The technological flood of rebirth

Chapter 752: Arrange movie screenings

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Xuantian Technology Company’s new business took only three days from application to approval. On the one hand, the government’s work efficiency is much higher than before, and on the other hand, the government attaches great importance to Xuantian Technology Company. .

Service efficiency has a lot to do with the government's streamlining of service processes. In order to create a good business environment, government departments have carried out many reforms, one of which is to improve service efficiency.

At the same time, it is also the result of the large-scale use of government information systems. Many links that need to be verified have been replaced by the information system, saving a lot of time for government affairs.

As for paying attention to Xuantian Technology Company, this is inevitable. Xuantian Technology Company paid taxes of up to 300 billion yuan last year alone. It is a large taxpayer in the country. Even many companies with higher revenue than them do not pay that much.

Because Xuantian Technology Company has a small number of employees and does not have its own physical industry, the burden is light, the profits are naturally high, and the amount of tax paid is unmatched by other companies.

In addition, Xuantian Technology Company also has a robot business that is currently unclear. If it is as powerful as he said, there is no doubt that it will become the largest company in the world in the future.

For such an enterprise, new business will naturally receive more attention, so the business that was originally scheduled to be completed within 5 working days was approved in just three days.

It happened that he had just finished reading the company's annual report and had some free time, so he interrupted and launched the short video business, that is, Douyin. Anyway, he didn't care about picking a good day.

In the past few days, intermediate artificial intelligence has enriched Douyin with a lot of short video content. On the one hand, it is to prevent Douyin from having too little content at the beginning to attract users.

On the other hand, it is to popularize how to play Douyin to Douyin users. Although he has made the functions as simple as possible, it is not that easy to play well and it takes a certain amount of time to figure out.

Instead of doing this, it is better to make a sample yourself first and give a sample to the majority of Douyin users, so as to reduce the time of exploration and trigger more inspiration.

As for Douyin's music copyright issue, it wasn't a big problem for him. He directly asked Xuantian Technology Company and Qing Ning Entertainment Records to sign a music copyright library licensing agreement.

Other music record companies are still under negotiation, but only the copyright of Qing Ning Entertainment Records is enough for Douyin's early needs. Other music copyrights can be negotiated slowly.

In addition to purchasing other people's copyrights, Xuantian Technology Company is also building its own music copyright library. As for the source of music, it is mainly provided by intermediate artificial intelligence.

The coolest thing about Douyin is their intelligent technology. After the video is shot, post-processing work can be completed directly on Douyin, including editing, dubbing, subtitles, soundtrack, etc.

When users use it, they will feel that Douyin is simply a roundworm in their hearts. The suggestions given are definitely suitable for them, and the solutions provided are all the best ones, and they are definitely not a simple list.

He took a look and found that the intermediate artificial intelligence had produced 100,000 short videos in just a few days. The content in them was also diverse. According to the characteristics of the content, a lot of accounts were used.

In addition to these, in order to promote Douyin as quickly as possible, Xuantian Technology Company has also come up with its own reward plan to give certain rewards to creators based on the number of plays, duration, and activity.

It is currently impossible to carry out commercial advertising, so Xuantian Technology Company needs to pay for this money itself. It currently plans to spend 1 billion yuan for this promotion.

Due to issues related to video copyright, most of the videos produced by intermediate artificial intelligence are performed with animations or virtual characters. Only some that do not involve copyright violations will use other people's video content.

Copyright protection in China is still very strict at present. If there is any copyright violation, it will basically be reported immediately and the amount of compensation will be relatively high. It is not just a process.

When uploading videos, artificial intelligence will also strictly check copyright. At the same time, when editing, it will remind the video creator of possible violations, blocking copyright violations from the source.

Zhao Yi browsed it for half an hour and found it quite interesting. There were many jokes in it, and they were shown in the form of videos, which gave people a refreshing feeling.

There is still a big difference between video jokes and text jokes. They need to have a strong visual sense and preferably have a twist. Text jokes emphasize the connotation and sometimes look like brain teasers.

After looking at the whole thing, there were no problems. Zhao Yi directly asked the intermediate artificial intelligence to help launch it. However, it needs to be reviewed and approved by major mobile app stores before it can be opened to users for downloading.

As for their web version, it is much simpler. It has been set up in the first place. Now it is just allowing others to access it. It goes online directly without the need for review.

If nothing else happens, Douyin will be available for download from all major mobile app stores tomorrow. In fact, there are only three mobile phone manufacturers, and the number is not very large.

Now we are thinking about how to let mobile phone users know that there is such a product as soon as possible. If we really don’t do application promotion, it would be a big mistake to want the fragrance of wine without fear of deep alleys.

So he plans to use 500 million yuan for promotion. On the one hand, he will buy Internet advertising. This is relatively simple. He can just buy it directly from the Super Advertising Alliance. He does not need to do it himself. Intermediate artificial intelligence can handle this.

On the other hand, he planned to buy software store advertisements. As for purchasing pre-installation services from mobile phone manufacturers, he thought for a while and decided not to do so for the time being. He wanted to see how the normal promotion effect would be.

Because the cost of pre-installed services is quite high, the 500 million yuan in promotion fees is estimated to be gone in a few days, and other promotion channels are much lower in cost and are priority options.

After handling these matters, he paid attention to Xuantian Technology Company's film and television drama business. Currently, intermediate artificial intelligence has produced several TV dramas and movies, and even more special films.

He returned to his room and locked the door. He wanted to see how the films and TV series produced by artificial intelligence were different from those produced manually, including special films. He was afraid that Lin Hexia's sudden entry would cause unnecessary misunderstandings.

He first watched how regular movie production was. In order to make it easier to understand the plot, the artificial intelligence also specially provided a synopsis of the movie, which saved him a lot of trouble.

Two movies, one is a science fiction blockbuster, about the use of hypnosis to create dreams to achieve a certain purpose. The main selling point is the grand scenes in the dreams, the twists brought by the multi-layered dreams, and finally the unfinished brain-burning. end.

He looked at it, and it felt a bit like "Inception" in his previous life. However, the plot and the meaning he wanted to express were very different. However, he looked carefully and found that the overall performance was much better than "Inception". .

Because artificial intelligence has raised this topic to a philosophical level, allowing the audience to think about whether the world we live in is a real or a false dream, the name is also "Intracranial World".

Throughout the movie, a large number of new towns in my country's first-tier cities appear. This purpose is to promote the achievements of my country's urbanization construction and also to let the world understand the development of my country's cities.

Because the entire story takes place in our country, it is very convenient to include these private goods. However, for the sake of internationalization, there are also characters of other skin colors, and not all of them are Chinese characters.

As for the character images inside, they are all synthesized by artificial intelligence. In order to facilitate the synthesis of character images, Zhao Yi has specially established a character image database for this purpose. The data in it are all from several of his Internet companies and social cameras. picture.

These things involve personal privacy, so they are kept confidential, and these characters will not be used directly, which will infringe on other people's portrait rights.

But artificial intelligence can synthesize various new characters based on these real-life characters. In this movie, he feels that the image of each character is quite consistent with the role of the plot.

In order to avoid having to re-synthesize characters for each movie, and to expand the commercial value and popularity of virtual characters, Intermediate Artificial Intelligence has specially established a set of virtual film and television character image libraries.

Each character image has its own characteristics, based on factors such as appearance, body shape, personality, image positioning, etc. If you need it in the future, you only need to find the one that meets the requirements in this virtual film and television character image library.

This is equivalent to the artists under Qing Ning Entertainment Company, except that these are virtual artists under Xuantian Technology Company. As long as the images of these artists are recognized by the audience, the commercial value generated will not be lower than that of real people.

Another movie is a family-friendly animated movie. The Spring Festival is coming soon. There is still a huge market for such family-friendly movies that are suitable for all ages and are suitable for family groups to go to the cinema to watch.

This movie tells the story of a family with multiple children who receive different levels of attention from their parents. In order to get more attention and care from their parents, the children try their best to get their parents' attention.

This process will produce many ridiculous things, which will naturally create a lot of laughs. Coupled with the advantages of animation, these laugh points will be expanded, and the effect will be very good.

In addition to making people laugh, it also tells many parents that when educating their children, try to keep a bowl of water level and give each child the necessary attention. This is conducive to the healthy growth of children.

As for the two TV series, he did not plan to watch them all. Instead, he read the introduction and the previous plot to see the overall production level of the TV series so that he could have an idea.

He picked out some plots and read them. Overall, he was quite satisfied. The scenes inside could not be seen as special effects. They were exactly the same as real scenes. The layout of the pictures was also quite professional.

This is an intermediate-level artificial intelligence that has studied all existing film and television works, and at the same time has an understanding of film and television theory. At least judging from the composition of the pictures and the way the plot is advanced, it is quite sophisticated.

After watching these regular film and television dramas, he watched special film and television dramas. In fact, the plot of this one was simpler, but it still needed to be more powerful and arouse people's inner desires.

He looked at it. To be honest, the characters synthesized by artificial intelligence are really not comparable to real people. Just looking at the characters, they are full of power. He did not expect that he could have such an effect without doing anything. of.

As for the plot inside, it is not convenient to discuss it here. Anyway, based on his countless experience of watching movies, these movies are of extremely high quality, especially the characters in them, which feels like a waste of resources.

So he asked the intermediate artificial intelligence to make some modifications. Don't focus all human fantasies on this kind of movie characters. This is a serious waste of resources.

If you have this ability, why not use it in regular movies? This can bring greater benefits to Xuantian Technology Company. After modification, the characters in it are not so perfect.

But he always felt weird about doing this. Before, he just wanted to make some profits, but now he felt that it was not necessary to do so. After thinking about it, he simply stopped the idea.

This kind of industry should be left to Little RB. It would be more appropriate for us to make some serious movies and TV series. There is no need to fight for this job, so he deleted these small movies and stopped them. this business.

In any case, compared with the serious film and television business, the income of this business is actually not very high, because the broadcast of this kind of film and television dramas is subject to many restrictions, and there are many local laws that do not support it.

It's not worth it to gain the reputation of Xuantian Technology Company for such a small profit. At first, it was just a casual thing, but now that I think about it, it was not considered.

The release of film and television dramas needs to be reviewed by the State Administration of Film. If it fails the review, it will either be revised or it will not be released. It is already the end of the year, and the Chinese New Year is only a few days away, so time is still tight.

He sent these film and television dramas directly to Xuantian Technology Company, and asked them to arrange for people to send these film and television dramas to the State Administration of Film for review as soon as possible, and urged them to process them as soon as possible, especially the two movies, which must be in time for the spring release.

In addition, Xuantian Technology Company also needs to set up a special film and television review department to directly interface with artificial intelligence to avoid having to operate it by yourself every time and trouble yourself.

In fact, my country's current film censorship is relatively loose, and even ghost movies are allowed to be made, because there is still an audience for such movies, and it is impossible to completely ban them.

However, there are requirements. It should not be too spooky and scary, and at the same time, the film and television industry should not get together to make such films. The number approved each year is also limited, and if there are too many, it will not pass the review.

After all, this kind of film is contrary to materialism, but it exists in traditional culture, so this kind of film is allowed to exist, but it needs to be avoided from being excessive, so it can only be restricted in this way.

As for horror movies, they are also allowed, but they only allow a psychologically terrifying atmosphere, but do not recommend horror scenes with cruel techniques. In the final analysis, they cannot be too bloody and cruel, and they cannot contain detailed criminal details to avoid being imitated. .

Although our country has also formulated its own film classification system, there are actually not many classifications. There are only three types. The first one can be watched by all ages.

The second type is for ages 14 and above, and the third type is for ages 18 and above. Horror movies are for ages 18 and above, while ghost movies are for ages 14 and above.

Due to many restrictions, the number of films shot in these aspects in our country is not very large. No one is very keen on making such films, and the domestic market for such films is not very good.

If film and television were underdeveloped, there might have been a huge market for comedy films shot in Hong Kong in the previous life, but now people's tastes have changed, and those slapstick films are not popular in movie theaters.

In other words, if you let me watch it for free, I can still watch it, but if you want me to pay to watch it, I don’t think it’s worth it. As for serious ghost movies, not many people like to watch them, and the market is very small.

In fact, it is not that Hong Kong ghost films have not been screened in the mainland. As a result, the box office of the theaters was not as good as expected, but if they were released on video websites, the number of viewers would be larger.

Because on the video website, you only need to add membership to watch it for free, so everyone is willing to watch it. If there is a charge, everyone feels that it is not worth it. This is the problem faced by ghost movies.

Since the cost of filming ghost films in Hong Kong is relatively low, there are still some companies producing them. As for the mainland, these types of films are rarely produced.

The two films submitted for review should not have any big problems if they pass the review. What needs to be considered now is the issue of release. We need to contact the theaters as soon as possible and discuss the scheduling issues in advance.

Generally speaking, this kind of holiday is the best time for theater business. Major film companies will choose this time to release their top movies, hoping to get more box office.

It would be best if both of his films are released at the same time. If the film schedule really cannot be accommodated, then the family-friendly animated film should be released first. This film is more appropriate for the occasion.

As for this science fiction film, it depends on when it can be scheduled, or it can be delayed. Anyway, with the speed of intermediate artificial intelligence making movies, several movies will be released every month.

There is no need to consider whether the money earned by a certain movie can recover the cost, because there is basically zero cost, but not all movies will be broadcast in theaters.

Some movies are destined to be unpopular in theaters. Such movies will be directly played on video websites. He doesn't want to go to theaters and go through the motions. There is no need to do that.

There are two types of movies played on video websites. One type is bought out by the video website, and the video website generally allows members to watch it for free.

The other is sharing, which requires viewers to pay to watch on a video website, which is equivalent to moving the theater online. The price is much lower than in theaters. This is because they are more confident in the quality of the film.

He made a call with the person in charge of Time Cinema Company to discuss Xuantian Technology Company's movie schedule and asked them to try to arrange enough theaters to show family-friendly animated movies.

It's just a tone of discussion. After all, if they have discussed it with other partners before, it is difficult to make temporary changes. Even if it is a temporary change, it needs to be within a certain limit to avoid causing resentment.

That's why he emphasizes trying to allocate enough screenings to show Xuantian Technology's movies instead of taking an order. Although this can be done, it will be detrimental to the development of the theater company.

Maybe once or twice it won't cause too much of a problem, but if it happens too many times, people will have very strong opinions on the theater chain, and may even think of setting up another theater chain to avoid being restrained by others.

The biggest competitor of Xuantian Technology Company is Qing Ning Entertainment Company, and Qing Ning Entertainment Company is absolutely capable of building another theater chain. Unless it explicitly prohibits it, it is likely to do so.

Time Cinema Company can only allocate 10% of the screenings for Xuantian Technology Company to release movies. However, as the box office and attendance of each movie differ, the theater chain has the right to make adjustments.

This can ensure that the theater chain's resources are tilted towards movies that perform well in the market, thereby allowing the theater chain to earn more profits. You can't just let the theater chain use love to generate electricity. Playing movies also requires a lot of costs.

Therefore, this film scheduling ratio is only the initial ratio. We will increase the number of films appropriately based on the film performance later. Of course, it is also possible to further reduce the number of films. If the film does not perform well at the box office, this will be done.

Then there is the promotion of the film. On the one hand, the theaters are allowed to put up posters, which can attract the attention of audiences who do not have a clear goal of watching the movie. However, this requires additional costs, and the theaters are not free to help promote the film.

On the other hand, there is advertising, which includes both hard advertising and soft advertising. There are quite a lot of self-media that do this kind of soft advertising, but this kind of soft advertising needs to wait until it is released.

Therefore, before the release, he could only do some hard advertising. He did not know whether the family animation movie was currently popular, so he was relatively cautious in terms of publicity expenses and planned to spend 10 million for publicity.

This amount is neither high nor low. For commercial blockbusters with high production costs, it is very low. If more viewers cannot be attracted to go to the cinema to watch, the film will suffer a huge loss.

But for small-production movies, this cost is not low. The production costs of many movies are not so high. He also spent this much to test the water first.

If the box office performance is good, there is no rush to increase the promotional expenses. If the box office performance is not good, then so be it, as long as it does not lose money, but there is a high probability that it will not lose money, because there is almost no production cost.

If you can't even make back the cost of promotion fees, it means you have a problem with your vision and put movies that shouldn't be in theaters into theaters. The probability of this happening shouldn't be high.

Making a movie is a high-risk investment, especially for lay investors. The risk of failure is still quite high. Not everyone can come in and pan for gold.

However, once you encounter a hit movie, you will make a lot of money. However, external capital investment is not popular in China at present, because Qing Ning Entertainment itself is not short of money, and its own capital is enough to support a large number of movie productions.

Therefore, the domestic film and television drama field is relatively less affected by capital. Even if other investors want to invest in movies, they can only invest in movies from domestic small companies. Green Lemon Entertainment does not accept external investment.

The overall quality of movies produced by other film companies is much lower than that of Lime Entertainment. If it is an ordinary movie, competing with Lime Entertainment for box office will basically fail, unless it is a particularly outstanding movie.

As for entrusting Qing Ning Entertainment to produce a movie, that is also possible, but the cost is much higher, because Qing Ning Entertainment needs to earn a lot of money, which invisibly adds a lot of cost to the movie production. (End of chapter)