Grain giant and seafood giant are just two new titles added to Tianji Agriculture and Animal Husbandry Company. Previously, their beef and mutton output value could also be said to be a giant in this area.
Although this year has been affected by some international factors, their turnover has declined. In addition, high-quality beef and mutton business has gradually shifted domestically, and the price is relatively cheaper than those sold abroad.
But when the two items are added together, the sales revenue still reaches about 1.8 trillion yuan. Coupled with the rapid expansion of the general meat breeding industry this year, the overall scale still exceeds 2 trillion yuan.
The scale of the general meat products market is not as easy to expand as that of seafood products. It takes a lot of time to expand production capacity, especially for livestock with weak reproductive capabilities such as cattle and sheep. It will take several years to expand production.
This has resulted in my country's supply of meat products failing to keep up with market demand, and annual sales revenue has been limited. Annual sales in this area are only about 200 billion yuan.
Regardless of the total amount, it is still a lot. If calculated on a per capita basis, no one consumes more than 200 yuan per year. In this case, it is not too much.
Of course, the country's meat product providers are not only Tianji Agriculture and Animal Husbandry Company, but also some other farmers, but their combined output cannot keep up with Tianji Agriculture and Animal Husbandry Company.
Being able to achieve this scale is the result of continuous investment in the past few years. Without previous continuous investment, there would be no results this year. Even so, the domestic supply of meat products can only basically meet demand.
Especially since the beginning of this year, wages have more than doubled. People who have money in their hands can not only buy their favorite industrial products, but also have a greatly enhanced spending power on food.
At present, no one thinks that eating meat is unhealthy. In the past, everyone was used to being poor and could not eat meat if they wanted to. Now that they have money, the amount of natural meat products purchased has increased significantly.
Now Tianji Agriculture and Animal Husbandry Company is actively expanding, hoping to double its production capacity next year. In fact, it has doubled this year compared to last year.
But even so, it is still unable to fully meet the needs of the people across the country, because salaries have increased so fast this year, and the amount of meat consumption on the table has increased very quickly.
In addition to the accelerated expansion of Tianji Agriculture and Animal Husbandry Company in the livestock breeding industry, state-owned agricultural enterprises represented by Sinograin have also begun to make arrangements in this area.
They basically had no business in this area before. Now that they have enough food, they also want to get involved in this area of business. Of course, it is also possible that they do not want Tianji Agriculture Company to monopolize this field.
Although private enterprises are not prohibited from participating in many industries, if the influence of private enterprises is too great, such as Tianji Agricultural Company, they need to take precautions, especially when it comes to people's dining tables, and they need to be more cautious.
However, even if state-owned enterprises represented by China Grain Reserves strive to develop this business, Tianji Agriculture and Animal Husbandry Company is confident that it will occupy an absolute market share and become an industry leader.
First, they have been working in this area for several years and have developed a set of advanced modern breeding technologies, which has created a certain brand effect and has been widely recognized by consumers.
Although these advanced modern breeding and management technologies will not be enjoyed exclusively, if state-owned enterprises come to learn from them, they will definitely sell them with all their money, and they will not keep it to themselves.
But their current scale is too small. Even if there are no problems with technology and capital, it will take a lot of time to expand to a certain scale.
Moreover, most of the market is occupied by Tianji Agriculture and Animal Husbandry Company. They can only fight for the incremental market. If they are ignored, it will cause a waste of production capacity. Not only will they not make money, but they may lose money, making everyone's life miserable. Not having a good time.
So from this point of view, the division of the entire market will maintain a certain proportion. Of course Tianji Agriculture Company hopes to occupy a higher proportion, the better, but there is still a bottom line, and at least it must occupy more than 60% of the market.
In other words, if it is less than 60% of the market share, it means that a price war will be adopted to compete for the market. Although state-owned enterprises seem to be spending the country's money, they have stronger capital.
In fact, this is not the case. Tianji Agriculture and Animal Husbandry Company is simply too big to face these state-owned enterprises. Once a price war begins, it will definitely be the state-owned enterprises that shrink.
Of course, this is the worst outcome. After all, Tianji Agriculture and Animal Husbandry Company will not make unlimited concessions. It has no choice but to adopt the most primitive means of competition.
It's just that this method is estimated to be difficult to implement. In the end, it is likely that everyone will sit down and discuss a plan acceptable to everyone, which must not only ensure the interests of the people, but also meet the interests of both parties.
Second, Tianji Agriculture and Animal Husbandry Company has technical advantages in livestock breed breeding. Although most of this advantage comes from the Qingnong Biological Laboratory, they are brother units after all, and many things are easy to discuss.
In this case, the product quality will be better than other companies, and naturally the price can be higher, and the profit margin will be much higher than other companies. This is for high-quality products.
As for ordinary products, cost is important. On the premise of ensuring food safety, the lower the cost, the better. Cost reduction is mainly determined by two aspects.
Putting aside the influence of external factors such as management costs, reducing costs is actually the increase in meat production per unit of grain, and it also requires shortening the time cycle.
To achieve this, on the one hand, we can start from the feed aspect, and on the other hand, we can start from the breeding of livestock breeds. If we can do well in both aspects, it will be even better.
To be honest, adding various hormones like hawk sauce to increase meat production will not be allowed. The most is to develop a suitable feed ratio to increase unit meat production while reducing feed consumption. overall cost.
To be honest, Tianji Agriculture and Animal Husbandry Company cannot guarantee that it can do better in this regard. After all, these things are not very high-tech, and they can always be understood as long as they spend time studying them.
Therefore, Tianji Agriculture and Animal Husbandry Company still focuses on the second aspect, hoping to cooperate with the Qingnong Biological Laboratory to cultivate livestock breeds that meet the meat quality standards and are easy to gain weight.
It's just that these tasks are not so easy to achieve in the short term. Compared with direct genetic modification of plant breeding, animal genetic modification must be much more cautious and should be cultivated in a conventional breeding mode.
Although the genetic technology of Qingnong Biological Laboratory is not bad, it is still not good enough compared to Zhao Yi. Although they also have a genetic evolution system developed by Zhao Yi himself to estimate the changes in genetic modification over a long period of time.
But it is still not as safe and reliable as what Zhao Yi simulated in Zeoling Space, so Qingnong Biological Laboratory generally does not use genetic modification on meat-consuming animals.
Unless the animals are modified to obtain animal fur, the risk is much smaller. As long as the breeding process is controlled well, there is basically no big problem.
Although it does not use genetic modification technology, the conventional breeding technology of Qingnong Biological Laboratory is also very powerful, because Zhao Yi handed over his previous technology of breeding Mu Us beef cattle to Qingnong Biological Laboratory.
Through this cultivation technology, the purpose of short-term targeted cultivation can also be achieved to a certain extent, and many unexpected surprises may even be born.
However, there are two key technologies here. The first is cell-directed mutation technology, which uses a specific environment to mutate cells in a direction that is beneficial to human purposes, which can greatly increase the success rate of mutation.
The second technology is somatic cell reverse induction technology, which means that somatic cells are induced to become perfect embryonic cells, so that the mutated somatic cells grow into perfect individuals.
There is no problem with the first technology, and there are no restrictions on its use by Qingnong Biological Laboratory. However, when the second technology is used, the management is very strict, because this technology can be used for cloning.
Therefore, every project using this technology in Qingnong Biological Laboratory needs to undergo strict review and approval. However, there should be no big problem if it is used on ordinary animals. The main reason is that it is very strict on human experimental projects. That’s all.
However, even with these two miraculous technologies, it is impossible for the project to succeed in one go, because they are not sure which mutations they need, and they must be cultivated to see them.
This has to be mentioned another technology, which is the technology of rapid screening of mutants. Zhao Yi did not hand over this convenient technology to them because it could not be handed over to them.
Zhao Yi originally took the genetic data of mutant cells to Zeoling Space, and then quickly simulated which mutants were needed and which mutants failed.
Of course, as the gene bank construction of Qingnong Biological Laboratory becomes more and more complete, the genetic analysis work becomes more and more comprehensive. Through genetic analysis, relatively accurate screening judgments can also be obtained.
Therefore, it is not easy to achieve results in the research of Qingnong Biological Laboratory. In fact, these work have already started a long time ago.
Although some research results have been produced so far, the results are still far behind the expectations. However, even so, they are still of great help to Tianji Agriculture and Animal Husbandry Company.
The quality and taste of the livestock raised by Tianji Agriculture and Animal Husbandry Company are higher than those of traditional livestock varieties, which also makes their meat products very popular in the market.
Not only did the products from the farms that Zhao Yi ate in his previous life not have such a strong fishy smell, but the quality was much better than those raised by ordinary farmers.
In fact, Zhao Yi very much encourages moderate competition. Now that he is still here, he can control his companies very well. When he is gone, he doesn't know whether his companies will still be like this.
Although it is said that death is like a light going out, no matter how many things happen behind you, what should be prevented is to prevent it and avoid causing huge trouble to society and the country.
Zhao Yi has always believed that if he can't do well, he should let capable people do it, instead of relying on his size and first-mover advantage to stay on top, and he also uses despicable means to cause trouble and suppress new ones. competitors.
Although this may succeed for a while, it will not do any good in the long run. His idea is not considered from the side of vested interests, but from the perspective of the development of the entire society.
This is also the reason why Zhao Yi is involved in so many industries. Because he is here, he is sure to be able to do well in these industries. If it is left to others to handle, he is not at ease.
When he is away, he very much welcomes capable people to come and challenge him. If his company can be eliminated, it means that society is progressing and not stagnating.
Compared with the difficult expansion of the livestock breeding industry, it is much easier for Tianji Agriculture and Animal Husbandry Company to expand its production capacity in the vegetable field. The vegetable products they provide account for 80% of the national market this year, making them a veritable vegetable planting giant.
Moreover, their vegetable cultivation not only has a very large yield, but also has very good quality and rich varieties, which has greatly enriched the dining tables of the domestic people.
The main reason why this can be achieved is that Qingnong Biological Laboratory has stronger technical capabilities in plant cultivation, especially the presence of auxin, which greatly reduces the time consumed in plant cultivation.
The vegetable varieties of Tianji Agriculture and Animal Husbandry Company are very excellent, and they also have advanced planting technology and management technology. It is not surprising that they can quickly occupy such a high market share.
Moreover, in high-tech farm sheds, crops can be grown all year round. There is no need to worry about climate effects at all, and a rich supply of vegetable products can be provided to people across the country without distinction throughout the year.
Tianji Agriculture and Animal Husbandry Company not only occupies an absolute market share in the domestic vegetable field, but their trade volume in vegetable exports is also growing.
Especially for exports to South Korea and Japan, the cultivated land area of these two countries is not high, and a large amount of land is needed to grow food crops to ensure the relative food security of their own countries.
Naturally, the land area used to grow vegetables is much less, which makes the price of vegetables in their country very high. Therefore, it is logical to export vegetable products to these countries.
Although the high-quality vegetables of Tianji Agriculture and Animal Husbandry Company are sold at relatively low prices in China, the export prices are not cheap. They are all high-end vegetable varieties in the countries where they are located.
This is done first because Tianji Agriculture and Animal Husbandry Company is a monopoly, and other companies cannot produce these high-quality new varieties of vegetables, so it has extremely high bargaining power.
Secondly, it is an excuse to avoid hitting the interests of vegetable farmers in the country where they are located. In fact, this is indeed the case. If the export products adopt a low-price strategy, then the vegetable farmers in their country will not be able to survive at all.
Although this may seem satisfying for a while, over time, it will lead to huge conflicts of interest in their country, which will eventually backfire on Tianji Agriculture and Animal Husbandry Company.
Therefore, in the long run, the goal is not to combat the agricultural development of these countries, but to supplement the demand for agricultural products in these countries, so that we can do long-term business.
Of course, this also results in Tianji Agriculture and Animal Husbandry Company's profit margin being very high, much higher than the domestic profit margin, and it is especially popular with traders in these countries because they also have larger profit margins.
The transportation cost of fresh vegetables like this is actually quite high, so for export products, especially to countries far away, Tianji Agriculture Company adopts dehydration technology without nutrient loss to make these vegetables into dried vegetables.
After arriving in the country, adding water will allow the dehydrated vegetables to return to their original appearance in a short time, which can not only reduce transportation costs but also increase the shelf life.
In fact, this technology is in line with the dehydration technology used by Tianji Dairy Company. It brings great convenience to the transportation of high-moisture products and saves a lot of costs.
Therefore, with its excellent dehydration technology, the vegetables of Tianji Agriculture and Animal Husbandry Company are basically sold all over the world, and they are also exported as high-end vegetable products. This year’s export scale reached 50 billion yuan.
Although it is nothing compared to the size of Tianji Agriculture and Animal Husbandry Company, this result has made them very satisfied. After all, this year has just begun.
Of course, such good results cannot be achieved without the help of Shangtong Trading Company. Basically, their high-end supermarket vegetables are purchased from Tianji Agriculture and Animal Husbandry Company.
Without Shangtong Trading Company, even if Tianji Agriculture and Animal Husbandry Company is a world giant, it would not be able to find so many traders around the world in such a short period of time.
When Shangtong Trading Company imported a large amount of high-end vegetables from Tianji Agriculture and Animal Husbandry Company, especially vegetable varieties that were not available in these countries, they were warmly welcomed by consumers.
This naturally attracted the attention of other vegetable traders, who also began to contact Tianji Agriculture and Animal Husbandry Company. However, Tianji Agriculture and Animal Husbandry Company handed over the international agency rights to Shangtong Trading Company and asked them to negotiate with Shangtong Trading Company. That's it.
This seems to be a loss of their own interests, but it also saves them a lot of trouble. Moreover, they have been cooperating with Shangtong Trading Company before, and the results are obvious.
Moreover, the main job of Tianji Agriculture and Animal Husbandry Company now is the production of agricultural products, rather than the trade of agricultural products. The priorities must be clearly distinguished. It is not as professional as a commercial trading company to do it by yourself.
So despite the fact that this year's export trade volume is only 50 billion yuan, this is because of production capacity constraints, because they have to prioritize domestic supply and only consider exporting the rest.
According to the statistical analysis report of Shangtong Trading Company, the export volume will reach 100 billion yuan next year, and then it will start to slow down, and it will not exceed 150 billion yuan in the short term.
The consumers of the vegetables exported by Tianji Agriculture and Animal Husbandry Company are basically people from the middle class and above. The number of these groups is still relatively limited in the world. It can reach a scale of 150 billion yuan. For Tianji Agriculture and Animal Husbandry Company, it is already very big. Not a bad result.
Similar to the vegetable exports of Tianji Agriculture and Animal Husbandry Company, there is also Baiwei Food Company. They have a large number of new varieties of fruits on the market this year. In addition to supplying the domestic market as much as possible, a small part is also exported.
This is not to say that the domestic fruit market is saturated. In fact, the domestic market can fully digest their new varieties of fruits, and it is not even close to enough.
It’s just that they need to export some new varieties of fruits to test the waters overseas and determine the popularity of these fruits in overseas markets to facilitate subsequent production and export plans.
The fruit export business of Baiwei Food Company is really just testing the waters, with a trade volume of only 10 billion yuan. You must know that the price of high-end fruits is much higher than that of high-end vegetables.
Even so, the fruit they exported was still in short supply overseas, and many people who wanted to buy it were unable to do so. Seeing this situation, Shangtong Trading Company only sold these fruits in its own boutique stores and member stores.
Shangtong Trading Company's boutiques and member stores originally had many unique high-end products, but this time the high-end fruits just added new high-end varieties to them.
But the effect has been very significant. The number of people applying for membership in these chain stores has increased rapidly. Among them, there may be people who originally wanted to apply for membership, but have not done so for various reasons.
As these boutiques and membership stores provide more and more exclusive high-end products in the future, more and more consumers will sign up for their membership.
The boutique store strategy of Shangtong Trading Company was very successful before, becoming the largest boutique retail company in the world. There are many imitators behind it, but they are not very good at it.
Because they cannot provide unique high-end products, even their specially customized products do not have much distinctiveness and there are many homogeneous substitutes.
Therefore, many boutiques opened by other retail giants could not be opened later and closed down one after another. Now the boutiques of Shangtong Trading Company basically have no decent competitors.
If you want to buy a boutique membership, the price is not cheap, and the products inside are also expensive. Therefore, the members of the boutique are all social elites with very strong spending power.
This is very helpful for Zhao Yi Enterprise's high-end product sales. As long as it is a high-end product, Shangtong Trading Company can always sell it to high-end consumers as soon as possible.
Compared with boutique stores, member stores are more popular and are mainly targeted at mass users. The products in them are not all high-end products, but mainly mass products with a small amount of high-end products to attract customers.
This time, the high-end fruits of Baiwei Food Company were used by Shangtong Trading Company to attract consumers to sign up for their membership store, and the effect was very good.
If it is other high-end products, ordinary people may not be able to afford them, but no matter how high-end the fruit is, ordinary people can still occasionally consume it. It is perfect to attract ordinary consumers to sign up for membership.
Speaking of Baiwei Food Company, we have to mention the fruit wine they launched this year. The sales situation is very good. So far, the total sales of various fruit wine products has reached 200 billion yuan, and the results are very impressive.
This is because their supply is not particularly sufficient. In addition to making wine, most of the domestic high-quality fruits need to be sold.
Of course, their fruit wine sales process is not as harmonious as high-end fruits, because they have impacted too many vested interests, and the resistance is of course the greatest.
There is no need to say more about the turmoil involved, but it can be seen from their current sales results that overall it has not had much impact, while other fruit wine manufacturers have suffered a big disaster.
The wine industry in countries where wine is the main consumer has basically come to an end. No matter how high-end or high-end the wine is, it is vulnerable to the fruit wine products of Baiwei Food Company.
The fruit wine products of Baiwei Food Company have defeated their competitors by relying on real hard power, and the selling prices are generally relatively high, so dumping is out of the question.
Under normal circumstances, the local government has no reason to obstruct normal trade. As long as you have drunk the mixed fruit wine from Baiwei Food Company, you will basically have little interest in other fruit wines.
Even because Baiwei Food Company was unable to supply sufficient quantities to the international market, some people later speculated on the price of Baiwei fruit wine, which led to the emergence of a secondary market for Baiwei fruit wine and the price increased by at least 25%.
And the more high-end fruit wine, the greater the hype. After all, high-end fruit wine is supplied in limited quantities, and the number of sales per year is numerous, making it more valuable for collection. (End of chapter)