The situation of Golden Shield Technology Company will not be elaborated here too much. The previous chapters have already included special content. Their sudden outbreak in the global security field is both unexpected and reasonable.
With the advent of the Internet era, network security is an unavoidable topic. Whether it is the attack and defense of professional hackers or the deployment of Trojan viruses at the rookie level, it can be said that it is difficult to guard against.
As the earliest, most well-prepared, and most technologically advanced company in the field of Internet security, Golden Shield has the strength to take the fattest cake in the global Internet security field.
If it were a previous life, it might have been very difficult to achieve annual revenue of 340 billion yuan, or at least a long period of cultivation. However, the current situation is obviously different.
First of all, Fanxing Software Company has launched enterprise management software on a large scale for global enterprise users. However, with the emergence of the Internet, internal security issues for these enterprises have become more difficult.
Judging from their current number of enterprise customers, there is still room for growth in the enterprise business in the future, but the current unit price of small and medium-sized enterprise services is still relatively high, at least that is what Zhao Yi thinks.
Especially for small and micro enterprises, the annual service fee of 20,000 yuan is not low. Nowadays, most of those who use their enterprise services are medium-sized enterprises or above, there are very few small enterprises, and there are basically no micro enterprises.
Compared with expensive enterprise services, these small and micro enterprises prefer to use their personal security protection software, which only needs to prevent ordinary viruses. As for hacker attacks, they don't care and just sit back and let it go.
Moreover, ordinary hackers will not deliberately attack these small and micro enterprises. Firstly, there is not much profit to be made. Secondly, they cannot show their strength in the hacker circle, and they will even be looked down upon by other talented people.
With money, Golden Shield Technology's primary purpose is naturally to expand its manpower, increase the number of its scientific researchers, and maintain its position in the global security field. This is a must.
The second step is to establish a global customer service and market operation system. It is a bit surprising that it can achieve such amazing achievements now. Golden Shield Technology Company is actually not prepared for the sudden surge in the market.
If all customer service services had not been handed over to Hengchen Technology Company, global customer consultation alone would have absolutely destroyed them, and they would not have been able to handle such a huge customer demand.
Individuals and small and medium-sized customers are better off. They generally purchase their enterprise security software services and do not involve hardware security protection work. However, medium and large enterprises have much stronger demand for hardware.
If it weren't for the huge manufacturing group owned by Polaris Company, it would not be able to provide the hardware equipment that customers need in such a short period of time. In order to meet the needs of Golden Shield Technology Company, Polaris Company even reduced the production capacity of some of its own products.
There is also a contribution from Huaxin Precision Manufacturing Company, but the majority is still Polaris Company.
In fact, there were many product inventories before. Anyway, the production scale was basically relatively fixed. Although the quantity was not large, there was not much customer demand before. After accumulation, there is still a large inventory.
In fact, the role of hardware in security protection is not as great as the outside world imagines. It just solves some hardware security flaws compared to ordinary PCs, which is not that great.
If it weren't for customers, Golden Shield Technology wouldn't be bothered to manufacture hardware equipment. It can solve almost all problems directly with software. If allowed, it can even change the underlying hardware operating logic to achieve a higher security level.
Now Golden Shield Technology has about 1 billion users of personal security software around the world. After corporate management and business are straightened out, they will start advertising and promotion services.
Because among these 1 billion individual users, the number of paid users accounts for 60%, and there are still a considerable proportion of free users. If you want to get returns from them, you naturally need advertising revenue.
Their advertising is not particularly crazy. They only pop up the advertising box once a day, and the number of ads launched each time is 5. The advertising resources are definitely very small, but the unit price is much more expensive than ordinary Internet advertising.
If on average each user pays 0.5 yuan for one promotion, then the profit from a single user is 2.5 yuan per day, and the daily advertising revenue reaches 1 billion yuan, which is 365 billion yuan that year.
Of course, this calculation is too ideal. In fact, it is necessary to calculate the user closing event. If the pop-up window is closed as soon as it comes out, the price will definitely not be so high, maybe only about 0.3 yuan.
Moreover, the prices of the main advertising space and the secondary advertising space are also different. At the same time, not all users turn on their computers every day. There must be a certain proportion. According to their statistics, the daily activation rate is only about 30%.
Therefore, in fact, on average, each individual user can only contribute about 1.5 yuan in advertising fees to Jindun Technology Company per day, so the daily global advertising revenue is about 180 million yuan, and the annual advertising revenue is about 65.7 billion yuan.
From this perspective, the advertising revenue brought by individual users is more cost-effective than VIP membership income. 40% of free users earn more than 60% of member users.
These are ideal calculations, but the actual situation is very complicated. Advertising is not available every day, and customers who seek advertising needs also incur costs, and not all income can go into their own pockets.
Therefore, for Golden Shield Technology Company, it is enough for free users to get the same returns as membership users. This is their minimum requirement for net advertising revenue.
Of course, you can also take measures to make users like to watch their advertisements. Advertisements done well are actually a kind of art, rather than annoying visual pollution.
Therefore, in order to increase advertising revenue, Golden Shield Technology Company needs to work hard on the production of Internet advertisements. It is best to cooperate with Qing Ning Entertainment Advertising Company to produce high-level advertisements.
In this way, not only can Qing Ning Entertainment Advertising Company introduce a large number of advertiser resources, but it can also increase advertising revenue for itself without causing user boredom.
This requires the advertisement to have a high degree of story-telling and artistry, so that people can be attracted at first glance and want to continue watching. Unknowingly, the information to be conveyed by the advertisement has also been received by the user.
If you want to do better, you need to conduct user behavior analysis. You can achieve precise placement based on region, gender, age, personality, shopping habits, etc., and the advertising effect will be better.
If you just want to collect user data, you will infringe on the user's privacy. Unless the user automatically performs the behavior, generally speaking, do not actively or covertly collect this data.
For example, the data of users of Shangtong Trading Company viewing and purchasing goods on their e-commerce platform is formed naturally. As long as this information is not sold to users, it is not considered an invasion of privacy.
Golden Shield Technology actually has a disadvantage in this regard. Generally, personal security protection software is silent in the background, and users rarely take the initiative to operate it. Moreover, it only has some function settings, which do not have much reference value.
In fact, search engines, news platforms, social platforms, e-commerce platforms, etc., these platforms that are prone to user privacy, actually have better advertising effects, and the user conversion rate is much higher than ordinary online advertising.
In response to these problems, Zhao Yize is thinking about whether to set up an Internet advertising alliance company to specifically find advertiser resources for his Internet companies, integrate user data analysis, provide advertising production, customize advertising promotion plans, etc.
In this case, companies like Golden Shield Technology Company that have disadvantages in advertising can obtain higher single advertising costs and have greater advertising bargaining power.
At the same time, so many companies have cooperated to establish advertising alliances and formulate unified advertising strategies to avoid internal strife. It can also save personnel costs and solve problems with one team, without the need for so many teams.
The more he thought about it, the more he felt that this method was very good. After all, every company needs such services. It either entrusts a third party to do it, or does it by itself, and the cost of doing it by yourself is obviously much higher.
But if you let an unfamiliar third party do it, it will be difficult to guarantee the quality of advertising. It is very likely that there will be some advertisements that skirt the law or are not in line with corporate values.
Therefore, he felt that it would be better to let the advertising subsidiary of Lime Entertainment Company take on this responsibility. They can not only be responsible for the production of online advertisements, but also have rich online advertising promotion resources.
In the future, when the urbanization construction of China Housing Company is completed, it will also have huge offline advertising and promotion resources. If Shangtong Trading Company operates railway stations and airports across the country, it will also have rich advertising resources.
These resources can directly enable Qingning Entertainment Advertising Company to become a domestic giant, with online and offline omni-channel advertising and promotion resources, and it is the only partner of many advertisers.
And if they have excellent operating capabilities, overseas markets will not only include online advertising resources, but also offline advertising resources.
If they rely on these brother Internet companies to obtain huge advertising resources and control global advertising demand customers, then other Internet companies that want to develop their own advertising business in the future are likely to leave this piece to them.
This is what the strong will always be. By then, it will form a super advertising agency covering the world, with annual operating income of hundreds of billions of yuan. At this level, their income is likely to be more profitable than the main business of Qing Ning Entertainment Company.
You must know that Qing Ning Entertainment Company also has good cooperation with many TV stations around the world. It is relatively easy for Qing Ning Entertainment Advertising Company to obtain these TV advertising agency resources.
At the same time, the film and television dramas produced by Qing Ning Entertainment Company can also carry out a large number of advertising placements. This is also a kind of advertising resource, and the scale is not small.
However, this idea does not need to be expressed now. After the individual meeting is over and the joint meeting is held, this idea can be communicated to all the companies under the company.
Finally, Zhao Yi paid attention to the computable security technology research and development work of Jindun Technology Company. The result was that although there was progress, it would still take some time to come up with a complete solution.
Recently, the entire company has been busy with business expansion and has been unable to conduct research and development work with peace of mind. When this period passes, it will be much better.
The reason why he is so concerned about the development of computable security technology is mainly because this technology is of great significance to building smart cities and is an important technology to ensure the safe operation of information cities.
If there is no absolutely safe way to solve security threats, then a highly information-based smart city will be more vulnerable. Once the enemy breaks through the security defense line, there will be great chaos and man-made disasters.
Of course, he will not place his only hope on this aspect. In fact, even if he has a complete set of mature computable security technologies, he will also let his super artificial intelligence monitor city security to avoid unexpected situations.
However, it is impossible to use its own artificial intelligence abroad. If the smart city brain of Building Block Software Company is exported abroad, then the trusted computing security technology of Golden Shield Technology Company can come in handy.
And compared with science fiction technology such as super artificial intelligence, trustworthy computing is easier to understand. As long as the relevant concepts are understood, other companies can also master this technology through research.
Therefore, according to this requirement, Golden Shield Technology must come up with very mature trustworthy computing security technology in the next one or two years, so as not to delay the construction plan of smart cities.
After years of hard development and research and development, Tianxing Semiconductor Company has basically completed the full coverage of chip types. Although this may seem simple, it is actually a quite remarkable achievement.
There are not many types of chips that we often see. In fact, chips are everywhere in our daily lives. Even in places where we don’t see them, there are chips silently playing a role.
For example, audio IC chips include audio operational amplifier IC chips, audio power amplifier IC chips, surround sound processing IC chips, level driver IC chips, electronic volume control IC chips, etc.
This is still the simplest IC chip for electronics. There are also various chip products used in military and aerospace. Some are special-purpose, some are general-purpose, and there are hundreds or thousands of types.
What we often see are computer CPUs, GPUs, DRAM, DROM, etc., because these chips are relatively critical chips in electronic products and are directly related to the performance of electronic products.
Previously, the main tasks and goals of Tianxing Semiconductor Company were also these high-end general-purpose chips. With its excellent chip manufacturing technology and advanced chip architecture technology and design technology, it has become the world's largest and most advanced high-end general-purpose chip manufacturer.
As for other chip types that do not require so high process and manufacturing technology, our country used to either produce them by some state-owned enterprises or import them.
Because the price of these chips is low, the technical requirements are not high, and the sources are also very wide, there is no possibility of monopoly. In addition, the profits are not very high, so they do not pay too much attention.
However, as my country's manufacturing technology continues to upgrade and breakthroughs are made in the high-tech field, chips that originally relied on third-party production are increasingly unable to keep up with my country's chip requirements.
Among them, some of the products studied by Zhao Yi have the highest requirements. This has led to some chip types that originally had low technical requirements to become more and more demanding, even to the point of abnormality.
Like the high-end robots studied by Zhao Yi, previous chips simply cannot meet the requirements. You must know that the various super sensors on the skin require super chips behind them. Although they may have a single function, they must be small enough.
Moreover, there are actually not many silicon-based electronic chips used in high-end robots, because they abandoned the idea of electronic chips and made full use of optical chip technology to avoid the impact of external magnetic field interference on high-end robots.
Therefore, in the past year, Tianxing Semiconductor Company devoted almost all its energy and scientific research power to meeting Zhao Yi's requirements, and even the original plan was somewhat disrupted.
In the process of this cooperation, it is not that they did not gain benefits, that is, their chip manufacturing technology and R&D strength have been greatly improved, and they have also come into contact with photonic chips that had little foundation before.
Although the photonic chips they are responsible for producing are not photonic central processors used in high-end robots, but photonic chips needed to cooperate with various sensors and self-control systems, their functions are relatively simple.
Although this kind of chip may not be useful outside, after all, without the support of related industries, the market has not reached that point. Even if it is introduced to the market, the market will be limited due to high prices.
However, the technologies inside still have many similarities. For example, in the process of chip miniaturization, many technical applications have been born, which play an important role in the development of ultra-micro volume chips.
In fact, they have already mastered unconventional shape chip technology before. This was the manufacturing technology that Zhao Yi handed over to them when they were providing chips for smart glasses.
The three most important components of smart glasses are: chip, battery, and display lens. The chip and battery are located inside the two temples of the smart chip. This requires that the chip and battery must be in the shape of small rods.
The chips we usually see are regular sheets with a large area. The chips are also single-layer structures, because this is beneficial to production and can also save costs, which is very conducive to mass production.
In order to not only conform to the shape of smart glasses, but also improve the computing power of the chip, and also have low heat generation and other requirements, Zhao Yi personally provided a lot of technology.
Among them, silicon-based multi-layer chip structure technology has forcibly extended the life of current silicon-based chips. Even if the silicon-based chip manufacturing process reaches about 1 nanometer in the future, there is no possibility of improvement, and it can still develop in the multi-layer direction.
The rod-shaped chip that Zhao Yi needs is not only a multi-layered structure, but also needs to form a closed ring state. In short, it is higher than this technical level.
These technologies may not appear on the market on a large scale for the time being, but there are also some technologies that can be used in the existing chip industry system to better serve application scenarios.
Chip miniaturization technology, for example, has a very wide range of uses. The most common one is on military reconnaissance bionic machines, such as electronic flies, electronic mosquitoes, etc., all of which have very wide military uses.
In addition to technological improvements, it is the coverage of chip types. Previously, they were not particularly interested in products with low profit margins, so except for high-performance industrial chips, they were basically not involved.
However, with the sudden acceleration of our country's economy last year, the process and scale of industrialization have also increased significantly, resulting in the market supply of these chips not being able to keep up, seriously affecting our country's industrial development.
As the two largest semiconductor companies in the country, Tianxing Semiconductor Company and Qingtian Semiconductor Company must shoulder this responsibility, so they have to join the low-end chip army.
In fact, at the end of the year before last, companies under the Zhao Yi system had already communicated to the market the need for more chip supplies, allowing some chip manufacturers to expand chip production scale to meet market demand.
As a result, everyone did not take it seriously, and even faced with a large number of pre-orders, other chip manufacturers not only did not think about supplying these products as soon as possible, but also thought about increasing the unit price of the products while the demand increased.
These actions directly led Tianxing Semiconductor to participate in the chip manufacturing field that it had previously looked down upon. It may be difficult to build a high-end chip manufacturing production line, and the cycle may be very long.
However, low-end chip production lines like this are much simpler to set up by Tianxing Semiconductor Company and Qingtian Semiconductor Company. It only took half a year to build huge other chip production lines.
The output of various mid- to low-end chips has doubled globally, and the prices are even lower than those of previous chip suppliers. This has brought disastrous consequences to other chip suppliers.
Although there was no major reshuffle last year due to strong demand, the supply price was even lower than before, making mid- to low-end chips that already had meager profits even more unprofitable.
If there is no profit, or the profit is too low, as long as the cost of a certain aspect increases slightly, it will face large-scale losses. This is a tightrope for manufacturers.
Faced with the two major semiconductor giants coming in to disrupt the situation, some chip manufacturers have already considered giving up this industry. It is safer to consider other industries before they lose money.
It is too difficult for high-end chips to compete with Tianxing Semiconductor Company, and the gap is too far. However, mid- to low-end chips are about to be unsustainable. Businessmen who know that they cannot compete can only make early plans.
The lower manufacturing prices of Tianxing Semiconductor Company and Qingtian Semiconductor Company are mainly due to the use of higher-level automation equipment, which not only increases efficiency but also reduces unnecessary costs.
Among them, Tianxing Semiconductor Company mainly produces chip designs, and also helps build chip production lines to improve chip manufacturing efficiency and reduce chip costs.
Qingtian Semiconductor Company, on the other hand, is mainly responsible for manufacturing and production, focusing on its own OEM production work. The two cooperate and each is responsible for one area, so that things can be done so perfectly.
Regarding this matter, Zhao Yi also acquiesced. Although this kind of low-end and mid-range chips may not be very profitable, in order to avoid short-term unexpected situations, resulting in a shortage of supply, which would have a huge impact on our country's industry.
It is better to prepare in advance. Even if it requires supplies from international suppliers, the country must account for about half of the total global supply. In this way, it can advance, attack and retreat, and defend, and its ability to withstand risks will be stronger. .
For example, due to the sudden surge in demand this time, international suppliers did not want to expand production scale, but directly raised prices. This thinking mode is somewhat different from that of Zhao Yi's enterprises.
It is expected that we may face such problems in the future. It is better to do it ourselves. Although the purpose is not to kill other chip manufacturers, it has actually caused a great impact on the international mid-to-low-end chip supply chain system.
In Zhao Yi's view, whether it is high-end or low-end, there will be a certain industrial layout in the country in the future. If the low-end has low profit margins and is sensitive to labor costs, then more efficient automation equipment will be developed.
This does not only refer to the chip field, but also to other fields. The purpose is to retain a relatively complete industrial chain in the country. It may only play a supplementary role in normal times and does not need to rely entirely on foreign countries.
However, in the event of special circumstances, it is his fundamental purpose to be able to achieve the purpose of emergency expansion without making reconstruction difficult because there is no industrial chain.
The reason why there was no special instruction on this before was mainly because domestic labor costs were cheap at that time, and the low-end was profitable. However, now that labor costs have soared, some low-end industries cannot survive.
And he hopes that his companies can rely on their technological advantages to resist rising labor costs, pick up these low-end industries facing industrial crises, and avoid large-scale bankruptcies. (End of chapter)