After reading the relevant reports of Shangtong Trading Company and the report of Huaxia Military Industrial Company, Zhao Yi turned to the annual report of Baiwei Food Company, which aroused his interest.
Last year, I was busy with climate change in the western region. Although I didn't have much time to visit the site in person, I spent a lot of time thinking about it. At the same time, I also needed to deal with some matters of Tianxuan Technology Company.
Although Tianxuan Technology Company has assigned a high-end robot as the vice president to be responsible for the daily management of the company and the promotion of related projects, there are still some things that require his thinking and planning.
Coupled with the fact that there are so many companies under its subsidiaries, it distracts his attention, so he naturally has much less time to pay attention to Baiwei Food Company. To put it bluntly, he basically doesn’t pay much attention to it.
Therefore, he also wanted to see the relevant situation of Baiwei Food Company. Through their annual report, he could have a more intuitive understanding of this company and deepen his understanding of this company.
In the previous description, Baiwei Food Company has an indissoluble bond with fruits and has written a lot about it. It seems that their main business is the fruit business.
In fact, this is not the case. Although high-quality fruit management is one of their important businesses and is even the main raw material for their fruit wine products, it has made a huge contribution to the increase in operating income of Baiwei Food Company.
But his main source of profit is their food processing and production business. Especially as the domestic people have higher and higher requirements for food, highly processed foods are becoming more and more popular among the people.
The reason why there is not much emphasis on this aspect is because this part of the business is very complicated. If you take it alone, it will seem ordinary and can only be classified into one category.
Last year, the global revenue of Baiwei Food Company's food processing business reached 800 billion yuan, and it produced more than 10,000 food brands with countless types.
Although most of them are local brands around the world and are not well-known internationally, they play a huge role in enriching their control in the field of food processing and manufacturing.
The brands created by Baiwei Food Company's own headquarters are mainly for the global market, and brand promotion is also carried out around the world. These brands are very well-known and are also the main source of profit and income.
As for those small local brands, generally speaking, they have a relatively high reputation in the country where they are located. A large number of them were acquired by Baiwei Food Company, and some of them were brands created by themselves in the country where they are located.
This is why they have so many brands, a large part of which are acquired local brands, which fully illustrates how intensive their acquisitions have been in the past two years.
Since they acquired Coca-Cola and Pepsi-Cola, they have achieved a true monopoly in the field of carbonated drinks such as Coke and have absolute control over the industry.
This led to their pursuit of this becoming more and more unstoppable, and they began to divide various fields internally into different categories, and started their own acquisition journey according to the degree of monopoly and difficulty.
Their first acquisition targets are usually brand companies with a certain international reputation. They are not interested in their food processing technology, but simply because of their brand and market.
In the field of food processing, Baiwei Food Company does not feel that it has great technical needs. The threshold of this industry itself is not very high. As long as it is willing to invest, there is basically no technical bottleneck.
What's more, they have many exclusive advantages. The most typical one is the new sweetener, which has been rated as the most perfect sweetener all over the world. It is the ideal sweetener for mankind and has many advantages over ordinary sugar sweeteners. obvious.
In addition to sweeteners, their other condiments actually have the same advantageous position. They are not only healthy, but also in line with the tastes of a wider range of people, which is the core competitiveness of their food processing.
The raw materials of these condiments are all from natural plants, but these plants have been specially cultivated and did not exist in nature before. They were created by Zhao Yi himself.
Because he understands that the most closely related thing to food processing is various condiments. As long as you do a good job in this area, you are cheating in the field of food processing.
Food processing technology is ever-changing, and there is no relatively unified answer at all, so he has never thought of taking action in this area, which will only add trouble to himself.
Condiments are different. Human taste buds can only detect a few flavors, so the flavors of condiments do not need to be so complicated, which is much more convenient for him.
However, in order to be able to create various flavors of food, a condiment would also be divided into several condiments, each of which had its own unique differences.
The reason for doing this is to allow Baiwei Food Company to use these condiments to prepare various flavors and meet the ever-changing needs in the field of taste.
Zhaoyi's products must be high-quality products. With its huge capital and unique condiments, Baiwei Food Company has directly achieved the position of the leader in the global food processing field.
In order to maintain its competitiveness, these natural and healthy condiments will not be sold to the outside world and will only be used in its own processed foods.
Baiwei Food Company also opened up the domestic food processing field with its pure natural health food, and then entered the international market. The same is true of "gods kill gods, Buddhas kill Buddha".
Otherwise, they would not have included two Coca-Cola companies with a century-old history, because their carbonated drinks not only taste more outstanding, but are also healthier for the human body.
Even though the price is much more expensive than the products of the two Coke companies, it is still very popular around the world. It has occupied a huge market in a short period of time and has a tendency to continue to improve.
In addition, Shangtong Trading Company has acquired a large number of Western-style fast food restaurants around the world and introduced carbonated drinks from Baiwei Food Company, allowing ordinary people around the world to experience their carbonated drinks, thus creating a very strong contrast.
As the saying goes, there is no harm without comparison. If you have not tried the carbonated drinks of Baiwei Food Company, you may not be able to feel the difference between them, and you will not be able to attract the attention of ordinary consumers.
It can be said that introducing Baiwei Food Company's carbonated drinks to Western-style fast food restaurants around the world is a very correct decision, and it is also the main driving force that helps Baiwei Food Company's carbonated drinks dominate the world.
In fact, just making outstanding achievements in the field of carbonated drinks is nothing to the huge Baiwei Food Company. After all, this is just a small category of many food and beverage fields.
More importantly, during this process, Baiwei Food Company and Shangtong Trading Company did a good job in publicizing the dangers of sugar sweeteners and the shortcomings of xylitol to the world, making people around the world fully aware of their health. are constantly being damaged.
Our country is a little better. Although some people like to eat sweet food, they don't eat it that frequently, and the sweetness level is very limited. They can't stand things that are too sweet. Under normal circumstances, a little sweetness is enough.
"Too much is not enough" is our country's traditional thinking, and nothing should be done too much. This thinking is also reflected in our food culture, such as eating only 70% full, and various food combinations should be reasonable, etc.
However, countries such as Europe and the United States do not have this kind of thinking. People who like sweet food especially like sweet food and cannot live without it almost every day. As a result, their sweet taste is dull, and the more they eat, the sweeter they eat, and their sugar intake is also very high.
The final result is that the obesity rate of Eagle Sauce is among the highest in the world, and there are naturally many diseases caused by obesity every year, and they are increasing year by year.
Sweet words make people gradually lose their sober self-awareness, while sugar subtly destroys the human body, making people gradually obese without knowing it, and then a series of diseases caused by obesity appear.
Although Chinese pharmaceutical companies later launched weight-loss drugs that can allow the human body to lose body fat in a short period of time, this does not mean that related diseases can be prevented.
The main effect of weight-loss drugs is on cortical fat, and has no special effect on internal fat in the body. You will still get fatty liver if you should, and you will not get related diseases just because you don't look fat on the outside.
After so many years of publicity, consumers all over the world know that eating too much sugar is not good, so sugar-related foods have also been hit hard.
Adding sugar to ordinary food is fine. After all, we don’t eat it often. If we eat it occasionally, there won’t be much of a problem. But sugar-related drinks have suffered a big disaster.
The first one to bear the brunt was cola drinks. Later, no one with a little wealth would buy the cola drinks of the two Coke companies, making their cola drinks completely reduced to drinks for the lowest class of people.
This not only caused a large-scale loss of their market, but also caused a huge blow to their brand reputation. This was the main reason why they decided to sell the company.
Baiwei Food Company has benefited from new flavoring agents not only in the field of carbonated drinks, but also in various food fields, where they appear as mid- to high-end brands.
The most typical example is the starry sky lollipop. Although the idea comes from later generations, after Zhao Yi's suggestions and the improvement of the production process, the starry sky lollipop is not only different, but also can be mass-produced.
This results in the cost being much lower than artificial production, plus the taste is very outstanding, and it is also healthier than ordinary sugar, making their starry sky lollipops the most popular sweet food in the world.
According to statistics from Baiwei Food Company, Star Lollipops account for 38% of the global candy market. Not only do children like to eat them, but adults are also greedy for them.
The reason why Starry Sky Lollipops perform like this is that, on the one hand, they are indeed very beautiful. Each lollipop can be said to be a work of art, bringing consumers enjoyment beyond food.
On the other hand, the price is relatively moderate, neither too expensive nor cheap. Most families can actually afford it. Of course, health and greenness are also important reasons.
Such a market share has actually become a daily food for consumers, because after excluding low-end consumers in underdeveloped areas, the number of long-term consumers remaining is not very large.
Of course, this is also due to the huge increase in the income of our people in the past two years. Although their starry sky lollipop was not launched late, the fastest development has been in these two years.
Domestic consumers contribute a very large proportion. In order to meet the needs of domestic consumers, Baiwei Food Company has specially developed starry sky lollipop products suitable for domestic consumers.
Because for the foreign market, the sweetness of Star Lollipops is relatively high, and domestic consumers are not used to it. Even if they eat it, they will get tired of it after just one, which will affect market consumption.
Therefore, for the domestic market, they not only lowered the sweetness, but also added other flavors so that consumers would feel sweet but not greasy after eating it.
Greediness does not belong to the category of taste, but it is reflected everywhere in our diet. In order to relieve greasiness, our chefs need to carry out tedious processing procedures to achieve it to a certain extent.
In addition to being greasy, fishy smell is also a problem we frequently face in our daily life. So the question is, is the fishy smell taste or smell
When we remove the fishy smell in our daily life, we mainly use masking methods, adding other strong flavors to cover up the fishy smell of the food itself.
Zhao Yi feels that this is very troublesome, and it also causes the food itself to lose its original taste. More importantly, during food processing, the taste that can be produced is much less.
Therefore, he specially developed plant condiments that can quickly remove the fishy smell of food, restore the original taste of food, and give more options for food processing.
The full set of seasoning products provided by Zhao Yi has simply made Baiwei Food Company even more powerful, not only in the field of solid food processing.
The same is true for their beverage field. In addition to carbonated drinks and alcoholic beverages, Baiwei Food Company also has many beverage brands and types. There are beverages of various flavors, and they even create many of their own flavors. beverage products.
No matter how much others say, it is not clear. Take market share as an example. The beverage brands of Baiwei Food Company occupy 65% of the global beverage market. This has been achieved in the past two years.
Compared with other products, the profit margin of beverages is actually very high, and they also focus on the mid-to-high-end market, so the overall profits will be higher. Although their products cover the low-end, mid-end and high-end, the main source of profit contribution is the mid-to-high-end beverage brands.
Seeing this, Zhao Yi checked their wine market share and found that their fruit wine market share had reached 90%. As for the remaining 10%, they should belong to the "die-hards".
With such a high market share, they have declared their absolute dominance in the field of fruit wine products and become the global leader in this field.
In the beer field, although the market share is not as high as in the fruit wine field, it has reached 70%. The domestic contribution cannot be ignored, because the country is basically their world.
Specific to foreign countries, although the market share is not that high, the development speed is very fast. After all, they have not been focusing on this field for a long time. I believe that given them a year or two, their market share in foreign countries will also be high.
Because in just one year, they have achieved about 40% of the foreign market share. Before, they could say that they were basically blank in the foreign beer market. This is already a quite remarkable achievement.
As for liquor, it is still relatively Buddhist. Although it has launched its own brands of different grades, its performance is not as good as other liquors, with a global share of only 15%.
In the report, the reason was also given. It is not that their liquor products are not good and cannot compete with others, but that they have not focused so much energy on this in the past year.
This so-called 15% global market share is actually basically all contributed by the domestic market. Their liquor brand has a domestic market share of 70%.
Some of the brands are their own creations, and some of the brands are domestic brands they acquired. They have acquired all the well-known domestic alcohol brands, and have conducted research and development of new products, and have achieved good results.
This shows that they still have a lot of market space in this category of liquor. This year they will put a considerable part of their energy into promoting their own liquor brands, and their market share should be even better.
Last year, Baiwei Food Company's soft drinks (excluding alcoholic beverages) performed very well, with global operating revenue reaching 500 billion yuan, accounting for 60% of the total market share.
In fact, the size of the soft drink market was not so large originally, mainly because Baiwei Food Company abruptly increased the total global market size, because their products are all mid-to-high-end products, which raised the price of beverages a lot.
Like the previous cola products, the price is actually very low, and they are completely civilian drinks. However, the price of Baiwei Food Company's cola products is relatively high.
There are many examples like this, which have led to a huge increase in the total output value of the same number of drinks, and also led to their performance in the soft drink market.
In addition to soft drinks, there are also alcoholic products. Since they occupy a very high share in the fruit wine and beer fields, especially in the fruit wine field, they have even occupied many markets that originally belonged to liquor.
Therefore, their alcohol business revenue performance is also very amazing, reaching 600 billion yuan, of which fruit wine occupies the absolute majority, reaching 350 billion yuan, and the rest is beer, reaching 200 billion yuan, and the final 50 billion yuan It is liquor business income.
Compared with the beverage market, their processed food business is less prominent. Although its operating income has reached about 800 billion yuan, it still cannot keep up with the operating income of beverages.
Moreover, in terms of profit margin, beverages are much higher than solid processed foods. Beverage products contribute the most profits. This may continue for a long time. As for when it will surpass, it is unknown.
In addition to the above-mentioned related businesses, the other one is their fruit business, but the performance last year was not very different from the performance of the year before, and there is nothing special to mention.
According to their strategy, domestically grown fruits will mainly supply the needs of the domestic market in the future, so last year's fruit exports remained at a level similar to the year before.
The only change is that the Qingnong Biological Laboratory has developed many new fruit varieties and sub-varieties. They just need time to mature. They will be available on a large scale this year, thanks to the contribution of auxins.
The foreign fruit market will be grown and operated by the farms they purchase from all over the world. Last year was also the time when these farms planted fruits. With the promotion of auxin, it will only be launched on a large scale this year.
As for whether these high-end fruit varieties will be acquired by other countries, there is no need to worry about this, because all the plants used for large-scale planting have been degraded.
The performance of the offspring of plants treated with degradation technology is very average, not even as good as ordinary fruits. Even if they are stolen, they will not be of much use.
As for whether their scientific research institutions will research anything from these plants, don't worry too much. Even if there are any results, they won't be particularly big, and it won't be because of the contributions of these plants.
In the field of biotechnology, Qingnong Biological Laboratory has absolute authority. As they gradually digest and absorb the relevant technologies and theories given by Zhao Yi, their performance in the field of biotechnology is getting better and better.
Many of the biotechnologies they possess are unheard of by the outside world, and the biology-related papers they publish are only the tip of their iceberg and not very high-end.
It’s just that the time is still short. It will take a long time to win the Nobel Prize for the biological papers they published. After all, there are too many people lining up in front of them.
However, they have won a lot of relevant top domestic awards. They can be seen almost every year, and they are already regular recipients of top domestic biological awards.
Therefore, if you want to see the development of Baiwei Food Company in the fruit field, you have to wait until the end of this year to see it. However, judging from last year's performance, it should be very eye-catching and worth looking forward to.
After reading the relevant annual report of Baiwei Food Company, Zhao Yi felt very pleased, and their performance even exceeded his expectations.
He still remembered how embarrassed Hao Simin was when she first took charge of Baiwei Food Company. Because she had too much business and failed to find a management model that suited her, she was always exhausted.
In just a few years, a company with an initial operating income of about 10 billion yuan has developed into a behemoth with a global total operating income of more than 2 trillion yuan. I believe this number will reach 3 trillion yuan next year.
Moreover, the businesses involved now are more numerous and complex than before, but judging from their operating conditions, they are able to do it with ease, which makes Zhao Yi admire Hao Simin's ability with admiration.
If he trains for a while, Hao Simin's ability will be on par with Jia Siqi's, although the operating income scale of the two companies they control is still very different.
However, in terms of management complexity, Baiwei Food Company is not much simpler than Shangtong Trading Company, because the output value of a single business of Baiwei Food Company is not very large, resulting in the number of their subsidiaries being no less than that of Shangtong Trading Company.
This also reminded him of Qin Xiangqin, the president in charge of Tianji Dairy Company. Since Tianji Dairy Company's business is relatively single, if there is no transfer, it will still be a little difficult to grow as fast as Hao Simin in the future.
However, he is also very satisfied with the performance of Tianji Dairy Company controlled by Qin Xiangqin. This company has its own uniqueness, and its performance in recent years has been relatively good. However, due to industry conditions, it is impossible to create huge income. .
This refers to an income of over one trillion yuan, which is worthy of being called a huge income. Incomes of hundreds of billions of yuan are common under his banner, and they are not particularly outstanding.
As long as Qin Xiangqin can run Tianji Dairy Company well, he will be quite satisfied, especially regarding intelligence milk and body immunity milk. Their promotion work is very good.
Moreover, they have also made some acquisitions around the world and achieved good results. Their future performance is worth looking forward to, at least that's what he thinks. (End of chapter)