When meeting with Qian Zhiyuan of Qing Ning Entertainment Company, Zhao Yi told him about the establishment of a super advertising agency alliance and asked him to arrange relevant work and prepare for this matter after he returned.
Qian Zhiyuan was overjoyed when he heard the news. Qing Ning Entertainment Advertising Company itself is the largest advertising company in the country. If it takes over this business, it will inevitably become the world's largest advertising agency.
It's just that this matter is not as simple as imagined. With the current strength of Qing Ning Entertainment Advertising Company, it is still unable to do this matter well. It must carry out great staff expansion and business sorting out work.
The domestic ones are better. After all, they have more connections and a lot of old customers. However, it is very troublesome to develop foreign markets. They had almost no business abroad before.
But since this task is given to them, they must do this well. Establishing a global advertising agency system is a task that must be completed.
Because his Internet companies are likely to accelerate the pace of commercialization this year, there is not much time left for Qing Ning Entertainment Advertising Company. By the end of this year, the skeleton of the global system must be built and it can play a certain role. .
If problems are encountered during the implementation process, he allows people from Lime Entertainment Advertising Company to actively seek help from brother companies so that they can gain a foothold around the world better and faster.
Anyway, he has quite a few global companies, and he has his own interest partners in various countries, and these partners have some local power and can provide good help.
In addition, the Internet advertising agency business is currently an emerging market, and it will not touch the interests of traditional advertising agencies for the time being. As for the next thing, we will talk about it later, and we will first do a good job in the global Internet advertising agency business.
Secondly, it was discussed with Xinghan Technology Company earlier that Qing Ning Entertainment Company would invest in their long video platform, with each holding 50% of the shares. This also made Qian Zhiyuan extremely happy.
Qian Zhiyuan, as the president, is of course very aware of the current predicament of Qing Ning Entertainment Company. Without its own broadcast platform, it will always be a rootless duckweed, and it may be replaced if not careful.
Domestic private capital was not strong in the past. With the strength of Qing Ning Entertainment, it is normal that there were not many challenges. However, it is not certain whether this will still be the case in the future.
After private capital has accumulated strength, it will definitely need to find new markets, and the film and television drama industry is a rapidly developing industry in our country, which will inevitably arouse the covetousness of some capital.
Moreover, as domestic film and television drama talent gradually becomes abundant, the artist resources controlled by Qing Ning Entertainment Company will become increasingly inadequate, especially those "young talents" he knew in his previous life, which are simply the result of capital operations.
As for strength, there is no need at all. The film and television dramas produced are just like S, and there are still people paying for them. Although there may be ulterior motives in them, it also shows how much influence capital has on the film and television industry.
In addition, most of the current domestic capital controllers do not have much foundation and knowledge. Their personal desires have expanded with the growth of wealth, and the entertainment industry is a typical place where handsome men and beautiful women gather together.
No one knows whether the system currently being maintained will still be applicable in the future. Where Qing Ning Entertainment will go by then is a real question.
Of course, it is definitely impossible to go bankrupt. Whether it is technical strength or capital, Qing Ning Entertainment Company is not bad at all, but it will not be able to control the situation in the future as it is now.
But having your own platform is different. Although it may still not be able to compare with the absolute control you have now, at least the right to speak is much heavier. Especially an Internet playback platform like this that covers the world has almost no control in the field of Internet playback. It is a monopoly-like existence.
Moreover, in the future, users will spend less and less time watching TV media. Instead, they will spend more and more time watching movies and TV series on Internet broadcast platforms, thus increasing the proportion of Internet broadcast platforms in the global film and television broadcast field.
Although this still prevents Qing Ning Entertainment from having much influence on traditional broadcast platforms, it can affect Internet broadcast platforms and theater screening platforms, allowing it to have more say.
Of course, by handing so many resources to Qing Ning Entertainment Company, the requirements for them will naturally become stricter. Otherwise, having more resources at their disposal may not necessarily be a good thing.
For example, Zhao Yi has repeatedly emphasized strengthening the management of Qing Ning Entertainment Company, including corporate system construction and management, as well as behavioral management such as the moral conduct of its artists.
If it is an ordinary employee, as long as it does not violate the law, the company will not control it too much. After all, no one has any moral issues. It is just different in size, and it will affect some people around the employees.
Artists have great influence, and their personal behaviors are not only their own business. Although they may not necessarily come into contact with the law, they will cause huge problems.
In addition, Qing Ning Entertainment implements a salary + work subsidy salary system, so although the salaries of these artists are much higher than ordinary people, they are not outrageous.
With the influx of capital into the entertainment industry and the strict artist management system of Qing Ning Entertainment, more and more artists will definitely choose to leave Qing Ning Entertainment in the future.
Although this situation has not happened yet, it will inevitably happen in the future, and even with the instigation of the capital behind it, it will not hesitate to pay huge liquidated damages.
Therefore, Zhao Yi has repeatedly emphasized before that Qing Ning Entertainment's resources cannot be given to too many top artists. It also needs to allocate certain resources to train new talents, and it also needs to take care of middle-level artists.
Although this greatly weakens Qing Ning Entertainment's star-making ability, if something changes in the future, there won't be no available people.
Moreover, giving more resources to leading artists will not actually gain their gratitude. Instead, they will feel that the company is just making more money by using their resources, so it is better to allocate resources relatively evenly.
Sure enough, Qian Zhiyuan mentioned that some of the company's leading artists have raised questions about the current salary system and want to adopt the salary method of American Hollywood, that is, a completely market-based payment method.
There is actually a basis for making this request. That is, some of the overseas artists of Qing Ning Entertainment Company adopt this method. Why can’t domestic employees do the same? Why are equal wages unequal for equal work? The artist management department was unable to refute.
Zhao Yi couldn't answer this question. The main reason why Qing Ning Entertainment has foreign artists is that a large part of their films and TV series are customized and specifically targeted at foreign markets.
After thinking for a long time, Zhao Yi said: "Then let foreign artists adopt the same salary system as domestic ones. If foreign artists don't agree, then break up peacefully. You can continue to look for artists who accept our salary system to join us." .”
This is to give up the artist reserve of foreign customized dramas. If the foreign customizer designates a certain artist to participate in the show, then let the customizer do it. If it is done by Qing Ning Entertainment, then let the customizer pay for these artists. remuneration.
As for accepting foreign artists who are willing to accept Qing Ning Entertainment's salary system, it is mainly used for self-made dramas. Every year Qing Ning Entertainment also needs to produce a large number of film and television dramas for export.
If you really can't find such foreign artists, it doesn't matter. Just use local artists to take over. As long as the film and television dramas are well produced, the bonus points for the artists are not as big as imagined.
Qing Ning Entertainment is a formal and upright company, and all its business activities are above board, rather than some capital using movies and TV series to launder money or achieve ulterior motives.
It is impossible for the remuneration given to participating artists to be too outrageous, otherwise the investment will be too large and the risks borne by the company will be too high. It is very likely that the income from filming a film and television drama will not be as good as the artist's income during droughts and floods.
This is extremely unreasonable in Zhao Yi's opinion, and it is also why the current artist salary system was adopted in the first place. Although it seems to exploit leading artists, it protects the development of the entire film and television industry.
To be honest, if the trouble really breaks out, he will provide Qing Ning Entertainment with higher-level film and television production technology. It can achieve the effect of starring with real people without using real people at all, and the effect may even be better.
There was no such production system for Qing Ning Entertainment Company before. The main purpose was to protect the existing artist training system. Otherwise, this root would be cut off at once, which is a bit unethical.
Therefore, this set of methods would not be used unless it came to the worst case scenario. However, he wanted to test the waters and at the same time give some people a warning so that they should not go too far.
Anyway, the holographic projection system will be launched this year, and virtual characters can make their debut. If these virtual characters perform better than real people, will they still have the courage to make excessive demands
To be honest, whether in his past life or in this life, he has no special feelings for artists. When watching movies and TV series, he just depends on whether the movies and TV series are good or not. He has never had the idea of chasing stars.
This is why he now treats his artists no differently than ordinary employees. This is also the fundamental reason why he will not give special treatment to artists.
In terms of importance, the weight of these top artists is lower than that of scientific researchers who work diligently in the laboratory. Why are their salaries so much higher than those of scientific researchers who have made significant contributions to social development.
Hearing Zhao Yi's arrangement, Qian Zhiyuan hesitated for a moment, and finally nodded in agreement. This is a better solution at present. As for whether foreign artists agree or not, it actually doesn't matter much. There are many ways to achieve the goal.
Although Zhao Yi is a typical capitalist by traditional definition, and he is also a capitalist of a large consortium, he is actually not interested in capitalism, which can be seen from many of his behaviors.
Therefore, in his companies, the main purpose is to protect the interests of the vast majority of people, both in terms of corporate management and salary systems.
Take Qing Ning Entertainment as an example. Although the salary of leading artists is higher than that of other artists, it is not much higher. The salary of behind-the-scenes staff is not very low either. Basically, they maintain a similar baseline. superior.
From this example, it seems that the interests of the leading artists have been sacrificed. In fact, the leading artists can achieve such achievements simply because they are better than others. Not necessarily. The more important reason is that they consume more company resources. That’s just too much.
Not to mention artists like them, even Qian Zhiyuan, the company president, his salary will not be ridiculously high, and will not exceed 10 times the company average. This is the upper limit.
However, their salaries were still very high compared to ordinary employees at the time. This was due to the fact that the salaries of ordinary employees were generally low at that time. The bosses of these companies had not received a salary increase for many years.
However, these corporate presidents can receive relatively generous rewards through corporate performance bonuses, but there is also a calculation method to prevent their bonuses from being excessive.
You must know that the operating income of many of his companies is measured in hundreds of billions of yuan. Even if the rewards are based on one thousandth or one ten thousandth, what these bosses will get is very scary.
When he first selected the president, he was looking for someone who agreed with his value system. Of course, he also led by example. Until now, he has not taken a penny out of his companies, and all of it has been used for industrial development.
The funds he uses are basically his patent licensing fees. This is because he selects patents that are not particularly important to collect patent licensing fees. If all of them are collected, the patent licensing fees alone will be an astronomical figure.
The reason why he does this is that he believes that corporate funds should be used to develop industries, improve the country's economic strength, and maintain stable social development, rather than belonging to him alone.
The reason why he is unwilling to give more of the company's profits to his employees is because these profits must flow into the hands of other people in some way to achieve a relative balance in the wealth of the entire society.
If, as the owner of a small private enterprise, they can provide better welfare benefits to their employees, they have fulfilled their responsibilities and do not need to estimate the interests of others.
But at his level, he cannot just look after the interests of his employees. If he really does this, the salary level of his employees will definitely be much richer than that of the middle class in developed countries.
Just like Lingchen Technology Company, there are only more than 100,000 people in the company, but the annual revenue is as high as more than 200 billion yuan. Even if half of the profits are shared, each employee can get 1 million yuan.
This will only widen the wealth gap between our country's people and will not be beneficial to the development of the entire society. Moreover, the high revenue achieved by companies is not all created by these employees.
Therefore, he would rather lose money to build highways, and would rather spend a large amount of money to invest in China Housing Company, just to minimize the wealth gap across the country.
Since Zhao Yi himself leads by example, and his CEOs have similar philosophies to him, these CEOs have no ideas of their own when facing corporate revenue of tens of trillions of yuan every year.
In fact, his system is the improvement of the system in our country ten years ago, but it is only carried out in a private name, and he still feels that it is safer to control such things by himself.
Otherwise, he can work as a researcher in a domestic scientific research institute, and he can still contribute to the country and nation. There is no need to come up with a whole system by himself.
Those at the top of the government who understand will understand and approve of his approach. Otherwise, he would not be able to have a hand in everything. Even if he is more suitable, everyone may not be reassured.
Lime Entertainment produced a total of nearly 900 TV series and more than 100 movies last year, basically completing the goals set at last year's annual meeting, and even exceeded it by a lot.
In addition, there are also the production of various variety shows and TV programs, with the number reaching 30, further enriching the entertainment life of domestic people.
However, in terms of operating income, there has not been a doubling of growth. The total global operating income is only more than 70 billion yuan, which also includes income from peripheral products of film and television dramas, advertising production and endorsement income.
Among them, their film business is not the main source of income. The TV series business has become the main source of income for Qing Ning Entertainment. No one expected this.
Among TV dramas, TV dramas produced by ATV are considered to be the bulk of the revenue. First, ATV needs a sufficient number of TV dramas. Second, ATV can afford higher prices for TV dramas.
The number of viewers of ATV's global channel is too large. The audience group of nearly 2 billion is enough for ATV to recover the cost from the high-priced movies and TV dramas and obtain huge profits.
Moreover, ATV is also willing to give Qing Ning Entertainment a high purchase price for film and television dramas, because ATV essentially belongs to Hong Kong and taxes are paid to Hong Kong. It is better to give profits to Qing Ning Entertainment.
Of course, ATV pays a high purchase price, which naturally requires Qing Ning Entertainment to produce works that are incomparable to those purchased by other TV stations, and the level of sophistication is not only improved by one level.
Whether it is the plot, special effects and other details, it takes much more effort than ordinary film and television dramas. Of course, the profits gained by Lime Entertainment are also very high.
Moreover, ATV's high price for the rights to film and television broadcasts has also caused other TV stations to invisibly raise their purchase prices. Whether domestic or foreign, the price of customized content has increased.
In addition to global channels, ATV also has local TV channels in various countries. The films and TV dramas played by these local TV channels are all customized to Qing Ning Entertainment Company, which conforms to local cultural habits and has a stronger localized style.
In fact, Qing Ning Entertainment's customized dramas have developed so fast, and ATV has made the biggest contribution. It has played a leading and exemplary role, allowing other TV stations to discover that they can still do this.
This has led to other TV stations also trying to customize the film and television drama content they need from Qing Ning Entertainment to increase the attractiveness of their own TV dramas and earn more advertising fees.
Among the nearly 900 TV series produced by Green Lemon Entertainment, more than 300 were specially produced for ATV. The average purchase price of each TV series was as high as 80 million yuan, setting a record for the purchase price of a TV series.
Of the more than 100 movies produced by Qing Ning Entertainment, half were purchased by ATV, and the rest were movies produced by Qing Ning Entertainment itself.
ATV is not particularly keen on special effects blockbusters and will not purchase the copyrights. Basically, it will wait until the theater screening is over before purchasing them and playing them on its own movie channel.
What they are really interested in are documentaries or feature films. Half of the more than 100 movies are customized by ATV.
In fact, these businesses were previously handled by ATV itself, but now the film and television content production business has been handed over to Qing Ning Entertainment. ATV itself focuses on news content production and TV station operations.
ATV even handed over the production of its popular variety shows to Qing Ning Entertainment, which is a complete separation from the production of film and television entertainment content.
Therefore, ATV can be regarded as the largest customer of Qing Ning Entertainment Company. Without ATV, it would be very difficult for Qing Ning Entertainment Company to obtain such high operating income.
At present, these film and television dramas produced by Qing Ning Entertainment will be handed over to the Internet broadcast platform of Xinghan Technology Company after being played by major TV stations or theaters. They will also be sold to other TV stations for second and third rounds of broadcast.
This is why Qian Zhiyuan of Qing Ning Entertainment Company was so happy when he heard that Xinghan Technology Company's Internet broadcast platform allowed him to become a shareholder.
Although they are integrated with Xinghan Technology Company, they are not that close and are even competitors to a certain extent.
But after taking shares, things are different. Xinghan Technology Company's own production department may be regarded as a branch of Qingning Entertainment Company, and it can also better negotiate with Xinghan Technology on some matters.
For example, like ATV, profit transfer is achieved, and foreign profits are purchased at high prices for film and television drama copyrights, and more profits are transferred to the country. As for the Internet platform, it only needs to maintain no loss or a small loss.
I believe that Xinghan Technology Company may agree to such a model for the overall benefit, and the high purchase of film and television drama copyrights can also block a considerable number of companies and capital that want to enter this industry.
Anyway, with Lime Entertainment's production level, other film and television production companies may have to spend more than their acquisition price if they want to reach the same level.
In fact, for Green Lemon Entertainment, the cost of producing high-level film and television dramas is not too high, and their intelligent film and television production system can accomplish many things.
So it can be seen from here that the intelligent film and television production system is their core competitiveness. Without this intelligent system, it would be much more difficult to stand out.
In the future, Green Lemon Entertainment Company will be mainly responsible for the production of ATV, Internet broadcast platforms and third-party film and television dramas, while Xinghan Technology Company will be mainly responsible for the production of cartoons.
Because cartoons are easier to make, there is no need to overly consider offline work. With the animation production system Zhao Yi gave them before, making cartoons is easy, fast, and of good quality.
What's more important is that they don't even need to deliberately prepare the script. They directly purchase the copyright from Tianwen Bookstore's online reading platform and realize the production of a cartoon.
It is also a good choice to hand over the production of more complex live-action film and television dramas to the more experienced Qing Ning Entertainment Company.
Finally, Zhao Yi asked Qing Ning Entertainment Company and Shangtong Trading Company to cooperate to discuss the possibility of establishing a film and television theme park and related plans, hoping to come up with a set of practical implementation measures.
The best film and television theme parks are Disneyland and Universal Studios. He hopes that Lime Entertainment can imitate these well-known film and television theme parks to build our own film and television theme park.
Before, Qing Ning Entertainment Company could be said to be weak in strength and not very well-established. Although it cannot be said to have a deep foundation now, it is much stronger than before.
In the past few years, Lime Entertainment has produced several global blockbuster movies every year, and there have also been many extremely popular TV series that have gained recognition from consumers around the world.
Although the time when Lime Entertainment was founded is incomparable with those film and television companies with a history of dozens or hundreds of years, in terms of film and television theme park themes, it is not as lacking as before.
Therefore, he feels that it is the right time to start planning his own film and television theme park. In addition to the construction time, it will take several years to be completed.
The reason why we want to cooperate with Shangtong Trading Company is that Shangtong Trading Company has a certain foundation in tourism development and is also a leader in business planning.
If the two can work together, the probability of success of the film and television theme park will be much higher. In addition, our country's economic development has reached this level, and more tertiary industry services need to be provided to the people.
As for how to do it specifically, Zhao Yi didn't say much, and he wasn't necessarily the best at it. As for how to cooperate with Shangtong Trading, he didn't make any suggestions, leaving Qing Ning Entertainment and Shangtong Trading to negotiate on their own.
He also had no suggestions on which cities in the country should build film and television theme parks. He still let them consider them comprehensively. Although he had some ideas of his own, he did not say them out. There was no need. (End of chapter)