In these music videos he produced, Zhou Jinyu's images were completely synthesized by computers. Some were exactly the same as real people, while others were slightly animated, which were set according to the scene of each song.
He was very satisfied with the overall performance. The picture processing was very delicate, even better than that of Lime Entertainment's special effects movies. Only mid-level artificial intelligence could handle this in such a short time.
However, through this incident, he was thinking about making a fully computer-generated movie or TV series to test the market and see how the audience reacted.
As a company positioned to be competitive with other companies under its umbrella, Xuantian Technology Company competes with and cooperates with its companies in many aspects.
In the past two years, it has promoted the development of other companies under his umbrella, especially the industrial manufacturing companies under Shangtong Trading Company. The impact has been very large.
Most of Shangtong Trading Company's manufacturing industries are related to people's daily lives, which also complements their retail side, and their previous development was smooth.
However, industrial products related to people's daily life could initially meet the domestic people's needs for life. However, as the people gradually became richer, their products obviously failed to keep up.
If not for the abundant retail channels controlled by Shangtong Trading Company, in a fully competitive market environment, these manufacturing industries may experience a decline in operating profits.
But even so, many of their industrial manufacturing industries are gradually experiencing slow development, which is completely inconsistent with the rapid development of our country's economy. This is very worthy of vigilance.
In fact, Shangtong Trading Company is also aware of this problem and has formulated some plans or incentives, but the results are not good and it seems that development in this area has reached a bottleneck period.
At this time, Xuantian Technology Company launched a large number of innovative products, some of which can even be said to have subverted consumers' inherent impressions of a certain product and injected a new color into the consumer market.
Even though the price of their products is higher than other products, they are still loved and sought after by consumers. Some people are even proud to buy these products from Xuantian Technology Company.
Take the most common tea cup as an example. Ordinary manufacturers only produce tea cups that can hold water. They are functional products and cannot meet other needs of consumers.
But after the design of Xuantian Technology Company, the teacup is not just a teacup, but has become a work of art. It can be appreciated as a work of art when held in the hand or placed on the table.
Moreover, the types of teacup designs they launched are very rich, which can satisfy almost all consumers' fantasies about the beauty of teacups. It is inevitable that the market will be booming. In just one year, they occupied 40% of the teacup market.
As for the remaining 60%, they are either not sensitive to this kind of industrial art design and care more about the functionality of the product, or they are more sensitive to price and feel it is a bit expensive and are unwilling to pay for it.
But this development trend is irreversible, especially for young people, the pursuit of fashion and beauty is inevitable, and the market share will definitely be higher in the future.
More importantly, through this highly artistically designed industrial product, consumers feel that their quality of life has been improved, and it also makes the brand image of Xuantian Technology Company more deeply rooted in the hearts of the people.
Xuantian Technology Company does not have many brands like other companies. Basically, it adopts one brand for each category, which can reduce the brand's operating costs and increase the brand's popularity.
For example, their tea cup products, no matter how many tea cup designs there are, all use the same brand. This allows consumers to think of this brand involuntarily whenever they think of high-end tea cup products.
There are many similar situations. More importantly, with the support of intermediate artificial intelligence, the types and scope of products have been greatly expanded.
What currently limits Xuantian Technology Company's full-scale invasion is not Xuantian Technology Company's design capabilities, but the manufacturing and production capabilities of Hengxuan Precision Manufacturing Company. As for handing over to other companies to be responsible for production, he has not considered it.
Intensive production will help reduce costs, reduce investment risks, improve production efficiency, and most importantly, it is very important to hear the role that precision manufacturing companies will play in the future.
With the advent of the robot era, Hengcheng Precision Manufacturing Company has a central position in his large industrial system, which is an effective attempt for future industrial manufacturing.
This is just a redesign of existing products, but it has already put strong pressure on other domestic manufacturing companies, and even some weaker private companies can no longer operate.
In addition, they also have many groundbreaking products. The emergence of these products has also played a great role in enriching people's lives and making their lives more colorful.
In the past, our country's industrial strength was strong and its technical capabilities were not weak, but they only regarded industrial products as industrial products and did not think too much about other aspects.
If this idea is used in the field of heavy industry, there is still nothing wrong with it. However, in his opinion, without significantly increasing costs, even products for enterprises and production fields must have a certain aesthetic feeling. .
Products with the same functions are placed together. Products with good looks will obviously be more popular. Even if the price is slightly higher, others will be willing to pay. As long as it is within the buyer's expected value, it will not be too big. The problem.
What's more, for products targeting end consumers, our country has gradually passed the stage of functional product demand and begun to move towards a stage of higher consumer expectations, in which industrial art design capabilities are the top priority.
Now Xuantian Technology Company, every time it enters a product field, it will bring chaos to that field. Although it will lead to a reshuffle in this field, a number of companies will fall because of this.
But it has also effectively promoted the development of the field, forcing the remaining companies in the field to transform and upgrade to adapt their products to the needs of the new market, thus promoting the continued prosperity and competitiveness of the industry.
This behavior of Xuantian Technology Company has played a huge role in the field of consumer products, promoting the industrial art design capabilities in the field of consumer products in our country, and also providing many art school students with employment opportunities.
Some colleges and universities have now opened specialized industrial design majors to cultivate students who understand both art and industry. This is an important measure to adapt to the changes of the times, and is also the result of the education sector's keen discovery of market demand.
Generally speaking, when new majors are opened in colleges and universities, it is necessary to examine the demand for the major in a long period of time in the future, rather than considering the short-term demand. If the demand is short-term, it can be solved by setting up a training class.
Now that some colleges and universities have begun to pay attention to the needs of industrial art design, it means that they have also realized that this will be a long-term trend in future industrial development, and it will even exist forever and will not disappear.
The performance of Xuantian Technology Company in this area can be seen from their operating income of 500 billion yuan in this area, and what impact it has had on the current domestic consumer market.
He didn't feel much about this. Some companies went bankrupt when they went bankrupt. It was no big deal. Even some manufacturing companies under Shangtong Trading Company also closed down.
As long as the consumer side is growing overall, the market size will not shrink. The market left by bankrupt companies will also be occupied by other companies, which will not have much impact on the overall development of our country's economy.
What's more, this market is also occupied by his own company, so he has nothing to worry about. On the contrary, the overall proportion of his own companies will be higher, and he will have a higher say.
Of course, Xuantian Technology Company is not invincible. Its performance in the field of basic industry is unsatisfactory, because it is very difficult to intervene in basic industry, and it is not possible to conquer the world with creativity.
The performance characteristics of basic industries are: first, the scale of investment is very large. If you don’t have any financial resources, you should not want to get involved in the basic industry field.
Second, the market in the basic industrial field is very stable. If you do not have outstanding capabilities, such as R&D and market development capabilities, even if you invest, you may not be able to capture enough markets, and you are likely to face losses.
Third, the profit rate is not high. The basic industry sector is the industrial foundation of the entire country and the most important industry to ensure national industrial security. Generally, scale is exchanged for income, and the profit rate of a single product is not actually high.
The most typical one is the steel industry. The profit margin will not exceed 10% and the net profit margin is even lower. However, the investment is tens of billions of yuan. If the scale cannot increase, it will basically be impossible to operate.
In the consumer field, there are few products with profit margins lower than 10%. If it is really that low, there is a high probability that it will be a net loss.
Of course, the reason why basic industries can maintain such low profit margins is mainly because they are relatively stable and not particularly competitive. They can obtain long-term stable sources of profits to make up for the shortcomings of low net profit margins.
In addition, the basic industrial field is relatively mature. As long as you have a large amount of capital, it is not particularly difficult to enter. In order to maintain the market and prevent new capital from entering, low profit margins are the best way.
This will result in companies that enter later, the more unprofitable they are, because companies that enter first can rely on years of accumulation and huge scale to dilute the early investment, or even earn back the early investment.
If new investments come in, their costs may be higher than the sales prices of old companies, and they are basically not very competitive. This is also one of the fundamental reasons for the stability of the basic industrial field.
Take the steel industry as an example. Even Cornerstone Materials is unwilling to get involved. Although it is unlikely to lose money due to its technological advantages, it cannot make a lot of money.
The steel business that Cornerstone Materials is now involved in is basically steel reprocessing business. It has a high technical content and naturally has a high profit margin. There is no need to enter the primary steel smelting industry.
Therefore, Xuantian Technology Company is destined to be unable to enter this area. Even if it has some scientific research results, it can only cooperate with basic industrial companies or directly sell technology patents.
In addition, there is the field of cultural industry that he is thinking of now. The reason why it is called the field of cultural industry is mainly to distinguish traditional cultural fields, such as literature, painting, etc.
There is no need for Xuantian Technology Company to get involved in these fields. They are either areas that are destined not to make many achievements, or they have already been involved, such as books written by artificial intelligence from Tianwen Publishing House.
However, these are not completely led by artificial intelligence. They only use artificial intelligence as a tool. Many links are still led by humans, which is very different from Xuantian Technology Company.
Qing Ning Entertainment Company is now the dominant company in the domestic film and television entertainment industry. This has both good and bad aspects. However, the good side is more exposed now, and the bad side has not yet been fully exposed.
The good side is that resources are more concentrated and the cost of film and television drama production is lower, which can greatly enhance my country's competitiveness in the global film and television drama field. This is also one of the reasons why my country's film and television industrialization is developing very rapidly.
The second is to have more funds to study global culture and be able to produce film and television dramas that go beyond the scope of domestic culture, which will greatly promote the industrial development of my country's film and television dramas.
Then there is the ability to standardize the film and television drama production industry chain and ensure that the quality of film and television dramas is above the level. This is not absolute, but it is only true for Qing Ning Entertainment Company.
Because Qing Ning Entertainment Company has a complete film and television industrial chain and is leading the world in technology. In addition, the boss is not a person who pursues fame and fortune, so he can calm down and focus on the essential work.
If it were another businessman, this would not be guaranteed. In order to pursue higher profit margins, shoddy manufacturing is a high probability event. Anyway, there are not many competitors in the market, and they have to eat shit.
As far as the production level of film and television dramas is concerned, Zhao Yi does not need Xuantian Technology Company to supervise it. This is why he did not let Xuantian Technology Company get involved in this field.
Now there is a growing trend that film and television actors are increasingly dissatisfied with their salaries, and many actors increasingly want to be in line with the entertainment industry so that their interests can be better protected.
But this is only for the top stars. For the larger number of basic actors or behind-the-scenes workers, they will not get much benefit, and even many unknown actors will earn less.
Because when the production funds are certain, the higher the proportion of funds received by the leading actors, the less funds will be left, so there are only two aspects that will be damaged.
The first is to reduce the salary of other staff, including other actors and behind-the-scenes workers. If it is a fully competitive market, the interests of these groups can still be protected to a certain extent.
However, in a market where Green Lemon Entertainment is the dominant company, if we do this, it will be difficult to guarantee the interests of this group of people, because there is no benefit of "there is no place for the masters, but there is a place for them to stay", so they can only suffer losses by default. .
The second is to reduce the investment in the quality of film and television dramas, resulting in film and television dramas being shoddy. Over time, it will not be beneficial to the development of the domestic film and television drama industry.
Therefore, he is firmly opposed to the salary of leading actors being too high. He can allow their salary to be higher than that of other actors, but it must not be too high and must be controlled within a certain range.
However, the country's acceptance of marketization is getting higher and higher, and leading actors also hope to receive market-oriented salaries. This is indeed true in theory. Blind suppression is not an option.
Now Qing Ning Entertainment can rely on its unique advantages to maintain the existing system, but with the rise of other capital in the future, it will be inevitable to enter the film and television culture industry.
No matter what the reason is, if challengers want to stand out, they can only break the existing structure and gain more resources and possibilities for themselves, rather than following others.
Since it cannot be suppressed for a long time, we have to find another way to make those leading companies give up such ideas and make them realize that they are not an indispensable part.
It is even a warning to the entire film and television industry, to prevent them from thinking that they are higher than ordinary workers, and to gradually separate themselves from the category of ordinary workers.
In fact, for him, there is no essential difference between actors in the entertainment industry and workers in other industries. The reason why their income is high is just that they are in different industries.
They are reaping the dividends of the industry, not that they themselves really have such high value, but it is actually difficult to distinguish and the relationship cannot be clarified.
Therefore, he does not intend to let Qing Ning Entertainment Company have a war of words with the entertainment industry. This will not have much effect. Instead, it will give people the impression that Qing Ning Entertainment Company is squeezing top artists.
After all, in the eyes of ordinary people, the power of the company is definitely greater than that of the artist. What's more, for a company that currently has a monopoly in the country, the artist is definitely at a disadvantage and can get more sympathy points.
However, this system is only detrimental to the top stars, but for other people attached to this industry chain, it is the best system and can fully guarantee their interests.
Since he didn't want to waste words on this, he needed other ways to curb this trend, so he thought of virtual film and television dramas to compete with real-life films and television dramas.
Xuantian Technology Company can be said to have unique advantages in the production of virtual film and television dramas. First, it is fully capable of not requiring any real people to participate in the production of film and television dramas. Artificial intelligence can handle everything.
As for the source of the script, you can obtain the copyright from Tianwen Bookstore, and the intermediate artificial intelligence can adapt it. Even the intermediate artificial intelligence can handle this step by itself. Anyway, many books themselves are created by it.
As for the broadcast of film and television dramas, it does require communication with offline parties, but this does not require much effort. The industry in this area is already quite mature, and the theater chain and the Internet platform themselves have the same owner.
The only thing needed is to negotiate with domestic TV stations about the broadcast of the TV series. If it doesn't work, directly leaving it to ATV is also a solution.
The most important thing is that the cost of the movies and TV series produced by Xuantian Technology Company is much lower than that of Qing Ning Entertainment Company. If the electricity bill is omitted, it can be said to be almost zero cost, and the efficiency is also unmatched by Qing Ning Entertainment Company. .
Although it is impossible for Xuantian Technology Company to impact the domestic market by dumping at low prices, this would fundamentally harm Zhao Yi's interests and be detrimental to the healthy development of the domestic film and television industry.
We cannot really use artificial intelligence to produce virtual movies and TV dramas in the future, and we should not use other movies and TV dramas at all, although from a capital perspective, doing so is the most beneficial.
But he also has to consider the healthy development of the entire industry, and live-action film and television dramas are also conducive to promoting the progress of film and television dramas produced by artificial intelligence. The two can be said to promote each other. If one is abolished, the other will gradually fall into a dead end.
So his approach is to keep the sales price of the film and television dramas produced by Xuantian Technology Company at an equilibrium line, so that it can act as a ballast and prevent the production costs of live-action film and television dramas from skyrocketing.
The cost of live-action film and television dramas cannot be increased, which means that even if the leading actors are fully market-oriented, the salary will not be too high, because if they take too much, it will cause many problems and they will not be able to compete with Xuantian Technology Company. .
The final result is that no one can film a scene, and everyone is finished together. In order to avoid this situation, most people consider long-term interests and will not pursue their own interests too much.
Of course, in such a market environment, even if they want to pursue their own interests too much, they will not be able to achieve it. Even if they leave Qing Ning Entertainment, other companies will have to follow market rules.
In addition to suppressing the salaries of leading domestic actors, such measures can also suppress the salaries of foreign actors participating in domestic film and television dramas, making the environment of the entire film and television industry relatively stable.
As for the fact that there will be no foreign film and television actors to develop in China, he is not worried at all. At the worst, Xuantian Technology Company and Qing Ning Entertainment Company can cooperate to license his virtual foreign artist image.
In this case, there is no need for real foreign artists at all, and special effects technology can be used to complete related work. Xuantian Technology Company can even provide more support in this regard.
After thinking about this, Zhao Yi went straight to work and asked Xuantian Technology Company to register a film and television cultural business license with the industrial and commercial department and set up a subsidiary to operate the matter.
As for what content to produce, he basically left it to the intermediate artificial intelligence, and did not intend to interfere too much, because this is also a part of the intermediate artificial intelligence ability test.
There are even no restrictions on the types of movies and TV series produced by intermediate artificial intelligence. It doesn’t matter whether it produces pornographic movies, violent movies and TV series, or horror movies.
Although these are not allowed to be played in China, many other countries in the world are legal and cannot be entered into theaters or can be accessed on the Internet platform. Anyway, there will always be sales.
However, he still set some principled issues for intermediate artificial intelligence. For example, if something seriously violates human rights, unless it is a historical fact, try not to use realistic methods to shoot it. You can use science fiction and other methods.
In other words, something that sets basic human values needs to be set. Otherwise, serious problems will arise, which may cause Xuantian Technology Company a lot of trouble.
After all, Xuantian Technology Company still has to do business. Because this affects other businesses, it would not be good. Although it is not very scary, it is still a big trouble after all. (End of chapter)