The World Championship undoubtedly attracts much more attention than the domestic competition. Whether it is online or offline, the advertising for the World Championship is significantly higher, and Xuantian Technology Company has also invested a lot of money.
For example, Metro Lines 1 and 2 in the capital have advertisements about this competition, and a large number of billboards were purchased in Chaoyang District, where the event was held, to advertise this world event.
In other countries where games are the main source of income, there are also many such advertisements. Although they are not overwhelming, some billboards will be purchased to advertise in subways and commercial centers with dense crowds.
This not only promotes this game world event, but also advertises the game. It may seem like a waste of money, but in fact, you can still make it back after the game becomes popular.
For example, Xuantian Technology Company launched a series of pre-heated skins for this world competition. The names are all inspiring, especially the special effects of these skins, which make people feel excited.
Anyway, for Xuantian Technology Company, making skins is basically no different from zero cost. Each of the 108 heroes has been assigned a new pre-event skin, which has stimulated a wave of consumption.
Not only that, after the World Championships, Xuantian Technology Company will officially launch an artificial intelligence sparring system, and will launch a temporary fee-based service, allowing players around the world to compete with professional players in the World Championships.
Xuantian Technology Company will collect the game data of each player during the entire competition and use artificial intelligence to simulate it. Then ordinary players can queue up individually or find friends to form a team and compete against world professional players online.
This not only satisfies the challenge of players around the world, but also responds to the "I can do it if I can" mentality of many players watching the game. Whether you can do it or not will be clear after a test.
The previous one is one of the charging items that has been booked long ago, and will also be the main charging item of this game. Compared with skins, this charging item may bring more revenue to the company.
The latter charging items are temporary and only open temporarily for one month. All players around the world can purchase this service and enjoy playing against players or competition teams around the world for one month.
Therefore, it is very necessary to heat up the competition at this time. The more people pay attention to this world competition, the higher the probability of success of these two fee-based projects in the future.
When these advertisements were launched in various countries, the number of newly registered players of the game increased. Most of these were new players, and the online market for global game players also showed a clear growth trend.
Coupled with this, the number of purchases of skins and heroes, which were originally experiencing slow growth, has also increased significantly. Although these increases are not all caused by advertising, the role of advertising cannot be ignored.
Online advertising is much more than offline advertising. After all, the cost of online advertising is much less than the cost of offline advertising. Especially the cost of online advertising is basically the left hand, the right hand, the more you spend. Not particularly distressed.
Last year, the effectiveness of Internet advertising was recognized by businesses around the world. This year, it has gone a step further. The development speed is still accelerating. Internet advertising has become an advertising form that many businesses must consider.
Moreover, the Super Advertising Alliance managed by Qing Ning Entertainment Advertising Company has not only gathered a large number of advertising resources, making them the company with the most abundant advertising resources in the world, and can even be said to be the world's largest advertising agency.
At the same time, it also provides a convenient advertising model for global merchants. Basically, it provides a full set of automated advertising services online, which not only facilitates merchants who want to advertise, but also greatly reduces their own costs and increases operating profits.
Last year, due to time constraints, the main focus was on developing Internet advertising. This year, we not only continued to focus on Internet advertising promotion, but also began to actively deploy global offline advertising resources.
These efforts not only significantly increased the operating income of Qingning Entertainment Advertising Company, but also made a huge contribution to the increase in advertising income of many Internet companies.
Even ATV’s global advertising revenue has experienced particularly significant growth due to the resource integration and one-stop advertising service model of Lime Entertainment Advertising Company.
As for offline advertising resources, in addition to exploring new advertising platforms, the main purpose is to acquire existing advertising companies with rich advertising resources. Although the cost is a bit higher, it can save a lot of effort.
However, there is a big difference between offline advertising resources and online advertising resources. Online advertising resources are very certain for them, but offline advertising resources have more uncertainties.
Because these advertising companies also sign cooperation agreements with advertising resource owners, if they do not renew the contract after the acquisition, it will be a loss for them.
Therefore, although they adopted an aggressive approach when acquiring offline advertising companies, they were still cautious when choosing acquisition targets to avoid being cheated.
For them, the best advertising companies are those that have independent and controllable advertising resources. Such advertising companies are their priority acquisition targets.
All that remains is to decide whether to acquire them based on the amount of advertising resources they have controllable, and at what price. They will not blindly invest because they want to quickly develop offline advertising business.
Because for Qing Ning Entertainment Advertising Company, the offline advertising business itself is a supplementary business. Since it is not their main source of income, they are not so anxious and will only take action after they are optimistic about the subject matter.
In fact, the future trend is that the scale of online advertising will be much larger than the scale of offline advertising, so it is actually a bit uneconomical to acquire offline advertising resources now. Unless it is a particularly high-quality offline advertising company, it may be better to wait.
Because they also discovered that since the online advertising business has developed rapidly, the offline advertising business has basically been shrinking. Although it is not very large, it is alarming enough.
Because the overall global advertising revenue is on the increase, and as Internet advertising becomes more and more popular among customers, the rate of increase is very fast. Against this background, the shrinkage of offline advertising revenue is dazzling.
Therefore, Qing Ning Entertainment Advertising Company was not in such a hurry when developing its offline advertising business. It did not blindly purchase advertising companies around the world, but carefully selected them before taking action.
Due to their very strong strength, and after the establishment of the Super Advertising Alliance, their income has not only increased significantly, but their advertising resources have also become more abundant.
Therefore, they have a higher initiative when making acquisitions, which allowed them to acquire many high-quality advertising companies this year, and also made great progress in the development of their offline advertising business.
Compared with online advertising, offline advertising is less monopolistic. They have never thought that the offline advertising business can achieve a monopoly, so it is a very wise choice to focus on the leading offline advertising business. .
Their online advertising capabilities are undoubtedly much stronger. In addition to their powerful brother Internet companies, they also have a fully automated advertising delivery system with strong online self-service capabilities.
The access of other Internet companies to this system will play a very important role in developing their own advertising business and increasing their own advertising revenue. It is the system of choice for many small and medium-sized Internet companies.
And they themselves can use this system to integrate almost all online advertising resources for their own use, which also brings them a lot of income.
Now they are the largest online advertising agency in the world. They have not yet been able to compete with them, and this will be the case for a long time in the future.
This is not only a matter of their abundant online advertising resources, but also that their self-service advertising system technology is very powerful and cannot be achieved by other companies. This is one of their core advantages.
When Zhao Yi was playing, he found that there were many more people coming to watch the game. It was not comparable to previous domestic games. It could even be said that the huge venue was almost full.
It is not easy to achieve full attendance even for sports events in China, let alone a new thing like a gaming competition, so he was very surprised by this.
He paid attention and found that when domestic teams played, there were much more spectators at the scene. This was understandable. No matter what the game was, there was naturally much more attention paid to the domestic teams. This was also the home field advantage.
But he also found that when the three of him played, there were more people watching, which meant that the Ares Club had more fans and received more attention.
After all, they are the champions of domestic competitions and the favorites to win this world championship. In addition, the three of them play games and the audience enjoys watching them. It is not difficult to understand that the number of live viewers has increased.
Like other teams, there are still heavy traces of strategy during the game, but their team feels like they are following their whims and will change their strategies temporarily based on the on-site battle situation.
The three of them are all players with high IQs, and their operations are very powerful. This kind of adaptable strategy has no pressure on them, and it is not even a brain-consuming thing.
As for the remaining two team members, they just need to play their role as tool men. They don't need to perform amazingly, as long as they are satisfactory. The only requirement is to obey the command.
Due to the previous domestic competition, the two teammates know what they should do. If they are not given an order, they just need to line up with peace of mind. If an order is given, they only need to execute it without hesitation.
Therefore, the opponent often hopes to open up the situation from these two players, but every time they can save the situation, making the opponent feel powerful and unable to use it. No matter what the strategy is, the final effect is not very good.
And because they always go to support, their other online situations are even worse. With these three highly intelligent players, they can clearly figure out the other party's plans with just a word from you.
Players like them, even if their operations are average, can still plot against everyone on the opponent's side, because they can know all the skills of the opponent.
Therefore, whether it is a laning match or a team fight, you can attack when the opponent is at their weakest, avoid risks when the opponent is at their strongest, and still make such calculations when they have an advantage, it will be difficult not to win.
Moreover, the damage they do to their own character and the damage done to the opponent's character can be calculated clearly at a glance. It can be said that playing the game with the three of them feels very frustrating, and there is no way to use their strength.
Even most of the time, the three of them can directly play in a team with five of the opponent and still win. Although they always win at a loss, they feel like they are lucky stars. In fact, this is the result of their clear calculation.
What is a game? If it is just a competition of reaction and operation, it would seem a bit monotonous. Game competitions sometimes test intelligence and decisiveness on the field more than sports competitions.
Like other teams playing games, you can basically see the opponent's game strategy clearly within the first few minutes, but when they are playing, it is basically impossible for the opponent to figure out the routine.
Even originally they chose late-stage heroes, thinking they were going to fight in the late-stage, but as a result, they played very proactively and aggressively in the early-stage. Coupled with their excellent operation and calculation skills, they were often able to achieve unexpected results.
Because this way of playing cards without following the routine will often disrupt the opponent's rhythm. If it happens a few times, it will directly allow the opponent to break the defense. In the end, the more the opponent fights, the more he will lose his status.
In addition, the team was originally a late-stage team, which led to a complete collapse later on. No matter how organized it was, it could not be defeated. There were even cases where some teams chose to surrender directly.
Since this was the first time the competition was being held, the schedule did not stipulate that surrender was not allowed. Although surrendering was a relatively shameful thing, the mentality was broken. The subsequent games felt like physical and mental torture for the players, and there was no hope of victory in sight.
In addition, this is a global club competition. Although each club comes from various countries and regions, such a competition is not participating in the name of the country. Surrendering will only damage the reputation of one's own club. It is no big deal.
I originally thought that they would be criticized by many parties. After all, this was a cowardly performance and would not be tolerated on the field. However, I found that online public opinion actually understood their behavior.
Not to mention the players who were playing the game, even the audience at the scene felt uncomfortable all over. This shows how uncomfortable the parties involved were. Therefore, regarding their choice to surrender, netizens said, "It's me, too." Will surrender!"
Of course, not all games are so awkward, and some games are played heartily. Both sides are using white knives in and red knives out. There is not so much consideration, and they are just tough.
This kind of situation usually occurs when the characters chosen are equally matched. It is said that the brave will win when they meet on a narrow road. If you win head-on, the advantage will naturally become bigger and bigger later on, and the balance of victory will tilt to your side, and vice versa.
In such a game, the result can basically be seen within 5 minutes of the start of the game. Unless the other team's follow-up performance is very good, otherwise there is basically not much suspense.
Obviously with them here, this kind of situation would basically not happen. In many cases, the three of them would surround and beat the other five people. The scene was simply horrible to watch, and sometimes it made people laugh and cry.
If five people can't beat three of them in a team battle, it basically means that the disparity between the two sides is too great. As long as they don't make mistakes, it basically means that the game has ended early.
The other two teammates on my side only need to develop conservatively. Basically, there is not much pressure. If they don't waste, the opponent will not find a chance to break through.
Interestingly, in the early stages of the game, many teams still choose heroes with non-directional skills. The skills of such heroes need to be very accurate, but the skills are often more powerful.
When the opponent is a rookie, choosing such a hero can often exert a great suppressive force. On the other hand, if the opponent's small moves are very slippery, then this type of hero is not much different from a toy.
Domestic teams are very wise. When playing against Ares Club, they never choose such a hero, because choosing such a hero will be a disaster whether it is a laning match or a team fight.
Because it is very difficult to hit the three of them, unless you are forced into a blind corner, but this situation is too rare, so when you choose such a hero, you feel that your IQ is insulted during the battle.
During domestic competitions, there were several team battles where the players who were operating such a non-directional hero actually had famous scenes where they didn't hit a single skill, which made the players who were operating them feel numb.
If this happens once, it can be said to be a matter of luck. If it happens every time, it means that such a hero is just a toy to the three of them.
If you choose such a hero again, unless you are out of your mind, you will not have a chance to play when playing against them. But at the beginning, clubs from other countries did not believe in evil, and they were so stubborn that they wanted to do this.
Although they have also watched each other's game videos, after all, if you know yourself and the enemy, you will never be in danger. Everyone knows this, both at home and abroad, but some teams think that others are not good enough, which does not mean they are not good.
It's just that the facts prove how naive their idea is. During the game, there was a situation where they didn't even win a single skill. It felt like they were watching their teammates playing while they were here to visit.
They used their actual actions to prove that they must not believe in evil. Choosing such a hero is really a non-threatening toy to the three of them. On the contrary, they feel that the player who plays such a hero is a clown, jumping up and down without any harm.
In the previous domestic competition, Zhao Yi and Lin Hexia deliberately hid their clumsiness in order to highlight Zhou Jinyu's abilities. They played only mediocre games and gave up any opportunities to perform to Zhou Jinyu.
Although this idea is still the same this time, they are not as conservative as before. When Zhao Yi and Lin Hexia should show off, they did not hesitate to show off their gaming talents.
Therefore, in these games, everyone gradually realized the horror of Zhao Yi and Lin Hexia. With such three people together, it would be extremely difficult for other teams to win.
Throughout the entire world competition, the God of War team they represented was truly like the God of War. Not only did they not suffer a single defeat, but they also won with a huge advantage.
There were even some games where the opponent was so weak that when they won, they used a devastating method, leaving the opponent with no backhand in the entire game. The game was over in less than 15 minutes.
On the contrary, the domestic teams, due to their rich experience in fighting in the past, were able to fight with them in a decent manner. Although they basically lost in the end, there was no overwhelming situation.
Therefore, games between domestic teams are much more watchable than games between them and clubs in other divisions, but this is also a process of gradual adaptation.
After several previous losses, teams in other divisions began to gradually make adjustments. However, no matter how they adjusted, they could not escape the fate of failure. The only difference was whether they looked better.
Because the three of them play the game without a fixed routine at all. This is determined by the fact that the strength of the two sides is not at the same level. They have more room to play freely.
While Zhao Yi was playing in the game, the vice president of Xuantian Technology Company personally led a team to Chongqing to hold investment talks with the local government, which attracted great attention from the local government.
In the eyes of outsiders, Xuantian Technology Company is a relatively unconventional company. Not only is its business operations relatively complex, but it also has high-tech and very ordinary products. It also engages in games rather than doing its business, as if it is run as it pleases.
Moreover, their business process is also very arbitrary. Anyway, it is very different from other companies. This is the impression that many people have on this company.
It's just that for such a company, not only has its development not stagnated or its operating conditions worsened, but it has prospered. Even their game business has put tremendous pressure on Polaris Games, the game overlord.
Since their global satellite communication system was officially put into operation, other companies around the world with similar plans have stopped their plans because they see no hope of winning in this field.
Only some companies supported by the military are still silently developing similar systems. For them, even if they cannot reach the same level as Xuantian Technology Company, they must at least have it. It will always come in handy at critical times.
And other businesses are also developing very well, especially the content designed by Innovation Workshop. Many of their products have attracted a large number of fans, and there are even groups who are proud to use Innovation Workshop products.
Because their products are full of features that are different from ordinary products, making ordinary products instantly become more sophisticated. Using such products will give you a strong psychological advantage.
Therefore, they have designed so many products, and the price of each product is higher than similar products, but the sales volume is still good, and even some original products perform very well.
For example, they have sold a total of 5 million units of balancing scooters globally from the beginning of the year to now, with an average price of 5,000 yuan, bringing them tens of billions of yuan in revenue.
There are many such examples, and the business of Innovation Workshop is not limited, but all-inclusive. This makes their product line very complex, which is very different from other business operations.
But even with this unconventional business approach, they have made their innovation workshop brand famous and become a well-known brand in the world. Purchasing products from this brand is an improvement in the quality of life.
These consumers can not only experience new experiences brought by product design creativity, but also bring powerful psychological advantages that other products and brands cannot give.
Although Innovation Workshop is not a luxury brand, it has more magic power than luxury brands. Even consumers of Innovation Workshop call those consumers of luxury brands as rubes.
From the beginning of the year to now, the Innovation Workshop has brought Xuantian Technology Company more than 500 billion yuan in revenue. This is after deducting the revenue from sales channels and Huaxin Precision Manufacturing Company.
Therefore, in the past two years, Xuantian Technology Company has been the fastest growing company, even faster than P&G Daily Chemical Company, and has much greater potential. (End of chapter)