The three smartphone manufacturers simply ignored the speculations of major outside media and just followed their own plans. If they are willing to guess, then let them guess.
Moreover, such topics will continue the popularity of smartphones. For the three companies, it is much better than advertising by themselves, and even save a lot of advertising funds previously prepared.
Huawei Technologies' smartphone launch conference was held as scheduled. What was surprising was that they also used Fanxing Software's mobile operating system, but also added Huawei Technologies' own unique features.
Compared with the starting price of Polaris's smartphones of 2,000 yuan and the starting price of Hengtong Communications's thousands of yuan, Huawei Technologies' products can be said to be low-priced, with a starting price of 800 yuan, directly breaking the thousand-yuan price tag for smartphones. price point.
You must know that when Hengtong Communications Company unified traditional mobile phones, except for the inclusive mobile phones that only cost a few hundred yuan, most of them cost thousands of yuan.
Compared with traditional mobile phones, smartphones are far superior to traditional mobile phones in every aspect, and the overall cost is much higher than the previous most high-end traditional mobile phones.
But the price is very low, with a starting price of 800 yuan. Not to mention consumers in high-income countries, most consumers in our country can afford it, which is about a month's salary.
If Polaris and Hengtong Communications' smartphones are very profitable, it is because they own a large number of patents. Even if they are not their own patents, they can obtain other people's patents for free through the exchange model.
But Huawei Technologies is different. On the one hand, it needs to pay a lot of patent fees to Hengtong Communications Company and Polaris Company. On the other hand, their mobile phones are also relatively cheap, which is basically a hard-earned fee.
This is not because Huawei Technologies itself is willing to sell at such a low price. In fact, among the three companies, they are the most suitable to do this, so this responsibility is handed over to them.
Because according to Zhao Yi's instructions, it is hoped that mobile phones can be popularized in the era of smart phones, which means that the price must be basically acceptable to the domestic people.
This is why the starting price of Huawei Technologies’ smartphones is 800 yuan, because according to their calculations, domestic people basically do not have much resistance to this price.
Because after analysis, by the end of this year, the monthly salary of domestic people will almost 100% reach more than 1,000 yuan, and the money spent to buy a mobile phone is less than one month's salary.
Our country is basically a dual-income family. As long as you are not lazy, you will never have to worry about finding a job. The gap between the rich and the poor is not as big as in the previous life. Welfare benefits are basically free, and the extra money will of course be used for consumption. .
However, compared with smartphones from the other two companies, although Huawei Technologies' smartphones are cheaper and have relatively complete functions, their design and manufacturing processes are still slightly inferior.
This is not because Huawei Technologies cannot do better, but if it wants to be better, the price will naturally be more expensive. Their costs are already high and the price is low. If they do too well, there will be no profit at all.
Anyway, this is the role they are currently assigned, focusing on the low-end market. As for whether this situation will change in the future, only the boss knows. They hope that Zhao Yi can open up further and stop bullying them all the time.
Of course, it doesn't matter how aggrieved they feel. The mobile phone business was originally snatched from Hengtong Communications Company. No matter how low the profit is, it is better than nothing.
And this time they can not only get involved in the field of smartphones, but also in other consumer electronics fields. This is equivalent to grabbing new business from Polaris. The two combined, they are quite satisfied.
In other words, whether it is Hengtong Communications Company or Polaris Company, they have made huge sacrifices to separate out the business that should belong to them, while Huawei Technology Company is the one that is free of charge and basically makes no sacrifices.
Facts also show that low price is the magic weapon to win in the market. Statistics from the end of this year reflect this fact. By the end of the year, Huawei Technologies sold 100 million units worldwide in just a few months.
Among them, their products are relatively concentrated in third world countries, and Hengtong Communications Company may as well make more concessions, with about 80 million units sold worldwide.
I originally thought that the number of products sold by Polaris Company should be the lowest because their prices are the most expensive, but in fact it is the opposite. Their sales volume is basically the same as that of Hengtong Communications Company, reaching more than 85 million units.
Although the prices of Polaris' products are high, their designs are more stunning, and their reputation is also higher. They have always been synonymous with high-end, and using their products is more of a matter of face.
Don't think that only Chinese people feel that buying good things is a good thing. This idea is shared by everyone, regardless of east, west, north or south. "A person lives with a face, and a tree lives with a bark." This is the commonality of human beings.
In addition, Polaris' smartphones use their own operating system, not a third-party operating system like the other two companies, which makes it more competitive.
The sales numbers of the three companies were indeed beyond Zhao Yi's expectations. According to his estimate, by the end of this year, if the three companies combined can sell 100 million units, it would be considered a good result.
He came to this conclusion based on the experience of his previous life, because when Apple released its smartphone, sales were not very good. After several updates, it gradually gained widespread recognition from consumers.
He thought that he would need to go through this process in this life, and it would take time for consumers to gradually accept and understand it. This was an empirical mistake he made.
The reason why it was like this in the previous life was because the first-generation products produced by Apple were not perfect. They were quite immature in many places, and their overall performance was not much better than traditional mobile phones.
The products produced by his three companies are already quite mature and perform much better than traditional mobile phones in all aspects. They are not products of the same era at all, and are naturally warmly welcomed and enthusiastically purchased by consumers.
More importantly, the smartphone market is now a completely new market, rather than an existing market like in later generations, and the market space is larger.
Based on the global population of 5 billion, excluding some countries with imperfect communication facilities, and excluding children, the total global consumption scale is at least 1.5 billion.
From this point of view, sales of just over 200 million are actually nothing. If this rate is maintained, it will take three to four years to basically popularize smartphones around the world.
The surge in smartphone users around the world has also brought a large amount of data value-added services to mobile service providers who had previously upgraded their communication networks, giving them a real taste of the benefits.
Therefore, some mobile operators who were relatively resistant before are now eager to let Hengtong Communications Company or Huawei Technologies Company help them upgrade their communication networks so that they can launch new services as soon as possible.
Those operators who have upgraded their communication network technology before hope to have as many users with smartphones as possible. Some operators even launched a promotional strategy to buy mobile phones at low prices after joining the network.
No matter how unhappy they were with Hengtong Communications Company or Huawei Technology Company before, and no matter what the international political situation was, the real interests were in front of them, so they had to do their best to increase traffic users.
Facing the advent of the smartphone era, the three smartphone manufacturers and the world's major mobile network operators have each gained their own interests.
The previous overlord in the communications field, Motorola, became more and more dissatisfied as it looked at it. It was originally proud of itself and wanted to make a big difference in the 1G era.
As a result, Cheng Yaojin came out halfway. He had not been proud of the 1G era for a long time, and he was killed by force. However, they did not earn back the cost they invested before, and they lost a lot of money.
The communication operators that cooperated with them also suffered heavy losses. Fortunately, they later cooperated with Hengtong Communications Company and Huawei Technologies Company to make up for the previous losses.
This has resulted in Motorola's current influence in the global communications field being almost completely lost. Service providers that had good cooperation in the past did not like them very much, and some even stayed away from them.
Seeing their enemies and former partners celebrating together, they felt an increasingly intense sense of loss and wanted to turn the situation around in the future.
It's just that in the current 2G era, there is nothing to do without them, and they originally wanted to study 3G communication technology, but it turned out that the patents were basically registered by Hengtong Communications Company.
The 3G communication technology that led them to invest heavily in research and development also suffered heavy losses. Fortunately, they did not continue research and development in this field, otherwise the losses would be even greater.
Now they have completely turned their guns and focused on satellite communication network technology. They hope to build the so-called Iridium satellite project and take back the entire communication market in the future.
As the saying goes, "it's never too late for a gentleman to take revenge." Let Hengtong Communications Company be proud for a while. When their Iridium satellite project succeeds, it will be time for them to take revenge.
Ignoring Motorola's desperate efforts, Zhao Yi is relying on ultra-high compression communication technology patents to continuously collect licensing fees from major mobile operators around the world, making his life even more enjoyable.
However, these incomes are not a big sum for him. What makes him even more concerned is that by the end of July, the transport submersible finally transported the first batch of gold from the Mariana Trench gold volcanic deposit.
When he learned that the transport submersible was back, Zhao Yi personally notified the relevant government departments to go with him to the company terminal of Haiyan Shipping Company to check the first batch of goods.
This time I went there in person, not only to see with my own eyes what the scene of 2,000 tons of gold was like, but also to strengthen cooperation and communication between all parties and form a standardized process, so that he would not need to personally deal with this matter in the future.
When they saw the packed boxes of gold being transported up from the transport submersible, not to mention Zhao Yi, even the government workers who came with them felt as if their hearts were jumping into their throats.
To be honest, if there were so many banknotes, they would not be so well-informed, but gold is different. It has been synonymous with wealth since ancient times and has never changed.
Especially when moving to a secret location to pay taxes, I opened the box and saw densely packed yellow and orange gold, as if the entire house was covered in golden light.
To be honest, not to mention them, even the people who manage the gold treasury have rarely seen so much gold piled together, but this makes them feel extremely exciting as they have never seen such a world.
According to the agreement, the gold import tax rate is 20%, which means that 400 tons of this batch of gold need to be handed over to the central bank as a gold reserve, while the remaining 1,600 tons are stored in a private vault at the headquarters of Minsheng Bank.
In the future, he will not store all the gold in bank vaults. In the end, he will store most of the gold in the underground warehouse where he lives. The security level there is only higher than that of bank vaults.
This is not because of any special considerations, but simply because if all the gold is stored in one place, the risk of accidents will be greater, and it will also be more eye-catching. "Eggs cannot be put in one basket." This is the old saying. Wisdom given to us by our ancestors.
From now on, the transport submersible will bring him about 2,000 tons of gold every month. As a result, he will become the individual with the largest gold reserves in the world, and it will far exceed the national gold reserves.
Now that the gold has been shipped back, the jewelry industry he has been planning for a long time can officially start operations. However, before the operation, the gold needs to be turned into gold jewelry.
As for simply buying gold bricks, Zhao Yi is not very interested, because he does not need to simply sell gold to make money. Selling gold bricks directly is too unskilled.
Unless there is severe inflation in the domestic currency in the future and gold has to be used to consume the remaining funds in society, he does not intend to simply sell gold.
Of course, if it really comes to this step, it means that the problem is already very serious, so under normal circumstances, there is no such serious problem. This is just the worst plan, and the probability of it happening is almost zero.
Because the processing center of his Liren Jewelry Company uses advanced machinery and equipment, the efficiency of producing jewelry is much higher than that of traditional hand-made jewelry, and the design of jewelry is comparable to that of master-level craftsmen.
Because in accordance with his usual practice, Zhao Yi installed an intelligent processing system for them, using artificial intelligence to speed up the design and processing of jewelry.
After a month of intense preparations, at the end of August, Liren Jewelry Company’s stores across the country finally opened for business. The number of operating stores or locations reached more than 4,000, covering all units above the county level.
Beauty Jewelry can be seen in all high-end retail locations of Shangtong Trading Company. As if overnight, jewelry chain stores that had never heard of it suddenly appeared all over the country.
Not to mention ordinary people, other gold and jewelry companies are very baffled by the sudden appearance of new jewelry stores near them, and they can't even figure it out.
The reason why it feels so unexpected is that although the store has been renovated before, it has not been opened for a long time. At the same time, their signs were covered up before opening, or they were not hung up at all.
The opening of a new jewelry store naturally requires a lot of promotional activities. In addition to gold, their jewelry prices are very low. With the 10% discount, the prices are even lower.
When consumers walked into the store with the mentality of watching the excitement, they found that all the jewelry had clearly marked prices, which was completely different from the jewelry stores they had seen before.
This does nothing to help consumers better understand which jewelry fits their consumption habits, but the price marked on it really surprises the consumers who come in.
Because it is so cheap, all the jewelry prices are half less than the prices in the jewelry stores they saw before. They have never seen such cheap jewelry.
Consumers who were incapable of identifying the goods concluded in their minds that they were fakes, while those who were knowledgeable asked the store clerks to take them out and examine them carefully, and some even brought professional identification tools to identify them.
To be honest, Liren Jewelry Company did not clearly tell consumers that this is an artificial gemstone, because there is no need to do so. Although it is artificially manufactured, it is indeed real and not fake.
Although people who are not knowledgeable think that it must be fake or shoddy, due to lack of professional ability, they dare not say nonsense, so they all gather around knowledgeable people to see what conclusions they draw. .
After some appraisal, anyone who is really knowledgeable will come to the conclusion that it is genuine. There is no doubt about this. Moreover, as the largest jewelry store here, it does not dare to openly put fakes on the table. .
The stores left by Shangtong Trading Company to Liren Jewelry Company are all in the best locations and are also the largest stores. If the boss didn't need it, it would not be easy to get such good places all over the country.
Therefore, no matter what consumers think in their hearts, they dare not jump to conclusions. When the appraisal conclusion comes out and they know that they are all genuine products, the consumers on the scene suddenly become uneasy.
If they are all genuine, and the price of jewelry of the same quality is indeed generally about half cheaper than other stores, the excitement will immediately arise, and many people will join the ranks of shopping without even thinking about it.
You must know that jewelry is not just jewelry, but gold and other precious metals are usually added as decorations. If the price of gold is unlikely to drop significantly, then the price of jewelry can only lower the overall price.
The jewelry of Liren Jewelry is not only real, but also has a wide variety of gemstones of various grades. As long as you want it, there is nothing they don't have.
What happened at Liren Jewelry Store began to spread in an instant, because consumers at the scene not only bought a lot of goods themselves, but some even picked up their mobile phones and called their close ones to tell them the good news.
They thought that the low price at Liren Jewelry Store was due to the promotion of the new store, and that the original price would be restored in the future, making it impossible to buy such cheap jewelry in the future.
Seeing more and more people coming in, even the door was blocked. When the clerk inside saw this situation, he became more and more anxious. If an accident happened, something big would really happen.
So I quickly called the security personnel at the business premises and asked them to send someone over to maintain order. When the security personnel arrived at the scene to maintain order, the situation improved.
Just like this, a long line of people queuing up to buy appeared outside, forming a spectacle around them, and those who didn't know the truth were also attracted and joined the line.
The purchase of jewelry is notoriously slow. Customers compare and compare and look again and again, making the queue length only increase. This phenomenon naturally attracts the attention of other jewelry stores.
In order to avoid people queuing and wasting time before getting off work, the staff of Liren Jewelry Store took out the loudspeaker and said: "People behind you, please stop queuing. Our staff are too busy today. You can come back tomorrow."
After the staff finished shouting, some people at the end of the queue started arguing and asked directly: "Will the price go up tomorrow? Don't lie to us. Isn't it because there are too many people buying today, which will cause you Is it a heavy loss?"
This is logically correct. Under normal circumstances, it would definitely be like this. However, this is completely inapplicable to Beauty Jewelry.
Seeing that many people agreed with this view, the clerk suddenly thought of a good idea and hurried back to the backstage of the store to apply for a new promotion plan with the management.
After getting a positive answer, he ran out and said to the people queuing outside: "You are overthinking, we are just offering a 10% discount on the normal price today.
If you don't believe it, you can apply for a membership card in our store. With this membership card, you can enjoy a 10% discount in our store. If you find that the price is more expensive than today, you can complain to us.
However, it costs 100 yuan to apply for a membership card. Originally, our membership cards were issued to consumers who have purchased products from our store. Today, due to the large number of people queuing up, on-site management difficulties occurred.
Therefore, we have temporarily decided that all consumers who purchase our membership cards in advance can enjoy a 10% discount permanently with their membership cards in the future, with no quantity limit or time limit.
Now, when you spend 100 yuan to buy a membership card, when you buy our jewelry, it will be included in your payment amount, which means that you get a permanent membership card without spending a penny. . "
When the staff member finished speaking, the scene immediately exploded. Although 100 yuan is not a small number, it is not a lot of money compared to the price of jewelry.
And as I said just now, when purchasing jewelry, it will be included in the payment fund, which means that you will get a free membership card without spending any money.
This is a very cost-effective deal for people who sincerely want to buy jewelry, and Liren Jewelry Company can also use this method to identify users in advance.
Originally, their jewelry prices are cheaper than those of their peers. Coupled with the discounts brought by membership cards, their competitiveness is even stronger, and those who apply for membership cards have higher consumer loyalty.
After the new plan that the clerk came up with was accepted by the company's management, it was instantly communicated to other stores across the country through the management system, allowing them to adopt the new promotion plan.
Compared with choosing and buying jewelry, applying for a membership card is much faster. It didn't take long for the number of people in the queue to be greatly reduced, and only those who were told that they could buy today were left.
Because the working hours of Liren Jewelry Store are relatively fixed, it works in two shifts and is open 12 hours a day, from 9 am to 9 pm. After this time, it will close.
On the first day of opening, all the Beauty Jewelry stores across the country were very busy, but the entire company was very excited. When the new store opened, they were not afraid of being busy, but were afraid of being idle and having nothing to do.
After closing at night, each store transmitted statistical data through the management system. There were more than 4,000 stores across the country, with total sales reaching 600 million yuan, and the average daily turnover of each store was about 150,000 yuan.
Although this data may seem small, in fact, in this era, it is a very good sales performance, and it is still the first day of the opening of a new store, and the reputation of Beauty Jewelry is not that great yet.
It is precisely because of its low reputation that most consumers dare not buy jewelry that is too high-end, and instead choose jewelry with relatively low prices, because even if it is not genuine, the loss will not be too great.
This kind of thinking is just out of wanting to take advantage, but not wanting to be cheated, or not wanting to be cheated miserably. This kind of risk prevention awareness is human nature.
When it becomes famous and consumers no longer have doubts, the consumption of high-end jewelry from Beauty Jewelry will increase, and the turnover will naturally increase significantly. (End of chapter)