After watching the launch of the navigation satellite, Zhao Yi returned to Guangzhou from Hainan and talked with Liu Xing about the authorization issue of Beidou satellite navigation system ground civilian chip coding. Because Future Space Technology does not produce its own chips, it can only license them out. It is temporarily authorized to semiconductor companies. It will not be too late to license them when a chip company is willing to produce them in the future.
After the instructions, Zhao Yi also called the semiconductor company and asked him to arrange manpower to start designing the positioning chip. After the Beidou satellite navigation system is fully deployed, they need to come up with mature products.
Locating the chip is not that simple. First, the positioning time must be fast. Regardless of cold start, warm start, or hot start, the recapture time must be within the acceptable range of the user;
The second is high sensitivity, that is, it can still be positioned quickly in high buildings, in the shade of trees, under bridges, in shelters, in tunnels, windows, inside cars, and even under the chassis of a car;
The third is the anti-interference performance. It can still work normally in the environment of high-voltage lines, electric fields, magnetic fields, high-speed dynamics, microwaves, etc., which interfere with the same frequency;
Fourth, it has low power consumption and saves power, which reduces power consumption and even has a sleep state (statically not working), which can save power and increase product standby time;
Fifth, it should be small in size, cost-effective, small in size and light in weight. This is the demand and development trend of society and can expand more application scope and fields.
Especially when the current level of semiconductors is not very high, it is impossible to combine all the above advantages without putting in a lot of effort. Fortunately, they already have enough technical reserves, so it shouldn't be difficult to design it within a year.
You can't just give all the money to chip companies. Future Space Technology Company has invested real money in it, and it must make up for its losses in the civilian field. If it can still make money, that would be perfect.
Future Space Technology Company licenses civilian communication standards and coding and decoding algorithms to chip companies, and requires a licensing fee.
The licensing fee for chips with the three basic functions of positioning, navigation and atomic clock timing is US$20 per chip, the licensing fee for satellite phone communications is US$30 per chip, and the licensing fee for short message functions is US$10 per chip. Authorizations are stacked. If you need three authorizations, you need to pay a $60 authorization fee.
Among them, chips with three basic functions only charge authorization fees for chip manufacturers, and no longer charge ordinary users. In addition to charging manufacturers a licensing fee for satellite phone communication chips, they also need to charge a fee based on the user's communication duration, which is 10 yuan per minute. The same goes for short message function chip authorization. In addition to charging the chip manufacturer an authorization fee, users are also charged a fee of 1 yuan per message.
There is no substitute for Zhao Yi's Beidou satellite navigation system in a short period of time. Therefore, during this period, it is an exclusive sale. It is unreasonable not to make a profit now. When other satellite positioning systems provide available services, according to the If the opponent's strategy is modified, it does not necessarily have to be lower than theirs, but at least it must be on par with them. The first-mover advantage is obvious.
In order to increase the market for positioning chips, Zhao Yi decided to develop car navigation. In addition to letting semiconductor companies be responsible for chip research and development, Fanxing Software Company was also responsible for map software development, and Polaris Company was responsible for the development of navigators.
When DPCA’s cars have navigation systems, should other car companies follow suit? I think it is for sure, otherwise the market will be lost. If there is no car navigation, users may have no idea. If all cars of one company have this function but cars owned by other car companies do not, users will have ideas.
This is a huge market, with tens of millions of cars sold every year. As the industry's most advanced car navigation solution provider, Polaris' car navigators will have tens of millions of sales, even if each car navigator costs US$1,000. According to calculations, if global car sales are at least 20 million, then the output value is US$20 billion.
Future Space Technology Company can earn at least US$400 million in annual revenue from optical technology licensing. This is only the licensing of chips on navigators, as well as positioning chips on satellite phones or other industrial products.
The above chip licensing fee is not very expensive but not cheap either, mainly because it is an exclusive business at present. If other competitors appear later, the authorization fee will also be considered.
The latter satellite communication and text messaging functions are currently not available to ordinary users. They are generally used on maritime phones. They are used at sea or in places without phone coverage. The market base is small, so the cost is relatively high, and it can Those who use this function are basically not short of such a small amount of money.
If there were no computers from Polaris Technology Company on the market before, it would not be impossible for them to join forces with Yintianxing Semiconductor Company. As long as they choose Tianxing Semiconductor Company's high-end chips, it is not impossible for Pianpian to choose inferior domestic products.
Now that Polaris' computers and laptops are on the market, if they do this, it will be equivalent to giving up their market to others. Polaris will not be polite, especially Polaris' laptops. Since their launch, they are currently on the market. There are no competing products yet.
The technology content is really too high. It not only has a unique LCD screen, but also achieves the ultimate in industrial design. It weighs only 2.5 kilograms, which is synonymous with slimness in this era.
This has earned Polaris a good reputation, because the people who use Polaris laptops are senior members of the company, and they have great influence. They all say that if they are good, then they are really good.
In addition, they can decide a company's computer procurement plan. If they approve Polaris' products, other Polaris products can also be included in the purchase list relatively smoothly.
This has in turn boosted the sales of Polaris desktop computers, and many of their home appliances have been replaced by Polaris LCD TVs.
Polaris refrigerators are famous for their energy saving, quietness and durability. After they bought them, their wives were full of praises. They now also occupy a large market share in developed countries.
The above mentioned things about the hardware. If you want to replace the chips of Tianxing Semiconductor Company, you still need to face the dilemma of the operating system. The operating system of Fanxing Software Company is available to all personal PC manufacturers at a cabbage price. If that is all, replacement An operating system is not a difficult thing either.
So Zhao Yi asked Fanxing Software Company to develop a lot of application software on his own operating system, and then sold it at a very cheap price. Some small software was even provided to individual consumers for free.
Now the operating system of Fanxing Software Company has built a complete ecological chain. Not only does it have a lot of software, but also because its operating system currently occupies a dominant position in the field of personal computers, software companies and individuals in many countries are willing to contribute to this Operating system development applications.
The operating system of Fanxing Software Company best supports the chips of Tianxing Semiconductor Company, as if it is tailor-made, while the chips of other companies are not satisfactory. Even with the same performance, the response speed is still not as fast as that of Tianxing Semiconductor. The company's chips.
This is what I learned from the famous wintel alliance.
Another aspect is that operating systems are now very cheap, usually as hardware accessories, so the overall output value is not high. Except for some visionary people (like Microsoft, but their technology is not good, they cannot compete with Fanxing Software). company's operating system competition), others did not realize the importance of operating systems.
Another reason is that although Intel also has its own CPU business, its main focus is still on the field of memory chips. At this time, RB is still working hard and has no impact on Intel's main business, which is memory chips. RB It will take more than a year to kill the U.S. memory chip industry.
Another is to let semiconductor companies register a large number of key technology patents, so that they will be unable to avoid the development of their own patents in the future. If they kill them all, these patents will be enough for them to drink a pot. (End of chapter)