Xinghan Technology Company's long video platform business is also something Zhao Yi is more concerned about, even as much as its social platform business, not because of how much money this business can make, but because of the great influence it can bring.
Zhao Yi knew that it was very difficult to control traditional media globally, so he only created ATV in the traditional media field. Traditional paper media were only local newspapers in Hong Kong and Macao.
Although ATV has indeed achieved internationalization and has successfully launched in many countries around the world, and has also created localized TV media locally, the situation here is actually very complicated and is the result of international games.
In order to maintain ATV's fair and objective positioning, the reports will not be obviously biased. There are very few opportunities for manipulation. At least he currently has no intention of changing ATV's style.
Therefore, he has great hopes for Internet platforms, such as the Internet news platform and short video platform of Qianxun Technology Company, and the social platform and long video platform of Xinghan Technology Company.
These platforms are not only commercial products, but also an important voice on the Internet. Although they do not necessarily need to use these tools to achieve a certain purpose, at least they cannot let others set their own pace.
Qianxun Technology Company's Internet news platform and short video platform, in addition to cooperating with traditional news media, cultivate a large number of self-media to provide itself with better news resources and video resources.
And compared with the conservative nature of traditional media, the development of self-media can allow these platforms to flourish more, surpassing traditional media's understanding of the right to speak, and becoming more diversified.
Although supporting the development of self-media did cost Qianxun Technology Company a huge amount of money, and although the advertising test was good, it actually suffered a loss overall, but the loss was not particularly large.
The long video platform does not seem to have that many subsidies, but the cost of purchasing copyrights is very huge, especially exclusive Internet copyrights, which become more expensive as time goes by, and the overall cost is huge.
This is because these copyrights are in cooperation with Polaris Company. Otherwise, if Xinghan Technology Company were to go to each house to negotiate, not only would the negotiation be successful, but the price would be much higher than it is now.
If Polaris had not relied on VCD and other platform resources to have a greater say, otherwise it would have been very difficult to successfully obtain the film and television copyrights of so many film and television companies around the world, and exclusive copyrights would have been impossible. .
Therefore, Xinghan Technology Company was able to establish a long video platform covering the world, and the biggest contributor was Polaris Company. Without Polaris Company, it would have taken longer and more money.
Moreover, Polaris' smart TVs will also become an important carrier of Xinghan Technology's long video platform in the future. Embedded in the smart TV is Xinghan Technology's video platform.
If the two companies were not brotherly companies, such an obvious profit-sharing behavior would be basically impossible. Polaris Company is basically a selfless party.
This also allowed Xinghan Technology Company to establish a long video platform covering the world in a short period of time, and it is also the long video platform with the richest film and television resources.
Coupled with advanced intelligent restoration technology, the old film and television resources have been repaired. Both the resolution and the fineness of the picture have reached the current level of film and television shooting technology. This is an exclusive technology.
There are many other leading technologies. For example, the resolution of video resources is much higher than that of other long video platforms. This not only improves users’ viewing experience, but also puts great bandwidth pressure on Internet users.
Even if other platforms want to provide users with ultra-clear picture quality, they are basically unable to do so because the current global bandwidth resources seem to be very laggy.
Xinghan Technology Company has used Zhao Yi's ultra-high-speed data decompression communication technology patent. This is an advantage that other Internet platforms cannot match. Of course, there are also other advanced technologies used in it.
All in all, Xinghan Technology Company is definitely ahead of other competitors in streaming media technology, and this is one of the ways they maintain their competitive advantage.
In addition, Xinghan Technology Company itself is engaged in social media. The number of global users is already very large and it has huge traffic sources. For various reasons, more than 80% of their social users are users of their long video platform.
Xinghan Technology's global social platform users have reached 1.5 billion, and the global population has just exceeded the 5 billion mark. This level of users has basically reached the point of monopoly.
It is precisely because Qianxun Technology Company and Xinghan Technology Company now have a very large number of users and have formed a de facto monopoly that they have launched commercial operations attempts.
Since all platform accounts under their system are universal, the mutual conversion rate of users between their platforms is very high. With one account, you can use all products of Xinghan Technology Company.
And because you are open to your own accounts, with a Xinghan Technology company social platform account, you can not only use Xinghan Technology company's products, but also use the Internet products of other companies.
Of course, the personal email account of Qianxun Technology Company also has such a function, and it adopts the same approach as Xinghan Technology Company. The two are actually competing in this regard.
Polaris Game Company has made a huge contribution here. In order to support the development of these two Internet companies, the account login channels of the two Internet companies are directly embedded in their online game products.
In addition, there is support from other Internet companies. As long as they are not platform-based Internet companies, they will choose to provide users with login channels from these two companies to achieve the goal of one number for multiple uses.
Of course, the e-commerce platform of Shangtong Trading Company is not included in this list. They have their own set of e-commerce platform accounts, which is also a way to achieve multiple uses under one account. With one e-commerce platform account, you can use all e-commerce platforms under Shangtong Trading. business platform.
However, the e-commerce platform account of Shangtong Trading Company is limited to the internal platform and Internet products and will not be open to the outside world. However, it will not cause great competition between the two companies.
The long-form video platform with 1.2 billion users has actually laid the foundation for commercialization a long time ago. However, in order to add more users, it has not been commercialized. Of course, the lack of money is also an important reason for delaying commercialization.
Now they adopt a business operation model that combines free advertising model, membership-free advertising model, and super member video resources to basically meet the needs of all users.
It’s just that we are more cautious about the advertising model. Currently, you only need to watch 5 seconds of pre-roll ads to turn off the ads, which will not have a big impact on free users.
Ordinary members can basically watch more than 90% of video resources without advertising. The monthly membership fee is 16 yuan, which is not too expensive.
Super members can watch paid video resources for free. These resources are generally not open to the first two users, such as simultaneous broadcasting on TV and the Internet, knowledge paid video resources, platform exclusive resources, etc., all fall into this category.
Super membership is actually not that expensive. The price is 20 yuan per month, which is only 4 yuan more than the price of ordinary members. Therefore, super members are actually more competitive than ordinary members.
Since the membership service was launched not long ago, only 100 million users worldwide have chosen the membership service, of which 20 million are ordinary members and 80 million are super members. The monthly income is about 1.9 billion yuan, and the annual income is expected to be about 23 billion yuan.
The reason why the proportion of members is not high is mainly because their exclusive resources are not rich enough at present. The most obvious thing is that the number of their self-made dramas is not very large.
In the past year, the number of self-produced TV series on Xinghan Technology's long video platform was only 20, and it has not yet set foot in online movie production.
In this case, there can still be 100 million members, which is already a great deal of face for users, so if you want to increase the number of members in the future, you must work hard in this area.
At the same time, it is also necessary to increase investment in paid knowledge video resources, invite more scholars and experts to participate, and enrich the resource content in this area.
According to Zhong Hanxiang's report, they plan to increase the number of self-produced dramas to 200 in the next year, which is a 10-fold increase from the past year.
This goal may not be a big deal for Qing Ning Entertainment Company, but it is still a big challenge for Xinghan Technology Company. After all, their work in this area has just begun.
Moreover, in order to adapt to globalization, these 200 homemade dramas must not all be domestic dramas. They need to be filmed according to the tastes of users in various countries, which is even more difficult.
Therefore, they are also very sensible and chose to cooperate with Qing Ning Entertainment Company. They also cooperated with Tianwen Bookstore for copyright, purchasing excellent copyrights from Tianwen Bookstore for adaptation.
Their goal is to expand the number of members to more than 500 million by the end of this year. Of course, Zhao Yi supports their plan. If the number of members reaches this standard, they will basically have nothing to worry about.
Because this means that their long video platform’s annual revenue has reached more than 100 billion yuan. With such a huge revenue, they have more resources to invest in both the field of paid knowledge videos and homemade dramas, and they also have There will be no loss.
At the end of this topic, Zhong Hanxiang hopes that Xinghan Technology Company can establish its own artist management company and cultivate its own artist resources like Qingning Entertainment Company.
Faced with Zhong Hanxiang's request, Zhao Yi thought for a long time and couldn't make up his mind. Now Xinghan Technology Company's self-made dramas basically require the resources of Qing Ning Entertainment Company.
Although the two companies are brothers, they are also normal business cooperation, and this cooperation may increase the cost of Xinghan Technology Company's self-made dramas.
Of course, there are also other Xiaojiujiu. Xinghan Technology hopes that its long video platform will be more independent and not just a video playback platform.
They can completely build their own entertainment empire through their own long video platform, instead of being controlled by others like now. With the number of users of their long video platform, they have such a foundation.
Just doing this will inevitably weaken the strength of Qing Ning Entertainment Company. You must know that Qing Ning Entertainment Company does not have its own platform. The TV broadcast platform and Internet broadcast platform are not its own. This is their shortcoming.
If we let this go, then Xinghan Technology Company's long video platform not only has its own broadcast platform covering the world, but also has complete artist resources. At the same time, it is not inferior to Qing Ning Entertainment Company in terms of production technology.
Then the balance between the two will be broken. Over time, Qing Ning Entertainment Company is likely to become a vassal of Xinghan Technology Company, and its disadvantages will become more and more obvious.
"You have two choices before you now:
The first option is that you can be more independent, you will not be restricted in what you want to do, and you do not need to ask for my opinion, but the premise is that Lime Entertainment Company can fully compete with you.
In other words, in the future, Lime Entertainment will no longer be a pure TV series producer. They can also create their own video platform. Then, by then, the two of you will be direct competitors.
The second option is to let Qing Ning Entertainment invest in your long video platform, occupying 50% of the shares. The interests of both your companies can be protected, and the long video platform can also develop better. "
Zhong Hanxiang did not expect that Zhao Yi would give him two choices, but both options were difficult for him to choose, making it difficult for him to make a decision for a while.
The first option seems to be beneficial to Xinghan Technology Company. After all, their long video platform already has a large number of users, forming a de facto monopoly. If other companies want to enter, they must pay a huge price to have a chance.
But Green Lemon Entertainment is not an ordinary company. They produce hundreds of TV series and numerous movie resources every year, as well as a large number of variety show resources, and they also have a good relationship with traditional TV platforms.
More importantly, Qing Ning Entertainment Company has a large number of artist resources. These artists are not only domestic, but also have abundant foreign artist resources. Qing Ning Entertainment Company is at a disadvantage in this regard.
If Qing Ning Entertainment is allowed to get involved in the Internet video platform, with their strength, the number of TV series produced annually will not be hundreds, but may even be thousands.
It is important to have a large number of video platform users, but video resources are also very important, and they are even exclusive resources. Users can overlap, but video resources may not overlap.
The long-form video platform field that they originally monopolized is likely to form a two-power structure. Anyway, it is impossible for Xinghan Technology Company to kill Qingning Entertainment Company.
Not to mention that the Qing Ning Entertainment Company itself is very large, even the boss behind it will not allow the Qing Ning Entertainment Company to collapse. It is even possible that his own profits will be used to inject blood to the Qing Ning Entertainment Company.
To be honest, Zhong Hanxiang really doesn't want to see this kind of opponent that is impossible to defeat and has a more difficult opponent. When Qing Ning Entertainment Company's Internet video platform is launched, the value of their own platform will be reduced.
The second option is to transfer one's own interests. This is a compromise. Using the long video platform as a common Internet platform resource for the two companies is tantamount to sharing these resources.
Although this has also harmed the interests of Xinghan Technology Company, the benefits are also very obvious, that is, Xinghan Technology Company will no longer be restricted and can get involved in all aspects of the traditional film and television field of Qing Ning Entertainment Company.
The competition between the two is no longer a competition for platform resources, but a competition for behind-the-scenes production levels. Whoever shoots films and TV dramas with good quality and is popular with the audience will have an advantage.
Moreover, this kind of competition in technology and quality is more powerful for the development of long video platforms, because the platform can obtain more exclusive and high-quality video resources, making users more sticky.
And the second option is not necessarily competition. It can also be another way, which is to integrate the long video platform with Qing Ning Entertainment Company and turn the resources of Qing Ning Entertainment Company into its own resources.
Of course, the same is true for Qing Ning Entertainment Company. Turning the long video platform owned by Xinghan Technology Company into its own resources, so that it can cooperate more harmoniously, will be more efficient and cheaper than the current cooperation.
Zhao Yi gave Zhong Hanxiang 10 minutes to think. In the end, Zhong Hanxiang chose the second method. Although he gave up 50% of the shares of the long video platform, he also obtained the entire film and television industrialization system of Qing Ning Entertainment Company.
Moreover, such cooperation may produce a 1+1 greater than 2 effect, making the foundation of their long video platform more solid. Such cooperation is beneficial to both parties, and it is also in line with the ideas of their bosses.
Qing Ning Entertainment Company has its own Internet video playback platform, which means it has more negotiating power with TV stations and can obtain more benefits for itself.
As for Xinghan Technology Company's long video platform, with Qing Ning Entertainment as its major shareholder, it is more confident to negotiate new video resource copyright issues with other film and television companies and can reduce copyright purchase costs.
Zhao Yi is very pleased with Zhong Hanxiang's choice. Although it seems that the long video platform owned by Xinghan Technology Company currently has an absolute advantage, this advantage is not particularly reliable.
On the one hand, it relies on its first-mover advantage and temporary technological lead to catch other companies off guard. However, this advantage is likely to be gradually lost over time.
On the other hand, there are relatively comprehensive film and television copyright resources. However, although many of these copyrights are exclusive, they are not permanent. Over time, other Internet video platforms can also obtain these resources.
And for users, they care more about new film and television resources rather than those old things. Although it is true that technology has been used to repair them, they can no longer keep up with the development of the times.
If other film and television companies around the world unite to launch their own Internet video platforms, the current monopoly structure is likely to be greatly challenged.
If the two companies cooperate, Qing Ning Entertainment will develop faster. The film and television dramas produced every year will not be the hundreds now, but even thousands, and they can be digested by global users.
This will not only increase the exclusive video resources of the long video platform, but will also seriously impact the development of other film and television companies around the world. With the decline of one another, it will naturally consolidate its position.
And in this process, Xinghan Technology's long video platform will not be affected. They can stand as a third party and get benefits from both ends, and they don't have to worry as much about homemade dramas as they do now.
This topic ends here. Finally, Zhao Yi paid attention to the situation of their online payment system and asked them to complete the promotion work in the country before the official launch of the digital currency so that users can get used to using their payment platform.
Although digital currency was also proposed by Zhao Yi, he proposed it mainly out of public concern and national interests, and there was not much personal interest in it.
But this does not prevent him from considering his own interests. At least he hopes that digital currency will have less impact on Xinghan Technology's online payment platform. The two are not inconsistent with each other. (End of chapter)