The economic improvement brought by real estate is really unmatched by other industries. Our country has not yet implemented the commercial housing system. Just the improvement of the living environment by families at this time will have a great boost to our country's economy.
In the first half of the year, many residents were still in the process of choosing a house. Only residents who were not particularly particular about the living environment would choose to move into a new house with minimal decoration. However, most residents chose to move in after the decoration was completed.
Therefore, the size of the home decoration market will show explosive development in the second half of the year. Either the relevant industrial chain has already laid out its layout, or it is waiting for this time to meet residents' needs for improved housing environment.
In addition, in order to regulate the home decoration market, China Housing Corporation has also formulated quite a number of normative principles, which can be said to be the standards of the home decoration market. This can not only reassure consumers, but also allow companies that provide products to be more standardized and unified.
Not only that, China Housing Company also provides a large number of decoration plans for various types of houses for residents to choose from, and the prices and effects are clearly marked.
The reason why these works need to be done is that on the one hand, these houses belong to Chinese housing companies, and a disorderly home improvement market is likely to cause damage to the structure of the houses.
On the other hand, it improves the consumption experience of tenants and provides them with one-stop services, which saves users more energy and can also bring certain service income to Chinese housing companies.
If a Chinese housing company is chosen to be responsible for the house decoration work, it will be of greater significance to expand the income of the Chinese housing company, and it can also rectify possible chaos in the home decoration market.
Among his companies, he is very concerned about formulating industry standards and is very active in this regard. This not only gives confidence in the strength of his company, but also enhances his company's voice.
It can be said that China's industrial standards, business guidelines and other aspects are basically formulated by his companies, and even related aspects such as scientific research and development processes are based on his companies.
Moreover, with the improvement of our country's industrial and economic strength, many of our standards have become world standards, especially in emerging industries, and relevant standards are formulated by our country.
Generally, there is an enterprise standard first, and then the standard is recognized by society, incorporated into the formulation of national standards by the country, and becomes an official standard, which also becomes a common domestic standard.
The rise of the home improvement market this time has consumed most of the money that many people have saved over the years, but residents have not felt much pressure.
Because there are basically no places in the country where people have to spend money or worry about spending a lot of money. If you don't worry about natural disasters or man-made disasters, there is basically no need to save money.
Because the education, medical care and elderly care that worry the people the most are all clearly arranged by the national welfare fund, the people's mentality of spending money is also quite relaxed.
Especially after they moved into a new house for the first time, they had an unprecedented urge to spend money. Compared with the Tongzilou and Zazayuan where they lived before, the buildings built by China Housing Company were simply not that good.
The housing area of China Housing Company is generally large, at least 120 square meters. Tenants can choose housing that meets their own conditions based on the number of family members and economic conditions.
This 120 square meters is the actual area. In addition, tenants are also provided with a rooftop garden with an area of about 20 square meters for free, which further enhances the comfort of the living space.
Coupled with the convenience of living facilities such as central heating, cooling, water and gas supply, moving into a new house will definitely greatly improve the happiness of residents, and they do not have to worry about not being able to pay the rent.
If they have a job, they don't have to worry about not being able to pay the rent. If they don't have a job or are unemployed, they can rely on mutual housing insurance to avoid being kicked out of their home.
With the improvement of housing conditions, residents' consumption enthusiasm is also unprecedented. Not only the home improvement market is benefiting, but also other industries related to the improvement of living conditions, all of which have seen a huge increase in the market.
And because the new city has built a large number of leisure and entertainment facilities and sports training facilities, many residents have begun to care about these leisure projects, and it has also promoted the development of these industries.
For example, the physical training facilities built by China Housing Corporation are not free public facilities, but are commercial public facilities. Residents can pay on a per-use basis or purchase memberships, and the prices are actually relatively affordable.
Of course, if you don’t want to spend money, you can also exercise in public areas in residential areas. However, in terms of complete facilities and professionalism, commercial public facilities are better.
At present, residents only need to spend 300 yuan to apply for an annual card. If they spend 600 yuan, they can apply for a family annual card. Within a year, couples and minor children can use these commercial public sports training facilities unlimited times.
For an average annual salary of about 30,000 yuan, this is actually not that high. In addition, family pressure is relatively low now, and the enthusiasm for consumption is still very high.
According to statistics from China Housing Corporation, the proportion of registered users applying for annual membership cards has reached 45%, exceeding their expectations. Currently, the annual membership fee collected is as high as 12 billion yuan. After meeting the maintenance costs of these commercial facilities, it is still slightly There is a surplus.
Generally, the service life of home decoration is about 10 years. This kind of market is sustainable and will not stagnate temporarily because of the high degree of completion. Moreover, the cost and quality of home decoration will also increase with the increase of income.
The improvement in the consumption sector is an important reason for my country's strong economic performance last year, but the decisive factor is actually the result of the substantial expansion of the investment sector.
The scale of urbanization investment and construction by China Housing Corporation increased even further in the second half of the year, with the debt ratio rising to nearly 50% and the annual investment scale reaching 9 trillion yuan.
With the first batch of urbanization cities, newly built urban areas have been put into use one after another. The excess funds were originally used to invest in the second and third batches of urbanization construction, and even the fourth batch of urbanization construction can be carried out.
This plan is to temporarily not carry out the reconstruction work in the first batch of old urban areas, because according to the original plan, it is to take the lead in solving the current living environment of urban residents, and the new city is enough to meet this goal.
However, Zhao Yi feels that if the conditions are right, the reconstruction of the old city can be carried out immediately, the newly freed human resources can be rationally utilized, and seamless connection can be achieved.
As a result, after they discussed the reconstruction of the old city with the first batch of urbanization governments, they received strong support from the local government, and the residents of the old city also welcomed it.
Although the compensation provided is not too high, residents do not have much objection to it. The main reason is that not many people own independent housing.
Many people living in the old city live in houses owned by their work units, or in houses rented from the government housing bureau. There are not many houses that truly belong to their own property rights. If the minority obeys the majority, it will naturally pass.
The main owners of real estate in the old city are still major state-owned enterprises, supplemented by government units, and some properties owned by local old aborigines, which form the main structure of real estate in the old city.
For the governments and state-owned enterprises, which are the largest real estate owners, the most important thing is to listen to the arrangements of their superiors. As long as the superior units nod, they will basically not be too entangled in this matter.
As for local indigenous houses, if they have high historical value, they can be preserved. For those that do not have historical value, if the head of the household really disagrees, then they can only avoid this place.
But now there is no commercial housing market in our country, and they don’t have much value if they keep these houses. As the number of new houses around them increases, they don’t have much rental value either.
Because Chinese housing companies themselves operate on a low-rent model, and the environment is better than that of their old houses, it will be difficult for these old houses to make money from rent.
As for them building new houses on these houses, they are not allowed because the land belongs to the state and the buildings on it belong to them. If they push it, the land may need to be inspected again by the government.
The most important thing is that the government has banned urban residents from building their own houses. First, the safety of self-built houses may not meet the standards, because it is difficult for individuals to evaluate whether the construction of the houses is safe and reasonable.
Second, there are certain difficulties in supporting facilities. Access to supporting facilities requires payment of a certain fee. For individuals, the cost is too high and it is very uneconomical.
Third, self-built houses may conflict with the city's master plan, affecting the overall aesthetics and functional division of the entire city. Especially with the new city as an obvious reference for modern cities, this is increasingly valued by city government managers.
Moreover, although the old city reconstruction plan has not been completely finalized, there was also a relevant rough plan map during the urbanization construction. If it is to be built, it must be of the same origin.
Regarding the old city reconstruction work, they originally thought that the negotiation stage alone would be long and lasting, so they transferred all the funds in their hands to other urban construction projects, and did not leave much funds for these old city reconstruction projects.
Moreover, it is not easy to transfer the funds that have been transferred back, because many funds have already started with the implementation of the project and have entered the operation stage. If they are transferred, unnecessary problems may arise.
Therefore, for the old city renovation project, they can only obtain loans from banks to ease their own financial constraints. This also caused their loan amount in the second half of the year to be 1 trillion yuan higher than the previous year.
For the whole year, China Housing Corporation's total investment last year was 5 trillion yuan higher than the year before, more than doubling. This is why China Housing Corporation's investment is regarded as the most important factor in economic development.
This also caused the debt ratio of China Housing Corporation to soar rapidly, from the usual no more than 30% to nearly 50%, which has almost reached the debt red line he drew.
The extra 5 trillion yuan will enter the relevant industrial chains, stimulate the development of the relevant industrial chains, and the total domestic economic value created will be quite objective.
In terms of infrastructure construction, in addition to China Housing Corporation, the government also invested 3 trillion yuan last year, which was also a lot higher than the year before.
The largest government investment is in railway projects. In addition, there are also national highway construction in remote areas, rural road construction, domestic water conservancy facilities, etc.
In addition to government investment, his Tianji Agriculture and Animal Husbandry Company also saw a significant increase in investment last year, mainly investing in the construction of IoT planting bases.
As the previously tested IoT planting-related technologies have come to an end, it has been verified that the IoT technology has matured and is ready for large-scale promotion.
Therefore, Tianji Agriculture and Animal Husbandry Company and Baiwei Food Company have made large-scale investments in the construction of the Internet of Things in the field of agricultural production. Tianji Agriculture and Animal Husbandry Company, due to its higher autonomy, has made their Internet of Things investment plan even larger.
In addition to these two agriculture-related companies, other domestic agricultural and animal husbandry companies also have their own Internet of Things investment plans. Although the scale is not very large, it is not small overall.
Due to the rapid increase in the number of Internet of Things accesses, Xuantian Technology Company's total revenue from global satellite communication systems has greatly increased, with annual revenue exceeding the 150 billion yuan mark.
Together with their smart glasses business and holographic projection business, there has been a huge improvement as my country's per capita income has increased. These two businesses alone have contributed 180 billion yuan to the company.
At the same time, Xuantian Technology Company's innovation workshop has also experienced a big explosion, with annual operating income reaching about 550 billion yuan, making the company's annual revenue close to 900 billion yuan.
It can be said that Xuantian Technology Company is one of the fastest-growing companies in the past two years. In the early days, its high-tech products greatly increased the company's popularity, and its products were recognized by consumers.
The subsequent development of the Innovation Workshop was beyond his expectation. With its endless creativity, the business of the Innovation Workshop has been greatly expanded, and the brand's premium capability has been fully unleashed.
The most important thing is that Xuantian Technology Company's financial accounting is not scattered, but is all centralized at the head office. Because Xuantian Technology Company itself does not have many employees, there is no need to make financial accounting so complicated.
Therefore, their revenue has also attracted the attention of major financial media and statistical agencies. After all, such a large company is rare, and Xuantian Technology Company is expected to rank third among the world's top 500 companies.
In front of them are Shenlong Automobile Company and Hualong Clothing Company. The financial scale of the headquarters of these two companies is much higher than that of Xuantian Technology Company.
As the major financial media have reported on Xuantian Technology Company, Xuantian Technology Company has become more and more famous, allowing them to have a large number of fans around the world, which has greatly promoted the sales of their products.
Of course, as the president of Xuantian Technology Company, Zhao Yi's name has also been mentioned frequently, making his identity more complicated to the outside world.
As one of the world's top scientific researchers, it didn't matter. After all, brains are something you can't envy, but I didn't expect that he could be so good at business.
Xuantian Technology Company has been like a rocket in the past two years. It has grown from nothing to the giant it is today. It has grown into a towering tree without many people even realizing it.
Many people envy Zhao Yi's talent, not only his scientific research talent, but also his business talent. Even in the eyes of ordinary people, his business talent far exceeds his scientific research talent.
Because it seems that there are not many people in the world who can develop a company into one of the world's top ranks in just two years or so. Not only is the company's revenue astonishingly high, but the company's technology content is also so high.
Some people also think that the reason why Xuantian Technology Company has developed so fast may be due to his scientific research talent. Without those black technology-level products, the company would not have been able to develop so fast.
Even many of the products that come out of the innovation workshop are either very well designed or have very high technological content. Anyway, there are no ordinary products. This is what makes Xuantian Technology Company unique from other companies.
Even if Xuantian Technology Company has such a high revenue, after all, there are companies with higher revenue than this company, but their net profit margin is not low at all, reaching 42%.
The main reason why the net profit margin is so high is because many of the products they sell are unique, so they do not need to spend a lot of money on marketing.
Even the products coming out of their innovation workshops still cost a lot of money to promote at the beginning, but as their unique taste became favored by consumers, the spontaneous publicity effect was more effective than their advertising.
Therefore, we later reduced a lot of advertising investment that was not effective, began to focus on maintaining consumer relationships, and even launched an innovation workshop membership system.
As long as you purchase the products of Innovation Workshop, you can get junior membership and get a 50% discount on your next purchase. If your annual consumption reaches a certain amount, you can upgrade to mid-level membership and enjoy more discounts.
By analogy, senior members and diamond members can enjoy up to 20% off. They can use this system to maintain customer relationships and maintain the stability of their customers.
In addition, if consumers attract more people to consume, they can enjoy more benefits, including special gifts and coupon rewards. The purpose is to share part of the saved advertising costs with consumers. .
The launch of these measures is much more effective than simple advertising promotion, and the cost is not as high as advertising, and the size of the stable customer group is also growing.
Nowadays, many companies have adopted their sales plan, but the effect is actually not good. The main reason is that their products are not very attractive and users are not willing to spend too much energy on it.
In addition, their product system is not huge. Products like the Innovation Workshop occupy almost every aspect of people's daily lives, so the value of such memberships is much higher.
Because consumers have a high degree of brand recognition for Innovation Workshop, Shangtong Trading Company has specially built many brand stores for them to further enhance the brand awareness of Innovation Workshop.
For example, if a brand's products are large in scale, chain stores will be opened under a separate brand. If a brand's products are not particularly rich, they will be sold in Innovation Workshop stores.
For example, their balance bikes, scooters and other interesting short-distance vehicles use the same brand. The products are very rich and have the strength to open specialty stores. Moreover, such products cover a relatively large area.
As for the gadgets in our daily lives, even if the products are very rich, there is no need to open a specialty store, which is very wasteful, so they can be placed in a chain store system established in the name of Innovation Workshop.
In other words, the chain store system named after the Innovation Workshop is actually equivalent to a grocery store with brand value, but the products in this grocery store are not comparable to ordinary grocery stores.
At present, the Innovation Workshop chain store has been brought down to the county level, and Shangtong Trading Company has established a fairly complete chain sales system. Only Shangtong Trading Company can achieve this level in a short period of time.
This is one of the reasons why Shangtong Trading Company is different from ordinary sales channels. Like ordinary sales channels, it will never establish a chain store system for a certain brand. It will only sell products through its own existing sales channels.
Shangtong Trading Company will formulate different sales strategies based on the characteristics of the products, some of which are to effectively reduce channel costs and save channel expenses for manufacturers.
Some of them are to further enhance product brand awareness and formulate sales strategies and publicity plans that are in line with product positioning. For example, their store services are not only enjoyed by Xuantian Technology Company, but also by many companies.
The most popular one is naturally the store system of Hualong Clothing Company. Many brands build their own store systems independently to enhance the brand's taste and give consumers a perception that is in line with product positioning.
There are also products from Shenlong Automobile Company. Their mid-to-high-end car brands have exclusive brand 4S stores. Of course, there are also mixed-operated 4S stores. This depends on the specific situation and analysis, and ultimately depends on the benefits.
Therefore, Shangtong Trading Company can grow into the largest consumer channel provider in our country, and can even be said to be the largest consumer channel provider in the world. It is not enough just to have money, but also their advanced service concept.
Many manufacturers always feel that sales channels are vampires that exploit them, but manufacturers that cooperate with Shangtong Trading Company are relatively satisfied, and consumers are also relatively satisfied with their shopping experience.
Because Shangtong Trading Company does not position itself as a simple channel provider, but as a service provider, providing one-stop product sales services to manufacturers, which is much more cost-effective than doing it themselves.
Shangtong Trading Company provides almost all services after the products leave the factory, including logistics and transportation, product warehousing, sales management, advertising, after-sales service, etc.
For weaker manufacturers, outsourcing all links after leaving the factory is very beneficial to business operations and is also the most cost-effective approach.
The most important thing is that through the channels of Shangtong Trading Company, you can easily sell your products all over the world. As long as the product quality meets the requirements, entrusting Shangtong Trading Company to do international sales is the easiest and most trouble-free solution.
Shangtong Trading Company relies on its one-stop sales service system to make its advantages in the sales field more and more obvious, and focusing on this service field not only has the highest efficiency, but also has a success rate that cannot be matched by brand companies themselves.
Because Shangtong Trading Company has its own set of scientific and reasonable sales strategy formulation methods, it can determine which sales plan to maximize benefits, minimize investment, take into account its own interests and the interests of manufacturers, etc.
Brand companies cannot do this by themselves. Many of them just blindly build sales channels. In the end, due to blind expansion, the entire company is on the verge of collapse.
There are also those who don't trust Shangtong Trading Company's sales strategy and decide to do it themselves. As a result, either the brand goes bankrupt or the results are not as effective as Shangtong Trading Company's plan.
With more and more bloody lessons learned, Shangtong Trading Company's authority has been enhanced, and Shangtong Trading Company has become the undisputed overlord in the sales field.
Xuantian Technology Company, as a brother company, has great trust in the capabilities of Shangtong Trading Company. Basically, Shangtong Trading Company is responsible for all links other than manufacturing, and the results are naturally very satisfactory. (End of chapter)