also much higher than the previous export price.
Ping An Insurance Company and China Medical Company have also received corresponding benefits. Although they have suffered losses in premiums, the number of people coming for medical treatment has also dropped significantly due to the use of body-enhancing drugs.
If the number of people drops, it is equivalent to Chinese medical companies getting insurance premiums for free without having to pay too much treatment costs, which will actually increase their profit margins a lot.
More importantly, long-term use of dairy products with body-enhancing agents will greatly improve the user's physical condition, which makes people feel great.
But once it is not used for a period of time, the physical condition will slowly return to its original state, which will give people a very bad feeling. This contrast will make it easy for people to know that all this is the result of this dairy product. .
By then, as long as economic conditions permit, Tianji Dairy Company's dairy products will be indispensable, and this reputation will expand, allowing Tianji Dairy Company's dairy products to be purchased by customers who are not critical illness insurance customers.
This phenomenon has already begun to appear, but if it is not a critical illness insurance customer, the purchase price is higher, which increases the obstacles to rapid spread. Faced with this situation, Tianji Dairy Company has no intention to adjust its sales strategy.
Because this will harm the interests of Ping An Insurance Company and Chinese medical companies. When the time comes, everyone will buy this milk and their health will improve, so they will not buy Ping An Insurance Company’s critical illness insurance.
And if there are no special differences, how can it be shown that Ping An Insurance Company actually gives benefits to their customers? Only when they feel that they have many special conveniences after purchasing insurance from the insurance company can they become loyal customers.
When ordinary consumers feel that after purchasing critical illness insurance, they can smooth out their insurance premiums throughout the year with special price treatments, and naturally more and more consumers will become customers of Ping An Insurance Company.
This cooperation is actually a win-win situation, and it seems to have brought a new marketing model to Ping An Insurance Company. Now Ping An Insurance Company has begun to prepare to cooperate with other companies to strive for preferential strategies for high-end products.
In this case, customers who purchase insurance products from Ping An Insurance Company will enjoy more and more preferential measures in the future. Some products that are very expensive compared to others may be affordable to them after price reductions.
You must know that Zhao Yi's companies export a lot of high-end products, but the prices are often very high. Ordinary people want to consume them frequently but cannot afford them.
Don't say that only domestic people care about face. In fact, people all over the world care about face. If you can often consume high-end products, it will naturally arouse the admiration of others.
When Zhao heard this, he suddenly thought of the membership store in his previous life, where consumers paid an annual fee and then could enjoy special discounts on products in the membership store, or the products were only sold to members.
Only customers who purchase critical illness insurance can purchase high-end dairy products from Tianji Dairy Company at relatively favorable prices, which is the embodiment of this model. Purchasing critical illness insurance is equivalent to purchasing a membership.
In the past, Shangtong Trading Company opened boutique stores in order to facilitate high-end consumers. The products in them were all high-end goods and the prices were very expensive, but there was no restriction on the type of consumers they sold to.
Zhao Yi is going to tell Shangtong Trading Company about the business strategies of member boutique supermarkets and member ordinary supermarkets, and let them use this strategy to test the waters in foreign developed countries to see how it works.
If the results are good, they will start a large-scale expansion, which will bring their direct terminal sales channels to European and American countries. They will save the middlemen to make the difference, and their autonomy will be low.
As long as their membership stores have a firm foothold in these countries, it will be much simpler to introduce other direct sales channels. This can also be regarded as a way to expand channels.
Although the domestic business does not allow Tianji Dairy Company to make money, the profit margin of the foreign business is very high, with a net profit margin of 40%, which brings their overall net profit margin to 28%, achieving a net profit Profit 56 billion yuan.
Although it is nothing among the companies under Zhao Yi, it is actually very scary. With their operating income and net profit margin, they are already the largest dairy company in the world.
At present, Tianji Ru's operating income from high-end dairy products is at this level. If it wants to continue to increase in the future, it will have to increase its selling price, but this is unlikely in the short term.
Therefore, if we want to continue to increase our operating income in the future, we first hope that the consumption power of consumers in the domestic market will increase, so that we can increase the unit price.
The second is to continue to extend from the high-end field to the mid-to-low-end field, which means to seize the market share of other mid-to-low-end products, but it is very difficult to do so.
The reason why Tianji Dairy Company has occupied the high-end field so quickly is because of its proper marketing strategy, and its cooperation with Ping An Insurance Company was a stroke of genius.
Second, their high-end products are indeed unique. The body enhancement potion is considered a high-tech product, and consumers will be fascinated by it after using it.
However, body enhancement agents cannot be used in mid- to low-end products because they must maintain the unique advantages of their high-end products. Compared with mid- to low-end products, high-end products are an important source of their profits.
Therefore, according to Qin Xiangqin's report, in addition to continuing to operate the domestic market, they are preparing to acquire large foreign dairy companies.
Zhao Yi supports this. With such a large amount of money in hand, he naturally wants to use it. In addition to continuing to invest in the construction of Tengger City, he also continues to consolidate his business advantages, and acquisition is a very good move. way.
The operation of large-scale dairy companies has its own particularities. Unlike ordinary technology companies, they require a large amount of pasture to breed so many cows, and only with cows can they produce dairy products.
Therefore, acquisitions are mainly targeted at two types of dairy companies. One is to have its own large-scale dairy farms and control the production raw materials. This can not only strengthen itself but also occupy strategic resources.
The second type is a company with a large market share. Such companies generally have a relatively large number of loyal consumers and have very good brand management. They can quickly become a sales channel for Tianji Dairy Company's mid- to low-end products.
In fact, the scale of dairy companies in the world is not large. Although Tianji Dairy Company is a newcomer, their operating income is more than the previous top ten combined.
First, the output of Tianji Dairy Company is very high. The Tengger Ranch alone produces 100 million tons of milk, accounting for one-third of the world's milk production.
It is precisely because of the excessive production that Tianji Dairy Company had a surplus of export products last year and had to sell the remaining products at low prices domestically. Of course, last year's products did not contain body-enhancing agents.
Second, Tianji Dairy Company takes a high-end route, and the huge customer base brought by Ping An Insurance Company means that they have to absorb all the production this year.
However, there are strict conditions for adding body enhancement agents. Products such as milk and milk powder are easier to add. Other dairy products, such as butter, cheese, etc., are not suitable for adding this ingredient.
Therefore, in the future, the high-grade milk produced by Tianji Dairy Company will mainly be used to produce high-quality milk and milk powder products. As for other finished products, other raw milk will be used as raw materials.
If Tianji Dairy Company, which holds a huge amount of money, makes an acquisition, it will definitely target the top ten companies in the world. Such an acquisition will be of higher value.
It's just that these companies are all well-known brands in the countries where they are located. It may not be that simple for Tianji Dairy Company to take advantage of them. After all, they are all national enterprises and are also related to their dining tables.
However, after Tianji Dairy's crazy expansion last year, it will inevitably affect the sales revenue of dairy companies around the world. It is certain that the operating revenue of major companies will decline.
As the market of Tianji Dairy Company is consolidated, the operation of these enterprises will become increasingly difficult. In this case, successful acquisitions are also possible.
Although their brand influence is great, capital votes with their feet. If they don't make much money or even suffer losses, capital will sell it without hesitation in order to use the money to invest in other fields.
Now that Qin Xiangqin proposed the acquisition plan, Zhao Yi would certainly not stop it. It would be gratifying if the acquisition was successful, but it would not matter much if it failed. Anyway, they have already captured the global high-end market.
With the body enhancement potion in hand, Tianji Dairy Company can be as stable as a rock in the high-end market, and due to the huge effect it brings, their high-end products will also be squeezed into the mid-to-low-end market.
Because people with low incomes cannot drink such high-end dairy products every day, but they can still drink them occasionally. After all, they are not luxury goods. Some consumers may even reduce other expenses and increase their dairy product expenses.
At that time, the life of large dairy companies in other countries will become increasingly difficult, and they will either go bankrupt and reorganize, or wait for the fate of being acquired. (End of chapter)