In addition to normal expansion and production expansion, Baiwei Food Company has invested a lot of energy in the alcohol market this year. Although fruit wine is now their largest alcohol business category, they actually do not spend the most energy on it. of.
Although Baiwei Fruit Wine is the world's top fruit wine in terms of quality and taste, these foundations were laid by Zhao Yi. Without the technical foundation he provided, it would indeed take a lot of effort to develop it.
With the basic technology provided by Zhao Yi, Baiwei Fruit Wine only needs to conduct in-depth research and development on this basis, and only needs to invest in conventional research and development.
Because the quality and taste are far superior to other fruit wine products, the promotion of Baiwei fruit wine around the world has been very smooth. Even if the established fruit wine manufacturers want to stop it, they are just trying to do it, and the effect is not great.
This is why Baiwei Food Company’s Baiwei Fruit Wine has had such a huge impact around the world in less than a year since its launch, with sales soaring and even leading to shortages in supply.
Facts have proved that as long as the product is good enough and far exceeds the products of its peers, there is no need to worry about the market at all. If coupled with sufficient capital, it can occupy the market very quickly.
The emergence of Baiwei fruit wine not only caused the original fruit wine market to be almost wiped out, but also other alcoholic products were greatly affected. Except for beer, the sales of almost all liquor products have plummeted to varying degrees.
This is because the taste of Baiwei fruit wine does not distinguish the drinking habits at all. Once you drink Baiwei fruit wine, no matter what kind of wine you like to drink before, you will fall in love with its taste.
It's just that Baiwei fruit wine is a low-intensity alcoholic product after all. It is still impossible to completely squeeze the high-intensity liquor market. There is still a certain gap in the consumption habits of the two.
Nowadays, Baiwei fruit wine has basically become one of the must-have drinks for consumers around the world before going to bed. Many people are accustomed to drinking a cup of Baiwei fruit wine before going to bed to improve the quality of sleep and also have obvious effects on human skin.
The nutritional value of Baiwei fruit wine is much higher than that of ordinary fruit wine, and it has a wide variety of flavors. No matter what kind of consumer you are, you can find a Baiwei fruit wine that suits your taste.
And because the overall cost of Baiwei fruit wine is basically the same whether it is a high-end brand or a low-end brand, the difference in taste and quality to consumers is very obvious.
This leads to the fact that although the number of low-end brands of Baiwei fruit wine is the largest, after all, the rich people in the world belong to a minority, and the majority are ordinary people, whose spending power can only consume these low-end brands.
But even the low-end brand of Baiwei Food is superior to the previous top wines in terms of taste and quality, and the taste variety is also better than the top wines.
In other words, ordinary people can enjoy wines that are more affordable than the rich before. For ordinary people, the appeal is amazing, even if the price is slightly higher than other low-end fruit wines. , is also acceptable.
Since the performance of low-end Baiwei fruit wines is so amazing, the performance of mid-to-high-end fruit wines is even more astonishing. There are even wealthy people selling their previously collected top wines at a price lower than the lowest-end Baiwei fruit wines.
Even so, not many were sold. In the end, they could only use the remaining wine as bath water and take a good bath. Although this kind of behavior is not harmful, it is extremely insulting.
It was this kind of news that hit the headlines and became the last straw that completely pushed other fruit wines away, causing those century-old wine estates to sell off in the hope that someone would eventually take over.
The result is naturally nothing. On the cusp of such a storm, any individual knows how to do it, let alone a businessman. It is impossible for him to not see the situation clearly.
This means that these wineries can either continue to barely support themselves. Even if they cannot sell, they can still sell grapes and fruits. It cannot be said that there is no income at all. It is just a question of how long they can support themselves under such circumstances.
Of course, some wine estates are very simple and simply change their careers, announcing that they will no longer grow grapes and make wine, and prepare large areas of land to grow other agricultural products.
Originally, some wineries were planning to switch to selling grapes directly, especially the top wineries. Their grape varieties and quality were still very good, and they thought they could sell them at a good price.
As a result, they still miscalculated. After supplying a large amount of fruits to the domestic market, Baiwei Food Company tried to export some fruits abroad to test the reaction of foreign markets.
As a result, this exit directly frustrates the will of these wineries, making them desperate to continue selling grapes. This is a pace that leaves no room for retreat.
Although Baiwei Food Company is only tentatively exporting its high-end fruits in small batches, at least this year it will not bring a devastating blow to the grape growing industry of these wineries.
But businessmen should value both immediate and long-term benefits. They also bought a lot of fruits from Baiwei Food Company and came back to taste them. After tasting them, they came to a conclusion that really made them very frustrated.
They never thought that grapes that had been cultivated for countless years would be transformed by Baiwei Food Company. Not only were they full-grained and outstanding in appearance, they also had excellent taste and various varieties.
In front of such outstanding grapes, their so-called high-end grapes seem very ridiculous. Although it will not make their grapes unsaleable, after all, the fruit prices of Baiwei Food Company are not cheap, and there is still a market gap.
But what they hope to occupy is the high-end grape market, rather than appearing on the market as a low-end product. In that case, they will just earn a hard fee, and the gap from before is too big for them to accept.
But what can we grow if we don’t grow grapes? The fruits of Baiwei Food Company are not only related to grapes, but also to many types of fruits, at least all common fruits are involved.
The other fruits of Baiwei Food Company are no less outstanding than the grapes produced by Baiwei Food Company. They can be regarded as the standard of high-end fruits, and can even be said to be the best fruits currently.
Not to mention other types of fruits, bananas are commonly eaten by ordinary people. Baiwei Food Company has 5 different types of varieties, each with its own unique characteristics and taste, and all of them are of high quality.
These five types of bananas are grown in five places in my country, namely Guangdong, Guangxi, Fujian, Hainan and Yunnan. They were specially developed based on the climatic conditions and soil characteristics of these areas.
Although these bananas are different from each other, and even have very different tastes, they are all top-notch products in terms of quality and taste. At least there is no competitor in the world currently.
Compared with other fruits, the planting area of bananas is easier to expand. Now in the above five provinces and regions suitable for large-scale banana planting, the planting area of bananas is very large, and by next year, the scale will directly double.
The current banana planting output is enough to meet the domestic people's demand for bananas. The extra bananas next year will be mainly used for export. By then, there will be no shortage of this high-quality banana product in the world.
Since the banana growing environment is not harsh and the yield is very high, even as a high-end banana product, the price is relatively affordable. Even if it is doubled next year, with the current popularity, there is still no need to worry about not being able to sell it.
Without auxins, it would be quite difficult to expand the production of other fruits. Even if we want to meet domestic demand, it will take several years to expand the scale of exports.
This seems to give these vineyards an opportunity, but in fact it does not, because for them, it will take a long time to grow other fruits before they can be sold, and the variables are much greater than the current grape cultivation.
Faced with such a dilemma, many wineries that were originally struggling with whether to close their doors have completely lost interest in continuing to operate, and have chosen to sell their winery properties.
It's just not that easy to find a successor. After all, other businessmen are not fools, so they basically face two choices, either to close their doors permanently, or to sell at a low price.
When things got to this point, Baiwei Food Company began to send representatives to these wineries, with the purpose of purchasing large tracts of their land to grow their fruits.
Although the headquarters of Baiwei Food Company is in China, the domestic cooperation model means that Baiwei Food Company cannot make full decisions and can only cooperate with fruit farmers.
Although this year we have started to contract land and plant our own crops, the scale is not large. After all, we have to consider the interests of cooperative fruit farmers, so we feel that our hands are tied.
Of course, this reason is not the most important. After all, Baiwei Food Company controls the fruit seeds and has also signed a relatively complete contract. Coupled with sales channels and industrial processing capabilities, the cooperation makes fruit farmers profitable.
In this case, there will not be too many variables in the short term, but it is hard to say in the future. Although the quality of these fruits is very high and they are all top varieties, the purchase price is not particularly high.
Because most of these fruits are sold domestically, although the market prices are higher than previous fruit varieties, they are not high enough to become luxury fruits, and ordinary people can still easily afford them.
This is destined that the price at the main sales end will not be particularly high, but the price of exported products will be much higher, and this extra benefit also belongs to Baiwei Food Company.
At that time, it is hard to say whether anyone will be dissatisfied with this distribution of benefits. Although both parties will suffer if the quarrel breaks out, it is Baiwei Food Company that will suffer the most if the law fails to hold everyone accountable.
Therefore, for the sake of safety, starting a new business is a good option. It just so happens that the land of these bankrupt wineries is of very high quality, the climate conditions are very good, and the distribution is very wide.
After purchasing such land, you can directly grow fruits without any other arrangement work, which saves you a lot of trouble. Moreover, these lands belong to you, and the price is now very cheap.
Under such circumstances, it was really against the professional ethics of a businessman not to take advantage of the situation, so when Baiwei Food Company reported to Zhao Yi via expedited email, he agreed without even thinking.
In addition to these reasons, the more important thing is that Baiwei Food Company was so aggressive this time that it simply killed off these previously famous wine estates.
If these manors are slowly allowed to decline, the governments of these countries will not feel so strongly about it, and they will not deliberately target Baiwei Food Company, at least not in the short term.
However, because they were so violent, the decline of these wineries was too fast, which touched the sensitive nerves of these governments. Coupled with the lobbying of these wineries, the formulation of relevant restrictive laws has been put on the agenda.
This is very dangerous for Baiwei Food Company. Even though the turnover of Baiwei Fruit Wine this year has reached 200 billion yuan, if these restrictive policies come out, the current good situation will be completely shattered.
And this will not only affect the 200 billion operating income, but also affect their subsequent income. Will there be restrictions on their beer, liquor and other alcoholic products in the future
These are all questions that have to be considered before Baiwei Food Company. Although Baiwei Food Company can be said to be the largest food processing giant in the world, going against the government will not bring any good results.
The best solution they can think of at present is to enter these countries and do localized operations. In this way, even if the capital of the winery is greatly damaged, it will not have much impact on the workers and the GDP of these countries, and it may even be able to Increase their GDP value.
As long as the workers at these wineries don't make trouble and the economy doesn't appear to suffer much damage, then by lobbying the local government through some channels, these things can basically be calmed down.
In this case, domestic fruits will only be sold domestically in the future and will not be exported on a large scale. In this way, domestic fruit farmers will not fall out with Baiwei Food Company due to interests, and the domestic fruit industry will remain stable.
As for foreign fruit markets, because they are all produced locally in these countries, they will not face much resistance, allowing their high-end fruits to circulate unimpeded around the world.
As for the Baiwei fruit wine, Baiwei Food Company still only produces it domestically. This makes it easier to keep their trade secrets and prevent them from being leaked, which will have a great impact.
Although this has caused relatively large economic damage to these countries, since their fruits are all high-end varieties and the scale of the output value created is not small, the impact on the surface will not be too great.
Moreover, because these countries' high-end fruits are exported to other countries on a large scale, they will make a great contribution to their foreign trade, which is even more eye-catching than the previous superficial data.
Faced with this crisis, Baiwei Food Company first hired a professional lobbying company to lobby the local government to delay the formulation of restrictive policies.
On the one hand, it is to give yourself enough time to negotiate with these manor owners, so that you can be more calm during negotiations, and will not let the other party use this to blackmail you, raise the sales price, and cause you to suffer losses for no reason.
On the other hand, it is to prevent the government from not knowing the situation and formulating and implementing it before it has negotiated with these manor owners. If it wants to lift the sanctions, it will cost much more energy and money than it does now.
Of course, when lobbying the government, they will definitely not say that they want to acquire these properties, so as to avoid collusion between the government and the manor owners. Then it will be you who will suffer the loss.
Therefore, Baiwei Food Company will not use the name of Baiwei Food Company to acquire these manors, but will use the name of other companies or individuals to acquire them.
Anyway, they have many brother companies, and the number of domestic subsidiaries and foreign subsidiaries under Shangtong Trading Company alone is overwhelming. There is no need to worry about finding white glove companies to help.
As for the lobbying work, although the main tasks are handed over to professional lobbying companies. After all, their human resources are very important, but Baiwei Food Company itself is not without foundation.
In the past few years, although most of them were operating domestic industries, they acquired many foreign companies. Even the two beverage giants Coca-Cola and Pepsi-Cola, which they were negotiating before, have now become their subsidiaries. .
Although these acquired food and beverage companies are not worth mentioning compared to the parent company, their local influence is not small. Otherwise, Baiwei Food Company would not like them and would not acquire them.
Coupled with the injection of a large amount of capital and technology after the acquisition, these local food companies, which were already not weak, have developed at an even more alarming rate and have greater local influence.
Therefore, Baiwei Food Company mobilized the local forces of its subsidiaries to help lobby, and the success rate was greatly improved. Basically, there will be no lobbying failure.
Using a two-pronged approach, Baiwei Food Company acquired almost all the wine estates in various countries through white-glove methods in just one month.
And their goal is not just these wine estates. After all, compared to the ambitions of Baiwei Food Company, although these wine estates are numerous, they are still not enough for them.
Therefore, when negotiating with these wine estate owners, a large number of personnel were dispatched to purchase large amounts of other land suitable for planting based on the climate and soil conditions of various major fruits.
These tasks only took place in a short period of about a month. During this period, if you study carefully, you will find that the land has changed very much, especially the land with superior climate conditions and fertile soil, which has changed very frequently.
After all these target lands are purchased, the purpose of Baiwei Food Company has basically been achieved. At this time, it can directly showdown with the governments of these countries.
Given the fait accompli and the small impact on their own countries, the governments of these countries basically stopped embarrassing Baiwei Food Company and expressed their strong welcome to Baiwei Food Company's investment.
Of course, there is a lot of small money invested in this. After all, we can't let people work in vain. As long as the matter can be solved perfectly and everyone can live well, there won't be a big problem.
After these lands were purchased and the crisis from the government was lifted, Baiwei Food Company announced that it would invest a large amount of funds in these countries to build high-quality fruit planting bases and create high-quality fruit brands.
When such a statement comes out, governments of various countries will be more satisfied. Investment can stimulate employment, and employment can improve voter satisfaction and bring more tax revenue to the government.
Consumers in these countries are also very happy. After all, the fruits of Baiwei Food Company are currently imported, and the price is too high. Ordinary consumers who want to try something new need to weigh their own wallets.
In addition to the high prices for the fruits exported by Baiwei Food Company, there are also transportation costs and customs duties, which together account for a large proportion of the price.
The transportation cost of fruit itself is higher than that of ordinary goods. After all, it needs to be kept fresh. Even some fruits with a short shelf life need to be transported by air, which is even more expensive.
The tariff is not low due to agricultural protection, and it is levied based on the CIF price. The price of the exported fruits of Baiwei Food Company is set high, so the tariff is naturally higher.
After removing these two costs, at least the price of fruits will drop to half of the current price. Although such prices are still much higher than the prices of ordinary local fruits, at least it will not be so difficult for local residents to consume them. .
No matter how high-end fruit is, it is not a luxury product. After the price is reduced by half, most people will be able to afford it, and if the local production is greater, the price may drop further.
Since it is not exporting, Baiwei Food Company does not need to maintain high prices all the time. Although if it does so, the profit margin will definitely be high, but by lowering the price, the total turnover may be higher and the total profit will be higher.
Although there is nothing wrong with companies pursuing high profit margins, what is more important is total revenue and total profits. These are the real benefits.
Of course, in order to reflect the company's sense of responsibility, Baiwei Food Company stated that it did so to develop the local high-end fruit planting industry and bring new technologies and new varieties of fruits to these countries.
On the other hand, it is said that considering that the current high prices of high-end fruits have brought a great burden to consumers, and even made some consumers unable to afford them at all, this is done to lower the prices of these high-end fruits and make them more convenient. to serve local people.
As soon as these high-sounding words came out, they instantly won the favor of the local government and ordinary people. They all expressed their support for this initiative of Baiwei Food Company and praised Baiwei Food Company as a responsible enterprise.
Although these may seem inconsequential and have little impact on current interests, in fact, this is not the case. The beer business of Baiwei Food Company this year is only expanding domestic territory and has not yet entered overseas markets.
Starting next year, after the domestic beer market layout is basically completed, they will begin to enter foreign markets. With their excellent technology, their beer tastes much better than other beers.
At that time, it will definitely have a great impact on beer companies in other countries around the world. At that time, some localized measures may be taken to reduce pressure from the government and the private sector.
This time, the crisis was relatively perfectly solved, and the ability to tackle key problems has been greatly strengthened. It has also increased the trust of the government and the people in them, and subsequent matters will be much easier to handle.
Based on the particularity of the food field, Baiwei Food Company has formulated a localization strategy early. This will not cause deliberate targeting by other countries and can also bring tangible benefits to Baiwei Food Company.
As long as the interests of the local economy and ordinary people are not harmed, as for those businessmen whose interests have been damaged, whose products are not as good as those of others. There should be not many people who care about such failed businessmen.
There is not only beer, but also liquor, specialty wine or newly developed alcoholic products developed by Baiwei Food Company. These all need to enter the international market, and localization strategy is the way out that international enterprises should choose. (End of chapter)