Neither of them were good at eating. They finished the meal in three strokes, five divided by two, and Zhao Yi helped clear away the dishes and then cleaned them all. Just now, Lin Hexia was cooking, and he was consciously responsible for what happened after the meal. Work.
When everything was sorted and they came to the living room, Lin Hexia was changing channels with the remote control. When he saw him coming, he handed him the remote control and said, "You just watched our station's program. How did it feel?"
After hearing Lin Hexia's words, Zhao Yi thought about it carefully and said: "It's not bad, it's a lot better than before, but I still feel like there's something missing. I can't tell for the moment."
In fact, Zhao Yi knows where his feelings are wrong, that is, it is difficult for his own aesthetics to adapt to the aesthetics here. As a young man from the 21st century, whether it is the host's costumes, props or makeup, they are more pleasing to the eye than now. Perhaps contemporary people may think it is fashionable, but in Zhao Yi's opinion, it is a bit vulgar.
For example, the bell-bottom pants that are more popular now are just tacky in Zhao Yi's opinion, as well as the permed rattle and thick eyeliner. To be honest, he doesn't like any of these. But he can't say that. Each era has its own characteristics, and Zhao Yi has no intention of changing them.
When Lin Hexia heard Zhao Yi's words and saw the way he was about to speak, she was sure that he was not telling the truth, so she asked, "Tell me, just say whatever comes to your mind."
As soon as Zhao heard what he said, he said: "Okay, let me tell you, you can refer to it. Let's take a look at the attire of the announcer on the news channel. The plush wavy hair does not feel serious enough, and the clothing , and relatively casual. I think news programs should give people a professional feel, so that the audience will have a sense of credibility when they first see our news.
I think the style should be smart. Female announcers should not wear too much makeup, just light makeup, while male announcers need to be energetic and their hair should not be too long. "
"The variety show I watched just now also has problems in terms of image packaging. Although their image packaging is the current mainstream image, as latecomers, we cannot follow suit and we need to do something from ourselves. A breakthrough, giving people a refreshing feeling.”
“There are also some talk shows, as long as there are more than two people talking, it will feel noisy and irritating, and everyone does not have enough time to express their opinions and cannot explain their opinions well. , which means there is a problem with the rhythm.”
"There are also movie channels and theater channels. I checked them out, and they are basically in Cantonese. Foreign films are also translated into Cantonese. I am targeting Chinese people all over the world and foreign audiences who like Chinese culture. I also want to highlight internationalization and Hong Kong ponds. It is too small, and one TVB is already the limit, so we can only make efforts on internationalization to form differentiated competition with TVB.
This will also allow TVB and our ATV to not interfere with each other, because if TVB also takes the international route, then they will definitely lose their localization advantage. They dare not do this with us. Lost.
We will only retain a small amount of Cantonese or simply open a Cantonese comprehensive channel and an English comprehensive channel, select excellent programs from other channels and put them on these two channels, and then open a Mandarin comprehensive channel. All other major professional channels are in Mandarin.
For movies and TV series dubbed in Cantonese, we find dubbing teachers to dub them in Mandarin again. There is another problem. We do not have subtitles. Chinese is an ideographic language. Only through voice recognition, sometimes miscommunication will occur, especially for news broadcasts, so it is necessary to Add subtitles to all programs.
If the workload is huge, you can ask Fanxing Software to add intelligent dubbing function to your editing software. As long as your pronunciation is standard, you can automatically add subtitles, and then you only need to arrange for an inspector to check. "
“Also, we are currently focusing on old movies and TV series. I hope to increase the proportion of our self-produced dramas in the future. You must also start work in this area as soon as possible.
If there are not enough relevant practitioners, you can recruit them from major film and television schools in the mainland and let them learn the specific production process from famous directors and actors.
But there is no need for them to follow the routines of Hong Kong actors and directors, because they are not born in the same way. You have to grasp the degree of this yourself, and try to keep as few "shit" movies and TV series as possible.
We have to do our own thing, mainly using mainland shooting techniques, and the plot is more in line with the real situation or historical facts. Of course there is nothing wrong with using some artistic techniques. "
"After I return, I will also set up a film and television company in the mainland to produce movies, TV series, animations and variety shows. At that time, I will authorize these to be broadcasted by you. Let me make it clear first that this is not your subsidiary. The money given must still be given, and this is the case for business dealings between all my companies."
"The above are all my opinions. As for which ones are not in line with the current real situation, you need to make your own judgment. I just talked about my own feelings." Zhao Yi said.
"I know, we will study it one by one based on your suggestions." Lin Hexia said.
"Then tell me about the current development of ATV, so that I can have an idea." Zhao Yi said. In fact, he can understand the operation of the entire ATV through Zhou Ling, but he rarely uses it himself. This way he lives too clearly. It's not interesting, just let Zhou Ling give an early warning when danger comes.
"Okay, since our launch of ATV until now, we have 5 million signal receiving points around the world, affecting more than 20 million people. The overall scale has exceeded TVB, and the monthly growth rate has reached 50%.
Our rich channel program resources have steadily increased the viewing time of viewers. The average viewing time has increased from an average of 2 or 2 hours a day at the beginning to about 4 hours now. Lin Hexia said.
When Zhao heard what she said, the credibility was still very high, because these statistical functions were integrated on the TV program communication satellite and Polaris satellite signal receiver. It can count the number of people watching each program and the duration of each program in real time. You can even know which time period in a program has the largest number of viewers, and you can understand the viewership curve of a program in real time.
It can be said that Zhao Yi's system fully utilizes the ideas of later Internet video websites and can grasp the audience's preferences at any time. The TV station can sense these preferences and produce targeted programs.
Of course, Zhao Yi has repeatedly emphasized that a TV station cannot blindly cater to the audience. It cannot be like watching erotic scenes or provocative action shots. The TV station should try its best to think about it. TV programs must not only cater to the audience. , and to guide TV viewers to establish a correct outlook on life.
And blindly catering will make the TV station lose its innovation, because you are focused on catering to the audience and are not willing to consider changing the audience's taste. If you eat too much of one kind of "food", no matter how good the taste is, you will get tired of it. The audience will also be lost unconsciously, and it will also give the audience the feeling that it is all a routine.
Zhao Yi told Lin Hexia from the beginning that he did not set up ATV to make money, it only needed to be able to maintain its own operations. If there was profit, he would not withdraw it. He had never thought about making money from it.
"Have all the digital equipment I arranged been replaced in place?" Zhao Yi asked.
"All the changes were just completed at the end of last month. Now the TV station staff are no longer so busy, and their efficiency has been greatly improved." Lin Hexia said.
"Also, our TV station has bought a new piece of land in Central to build its own TV building, and is currently preparing to collect architectural design proposals." Lin Hexia said.
"Stop soliciting, I will give you a design drawing that is both beautiful and practical." When Zhao heard this, he suddenly became interested. It seemed that he was a little addicted to architectural design. Was he born to do this
"That's okay, but can you do it by yourself?" Lin Hexia asked doubtfully.
"I didn't tell you that the design drawings of the entire Tianwen University campus were actually made by me. When I have time, I will take you to Tianwen University to see it. It is definitely a masterpiece." Zhao Yi said show off.
After the work report was finished, the two of them seemed to talk less. Only Lin Hexia expressed sporadically that she was a little homesick. This was the longest time she had been away from home since she was born.
Zhao Yi had nothing to do about it, and said helplessly: "How about I find someone to take your place, you can still return to CCTV, so that you can be with your family for a long time."
As a result, Lin Hexia received a blank stare, leaving Zhao Yi and Zhao Er even more confused. (End of chapter)