Although Polaris does not provide technical documentation in other languages for the time being, which is a bit regrettable, for capital, as long as there is a way to solve it, it is easy to handle and it is not a big deal.
Compared with these minutiae, they care more about follow-up issues, such as how to promote the application and how to make profits. This is their biggest concern.
Zhang Ruimin seemed to know their inner thoughts and continued: "You may have seen me opening an application just now, which is the application store, which contains a large number of mobile applications.
Here I want to clarify a concept. Our smartphone operating system is closed, which means that we have stricter review of mobile applications uploaded to the app store. The purpose of doing this is to be responsible for consumers.
As long as the smartphone program passes our review, it can be put on the shelves in our app store. As long as it is put on the shelf, users can search for the app in the app store.
As for how to promote your application, we will provide relevant promotion services, and you can also promote it through other advertising media. I will not give a detailed explanation here. If you want to know more detailed information, you can consult our customer service.
Next is the sharing principle of the app store. For any commercial non-basic software that obtains benefits through our platform, we will charge 30% of the sharing. For information about this, you can also consult our customer service, and they will give you the perfect solution. answer.
Without further ado, I will introduce another product of ours later, which we call a smart watch. The specific functions were roughly explained through the sketch just now, so I will explain it in a little detail here. "
Afterwards, Zhang Ruimin began to explain smart watches and smart home related products. The entire press conference lasted for an extremely long time and actually took 4 hours to end. This was because Zhang Ruimin deliberately accelerated the speed.
Fortunately, after the press conference, the official website of Polaris Company introduced all products in more detail, and the relevant introduction videos were also released very timely, satisfying the strong curiosity of consumers.
Because Polaris is so well-known and released a large number of heavyweight products this time, it became the headlines of major news media in just one day after the press conference.
Anyone who still pays attention to the news will inevitably know about this press conference through various channels, and this press conference is also called an "unprecedented press conference", which has a profound impact on this press conference. Made a summary.
In the past, any press conference held by Polaris Company would become a benchmark for the global electronics industry. Even a product upgrade would be discussed around the world for a long time, not to mention such an important press conference.
Through this product launch, the world was made aware of the concepts of smartphones, smart watches and smart homes, and it also made the world look forward to these innovative products of Polaris Company.
It's just that although Polaris' products have not disappointed consumers, their prices have not exceeded consumers' expectations and have always been high.
For consumers who have been exposed to Polaris products, they have become accustomed to it, and they are willing to buy Polaris products no matter how high the price is.
But for consumers who have never used Polaris products before, it is a bit unacceptable, but Polaris's smartphones are so attractive, it is really a painful choice.
Consumer electronics and home appliance companies around the world are also intensively discussing the impact of this conference, and are adjusting their R&D and production plans in a timely manner in order to survive in the new market environment.
Not to mention this significant product launch, in the past, some small product launches would attract the attention of related industrial companies around the world, because Polaris is a benchmark in the global consumer electronics field.
This product launch, although smartphones have little impact on them, after all, they have not had this business before, but it is a reshuffle for the global home appliance industry.
If we do not follow up in time in the face of such a major change in home appliances, we will really be swept into the garbage dump of history. This is also a point of special concern for global home appliance companies.
Although Polaris Company had the largest market share in home appliances before, it had not yet achieved absolute control like in the computer field, and there were still many strong competitors.
But this time, the smart home has brought huge changes to the industry. It is not like before, and everyone is within an acceptable level no matter what.
If we are not able to keep up quickly, we will really be reshuffled in the industry, and a large amount of the market will be eaten up by Polaris. Some companies will even face the risk of bankruptcy.
Previously, because their products were in the mid- to low-end range, their profit margins were very low, and they were in a situation of small profits but quick turnover. If they were not able to guarantee high sales this time, their operations would suddenly be in trouble.
It's just that they don't have much time, and it's not easy to be competitive. What they lack now is time. As long as they are given time, they can always make a decent product.
But will Polaris Company give him no time? The answer is no, not to mention that Polaris Company itself has a huge manufacturing plant with huge production capacity.
Moreover, with the increase in the number of employees and the production equipment in place, Huaxin Precision Manufacturing Company also has huge manufacturing capacity. If its own production capacity is not enough, it can just hand over part of the manufacturing business to this company.
In fact, Polaris did not give them time to follow up slowly. Just one week after Polaris' product launch, the products at the launch began to be distributed around the world.
This time Polaris will not give opportunities to consumer electronics companies and home appliance companies. Although it does not expect to dominate the world, it will achieve the same dominance as the computer field and achieve an overall market share of more than 60%.
The more than 60% here does not refer to product sales volume, but to the proportion of overall operating income, because Polaris' products focus on mid-to-high-end products. In terms of sales volume, it is impossible to compare with those low-end products.
Since Zhao Yi agreed with Hengtong Communications Company and Huawei Technology Company to enter the computer and other fields, of course he also allowed them to enter the smart home field and let them focus on mid-to-low-end products.
Because even if they are not allowed to occupy these fields, it will be cheaper for others. More importantly, the price of Polaris Company's products is still too high for the domestic people, and not everyone is willing to buy it.
Coupled with the pressure of monetary expansion brought about by domestic financial expansion, there must be enough goods to provide consumers, and the mid- to low-end products provided by Huawei Technologies Co. and Hengtong Communications Co., Ltd. just meet this requirement.
In the previous situation, these two companies may not necessarily be able to compete with other companies, but in this period of change, the situation is very different.
In terms of technical strength, both of their companies are not very bad, but they have not been involved in this area of business before and are not well-known. They also have ready-made technologies related to smart home.
Because the companies under Zhao Yi have technology exchange platforms, major companies will develop common structures or related technical materials based on their own technical advantages so that other companies can learn and communicate.
On this platform, if other companies want to use related technologies, they only need to communicate and cooperate with the relevant companies. In most cases, as long as they pay the patent fees, there is basically no problem.
Therefore, these two companies will purchase a large amount of patented technology from Polaris Company to reduce their research and development time. At the same time, their own technology is also good, and it is not difficult to add their own characteristics on this basis.
These competitors have not seen the real danger yet because the product launch conferences of these two companies have not yet been held. After their product launches are held, their ideas will be very different.
It’s just that these two companies have limited strength in this area and cannot develop all products in a short period of time. Therefore, their conference this time will only release smartphones, and other products will have to wait for a while.
The three companies have agreed to give Polaris a week to build momentum for the smartphone. In fact, the expectations of the three companies have been met.
Since Polaris' smartphone debuted at the press conference, it has become a hot topic around the world, causing the previous interest in Zhao Yi, a legendary and low-key scientist, to be overshadowed.
Although consumers around the world are eager to own such a smartphone as soon as possible, it is currently not available on the market, leaving consumers to satisfy their cravings through related videos posted on the official website and video websites.
In just one week, the total number of clicks on the relevant video reached 1.5 billion, almost reaching the point where everyone knew about it, and it was clear that the global publicity had achieved its goal.
A week later, Polaris Company announced on its official website that it would start global spot sales, and also specifically reminded consumers that if they don’t want to queue, they can purchase through the e-commerce platform of Shangtong Trading Company.
The e-commerce platform of Shangtong Trading Company was launched in June, but the impact was not large and there was no publicity because they knew that it was not the time yet.
This time, taking advantage of the popularity of smartphones, the e-commerce platform of Shangtong Trading Company has obtained a large proportion of the supply, and also adopted a subsidy model, making online purchases cheaper than in physical stores.
At this time, Shangtong Trading Company also launched a global publicity model. It not only purchased a large amount of TV media resources and soft-text advertisements, but also purchased a large amount of outdoor advertising resources. The scale of publicity was no less than that of Yadai Company.
Since they are the only one in the world that has an e-commerce platform, there is no need for a price war and they can invest more money in promotion.
Sure enough, after the announcement was issued on the official website of Polaris Company, a large number of users visited the trading company's e-commerce platform in an instant. The data was 10 times that of before, and it was still increasing rapidly.
At the end of the day, statistics show that their platform has received more than 100 million daily visits worldwide, which is a remarkable achievement for a new e-commerce platform.
Although they visited the e-commerce platform website because of their smartphones, many people still tried to place orders after seeing the dazzling array of products. The daily transaction volume reached 100 million yuan.
Compared with the size of Shangtong Trading Company, this transaction volume is not worth mentioning at all, but the entire e-commerce platform subsidiary is still ecstatic. This is a very good start.
Because the vast majority of visiting users visit the e-commerce platform for the first time, there is naturally a process of adaptation. After they try to purchase the first item, they will become familiar with it, and the number and amount of purchases will definitely increase rapidly.
Shangtong Trading Company’s e-commerce platform is confident that consumers who have placed orders will become their repeat customers because they are confident in the services they provide.
They have warehousing bases all over the world, dotted express delivery outlets, technologically advanced logistics systems, and advanced last-mile solutions.
These are all measures that can improve the user's shopping experience. As long as the product is available at a nearby warehousing base after the user places an order, it can basically be delivered to the user the next day. If the distance is closer, it can arrive on the same day.
The last mile abroad basically adopts the drone delivery model, while in China, the manual delivery plus drone delivery model is used.
Because the city has a large population density and complete transportation facilities, manual delivery will be given priority, which can also add more jobs and take less time per order.
In the face of the vast rural areas, the drone delivery model is given priority. The products will be shipped from the county's warehousing center and delivered directly to rural consumers through drones.
It’s just that the current mobile phone ownership rate in rural areas is not high, so delivery can only be done at a pre-arranged time. When mobile phones become more popular, it will be changed to a mobile phone notification appointment mode in the future to strengthen order delivery communication.
Of course, when it comes to drone delivery, the order volume and total quantity cannot be too large. Currently, Polaris' drones have a maximum load capacity of no more than 25 kilograms and a volume of no more than 4 cubic meters.
In addition to this type of large delivery drones, there are also medium-sized delivery drones and small delivery drones. Which drone to choose for delivery depends on the value, volume and weight of the goods, etc.
High-value products like smartphones, even if they are small in size, will not be sold in multiple configurations because the value is too high and they may be robbed.
The next day, Polaris product stores around the world began to put the products unveiled at this conference on their shelves, and there was a long queue of people waiting to buy outside the door.
Some people really can't stand such a long queue time, so they choose to buy on the e-commerce platform of Shangtong Trading Company. Taking advantage of the fact that many people still have traditional consumption habits, these early adopters can easily buy their favorite smartphones. cell phone.
And the price is cheaper than the physical store. More importantly, they all noticed the delivery arrival time prompted by the platform. As long as they are at home during the appointment time, or allow it to be placed somewhere in their home, the delivery will be successful.
Sure enough, many consumers who chose e-commerce platforms to buy Polaris smartphones got their long-desired Polaris smartphones on the same day after an exciting experience.
I instantly thought that the people who are still queuing up to buy in physical stores are simply SBs. This sense of superiority in IQ instantly makes them feel so superior that they can't help but show off on the online platform.
Some people even personally made unboxing videos and various experience videos and sent them to the short video platform of Qianxun Technology Company, which attracted a large number of people's attention, and some people even became UP owners of the short video platform.
When the Internet is filled with a large number of experience videos of buying smartphones online, it naturally attracts a large number of netizens to browse. This kind of publicity effect is even much better than the e-commerce platform's own publicity.
As a result, the number of visits to the e-commerce platform instantly increased several times. Throughout the day, there were actually 1 billion visits. This was an amazing achievement. You must remember that in this era, the global population was only about 5 billion.
With such a good data performance, the e-commerce platform naturally wanted to publicize it. That night, major news platforms used it as a news hot spot, reporting or commenting on the development issues of the e-commerce platform.
This further allows people who do not know about e-commerce platforms to know that physical goods can be purchased on the Internet. Through these reports, they also understand the operation mode of e-commerce platforms and information related to distribution.
Although these are issued in the form of news reports or news reviews, the publicity effect is much more effective and more influential than simple advertising.
In just three days, the global registered users of Shangtong Trading Company's B2C e-commerce platform exceeded the 100 million mark, making it a veritable e-commerce giant in terms of the number of users.
It’s just that it’s not yet certain how active the users are, because the time is too short to make statistics, but the surge in order volume is real. In the past three days, the average daily order volume has reached more than 10 million.
In other words, in just three days, there were 30 million orders worldwide. Although it is nothing compared to later generations, there was such a large volume of orders at the beginning, which made the entire e-commerce platform company The future is full of confidence.
Although smartphone orders account for a large proportion of current orders, orders for other commodities, especially electronic products, also account for a very good proportion.
And compared to using a computer to place orders, it is much more convenient and easier to shop online with a mobile phone. As more and more smartphone users are used, e-commerce platforms will also increase rapidly in terms of user number, activity and order volume.
Just like us in later generations, in the PC era, no matter how many activities were carried out, the development speed of major e-commerce platforms was like a tortoise crawling compared to the mobile Internet era, and the speed of accumulating users was very slow.
The great development of global e-commerce started in the mobile Internet era. The previous PC Internet era was just a foundational stage for consumers to realize that there is such a thing as e-commerce.
The B2B e-commerce platform of Shangtong Trading Company was actually the first to go online. It has now become the main online platform for transactions between enterprises, making purchases between enterprises more convenient.
Now taking advantage of the popularity of smartphones, they are launching a B2C e-commerce platform. Because of this e-commerce model, logistics is easier to solve, service quality can keep up, and autonomy is high.
After a period of time, they will launch a C2C e-commerce platform to provide an online trading platform for self-employed individuals around the world. However, the service quality of this model is worse than that of the B2C model.
For these three e-commerce platforms, Shangtong Trading Company has set up three subsidiaries to operate them. First, it will be more focused, and mixing them together will cause confusion. Second, it can create a certain competitive atmosphere, which is conducive to the health of these platforms. develop.
Since it was exclusively sold by Polaris during this period, they sold 10 million smartphones worldwide in just three days. If they continued at this rate, their inventory would be sold out quickly. (End of chapter)