Although Liren Jewelry caused a huge stir in the global jewelry industry, leading to a major reshuffle in the entire jewelry industry, many jewelers could not persist and exited the industry. At the same time, the profits of the entire industry chain were greatly affected. .
However, the influence brought by smartphones is still incomparable. In the final analysis, the jewelry industry is still a niche market. Even if the price of jewelry is reduced a lot and the consumer base is expanded a lot, it still cannot be compared with the influence brought by smartphones. compared to the impact.
While everyone is still immersed in the craze brought by smartphones, Shenlong Automobile Company's new energy vehicles have been launched on the market without any surprises.
Because new energy vehicles are only sold domestically and have nothing to do with foreign consumers. In addition, the domestic car market was originally small, which led to Shenlong Automobile Company not holding a new energy vehicle press conference at all.
The new energy vehicles launched by Shenlong Automobile Company are very mature. Except for the low-priced new energy vehicles, which need to save costs and ensure safety, they use less high-end electronic equipment. The others are basically the same as their fuel Cars are not much different.
The new energy vehicles they launched this time cover everything from low-end to high-end, but they are still limited to the sedan field. Other transportation vehicles for various purposes have not been launched this time.
Although Shenlong Automobile Company is huge and has a large number of employees, it is still unable to replace all vehicle types with new energy sources in such a short period of time.
Moreover, this time new energy vehicles focus on the domestic market and are an incremental market. This is hugely different from the previous large-scale automobile production capacity used for export.
In order to further balance the needs of the domestic regional economy, Shenlong Automobile Company's new energy vehicles no longer build a new production plant in Nanjing, but choose to deploy new energy vehicles in other areas of the country.
Due to the existence of two giant companies, Shenlong Automobile Company and Cornerstone Materials Company, Nanjing has become a veritable city of automobiles. Almost all walks of life in the city revolve around automobile-related industries.
This is contrary to Zhao Yi's previous advice to the Nanjing Municipal Government. If Nanjing's economic development is to be sustained and stable, it cannot simply rely on one industry for support. It must take a diversified development path.
Facing the four major new energy vehicle production bases built by Shenlong Automobile Company across the country, the Nanjing Municipal Government expressed its understanding, and the emergence of these new energy vehicles will not affect the production capacity of Shenlong Automobile Company's traditional fuel vehicles.
In other words, this arrangement of Shenlong Automobile Company currently does not have much impact on the development of Nanjing's automobile industry, and according to the plan, their traditional fuel automobile industry will gradually shift from Nanjing to surrounding cities in the future. .
After years of rapid development, Nanjing has the foundation to establish other industries, especially high-quality service industries. This is in line with the positioning of a big city, and the industrial manufacturing industry has been transferred to other second-tier cities or counties.
This development model was also planned by Zhao Yihe and the central government. No matter how it is laid out now, it will gradually be adjusted in this direction in the future. However, at present, ordinary cities and counties cannot keep up with the hardware facilities and cannot fully implement it.
As China Housing Corporation vigorously promotes urbanization in the country, and the country is also actively promoting infrastructure construction, it will not be long before ordinary cities and county areas have certain conditions to undertake the transferred industrial manufacturing capacity.
Therefore, during this period, Shenlong Automobile Company not only carried out research and development work, but also needed to build five major new energy vehicle bases in Liuzhou, Guangxi, Shijiazhuang, Hebei, Chongqing, Sichuan, Xi'an, Shaanxi, and Changchun, Jilin.
These areas are carefully selected. First, they have a certain degree of industrialization strength. Second, their geographical locations are relatively suitable and they can transport the produced new energy vehicles to surrounding areas as quickly as possible.
Third, these areas have relatively few industries and a relatively low level of development. This is due to the development of the local economy and is an important manifestation of achieving balanced regional economic development.
Of course, this is also done because the main sales market for these new energy vehicles is domestic, so there is no need to build production bases along the coast.
Except for Changchun, which has a relatively complete automobile industry foundation among these five regions, the other four regions have much weaker industries in this area. In addition to building factories, local workers also need to be recruited for long-term training.
None of these workloads is small. It can be said that in order to launch new energy vehicles on the market as soon as possible, the company has spent a lot of energy and made a lot of efforts.
In addition to the busy work of Shenlong Automobile Company, Shangtong Trading Company also needs to cooperate with the sales of new energy vehicles and build a large number of 4S stores in almost all towns above the county level across the country.
Although a lot of fuel vehicles have been sold in China before, they are still too few compared to the domestic population. As a result, the 4S points built by Shangtong Trading Company in China are concentrated in big cities.
The reason why so many 4S stores were built this time is mainly because this new energy vehicle revolution is different from the past. Shangtong Trading Company is very optimistic about the prospects, and has accelerated the layout of new energy vehicle sales terminals.
The main sources of their judgment are from several aspects: First, the domestic economy continues to develop and social wages continue to increase, which has reached the threshold for the majority of people to buy their first car in life.
Second, this time, Shenlong Automobile Company has integrated automobile companies across the country and fully promoted the substitution of new energy in the automotive field, resulting in the emergence of a large number of cost-effective automobile products and activating the vitality of the domestic automobile consumer market.
Of course, the cost of using new energy vehicles is much cheaper than that of fuel vehicles, which eliminates an important concern for consumers who want to own their first car in life.
To sum up, Shangtong Trading Company has judged that my country's passenger car market will usher in great development, and they usually think ahead, so they will naturally lay out the situation in advance and quietly wait for the arrival of the market explosion.
In addition to Shangtong Trading Company actively building new high-standard 4S stores across the country and conducting systematic training for automobile sales personnel, Huaxia International Petrochemical Company is also actively developing basic service facilities for new energy vehicles.
Everyone knows that almost all domestic highways are funded and built by Zhao Yi. Naturally, the resources in this area are also quite abundant. In addition to commercial facilities, Shangtong Trading Company is responsible for operating major highway service areas.
Their gas station facilities are handled by Huaxia International Petrochemical Company. Previously, Huaxia International Petrochemical Company’s gas stations accounted for 70% of the country’s gas stations, making it a veritable domestic gas station giant.
So now that domestic new energy vehicles are replacing traditional energy vehicles, China International Petrochemical Company will naturally build a large number of new energy charging stations so that after new energy vehicles are launched, car consumers can quickly charge.
The battery products provided by Xinhui Energy Company to Shenlong Automobile Company's new energy vehicles have a power storage capacity of more than 300 degrees and can run continuously for more than 2,000 kilometers under experimental conditions.
With such a large power storage capacity, it takes a long time to fully charge using home charging facilities. Moreover, the current home charging facilities are not perfect, and most of them still need to go to dedicated charging stations to charge.
The charging station built by Huaxia International Petrochemical Company can guarantee that the battery will be fully charged within 10 minutes because they use safe and reliable high-power charging technology.
Moreover, these charging stations not only serve passenger cars, but also mainly serve other new energy vehicles, because these commercial vehicles have higher requirements on charging time and their battery storage capacity is larger.
Compared with traditional gas stations, the operation of new energy charging stations is exclusive to Huaxia International Petrochemical Company, because currently only they have the relevant technology and standards, and other companies that want to enter this field do not have the ability.
At present, the average on-grid electricity price of Xinhui Energy Company is around 0.1 yuan, while the average household electricity price of the national power grid is 0.2 yuan. The charging price of Huaxia International Petrochemical Company is temporarily set at 0.4 yuan.
In other words, Huaxia International Petrochemical Company will charge a charging service fee of 0.2 yuan per kilowatt hour of electricity. This price will be relatively fixed. Even if Xinhui Energy Company further reduces the electricity price later, this service fee will not decrease.
In order to avoid cost increases caused by a sharp increase in labor costs in the future, which will lead to further increases in service fees, the charging stations built by Huaxia International Petrochemical Company this time are semi-self-service, and each gas station only needs to be supervised by one person.
Calculated based on 300 kilowatt-hours of electricity and a mileage of 2,000 kilometers, 15 kilowatt-hours of electricity are consumed per 100 kilometers, and the price of electricity per kilowatt-hour is 0.4 yuan. In other words, the energy cost is 6 yuan per 100 kilometers.
The current domestic gasoline price is 2 yuan per liter, and the average gasoline consumption per 100 kilometers is about 7 liters. In other words, the energy cost per 100 kilometers is 14 yuan.
The energy cost of using new energy vehicles is less than half of that of traditional fuel vehicles. Such low energy usage costs are definitely much more cost-effective than traditional fuel vehicles.
And this is still the current price. In the future, as the power generation capacity of Xinhui Energy Company further expands and the cost of power generation further decreases, energy consumption funds will be further reduced.
The new energy charging business will bring huge operating income to Huaxia International Petrochemical Company. In the future, the total number of cars in my country will reach about 500 million. Due to low energy costs, it is conservatively estimated that the average annual mileage of each vehicle is 10,000. kilometer.
So this business alone will almost bring annual revenue of about 150 billion yuan to Huaxia International Petrochemical Company. This is still a conservative estimate, because the energy consumption of load-bearing vehicles and engineering vehicles is higher, but the data cannot be accurately estimated here.
Time quietly came to August 1. After a month of stocking up, the new energy vehicles of Shenlong Automobile Company had been sent to 4S stores across the country.
The unified nationwide opening date is set for August 1. On this day, Shangtong Trading Company's 4S stores have launched a massive publicity campaign in their locations, hoping to get a good start.
In the past, people were more familiar with fuel vehicles. People may have concerns about new energy vehicles that use electricity. This requires active publicity to tell consumers the advantages of new energy vehicles.
Of course, the focus of this promotion is still on the price of the car. After all, the price of the car is what consumers are most concerned about. For new consumers, the cost of daily use is not their focus.
Only those old consumers who have already purchased cars can deeply understand how high the cost of daily use is, and they are more concerned about the cost of using new energy vehicles.
In addition to letting 4S stores carry out various forms of promotional activities locally, Shangtong Trading Company also purchased a large amount of advertising time on major TV stations across the country to promote new energy vehicles.
If it were a traditional fuel vehicle, DPCA would not need to carry out such a large-scale publicity campaign, because DPCA's brand is hard currency and is widely recognized by consumers.
But new energy vehicles are a new thing after all. Before the word-of-mouth effect is obtained, consumers' willingness to try it is very low. However, word-of-mouth fermentation takes a long time, and they are simply not willing to delay such a long time.
So starting from August 1, advertisements on major domestic TV stations can be seen everywhere. At the same time, relevant government departments have also specially introduced incentives for new energy vehicles. The government is prepared to subsidize 10% of the total car purchase price.
Although it is not much, it has played a very good role in guiding public opinion, and Shangtong Trading Company has also invited many experts and scholars to appear on TV programs to talk about the advantages of new energy vehicles.
Such a multi-pronged approach has finally made new energy vehicles gradually become a topic of daily life for people, and many people have also included new energy vehicles in their car purchase plans.
In the past, if you wanted to buy a car from Shenlong Motors, the price was very high, with the lowest-end starting at 50,000. However, now new energy vehicles have many advantages, and the starting price has also reached 20,000.
In addition, salaries have increased very quickly this year, leaving everyone with a little extra money. Moreover, salaries have increased so fiercely this year that many people have some bad guesses, thinking that the currency may depreciate.
This has led to many people not even thinking about saving so much money in their hands. However, many people do not have the funds in their hands to purchase automobile products in full, which blocks some people's enthusiasm for consumption.
After Shangtong Trading Company helped Shenlong Automobile Company to promote its new energy vehicles, China Minsheng Bank and other large state-owned banks in China launched car loan services one after another.
Major banks provide 70% of the loan amount for the first new energy vehicle purchased by a family. In other words, if a new energy vehicle is purchased for 20,000 yuan, consumers only need 6,000 yuan in hand.
It is unlikely that ordinary people will have a large amount of funds in their hands, after all, their wages will rise very quickly in just a few years. However, most working-class families can afford a deposit of 6,000 yuan.
Moreover, the loan interest rates offered by major banks are also relatively low, which is great news for ordinary consumers.
Since the launch of the car loan business, 4S stores owned by Shangtong Trading Company have begun to queue up, and many people have chosen to buy the first car for their families.
To be honest, they were worried that the national sales would not be too hot and they would not be able to achieve the goal set by Zhao. However, after one month of sales statistics, 2 million units were sold in just one month.
We must know that the annual fuel family car market previously only sold about 500,000 units. This time, the price of new energy vehicles has further dropped. At the same time, many convenient financial services have been provided, and incomes have continued to increase, which has completely inspired consumers. enthusiasm for buying.
In order to facilitate consumers to purchase cars, whether it is a car loan or subsequent car insurance business, they can be handled in one stop at the 4S store, without consumers having to spend too much energy on related matters.
Based on the good sales performance in the first month, Shangtong Trading Company concluded after statistical analysis that the domestic annual sales volume may reach 20 million units.
This sales estimate actually far exceeds the estimate of Shenlong Automobile Company. Originally, the five major sedan production bases they built were based on the annual output standard of 10 million units. This was already ahead of their schedule.
Because in the previous era of fuel vehicles, the annual sales volume was just over 500,000 units, they have increased their production to 20 times, which means they are very confident in the future sales market.
Unexpectedly, Shangtong Trading Company's analysis was much bolder than their predictions. To be honest, this analysis report shocked Shenlong Automobile Company greatly.
Although Shangtong Trading Company's analysis report is a bit unbelievable, based on Shangtong Trading Company's past business analysis results, they still chose to accept the content stated in this analysis report.
Therefore, in addition to continuing the expansion plan in these five major production bases, Shenlong Automobile Company also chose to build another new energy vehicle production base in Wuhan to expand the annual output to 20 million.
In fact, judging from the current car ownership in the domestic passenger car market, it can basically be said to be a blank market. Even if the sales volume is 20 million units per year from now on, it will take more than 5 years to reach the sales volume of each car. The level of a small car.
In the past, old people always said that living upstairs and downstairs, with electric lights and telephones at home, would mean a good life. After years of economic development, such standards are really too low.
At least the national electrification penetration rate is almost 100%. Over the years, the State Grid has spared no effort to build a nationwide power transmission network to meet the domestic electricity consumption needs of the people.
Now normal daily electricity consumption has reached 100% coverage, but with the further development of industrialization in the future, they will need to continue to increase the carrying capacity of the power grid and continue to build new power grid facilities.
Upstairs and downstairs, the China Housing Company is responsible for this task, and this task is also being carried out intensively. It only takes about five years to satisfy this wish of a considerable number of people.
As long as China Housing Corporation is given another 10 years, it will be able to satisfy the wishes of the vast majority of the domestic people, and it will far exceed their expectations.
Because it is very cheap for Chinese housing companies to purchase land, and with the massive development of new agricultural production models, the restrictions on agricultural land are not as great as in previous generations, and land resources for urban construction are relatively abundant.
Based on the current reality of land resources, the urban planning carried out by China Housing Corporation aims at green cities, ecological cities, technological cities, livable cities, and civilized cities.
Urban planning based on various goals will not only satisfy the wishes of urban residents upstairs and downstairs in the future, but will also far exceed their psychological expectations.
Now, Shenlong Automobile Company's new energy vehicle popularization plan is moving closer to the goal of developed countries, so that every household can have their own car.
However, according to the statistical analysis report of Shangtong Trading Company, the vast majority of consumers currently choose to buy the cheapest new energy vehicles, accounting for almost 80%, and the remaining 20% choose higher-grade new energy vehicles. .
Although the entry-level cars of Shenlong Automobile Company can be used for up to 15 years, judging from the speed of my country's economic development, many families will consider replacing them with higher-end cars after five years.
At that time, there will be a big wave of car replacements. There is already a huge blank market. Coupled with the superimposed car replacement wave, my country's auto market will be very large in the future.
Not to mention the future, according to the analysis report provided by Shangtong Trading Company, in the next year, the size of my country's family passenger car market alone will reach about 600 billion yuan.
Although the overall profitability cannot be compared with overseas markets, this is a major good news for Shenlong Automobile Company, which at least reduces the dependence of Shenlong Automobile Company on overseas markets to a certain level.
To be honest, Shenlong Automobile Company has encountered a lot of difficulties over the years. If it were not at the absolute leading position in terms of technology, it would be really difficult to survive.
It is precisely because of this that their low-end car products are only sold to countries with weak automobile industries. In countries with a good automobile industry foundation, they mainly sell high-end cars, so as to somewhat alleviate the hostility of the host country.
This is why over the years, their overseas car sales have basically remained stable at more than 5 million units. It's not that Shenlong Motors doesn't want to continue to develop, it's actually restricted by many factors.
And they rely heavily on overseas markets. If they are desperate, they will be easily killed by governments of various countries. By then, DPCA will suffer heavy losses.
The explosion of the domestic automobile market has given Shenlong Motors tremendous confidence. Although the profit margin can be described as meager, at least its ability to withstand risks in overseas markets is much stronger.
Although profit margins are also valued very much by Shenlong Automobile Company, maintaining the current development of my country's automobile industry is more important to them, because behind this lies the livelihood of thousands of families.
If there were no overseas markets before, Shenlong Motors would not dare to take any risks. However, with the current outbreak of the domestic market, even if there is some trouble in the overseas market, it can basically maintain the current development situation of the domestic automobile industry.
In just a few years, after the domestic market is fully cultivated, coupled with my country's huge population advantage and economic aggregate advantage, in the future Shenlong Automobile Company will really be able to "fly as high as the sky allows birds to fly". (End of chapter)