The technological flood of rebirth

Chapter 93: 1982 year-end meeting (5)

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After Qu Hengyang introduced the situation of the data company, Sun Zhaoxi from Shenlong Automobile Company continued: "Last year, Shenlong Automobile's sales of Lingbu were 500,000 units, Mercedes-Benz's sales were 150,000 units, and BMW's sales were 100,000 units. There are 20,000 heavy-duty trucks. The average sales price of Lingbu is 130,000 yuan. The average sales price of Mercedes-Benz is 400,000 yuan. The average sales price of BMW is 300,000 yuan. The average sales price of trucks is 100,000 yuan. The total sales are 1570. billion, with a gross profit of 47.5 billion yuan.

After deducting new investment, site, and R&D costs, the remaining profit is 32 billion yuan, and the net profit is 21.5 billion yuan. In 1983, in addition to continuing to expand the production scale of existing models, we also launched our Lightning brand sports car into the market. "

Zhao Yi is very pleased that Shenlong Automobile has achieved such good results in more than half a year. On the one hand, it shows that the quality of the car has been recognized by consumers, and on the other hand, it shows that the idea of letting trading companies build sales channels in advance is correct.

If it were impossible to achieve such sales performance in the domestic market alone, it would be mainly due to the sales channels of trading companies in various countries, especially the new sales model of 4S stores, that have allowed the sales of automobile companies to soar.

The main sales of trucks come from the procurement of Beijing-Shanghai Expressway construction. Due to the simultaneous construction of multiple sections, there is a large demand for large earth-moving vehicles. There are also procurements from some brother companies, such as the ultra-large transport vehicles purchased by agricultural and animal husbandry companies for long-distance transportation. goods.

Next, Zhang Ruimin of Polaris Company reported: “In 1982, Polaris Company sold a total of 200,000 laptop computers (average selling price of US$11,000), 300,000 desktop computers (average selling price of US$3,000), and 12 million US dollars. LCD TVs (average selling price: $3,000).

200,000 refrigerators (average selling price: US$1,200), 1 million air conditioners (including ordinary air conditioners and central air conditioners, average selling price: US$5,000), 10 million CD players (selling price: US$500), 10 million TV game consoles (priced at $1,000), the game generated revenue of $1.8 billion, and total sales were $61.14 billion.

The majority of sales are our unique products, such as notebook computers, LCD TVs, and CD players. The main reason for the high sales of TV game consoles is that the performance of our game consoles is much better than those of our peers. The only thing that restricts the sales of game consoles now is the number of games, otherwise the sales would be even higher.

At present, the main games are all developed by us with confidence to match the game consoles. Gross profit was US$32 billion and net profit was US$20.8 billion. "

When Zhao heard Zhang Ruimin's introduction, although he had been prepared for it, he was still shocked. Especially the sales of CD Walkman and TV game consoles surprised him. The CD Walkman needs to compete with Sony's Walkman, and TV games The machine needs to compete with Nintendo.

As a result, Polaris defeated them with its super high quality and novel design. In less than half a year, such sales were achieved. With the fermentation of word-of-mouth and the increase of games on the game console platform, this year's sales will be even higher. Floors.

In addition, Polaris' unique LCD screen makes notebooks and LCD TVs stand out. Not only do they sell well, but their profit margins are astonishingly high.

Moreover, LCD screen technology is very difficult to manufacture for others, but because Polaris has high-end equipment exclusively supplied by Precision Instrument Company, LCD technology has not only become a reality, but can also be industrially produced on a large scale, and the cost is not very high.

Now even if they are sued for monopoly by foreign countries, if they have to share technology and license the technology to them, it will be difficult for them to manufacture it at present. It is impossible to sell precision instruments to them. You can study it slowly.

Next, Liu Neng, the person in charge of Xinhui Energy, reported: "Xinhui Energy Company was mainly in the research stage in 1981, and only started to build power plants after July 1982. The first phase plans to build 55 1,000MW generating units ( Calculated based on investment of 1,000 yuan per kilowatt).

Due to the power grid, we were constructing at the same time. The current planned progress is 70%. It is expected that all construction and grid-connected power generation will be completed in May this year. The total investment is 55 billion yuan, and the investment last year was 20 billion yuan.

At the same time, we also provided 5 billion yuan of equipment to the power grid company, with a profit of 2 billion yuan and an overall loss of 20 billion yuan (2 billion R&D costs). "

Although we don’t expect Xinhui Energy to make much money in China, due to its advanced technology and power generation efficiency higher than the world’s advanced level, the future is worth looking forward to.

Let’s do the math. Each 1000MW unit has an annual power generation of 5.5 billion kilowatt hours. 55 units can generate 302.5 billion hours of electricity. According to the thermal power grid price, it is 0.06 yuan (current electricity costs are about 0.15~0.25 yuan). , now 25 yuan per ton of coal (data shows that the average selling price of raw coal in 1983 was 25 yuan per ton, and this price increased significantly after 1990, also averaging 60 yuan per ton).

Complete combustion of each ton of coal can generate about 8,000 kilowatt hours of electricity. Xinhui Energy's actual power generation efficiency is 50% (computer simulation is 51%), which means the cost of connecting to the Internet is 0.00625 yuan per 10 million hours, and the profit per kilowatt hour is 0.05735 yuan. Even if all operating costs are calculated as 0.05 yuan, the annual profit will be 15.1 billion yuan. This does not include the income from supporting cinder and waste gas utilization technology. Then it will take more than 3 years. You can get your money back.

The coal market was set by the government before 1993 and by the market price after 1993. However, the price of thermal coal is much lower than the market price. A dual-track system for thermal coal prices is implemented. Coupled with the high-efficiency power generation equipment of Xinhui Energy Company, it ensures that Profit is not difficult.

Next is Cornerstone Materials Company, whose director Wen Sheng said: "We mainly provide material products, especially high-end materials, to brother companies and other domestic companies. The total turnover in 1981 and 1982 was 20 billion yuan, and the main source of income is There are automotive materials, engine materials, and high-end aircraft materials. I won’t go into details about the small proportion of other materials. The profit is 8 billion yuan. Currently, the company has 10,000 employees.”

Without the support of power companies and automobile companies, the performance of materials companies is estimated to be very ugly. Fortunately, the automobile company delivered a good answer in 1982, leading the performance of the power company and materials company to achieve substantial growth.

This is a very important company. Without materials, no matter how good the idea is, it is useless. This company was originally prepared for aircraft, power and automobiles, and now it has become the main supplier of mid-to-high-end materials for Zhao Yi's companies.

Next, Liu Xing from Future Space Technology Company made an introduction. He said: "We launched a total of 5 satellites in 1982, with a loss of 3 billion yuan after deducting costs. We currently have 2,000 employees."

For an industry with high-end technology and a small market, it is lucky to be able to make a profit. The space technology company's losses in 1982 were mainly due to start-ups. There were many infrastructure projects, such as a launch site, a satellite monitoring center, two manufacturing bases, and more. There will be more R&D investment required in the initial stage. These costs do not need to be invested repeatedly in subsequent operations, and R&D costs will also be significantly reduced. This is the advantage of technology accumulation.

Then Jinshajiang of Huansha Textile Company made a report. He said: "Our textile company only started production at the end of November 1982. It mainly supplies products to apparel companies. The current turnover is 10 billion yuan and the loss is 50 billion yuan. At present, It has 800,000 employees.”

The textile industry has always been an industry with a large number of employees, with hundreds of thousands of employees at every turn, and the results are quick. Textile companies can make back their capital within half a year. It is also an industry with a short construction cycle. It takes less than half a year to build such a large enterprise. . Since textile companies have mastered the upstream and midstream links, the application of new technologies and the closed-loop effect have enabled gross profit margins to reach 40%.

Huansha Textile Company will become another cash cow for Zhao Yi this year. The turnover this year is expected to be 150 billion yuan. After deducting the initial investment, there will be a profit of more than 50 billion yuan, and the net profit is expected to reach more than 37 billion yuan. (End of chapter)