Every time we travel, the traveling team is relatively large. This time, the person in charge of the Macau Housing Company personally accompanied us to inspect its properties, and the same was true.
If it were in the past, a fleet of this size would definitely become a hot topic, but now as an international tourist city, there are too many dignitaries coming here.
Many rich people come here with huge teams, and some even bring the chef himself, so his huge team does not seem particularly out of place.
Pedestrians on the road would most likely think that his car was too unique. They had never seen it before. If they didn't look at the logo, they wouldn't know which company it was made by.
As the world's top car company, DPCA has a large number of vehicle brands, ranging from low-end brands to high-end brands, and even luxury brands.
Therefore, it is understandable that everyone has never seen the Shenlong Automobile brand. However, compared to the traditional naming method of the Shenlong Automobile brand, Zhao Yi's car is a bit unique.
There is no other text on his car except the Shenlong Automobile factory logo. No one knows the brand of this car at all. Unlike other brands, in addition to the factory logo, there is also a brand name.
Of course, there are also some cars that do not carry the original factory logo. These cars generally have relatively independent operating rights. For example, many acquired car companies in the mainland continue to use their original brands.
After the acquisition, Shenlong Automobile only provided some technologies to them to help them improve business operations, improve corporate management systems, expand corporate sales channels, etc.
Most of the low-end models sold in the mainland follow the independent brands of these car companies and can carry the Shenlong Motors Corporation logo. They are basically relatively high-end cars and are also produced by Shenlong Motors Corporation.
In addition to these passenger car brands, DPCA also has a wide range of functional automotive products, such as large trucks, cold chain transport vehicles, school buses, buses, city cleaning vehicles, fire trucks, etc.
These vehicles are basically one or more brands of one type, and their management and production are relatively independent, with very independent autonomy. This is actually not much different from acquired automobile companies.
The reason for doing this is mainly to solve the problem of too large organizational personnel, which may lead to bloated management and lack of market acumen, so this is how the enterprise is structured.
Therefore, if you don’t deliberately understand the market, everyone does not think that Shenlong Automobile Company is the only one. Sometimes, there will be fierce competition between two brands with similar functions.
On the contrary, everyone's impression of Shenlong Automobile Company is in the field of high-end passenger cars. When people buy high-end models, they will consider the cars marked by Shenlong Automobile General Factory. Many people are not sure whether other car brands are owned by Shenlong Automobile Company. .
Of course, the reason why this impression is given to consumers is not because Shenlong Automobile Co., Ltd. wants to deliberately conceal it. It is just that when the company operates and promotes, it is relatively independent and basically does not bring Shenlong Automobile Co., Ltd. with it.
Over time, the impression was created on everyone. Of course, there are advantages and disadvantages to this. The advantage is that everyone will not pay special attention to Shenlong Motors Company.
Because Shenlong Automobile Company is too large, it will make many people feel scared. This is the psychological pressure that every independent individual will have when facing this kind of trust enterprise.
The disadvantage is that their other brands of cars cannot borrow the reputation of Shenlong Motors, so they can only invest their own funds for publicity, and the overall operating costs are much higher.
The main factory logo of Shenlong Automobile Company is famous all over the world. If the reputation of the main factory logo can be directly borrowed, then everyone will have a very high degree of trust. There is no doubt about this.
Of course, there is no absolute benefit to everything. If a certain brand has a problem, a large number of brands may be implicated, so this highly bundled sales strategy is not particularly advisable.
At present, the domestic automobile market is still in a state of explosive growth. If each sub-brand can do its job with peace of mind, it actually has the opportunity to rise, and it does not necessarily need to rely on the popularity of the main factory logo.
For example, the electric cars launched by Shenlong Automobile Company were under a new brand. Later, other sub-brands also launched their own electric car products, and the sales were also good.
Zhao Yi and Lin Hexia went to the first stop, the Macau Central Shopping Plaza. This shopping plaza covers an area of 60,000 square meters and is the largest single building in Macau.
This shopping mall was built by the Macau Housing Company in three years. It is now one of the landmark buildings in Macau, providing a very recognizable symbol for Macau.
The shape of the Macau Central Shopping Plaza is a white shell. Due to the very suitable exterior decoration materials, the shell shape of this building is very impactful and aesthetically pleasing.
The building height of Macau Central Shopping Plaza is not very high, with less than ten floors inside, but it covers a very large area and the space inside does not appear small.
If tourists come here, they can basically go around for a whole day without bringing anything else, and they will not be short of food, drink and entertainment. With a usable area of about 500,000 square meters, it has become the largest shopping mall in the world.
Because it was so big here, Zhao Yi and Lin Hexia just looked at it briefly, bought some products, and experienced the service here, and then did not continue to look down.
If you really want to read all the parts here, it will take several days. People like Zhao Yi and Lin Hexia cannot spend so much time watching these.
Another recognizable symbol of Macau is the Macau Tower. When Macau is promoted to the outside world, these distinctive buildings are also used as promotional business cards, which has a very good publicity effect.
In addition, there is the Macau Super Hotel, which is now the world's first seven-star hotel. It not only has a very cute appearance, but also has a very luxurious interior decoration and first-class service.
Since tourism is planned to be one of the pillars of Macau's economic development, good hotel service infrastructure is an indispensable link. The hotel industry also covers everything from low-end to high-end and luxury brands.
As a Macau housing company that is not short of money, it also spares no effort in the field of hotel investment. Macau Super Hotel is one of them, with the purpose of attracting high-end tourist consumers to stay.
The construction and interior decoration of the Macau Super Hotel alone cost US$2 billion. This does not include valuable cultural relics such as antique calligraphy and paintings. If these are included, the total construction price will reach US$3 billion.
The entire Macau Super Hotel has a jellyfish-shaped appearance. This extremely irregular building is very difficult to build, but once completed, it will be a unique building in the world.
If this architectural design had not come from an architectural design company affiliated with the China Housing Corporation, mechanical calculations and all related risk simulations would have been completed before the drawings were released.
When most people see such a shape, they may immediately deny the building. It goes against common sense and gives people a feeling of instability.
In fact, if you want to achieve this kind of shape and at the same time have great earthquake and wind resistance, you need to have groundbreaking achievements in materials and construction.
This is one of the reasons why this building is so expensive. When I first received this design, to be honest, besides being beautiful, it was also expensive. If it were not for the purpose of creating a unique seven-star hotel, this design plan would have been filtered out.
After finalizing the plan, Hong Kong Umbrella Holdings, the parent company of the Macau Housing Company, had to sort out all the problems in the design.
Then invite brother companies to gather together to jointly propose solutions to the problems involved. For example, Cornerstone Materials Company needs to provide safe, reliable materials that meet construction requirements.
According to this design requirement, Tianshu Machinery Company needs to redesign a construction machinery and equipment that can improve construction efficiency and ensure stable construction.
This is also a problem encountered in exterior construction. In order to be worthy of their unique status as the king of the hotel field, the interior decoration also needs to use a lot of luxurious new materials.
Of course, most wealthy people still like utensils made of precious metals such as gold. These are of course indispensable. They don't lack this gold anyway.
The main reason is that these gold and jewelry alone can only give others the impression of a nouveau riche. In order to reflect the high-end atmosphere and class, other unique decorative materials are naturally needed, and they need to be able to show a model of luxury and nobility everywhere.
For this reason, Cornerstone Materials Company has put a lot of thought into it. In addition to its essential material expertise, it also has to be familiar with building decoration materials and design.
Because they don’t know which materials are suitable for use in the field of architectural decoration, and they also need to appear high-end and classy. Some materials even have to be expensive, otherwise they will lose their status.
Therefore, if you want to do this well, you don't just have to be good at your material expertise, you also need to understand the ecology of the entire architectural decoration field.
For this reason, the headquarters of Cornerstone Materials Company has established a building decoration materials research group dedicated to researching this aspect, and then distributes its research results to major materials research institutes in the form of tasks to complete the research on specific materials.
The reason why Cornerstone Materials is so concerned is that in addition to meeting the requirements of Hong Kong Umbrella Holdings, it also realizes that there is huge market development potential.
Leaving aside other things, the number of buildings being built by Chinese housing companies is countless. Each building requires more or less decoration inside. This is where the market is.
If you develop enough materials for indoor and outdoor decoration that are safe and reliable at the same time, it means that there is a huge market in front of you, and you can still grasp it.
Like today's common decorations, that is, tile floors, or at most replacing wooden floors, carpets, etc., the interior decoration looks monotonous and boring, and the comfort is not necessarily very good.
Therefore, in the domestic building decoration and decoration market, the current scale and level are relatively low, which means there is huge market potential. As the leading materials company in China and even the world, how can it turn a blind eye.
In fact, they have used many materials for construction and interior decoration before, such as ceramics, paints and other products, but they did not specialize in this field and it was considered unconscious and spontaneous.
Now it is just a matter of taking the opportunity of being in the high-end decoration field under Hong Kong Umbrella Holdings Company, and preparing to take a good look at this industry and provide consumers with better material choices.
In addition to Cornerstone Materials Company, the furniture companies under Shangtong Trading Company are also actively cooperating with Hong Kong Umbrella Holdings Company to design many distinctive home products, which are both high-end and fashionable, and at the same time very practical.
In addition, in line with the needs of Hong Kong umbrella holding companies, it can also open up global sales for high-end brands and even luxury brands of furniture companies, and enhance the brand awareness of furniture companies.
A shape like a jellyfish is definitely not an ordinary concrete structure. The entire building's supports are integrated with special materials provided by Cornerstone Materials Company.
Although the entire building is more than 400 meters high, it is extremely stable and strong and can withstand earthquakes of magnitude 9 and typhoons of magnitude 14 or above without the main body suffering devastating damage.
In this field of materials, Cornerstone Materials Company itself has a deep accumulation. For example, Tianji Agriculture and Animal Husbandry Company’s offshore farm, their offshore platform, relies on a pillar to stand safely on the sea.
As for this jellyfish hotel, the main structural materials are no worse than the offshore platform of the offshore farm. In some aspects, they are even better, so that they can meet the construction needs of the jellyfish hotel.
To be honest, Zhao Yi only knew about this and was not involved in it. Only by seeing it with his own eyes can he fully appreciate the difficulty and grand scale of this building. It is definitely the most representative in the world. architectural design.
It is daytime, and everyone has not yet fully appreciated the beauty of this building. At night, under the lighting, it seems like real jellyfish are swimming in the sea, and the scene is very dreamy.
Not to mention people like Lin Hexia and Zhao Yi who don't come often, they are the staff of the Macau Housing Company. Every time they see such a dreamy building, owned by their own company, that kind of pride comes from within. of.
There was a commentator arranged by the Macau Housing Company on site to explain the design, features and current operating conditions of the building to Lin Hexia in detail.
In fact, Zhao Yi already knew these data clearly when he checked the relevant information, but when it came from the mouth of the young lady who explained it, it still had a different flavor.
The group of people arrived at the top of the Macau Super Hotel, overlooking the entire Macau, with all the buildings and scenery in full view. The room they were in now was naturally the most expensive, costing US$36,000 per night.
The lowest room in this hotel costs US$1,000 per night. What matches this high price is not only their hardware facilities, but also their comfortable services.
For example, Macau Super Hotel purchased 50 top-notch cars from Shenlong Automobile Company, each with a price of tens of millions of yuan. This service is already on par with the world's top rich.
There are many other services, so I won’t go into details here. Anyway, the services they provide are the best in the world, and they are very confident in saying this.
To be honest, Zhao Yi felt that the decoration and other hardware facilities here were much more luxurious than his own home. It was a perfect combination of wealthy people and fashion, and every detail revealed the ingenuity of the design.
If this building had not been designed by artificial intelligence, the time it would take to design this building would be measured in years, and it would never have been designed so quickly.
Although this building is much more decorated than the rich ones in his own home, he still has a certain degree of confidence in the sense of design. After all, he personally designed his own home.
It's just that the materials used are relatively practical and safe, and they don't particularly care about whether they are expensive. Zhao Yiyi will not use the gold-plated utensils used in large quantities here.
Only a bumpkin who has never seen gold will think that gold is a symbol of wealth. For example, if there are tens of thousands of tons of gold in his house, don't he feel nothing at all
After seeing this, everyone went to the Macau Tower, which is also a landmark building built by the Macau Housing Company and one of Macau's global business cards.
The original building height of the Macau Tower was 800 meters, but in the end, in order to seek good luck, an 88-meter-high spire was added, making the entire building height reach 888 meters.
Zhao Yi and Lin Hexia did not comment on this behavior, but for gamblers coming to Macau, this meaning is indeed very good, and the reason why they are raised is to get a good fortune.
The Macau Tower disagrees with the Jellyfish Hotel. This is a commercial center and a shopping mall, and it also has hotel facilities. It is a hodgepodge.
However, it does not affect the popularity of the Macau Tower and the enthusiasm of tourists to visit. The rental prices of the shops inside are also very expensive, which can bring nearly 2 billion US dollars in rent to the Macau Housing Company every year.
This also makes this building the most profitable single building in the world and the most expensive building in the world to rent. The huge investment originally invested can be earned back in one or two years.
With the continued development of Macau's economy in the future, there is still room for rental growth in Macau Tower, which can also bring more rental income to Macau housing companies.
In fact, even so, the Macau Tower is already the most profitable building in the world, a very high-quality asset, and the most profitable single property owned by the Macau Housing Company.
When Lin Hexia and Zhao arrived here, they found that many tourists were also visiting this building. At the same time, they did not forget to pick up their cameras and take a photo of themselves and the building in close contact.
In addition to being more than twice as tall as the Jellyfish Hotel, the Macau Tower is much less impressive inside. After all, it is full of corporate offices, shopping, restaurants and other commercial buildings. The level of luxury is much worse than that of the Jellyfish Hotel. .
But when they came to the top floor, the feeling of having a panoramic view of the mountains was much stronger than that of the Jellyfish Hotel. Not to mention the entire Macau, even Zhuhai next door was unobstructed.
You can also see some buildings in Hong Kong across the sea. Of course, this can only be done under clear skies. If there are clouds, it will feel like you are in a fairy palace with thick clouds below. This is another experience too.
For example, the top floor of the Macau Tower is a tourist project. Many tourists are willing to pay a sum of money to come up to experience the feeling of being the tallest building in the world, overlooking the entire earth, or experiencing the beauty of the Heavenly Palace.
In addition, there are also very exciting glass plank roads and rapid landing programs. These are reserved for the brave, not the timid.
However, no matter what kind of seemingly dangerous project it is, safety measures are actually in place to ensure that tourists are absolutely foolproof when experiencing it. This must be done.
To be honest, standing on the top of such a high building and overlooking the bottom is indeed a rare experience. Although Zhao Yi and Lin Hexia did not experience exciting projects, it was also a kind of enjoyment to see far away.
In addition to visiting these representative commercial facilities, Zhao Yi and Lin Hexia also visited the residential communities built by the Macau Housing Company, because this is also one of their main businesses.
After looking at their residential complexes, I can see that although the environment inside is not as open as in mainland communities, within the limited space, the Macau Housing Company has still put a lot of thought into greatly improving the living experience of the residents.
It’s just that after shopping around, a day has passed, so I want to go to see the super car racing track here later, but I don’t have time now, so it’s not too late to move it to tomorrow. (End of chapter)