In fact, the gross profit margin of the machinery and equipment industry, especially high-end machinery and equipment, is very high. For example, the overall gross profit margin of Tianshu Machinery Company has reached about 40%, which is considered very high.
At the same time, because the business management is quite good, and the sales process is relatively low-cost, because there are no strong competitors, naturally a lot of related expenses are saved.
Therefore, the net profit margin is also very high, reaching 25%, which is a very remarkable achievement. This mainly relies on the construction of its own mature industrial chain, and all links can be independently controlled.
At the same time, the relevant technologies are all developed by ourselves, and the proportion of outsourced technology is almost negligible, so the profit level is naturally very high. In addition, domestic demand is very strong, and the market supply and demand relationship is conducive to Tianshu Machinery Company.
In fact, the rapid development of my country's machinery industry has also greatly boosted the business development of Tiangong Precision Instrument Company's CNC machine tools, resulting in a significant increase in revenue from this business in the past two years.
Although Tiangong Precision Instrument Company does not seem to have a lot of business, that is because few of their products directly face consumers, and most of them provide key precision parts and equipment.
The only thing that is relatively well-known to the outside world is their CNC machine tools and advanced machining centers, which now occupy an absolutely dominant position in the domestic industrial field and have become indispensable products in the field of industrial machining.
Although the export of high-end CNC machine tools is prohibited, the international competitiveness is not particularly strong, but relying on the slight advantage, it has gradually opened up in the international market.
Since they began to assist Zhao Yi in the development of high-end robots last year, their entire technical system has been greatly improved. High-end technology and international standards have been further developed. Even in accordance with the prohibition rules, export equipment will be one generation ahead of international advanced equipment. .
I believe that this year, they will definitely have a greater advantage in the field of international high-end CNC machine tools. After all, whether the machine tools are leading or not basically represents whether the industrial capabilities are strong or not.
Developed countries are actually gradually realizing that our country's industrial development level has surpassed them, at least partially, but they are still very anxious in their hearts.
Especially regarding the machine tools and equipment needed for the development of basic industries, relevant companies have also organized huge human and material resources for research and development. Although there are good results, they have not widened the gap compared to Tiangong Precision Instrument Company.
This gap only refers to the machine tool equipment exported by Tiangong Precision Instrument Company, not to mention domestically sold and self-used. Therefore, competition in the international machine tool market is still fierce.
Since many of the technologies of Tiangong Precision Instrument Company come from Zhao Yi, R&D costs are saved a lot. Even for subsequent upgrades and improvements, since the technical data and systems are all traceable, the R&D costs are not particularly high. .
Foreign countries are latecomers. In order to achieve competitive advantages, the investment costs are very high, but the gap has not widened.
If Tiangong Precision Instrument Company didn't like selling at low prices, it would have beaten other competitors to pieces with its cost advantage.
It is precisely because of this that although Tiangong Precision Instrument Company is constantly encroaching on their market share, machine tool companies in various countries have not adopted other methods to boycott Tiangong Precision Instrument Company.
Because this kind of manipulation of political means to resist will bring great adverse reactions, this method will generally not be chosen as a last resort. It will only be used as a last resort in life-or-death situations.
The reason why Tiangong Precision Instrument Company does not kill them all is because they are not used to low profit margins. When their products have an advantage, there is no need to harm their own interests, and they are not doing charity for foreign companies.
Of course, some companies will adopt low-price dumping in the early stage. After driving out all competitors and achieving the goal of monopoly, they will increase prices and make back the previous losses.
This is not impossible, but it will be very demoralizing, especially since other developed countries are not powerless. This method may have a certain effect in grabbing the market, but it is basically impossible to defeat all competitors. of.
If everything is dead by then, it is better to slowly sway competitors and let them continue to invest in research and development, while the market share is constantly being eroded, resulting in fewer sources of profit. After a long time, it will naturally not be able to survive.
Moreover, in this way, anti-dumping investigations in various countries can be avoided, leaving governments with nothing to say. At least in the international market, Tiangong Precision Instrument Company abides by the rules.
Of course, doing this is actually a manifestation of self-confidence. I believe that I can always maintain the relative advantage over my competitors, slowly drag them to death, boil the frog in warm water, and naturally encounter much less excessive resistance.
On the other hand, the products of Tiangong Precision Instrument Company are not CNC machine tools. If competition in the CNC machine tool business is too fierce and affects other businesses, it will be very harmful to the overall interests of the company.
In fact, the international revenue from their CNC machine tool business is much lower than the revenue from other precision equipment and parts, but CNC machine tools are relatively more fundamental to industrial development.
For example, their sensor business is already a veritable international monopoly giant, occupying 95% of the total international sensor market share, and their products cover almost everything from low-end to high-end.
The restrictions in this regard are not as strict as those for machine tools and equipment. The level of sensors exported to other domestic companies is basically the same as that of foreign companies, and there is no difference in treatment.
Of course, the level of sensors used by brother companies is naturally higher. Sensors of this level are basically not sold for sale. There are even several levels, covering both civilian and military fields.
In addition to the field of sensors, the field of experimental instruments and equipment is also one of their strengths, and it is also an area with leading advantages. The products also cover low, medium and high-end, and the types are also very complete.
The reason why it covers such a wide range of areas in the field of experimental instruments and equipment is because foreign countries have implemented great prohibition measures against our country in this area, resulting in our country being relatively backward in this area.
In order to get rid of this backward situation, Tiangong Precision Instrument Company naturally needs to take on this responsibility, so by doing it, the coverage will naturally be wide, and not only the coverage is wide, but also very advanced.
Due to their leadership in the field of sensors, as well as their leadership in the electronics and optics fields, their laboratory instruments and equipment are highly electronic and automated, greatly improving the work efficiency of scientific researchers.
This is still the lead in general experimental instruments and equipment. When it comes to high-end experimental instruments, the lead is even greater. Like the experimental equipment introduced by Zhao Yi earlier, the price can easily reach hundreds of millions of yuan. Sometimes it depends on the mood to sell it. you.
In terms of experimental equipment of the same level, Tiangong Precision Instrument Company has an overall leading technology and the price is not much higher. However, in terms of high-end experimental equipment, other companies cannot produce it.
As a result, the global market share of their experimental instruments and equipment has reached 65%, and it is still increasing rapidly, because Zhao Yi gave them a good advertisement in front of the whole world.
Although the high-end experimental instruments and equipment in Zhao Yi's laboratory may not be sold for sale, the next-level experimental instruments and equipment still do not set up too many obstacles.
In addition, another important field is the field of optical instruments and equipment. His other optical equipment and components are basically from Tiangong Precision Instrument Company.
Digital cameras, digital cameras, etc. from Polaris Company, including smartphone lenses now sold globally, all come from Tiangong Precision Instrument Company.
If they are still in the civilian field, they are even more widely used in the military field, including the smart glasses lenses he developed before and the space telescopes that have been launched into the sky.
The higher the high-end optical field, the higher the share that Tiangong Precision Instruments Co., Ltd. occupies. For ordinary glass products, Tiangong Precision Instruments Co., Ltd. does not bother to do it. The businesses they do are all businesses that ordinary companies cannot do. .
Although these products, such as the glass used in cars and the glass used in mobile phone screens, are considered high-end glass products, Cornerstone Materials can manufacture them very well, so don't bother Tiangong Precision Instruments.
In addition to these major categories, there are also many scattered precision instrument equipment and parts businesses. Because they are very fragmented and involve many types, it is really impossible to explain them one by one, and it is also more basic.
Thanks to the great development of domestic industrial investment and the booming consumer market last year, their turnover hit a historical record, exceeding 500 billion yuan.
Among them, the industrial machine tool business accounts for about 200 billion yuan, which is a level that has not been reached before. And with the needs of my country's industrial development and the continued expansion of foreign shares, this operating income will last for a long time.
Although the sensor business is inconspicuous and feels like just parts and components, its global revenue has reached about 100 billion yuan, the majority of which comes from domestic revenue. Due to the increase in automation equipment, the demand for various sensors continues to increase.
Even smartphones are equipped with a large number of sensors, nearly ten types in number. These are relatively low-end sensors and are not particularly expensive. High-end industrial sensors and military sensors are very expensive.
In fact, as the number and types of new smart devices continue to increase, and the demand for high-end industrial equipment and military equipment continues to increase, there is still a lot of room for growth in the sensor business.
Moreover, with the application of autonomous driving technology in future automobiles, the automotive industry will have higher demand for sensors. In short, the turnover of 100 billion yuan in this business is definitely not the end. The future market size will be at least 400 billion yuan.
Thanks to the rapid development of my country's machinery industry, electronics, aerospace, construction, medical and other industries, the demand for optical instruments and equipment continues to rise, allowing Tiangong Precision Instrument Company to obtain operating income of more than 50 billion yuan.
As for experimental instruments and equipment, it has created an operating income of about 80 billion yuan for Tiangong Precision Instrument Company. Especially in the field of high-end experimental instruments, there is a gradual trend of monopoly, and the profit margin is frighteningly high.
As for the field of general experimental instruments, although it accounts for a high proportion of the total, due to fierce competition, the profit margin is relatively much lower, but it is still much higher than that of ordinary products.
Since there are many giants in global experimental instrument companies, competition is more targeted, and with technological and cost advantages, the development of this area is still very promising.
As for the remaining revenue of about 70 billion yuan, the sources are very complicated. Although the total revenue of a single category is not high, there are many types. Together, they have also created a lot of revenue for Tiangong Precision Instrument Company.
As my country's industrial upgrading speeds up, the demand for high-end precision instruments will be higher in the future. At the same time, with the rise of our country, the international scientific research competition environment will intensify, and the demand for high-end experimental instruments will also increase significantly.
Although Tiangong Precision Instrument Company has achieved impressive results now, whether in terms of operating income or technical level, it is already in the world's leading position and is a full-fledged super industry giant.
However, if you want to continue to take the lead in the future, stay ahead of your competitors, and at the same time seize the market from your competitors, you still need to continue to work hard, at least in terms of market development, you need to work harder.
To be honest, Zhao Yi is not particularly satisfied with the marketing and sales capabilities of Tiangong Precision Instrument Company. The reason why it can achieve such impressive results mainly relies on the strong demand of brother companies and its own leading technical advantages.
If it were not for the high-end field, where technological advantages account for a larger proportion, a company with a Buddhist character like Tiangong Precision Instrument Company would probably lose all its pants.
Perhaps our country's strength in the field of precision instruments was very weak before, and it could even be said to be almost in a desert state. As a result, since the establishment of Tiangong Precision Instrument Company, everyone's obsession with technology has far exceeded sales revenue.
Even in the early days of the establishment of the company, there was no serious sales team, and the business was limited to the business of brother companies, and there was basically no external business.
Fortunately, the brother companies are relatively competitive, and various industries are developing very well, and many industries are even in monopoly positions. As a result, they do not need to worry about market sales in the early stage, and they can live a comfortable life.
Although it later established its own sales and promotion team in order to explore other domestic markets and international markets, due to the atmosphere of the entire enterprise, it is the scientific research team that has the greatest say.
This results in Tiangong Precision Instrument Company being the company with the strongest atmosphere of engineers, even stronger than that of Cornerstone Materials Company. Every R&D personnel in Tiangong Precision Instrument Company has a sense of pride from the bottom of their bones.
This pride is because they have conquered one of the world's leading technologies and the confidence they have accumulated over a long period of time is the current situation where global customers are begging them to sell things to them, at least in the high-end field.
But as time goes by, in the field of low-end precision instruments and equipment, other companies are gradually catching up. With Tiangong Precision Instrument Company exploring the way in front, the pressure on those following behind will naturally be much less.
Therefore, at the meeting, Zhao Yi emphasized to Zhao Deshang that the construction of the sales team must be strengthened, and the arrogance caused by self-confidence should not lead to a complete market collapse in the later period.
At the same time, it was also emphasized that marketing and scientific research and development are not in conflict. If they insist on competing for the right to speak, it will inevitably lead to losses for both parties. Even at the meeting, Zhao Yi even gave Zhao Deshang advice.
Since Tiangong Precision Instrument Company emphasizes the engineer culture, a special sales company can be established under Tiangong Precision Instrument Company, which is mainly responsible for understanding customer needs and promoting and selling the products of all enterprises under the head office.
It is also required that there must be a vice president of marketing and sales in the head office to coordinate and manage the communication and planning arrangements of the sales and production R&D departments, so as to achieve both ends and each has its own strengths.
In addition, there is another way, which is to outsource the marketing and sales business. Anyway, Shangtong Trading Company is quite strong in this area, at least there are many business talents.
In the past, they only focused on the consumer field. The business scope of Tiangong Precision Instrument Company was mainly based on transactions between enterprises, and the complexity was much lower than that in the consumer field.
It just allows Shangtong Trading Company to extend its reach into the corporate level, and it may be able to achieve good results. At least there are many corporate businesses in his companies.
Two plans were placed in front of Zhao Deshang and he was asked to choose. The result is self-evident. Zhao Deshang still chose to run his own business. Although doing so would definitely require some energy, at least he could achieve complete autonomy.
If you hand over your market part, it will be equivalent to breaking one of your legs, greatly weakening your autonomy, and even becoming a vassal of Shangtong Trading Company. This is definitely not what Zhao Deshang wants.
In fact, Zhao Yi also knew that the two options were actually to force Zhao Deshang to make a choice and make up his mind to solve the internal balance problem. The second option was just a way to provoke the generals.
In fact, Zhao Yi actually likes companies with a strong engineering culture as a scientific researcher. However, as a boss, he naturally needs to think about problems from a higher perspective and cannot make decisions based on personal preferences alone.
Regardless of how prosperous Tiangong Precision Instrument Company is now, if it does not strengthen its marketing efforts, it is very likely that the market will be eroded by unknown competitors in the future. He cannot be allowed to deal with these things again. He does not have the spare time. .
He is not very worried about the high-end field. After all, the higher the technical advantage, the greater the advantage in the high-end field. However, in the low-end field, when the product quality is similar, the strength of marketing and promotion capabilities often plays a decisive role.
We can’t give up on the mid-to-low-end field. Although the profit margin is indeed lower, the market size is actually larger, and the total profit is not less than that in the high-end field. It is definitely not a business that can be given up casually.
Although he also advocates fair competition in the market, this is not the case. Moreover, the middle and low-end markets are occupied by other companies. They will also start to think about grabbing the high-end market, which will bring greater trouble to Tiangong Precision Instrument Company. .
Later, Zhao Yi told Zhao Deshang that he was about to start a housekeeping service robot business and asked him to start preparing related parts production. The information was just sent to Tiangong Precision Instrument Company two days ago, hoping that he would pay attention to this aspect.
In addition, there are also holographic projection equipment and smart glasses related parts, which also need to be supplied by Tiangong Precision Instrument Company, which requires them to prepare for production.
According to the plan, they only have about half a year at most to prepare for these things, because the global satellite communication network, as soon as the satellite is built, will immediately arrange large-scale and intensive launches, and it is possible to successfully establish the network in half a year.
By then, the equipment surrounding global satellite communication network applications will have entered the mass production stage or the sales stage, so we hope that the implementation of the entire plan will not be delayed.
Since the products of Tianxuan Technology Company are all new, it is difficult to judge the specific sales volume. It may be relatively conservative in the first year, and it will not put a lot of pressure on the supply chain.
If it turns out that it is indeed welcomed by the market, then he can gradually increase production. He is quite confident about this. With the scale of his industry, it will not be difficult to boost the industry.
Finally, for the future layout of the Internet of Things, Zhao Yi hopes that Tiangong Precision Instrument Company will integrate current technologies to form a complete set of Internet of Things related technology systems.
And in the process of sorting out this technology, it is also filling in the missing links that may exist in the Internet of Things. If the Internet of Things related technologies are firmly in your own hands, it will become a trillion-yuan industry in the future.
But for now, the concept of the Internet of Things is not particularly clear. It is necessary to continuously explore application scenarios and make up for technical shortcomings during the research and development process. It is a process of continuous iteration.
Not to mention Tiangong Precision Instrument Company, even if Zhao Yi were asked to give examples of all IoT application scenarios, it would probably not be easy.
According to the concept of the previous life, everything is interconnected, and there are only unexpected application scenarios. There are no scenarios that the Internet of Things cannot touch. Therefore, this requires Tiangong Precision Instrument Company and brother companies to cooperate with each other to tap potential value.
In fact, the smart city brain of Building Block Software Company can also be regarded as an application scenario of Internet of Things technology, which connects various public facilities and non-private personal devices in the city through the network.
Through intelligent technology, almost all equipment and facilities in the city are managed to achieve the goals of improving efficiency, reducing losses, improving convenience, increasing governance effectiveness, etc.
Therefore, the Internet of Things cannot be handled by one company, Tiangong Precision Instrument Company. They only need to do the parts they are good at, and other parts can be left to other companies to complete. Only by performing their own duties can things be done well.
For example, Building Block Software Company is engaged in system integration work. IoT terminal nodes are completed by a large number of manufacturers, while other companies under its umbrella are mainly responsible for the R&D and manufacturing of key components with high technical content. (End of chapter)