If we want the entire society to maintain positive vitality, it is not enough to simply provide abundant material conditions. Their spiritual pursuits cannot be ignored.
In addition to providing various cultural and entertainment products, the most important thing in the construction of spiritual civilization is to provide relatively fair and sufficient promotion channels. Otherwise, over time, society will still fall into stagnant water and lack vitality.
Zhao Yi's main goal before was to improve our country's economic development level and provide the people with a better material life. This was the primary goal and a relatively urgent task at the time.
The current material living conditions of the people can be said to have achieved the staged goals. At least the vast majority of the people have no worries about food and clothing. As long as they are not lazy, there will be no problem in ensuring the life of the whole family.
Now providing a richer spiritual life is the new goal. He also made some targeted arrangements before, but this arrangement was not complete and comprehensive enough.
Compared with spiritual entertainment life, in his opinion, sufficient and healthy promotion channels are more important to people's careers. They are essential spiritual needs for the survival of human society and are also an inevitable condition for always staying positive.
Plans like the one launched by Lime Entertainment to revive traditional culture and art not only provide a living environment for traditional culture and art talents, but also provide a certain path for advancement in their respective fields.
At least the promotion channels provided by Green Lemon Entertainment are much more sufficient, broader, and easier to achieve than in previous lives.
I believe that Guo Degang's three experiences of drifting to the north in the future will not be as miserable as in his previous life. At least Qing Ning Entertainment Company's Paradise will allow him to survive in Kyoto, and with his own efforts, he can finally have his own place.
This is why Zhao Yi is quite disgusted with the circle culture. I believe that those who cannot enter the circle are also very disgusted. However, once they enter the circle, they are the ones who firmly maintain the circle culture, which forms a strange circle.
Therefore, if you want to break this, you must form a strong force outside the circle, which can not be affected by the circle culture, and whose interests are contrary to the interests of the circle culture, so that it can have a certain curbing effect.
The establishment of the previous vocational education and professional grading systems is also a manifestation of this idea. Only by formulating relevant game rules from a higher level and from the outside can we avoid many similar problems.
Of course, if you want to formulate these game rules, you need a strong force to implement them, either the government or big capitalists. Obviously Zhao Yi meets the requirements.
Individuals can upgrade their ranks through these professional third parties. After obtaining the rank, they can obtain status and remuneration consistent with the rank in the whole society, and basically do not need to deal with complicated relationships.
This is just like the ancient imperial examinations. The fundamental purpose is to break the monopoly of knowledge monopoly groups on talents, which can not only contribute to the stable development of the country, but also facilitate people of different origins to have a common promotion channel.
Taking the right to speak away from the circle of wealthy families, although it still cannot completely prevent the wealthy families from occupying the majority of the court talents, it at least avoids the risk of the emperor being completely ignored by the wealthy families.
This principle is also applicable in modern society. For the country, it is very beneficial to be able to select top talents through fair promotion channels. For individuals, through fair promotion channels, they can continue to work hard. .
I watched cross talk with Zhou Jinyu for nearly two hours. Although there was no innovation, in terms of basic skills, these young people were still very qualified, and the laughter at the scene basically never stopped.
When talking about funny jokes and baggage, Zhou Jinyu also laughed forward and backward. He now understands why the Paradise did not provide drinks and popcorn, which could easily lead to laughter.
After coming out of Bailehui, Zhao Yi asked, "How did you know there was such a place?"
Hearing Zhao Yi's question, Zhou Jinyu hesitated instead, which made him feel that something was wrong at this time. He stared at Zhou Jinyu's eyes without saying a word.
Being stared at by Zhao Yi, Zhou Jinyu became more and more embarrassed. Finally, after thinking about it, he made up his mind and said: "A teacher at school invited me to come over to see him, but I didn't agree. I didn't even think about coming over to play. See if you have any Sora, I brought you here with me."
"Male teacher?" Zhao Yi asked gossiping.
"Why are you such a gossip, why don't you tell me!" Zhou Jinyu said angrily.
Judging from her expression, he knew it must be a male teacher. As for why he didn't accept the male teacher's kindness, he didn't know. Maybe it was because of the lack of fate
Don't dwell on this issue anymore. After all, if you continue to dwell on it, this aunt will probably go crazy. Although he is also very worried about her marriage, after all, this is a relatively personal and private matter. He can't make the decision for her. He can only Just let nature take its course.
It happened to be noon now, and the two of them could find a place to eat. Zhao Yi asked the driver to find a place to eat. Anyway, he didn't know that the food in that place was delicious, so he could just deal with it casually.
As a result, the driver drove forward and soon saw the signboard of a Quanjude restaurant. The driver asked Zhao Yi for his opinion. Zhao Yi asked Zhou Jinyu. She said she had no opinion, and the meal was decided.
Compared with those small roadside restaurants, Quanjude is undoubtedly much safer. After the two came in, they asked for a small private room. As for the other security personnel, they would find a way to solve the problem themselves.
When we arrived in Quanjude, we naturally had to eat roast duck. The two of them ordered a roast duck and a few side dishes. When the food came, they started to eat directly.
It's just that when Zhao Yi ate the roast duck, he found that the taste was very different from what he had eaten in his previous life. As for the difference, he couldn't tell. Anyway, it felt more delicious.
If you have this feeling, either the roast duck really tastes better than what you had in the previous life, or you have an illusion. After all, after such a long time, it is possible to make a mistake in your perception.
Because of Zhao Yi's presence, he eats much faster. This is what Zhou Jinyu often teases him about. Seeing him eating, you don't feel that he is a billionaire at all.
Zhao Yi didn't take this seriously. Although eating too fast is not conducive to digestion, it can greatly improve the sense of satisfaction that food brings to people. In addition, his appetite is very large. If he eats slowly, he will eat it slowly. It takes a long time to eat, so it's not worth it.
After finishing the meal, Zhao Yi wiped his mouth and asked, "Where should we go to play in the afternoon?"
Zhou Jinyu thought for a moment and said, "How about going shopping in the afternoon?"
For fear of Zhao Yi's objection, she knew that he was not very interested in shopping, so she quickly continued: "We haven't gone shopping together for a long time. It's the end of the year soon, and I want to buy something for my parents and sister-in-law."
Zhao Yi, who originally had no intention of refusing, heard what Zhou Jinyu said. It was true, the end of the year was coming soon. As for where he would go this year, he had not yet made a final decision.
However, there is a high probability that I will still go to Zhou Zhigang's house to spend time. After all, I have become accustomed to it over the years, and I don't have time to visit them all year round. Anyway, I have to go there during the New Year.
He happened to take advantage of this opportunity to buy some gifts for Zhou Zhigang and his wife, and save himself from having to make a trip later, so he readily agreed to Zhou Jinyu's suggestion.
Zhao Yi paid for the meal, not that the man had to pay for it. Although Zhou Jinyu didn't have much wealth, with her investment income in stocks, she was considered a billionaire.
So under normal circumstances, there is no fixed person to pay the bill, and Zhao Yi rarely had cash when he went out before. Basically, others paid the bill. This time, because the smartphone payment is very convenient, it saves him the previous worries.
When he was paying the bill, he remembered that the roast duck tasted different, so he asked the front desk. The reply was that better roast duck was used, and the taste was better than before without changing the production process.
After hearing the explanation at the front desk, Zhao Yi suddenly realized that his feeling was not an illusion. The taste was indeed a bit different from what he had eaten in his previous life, but the taste was indeed better than in his previous life.
Back in the car with Zhou Jinyu, Zhao Yi suddenly thought of one thing, that is, he had ignored an important part of cultural export, which is food. A country's food is also a historical and cultural heritage and has the ability to represent the country's image.
Just like when people see foie gras, they think of French meals and French culture. In the same way, when we eat fried chicken and French fries, we think of the United States, when we hear sushi, we think of Japan, etc. .
Although the export of food culture is not as high-end as movies, TV series and various books, it is closely related to the lives of ordinary people, and its influence is not weak at all.
Shangtong Trading Company had previously actively opened Western-style fast food in China, and at the same time added some improvements to Chinese food, which is very suitable for the needs of domestic consumers.
In order to further expand its influence in the Western-style fast food field, and also to expand fast food-related sales channels, it also acquired several world fast food giants, basically holding a monopoly in the fast food field.
It’s just that they seem to have ignored the issue of our food culture going global. As for this phenomenon, it may be related to the positioning of Shangtong Trading Company, which makes them rarely consider the issue of cultural export in the actual work process.
The fundamental mission of the Shangtong Trading Company is the trade of goods, that is, only those related to industry, agriculture, and service industries will be included in its scope. Cultural exports like this involve higher strategic issues and are not within their scope of consideration.
They are not like Qing Ning Entertainment Company, whose original intention of establishment was named by Zhao at the beginning. They are also silently performing this task while working.
In his previous life, he had always felt that domestic Western-style fast food was much more delicious than foreign Western-style fast food. In this regard, we can completely reverse the output.
In other words, we can come up with our improved Western-style fast food products that taste better and give them names with more Chinese characteristics, so that when consumers hear the name, they will know that it is an improved product by the Chinese.
In this way, ordinary people abroad will unknowingly have a favorable impression of China. After all, China's improved products do taste much better.
This subtle influence is likely to spread, making some people more interested in goods and culture from China, and they will preconceptions that the quality of the goods is not bad.
Just like Japanese catering is all about finesse, this makes many people think that the products made by the Japanese are also famous for their fineness. This impression has brought great benefits to Japan.
Just like snatching Japanese toilet seats in the previous life. To be honest, these things are not produced by the Chinese. Once you visit Japan, your value will double. This is due to the huge cultural impression.
Therefore, cultural export is not only about making people around the world have a good impression of their own country, but also involves many interests behind it, and it is a must-have for every big country.
Extending from the export of food culture, Zhao Yi also thought about his visit to Paradise this time. If Paradise forms a trend in the country and cultivates more talents, similar projects can be carried out overseas. promotion.
There is no need to wait until later. Qing Ning Entertainment can take the lead in tentatively carrying out work in various countries, and first use cultural exchanges to see the market response.
Moreover, it can also be promoted externally through TV programs, so that foreign audiences can have an understanding of the performance forms of our country's traditional culture and art, and lay the foundation for subsequent actions.
As for directly building fixed performance venues overseas like Paradise, it is immature for the time being. It is not impossible to insist on doing this, but it is very difficult to make a profit, and the effect is not necessarily very good.
So this matter needs to be done step by step. In fact, our country already has exchange work in this area, but the scale is not large, and most of the people who come to watch are overseas Chinese.
He thinks very clearly that today's society is no longer the same as in ancient times, and the desire for material has reached an unprecedented period. If you fall behind in this regard, you will be looked down upon by others.
This is why he has been running non-stop for so many years. His main job is to improve our country's industrial strength and technological application capabilities, because only in this way can the country become stronger as soon as possible.
Only when a country's economy becomes stronger, its living conditions in all aspects undergo unprecedented changes, and it is even envied by other countries, can it gain the respect and attention of other countries. Before that, there is little use in talking about other things.
Now that the economy has developed to this point, the country's soft power has to be put on the table, even more than the previous emphasis on industrial development.
But improving the country's soft power is a rigorous question. On the one hand, international relations are relatively complicated now, and will be even more so in the next two to three years. Should we continue to develop quietly, or start to move forward in a drastic way
This is still an issue that needs to be discussed, because some aspects of the work are not yet fully prepared. If we rush forward, no one knows whether there will be changes.
On the other hand, it is still unclear whether the effect can be achieved. Soft power cannot be established all at once. Before exporting, it is necessary to establish its own set of social consensus and values in the country.
If such a system is not established in the country, cultural export will not only cause confusion for oneself, but will also be ineffective and may even arouse the vigilance of others.
Therefore, after comprehensive consideration, cultural export should still be carried out in a subtle way, and it cannot be promoted high and high, and it does not even need to be proposed clearly. Perhaps the effect will be much better this way.
Sitting in the car, looking at the busy shops and the rushing people on both sides of the streets of Kyoto, Zhao Yi's thoughts slowly returned to reality, and found that he could only consider these issues to a limited extent, and could only decide what he could decide. That’s all.
The car stopped in Xidan. After Zhao Yi and Zhou Jinyu got off the car, they strolled on the Xidan Pedestrian Street, looking at the large shopping malls on both sides, feeling like they were back in their previous lives.
The first thing is to choose clothes for Zhou Zhigang and his wife. Zhou Jinyu is mainly responsible for this. Zhao Yi can't even pick out his own clothes, let alone choosing clothes for Zhou Zhigang and his wife.
No matter in the past life or in this life, two things are more difficult for him. The first thing is to get a haircut. Unless it is really too long, he will cut his hair short. It usually takes three or four months before he can do it. once.
Another thing is to go to the mall to buy clothes. No matter how beautiful the clothes are, until he gets used to wearing them, he has no desire to buy them. He often goes there and returns empty-handed.
Moreover, these two things require being manipulated by others. Even if he can try on the clothes himself, he still finds it troublesome. Over time, he becomes more resistant to these things.
If Hualong Clothing Company hadn't regularly delivered clothes suitable for his size to his home, he probably would have only had a few sets of clothes throughout the year, at least before they were worn out, and he wouldn't have considered changing them.
When choosing gifts for Zhou Zhigang and his wife, Zhou Jinyu was involved, so she knew exactly what clothes and sizes to buy, and Zhao only had to stand by and pay.
After all the clothes were purchased, Zhou Jinyu took Zhao Yi to the gold jewelry store. When he saw the name, Zhao Yi smiled slightly. It turned out that the name of the store was Beauty Jewelry.
The emergence of Beauty Jewelry can be said to have cleansed the existing gold jewelry field. It has simply made the entire industry full of complaints.
Until now, no one in the industry knows where the raw materials for such huge shipments of beauty jewelry come from. This is a mystery that many people want to solve.
Because the shipment volume of Beauty Jewelry is very large, but all kinds of gemstones are available, and they have an unlimited supply of even very rare gemstones.
In the past, some colleagues would come to their place from time to time, with the purpose of catching evidence that Beauty Jewelry was selling fakes. After all, there were not many mines of rare gemstones left, and with the shipment volume of Beauty Jewelry being so large, it was very likely that it was Counterfeit.
But after such a long time, no evidence has been caught. Seeing that Liren Jewelry has so many rare gemstone raw materials, other jewelers certainly want to contact the raw material suppliers behind Liren Jewelry, but such ideas are doomed to be in vain. .
Secondly, the cost of Beauty Jewelry is very low and it is extremely competitive in the market. Other jewelers also want to obtain such a cheap supply of raw materials, but they have obviously failed so far.
When Zhao Yi and Zhou Jinyu entered Beauty Jewelry, there were a lot of buyers inside. Especially at the end of the year, the sales of gold jewelry were more popular than ever. (End of chapter)