Shenlong Automobile Company's performance growth last year mainly came from domestic sources. Although the price of new energy vehicles is very cheap and they only make hard money, they have played a booster role in the development of my country's automobile market.
In the past, the salary level of the people in our country was low, and they were only satisfied with daily material consumption, and the consumer demand for high-value commodities such as cars was not strong. This was also the reason why the domestic business development of Shenlong Automobile Company was relatively slow.
This time the price of new energy vehicles has dropped to a level that most people in the country can afford. At the same time, because there are people buying cars around, it will inevitably lead to a trend of car consumption.
It is precisely because of this that this year's sales forecast report given by Shangtong Trading Company predicts that the domestic new energy passenger vehicle market will reach 20 million units throughout this year.
According to Zhao Yi's instructions, Shenlong Automobile Company's 20,000-yuan cars were actually not particularly bad in configuration, so the profits earned by Shenlong Automobile Company were quite limited.
Because if the configuration is too low, both safety and comfort will be very poor, which will directly affect the brand credibility of Shenlong Automobile Company. Even low-end cars must produce products of acceptable quality.
Moreover, neither Zhao Yi nor Shenlong Automobile Co., Ltd. has thought about how much money they can make from a car of this level. The bigger role is actually to popularize cars in the country.
Therefore, Shenlong Automobile Company’s net profit for each car of this grade is only 1,000 yuan, which is the same as the net profit of the power system of this energy-based vehicle sold by Star Power Company.
In addition to new energy passenger vehicles, the domestic sales of Shenlong Automobile Company's engineering transportation vehicles and functional vehicles are increasing, and the profits are very considerable.
This is due to the explosion of construction projects in our country last year, and the demand for engineering transportation vehicles has also shown explosive growth. Domestic sales exceeded 2 million vehicles throughout the year, which is a height that has never been reached before.
As my country's infrastructure and urbanization construction projects gradually deepen, the demand for engineering transportation vehicles will increase in the future. According to the forecast report of Shangtong Trading Company, the domestic demand for engineering transportation vehicles is likely to double to 4 million next year. vehicle.
This is also an engineering transport vehicle, and other special transport vehicles, such as hazardous chemicals transport vehicles, cold chain transport vehicles, urban cleaning vehicles, fire rescue vehicles, etc.
The surge in sales of these vehicles is not only due to the expansion of industrialization, but also the reason why my country's urban construction requirements are becoming higher and residents' living requirements are getting higher and higher.
The annual sales volume of this kind of special vehicles has reached more than 1 million units. These two businesses alone have brought sales revenue of 500 billion yuan to Shenlong Automobile Company.
As for the foreign automobile business, it is basically making steady progress, but there is not much improvement. If Shenlong Automobile Company does not change its existing sales strategy, it will be very difficult to suddenly break out in this area.
In addition to the above businesses, they also added an electric vehicle business, which was launched at the same time as electric vehicles. Domestic sales exceeded 10 million units, and foreign sales exceeded 5 million units.
Electric scooters are cheaper than motorcycles, and they are also more convenient and cheaper to use. They have become a popular scooter product in China and have become a substitute for bicycles.
The price of electric vehicles abroad is indeed not cheap. They are about the same price as motorcycles, but the cost of use is much cheaper than motorcycles. Sales of 5 million units are already a very good result.
However, domestic electric vehicles have speed limits. This is not a national regulation, but is done by Shenlong Motors itself. It is mainly afraid of serious traffic accidents. After all, the domestic population density is very high, and high-speed driving is not safe.
As for electric vehicles sold abroad, there are not so many scruples. Although the driving speed is not as fast as that of motorcycles, they can reach a maximum speed of 60 kilometers per hour.
The average selling price of electric vehicles in China is 800 yuan, while the average selling price abroad is 1,500 yuan. First, the export price is higher than the domestic price, and tariffs are also required. The price is almost twice as high as the domestic price.
From the previous export business of Shenlong Automobile Company, Jiangsu Province benefited the most, and the industrial chain was basically here. Other places benefited very little, and only some other types of vehicle production bases were scattered here and there.
This domestic production capacity explosion has benefited several other provinces and cities a lot. Several major production bases are still expanding production, which will bring more jobs and tax revenue to these places in the future.
What Zhao Yi is more concerned about is how the new energy replacement plan is going. Last year, Shenlong Motors only launched a full range of new energy and new products for passenger cars on the market, and other products have not yet been officially launched.
According to Sun Zhaoxi's report, preparations have been made for engineering transportation vehicles, and some have been mass-produced. These new energy engineering transportation vehicles will be officially launched domestically after the year, and traditional energy engineering vehicle products will no longer be launched.
As for special vehicles, they will not enter the formal mass production stage until the middle of this year. By the end of this year, basically all replacement work will be achieved in R&D and production.
Zhao Yi is quite satisfied with the progress of Shenlong Automobile Company. Shenlong Automobile Company has done its best to complete the design and mass production arrangements for so many types of vehicles in such a short period of time.
P&G Daily Chemical Company has basically been forgotten by Zhao Yi. If it weren't for this annual meeting, it would be very difficult for their president Ma Shixian to meet Zhao Yi.
Previously, P&G Daily Chemical Company was very small and had just started. Zhao Yi also cared about it and even spent a lot of time participating in their actual research and development.
After that, Zhao Yi basically paid little attention to this company. Only when he used their products in daily life, he would occasionally think of such a company under his own umbrella.
In the past, it was reasonable for P&G Daily Chemical Company to be small, but after several years of development, especially as their overseas development efforts accelerated, and the overall domestic economy improved, people became more and more wealthy.
The rapid development of the two major domestic and foreign markets has allowed P&G Daily Chemical Company's annual sales revenue to reach 200 billion yuan. This performance is actually very eye-catching. In terms of sales revenue, they are actually the largest daily chemical company in the world.
Among them, domestic sales revenue accounts for more than half of their total sales revenue, and the remaining 90 billion yuan in revenue comes from foreign markets.
Zhao Yi can understand such a result. In the past two years, the domestic per capita salary has increased too much. People who could only use the low-end products of P&G Daily Chemical Company before can now consume high-end products with peace of mind.
In addition, they have been working silently in the country in the past few years, and their brand awareness has been deeply rooted in the hearts of the domestic people. The outbreak last year can only be said to be a reward for their silent work over the years.
Although their foreign market is worse than the domestic market, they are still quite satisfied. This is to seize the market from other international daily chemical giants. Being able to seize so many markets is already an amazing achievement.
In addition to commonly used daily chemical products, P&G Daily Chemical Company actually launched its own perfume products based on the fragrance data provided by Zhao Yi, which are loved by many consumers, even more popular than Yadai Company's perfume products.
The perfume business was launched when Procter & Gamble Daily Chemical Company's own business was developing well and it wanted to open up more markets. In addition, it was also considered resource utilization, so it launched this business.
In fact, when they launched the perfume business, they did not have high expectations, because at that time, Yadai Company was already making waves in the world and became the largest personal care company in the world. Their perfume business was also widely praised.
Because of the lack of estimates, the preparations for the launch were not very sufficient. I just tried to launch my own perfume business to see the market response. I didn't expect that it would become popular not long after the launch.
The reason why it is so popular among consumers is mainly because the unique fragrance formulas left by Zhao Yi are so special. Many of them are fragrances that everyone has never come across before and have unique characteristics.
Many perfumes actually imitate the scents of nature. There was too much data in Zhao Yi's experiment. In addition to the scents of nature, there were more creative scents.
What was left to Procter & Gamble Daily Chemical Company were these fragrances that are not found in nature or are difficult to find. Not only are the fragrances unique, but they are also difficult to prepare. Without Zhao Yi's formula, it would be difficult to prepare such a fragrance. Very high.
If it were not for lack of preparation, the perfume business of Procter & Gamble Daily Chemical Company would completely overwhelm the perfume business of Yadai Company, although Yadai Company's perfume is also very outstanding for other perfume companies.
But it still pales in comparison to the fragrance styles used by P&G Daily Chemical Company to test the market. If P&G Daily Chemical Company plans to run the perfume business this year, it is estimated that the global perfume market will be occupied by P&G Daily Chemical Company.
The size of the perfume market is actually not small. The global market size is tens of billions of dollars. And whether it is high-end or low-end, the profit margin is very high. The profit margin of high-end perfume is even more terrifying.
If P&G Daily Chemical Company can occupy a large share of the global perfume market, it can help P&G Daily Chemical Company achieve substantial growth in revenue.
In addition, Yadai Company's perfume business is also very outstanding. Together, the two companies can declare a monopoly on the global perfume market, which is very worth looking forward to.
In the past, the perfume business mainly relied on brand recognition. For example, Yadai Company only started to launch its own perfume brand after its own brand became famous. In this way, the perfume business can be more recognized by consumers.
P&G Daily Chemical Company was only well-known in the daily chemical industry before and had nothing to do with the perfume business. It is very difficult for natural perfume brands to win the favor of consumers.
But their core competitiveness is not the brand itself, but the quality of the product that has been recognized by consumers. This is the most fatal and the most likely to cause a fatal blow to other perfume brands.
You know, Zhao Yi used an exhaustive mode at the beginning to find a fragrance that makes people feel the smell of sunshine. Just smelling this fragrance will remind people of the feeling of the first ray of sunshine in the morning.
The other perfume formulas originally left to P&G Daily Chemical Company naturally also have such functions. If they were ordinary fragrances, there was no need for Zhao Yi to leave them to them. They could do it with their own strength.
The name of the perfume launched by P&G Daily Chemical Company this time is called Happiness. The fragrance is difficult to describe in words, but people who smell it say they can feel the smell of happiness.
This is a bit mysterious, but it is a fact. It is precisely because of such a ghostly fragrance that P&G Daily Chemical Company's perfume exploded all over the world after a short period of fermentation after it was launched on the market.
Nine out of ten people in this world are unhappy. Everyone has their own pain, whether they are rich or poor, it's just the amount of pain.
The happiness perfume directly hits people's pain points. As long as you spray the happiness perfume on your body, you can make people feel full of happiness all day long.
After this strange situation spread around the world, it aroused the suspicion of others. Some people thought that something should not be added to it, and some even took it to a professional institution for testing.
If this speculation is confirmed, not only will P&G Daily Chemical Company have to pay a large sum of money, but it will also discredit P&G Daily Chemical Company, which will have a huge impact on the brand.
To be honest, in recent years, as the pace of internationalization of P&G Daily Chemical Company has accelerated, other daily chemical companies have long felt huge pressure, and their turnover has shrunk year by year, especially in the past two years, it has shrunk even more sharply.
If it is ordinary daily chemical products, they still have the ability to fight. After all, they are not vegetarians in becoming an international giant, but there are some things that they cannot figure out just by thinking about it.
In the early days, P&G Daily Chemical Company really wanted to open up the market with its capital strength and excellent products. It did achieve certain results, but the results were not as expected.
Later, P&G Daily Chemical Company changed its strategy and began to develop daily chemical products with special effects. On the basis of the original functions, it added more functions, so it launched herbal daily chemical products.
To be honest, the concept of herbal medicine is not actually popular abroad, and the initial effect is not great. However, in order to allow users to try it, a very vigorous promotion was carried out in the early stage.
The promotion strategy is to join forces with brother companies. If you purchase the products of the brother companies, you will receive herbal daily chemical products from P&G Daily Chemical Company. If consumers give feedback on their experience, they can also receive additional rewards.
At that time, P&G Daily Chemical Company was actually doing promotions at a loss and not making any money. The reason why it continued to do so was that it was very confident in the effectiveness of the herbal daily chemical products it developed.
As a result, many consumers tried herbal daily chemical products for a period of time in order to get extra rewards. As you can imagine, they completely fell in love with this herbal daily chemical product that they had never seen before.
Then it spread the word from ten to ten, and purchased a lot of soft advertisements. The initial loss-making promotion got a big return, helping P&G Daily Chemical Company to establish a foothold in the world market.
Even though the sales volume of 90 billion yuan is not conspicuous among the brother companies, it has been on par with other daily chemical giants in the world. With this achievement, it has firmly secured the top spot.
And this trend has not slowed down, and the development speed is still much faster than other daily chemical giants. This includes both natural growth and the market snatched from other daily chemical giants.
Therefore, many daily chemical giants actually really hope that P&G Daily Chemical Company will fail in the perfume business. Although it will not kill them with a stick, it will also severely damage the brand credibility of P&G Daily Chemical Company and slow down their development.
The result was naturally not what they expected. Although they did not know the specific ingredient ratio and other confidential data after the test, they were sure that no banned chemicals currently listed around the world were used.
Among them, P&G Daily Chemical Company arranged for people to take samples for testing, with the purpose of dispelling doubts to global users. After the results came out, they were directly reported by ATV, and the results were very good.
This is because Procter & Gamble Daily Chemical Company has only launched one type of fragrance, and it has made such a big noise. And they still have many fragrance formulas in their hands, which will be launched one after another in the days to come.
Moreover, due to the low production volume in the past, a black market for perfume appeared, and the price tripled the price on the market. This was something P&G Daily Chemical Company did not expect.
The original intention of perfume was to cover up body odor. In fact, many people's body odor is not strong, and they usually do not use perfume products. Even so, there is an industry worth tens of billions of dollars.
The perfume of P&G Daily Chemical Company has broken this pattern and diluted the role of perfume in masking body odor. In the future, it will become a necessary product in daily life, and the market size will expand several times.
According to the analysis and prediction made by Shangtong Trading Company, the appearance of P&G Daily Chemical Company's perfume on the market will expand the scale of the perfume market to more than 300 billion yuan, more than three times the current level.
Procter & Gamble Daily Chemical Company also seized this opportunity and prepared to go big. Now the production factory is being expanded intensively, and the planting of various raw materials has also been entrusted to Tianji Agriculture and Animal Husbandry Company.
Last year, due to various reasons of insufficient preparation, the revenue of the perfume business was only about 10 billion yuan. This year, with all the preparations done, more fragrance types will be launched.
They hope to expand their perfume business revenue to more than 50 billion yuan. Not only is this goal not exaggerated, but it is very conservative. If development goes smoothly, the revenue will reach 100 billion yuan.
The price of good products is not destined to be so low. Although P&G Daily Chemical Company does not have the same luxury price as other perfumes, it is still much more expensive than ordinary daily chemical products.
Although the price is more expensive, it can be used for a long time, and most ordinary people can afford it. Not to mention people in developed countries, even people in China can use it as daily consumer goods.
Because P&G Daily Chemical Company's perfume is only 200 yuan in a 50ml package. If it is not used frequently, it can be used for more than half a year, and the shelf life of the perfume is very long. If you save some money, it is not impossible to use it for a year.
Such a price can already be called a price butcher. At a normal price, ordinary people can enjoy the quality of perfume that was not available in luxury goods before.
Of course, the value of those luxury perfumes is more reflected in the brand value and things other than the perfume, such as the bottle.
For example, the DKNY Golden Crown Million Dollar Perfume Bottle is inlaid with 2,909 gemstones including 183 yellow sapphires, 2,700 white diamonds, 15 pink diamonds from Australia, and 4 rose-cut diamonds.
When P&G's ordinary perfume business is almost developed, it will also cooperate with Beauty Jewelry to cater to the tastes of the rich and create luxury perfume products.
Anyway, the price of gemstones from Liren Jewelry Company is very cheap. When paired with the perfume from P&G Daily Chemical Company, the selling price will definitely not be cheap. Anyway, rich people like this set, and the fun of rich people is really different.
To be honest, Yadai Company is also very coveted for the perfume business of P&G Daily Chemical Company. After finding out that the perfume formula was given by the boss, Liu Siqian even asked Zhao Yi to give them some other perfume formulas.
Naturally, he was rejected by Zhao Yi. He still remembered that in order to get these formulas, he smelled too much perfume, which caused some problems with his nose. It took a long time to recover. He really didn't want to try it again.
More importantly, perfumes do not account for a high proportion of Yadai's operating income, because their perfumes do not have an absolute advantage compared with traditional perfume companies, but they are just to enrich their own brand products.
The operating income of Yadai Company itself is already very considerable, much higher than that of P&G Daily Chemical Company. There is no need to give up all the good things to one company.
Moreover, Procter & Gamble Daily Chemical Company previously only dealt in traditional daily chemical products and was almost insulated from the fashion field. After their perfume business is successfully operated, it is likely to take this as an opportunity to move their business closer to the fashion circle.
As we all know, anything related to fashion is relatively expensive and the profit margin is naturally very high. This is very helpful to increase the overall profit margin of P&G Daily Chemical Company, and it can also positively promote P&G Daily Chemical Company. Brand development.
More importantly, he does not want to see a company that is too powerful. It seems difficult for Yadai Company to reach a scale of over one trillion yuan, but it is not.
With the continuous development of our country's economy, more and more of Yadai Company's products will be purchased. Based on the size of our country's population, it won't be long before Yadai Company's turnover exceeds the trillion yuan mark.
Although with him, it is not a big deal for a company to be very large, but there must still be a balance, especially for companies with similar natures, balance is more important. (End of chapter)