According to the request records, in this month, more than 60,000 people in Jiangzhou came to ask for free Kangyuan Slimming Powder, but the person who could take away the high reward of one million was one person. nor!
This incident caused a great sensation throughout Jiangzhou, and even across the country. The name of Kangyuan Slimming Powder spread to almost everyone's ears.
This kind of advertising effect is so good that people can’t believe it!
After careful calculation, Xiao's Pharmaceutical Factory spent nothing more than advertising in newspapers and on the Internet, and the rest was giving away more than 60,000 copies of Kangyuan Slimming Powder for free!
In addition, Xiao Pharmaceutical Factory spent almost nothing!
Xiao's Pharmaceutical Factory's promotion of Kangyuan Slimming Powder was unanimously considered by people in the advertising industry to be a classic marketing case, and someone even made a detailed analysis of it.
There are even many guests invited to TV programs who are still explaining the clever marketing methods adopted by Xiao Pharmaceutical Factory. This is obviously a topic that the current audience is concerned about, so the ratings are not low.
According to the analysis of so-called marketing experts, the main reason why Xiao Pharmaceutical Factory’s promotion of Kangyuan Slimming Powder became so popular and later became an iconic representative of the sudden rise in the pharmaceutical industry is because of the Internet campaign. The huge success of Xiao's Pharmaceutical Factory, as well as the extraordinary quality and effect of Kangyuan Slimming Powder, are the most critical to the success of Xiao's Pharmaceutical Factory.
"Because the quality and effect of Kangyuan Slimming Powder are so extraordinary, the leaders of Xiao's Pharmaceutical Factory dared to talk about offering a reward of one million yuan. And because of the convenience of the Internet, Xiao's Pharmaceutical Factory's high reward was announced in the shortest time. Within a short period of time, it spread throughout the streets and alleys of Jiangzhou at the fastest speed, and even in the country, everyone knows about it!"
On TV, a marketing expert invited by a certain program was talking endlessly about the successful marketing strategy of Xiao's Pharmaceutical Factory, "With these two key factors, Xiao's Pharmaceutical Factory suddenly entered everyone's sight. , offering a million-dollar reward, causing its popularity to spread explosively, this is the most brilliant thing about the leadership of Xiao Pharmaceutical Factory!"
"So in your opinion, is Xiao Pharmaceutical Factory's path to success perfect? If other companies want to copy this successful business operation model, do you think it is possible?" the TV host asked.
"First of all, regarding your first question, I have a different view. Xiao Pharmaceutical Factory's marketing strategy this time is actually not perfect. In fact, on the contrary, this strategy still has many flaws... Of course, What I’m saying is not that the strategy itself is flawed, but that during the execution of the strategy, the people who implemented it made mistakes.”
The expert spoke with spit, and at the same time did not forget to tidy up his completely bald head, with only a few long hairs covering the top of his head, and said quickly: "If we carefully study the launch time of Kangyuan Slimming Powder, we will It is not difficult to find that in fact, from the time when the Xiao's Pharmaceutical Factory's Kangyuan Slimming Powder was promoted to the current million-dollar reward that has become popular throughout the city, no one in the country knows it... In such a process, there was a blank period. !”
"You mean..." The host didn't understand.
"Let's take a closer look. The Kangyuan Slimming Powder produced by Xiao's Pharmaceutical Factory was released two months ago, but the million-dollar reward campaign started a month ago. In other words, this For a month, Xiao's Pharmaceutical Factory has been making preparations without making any achievements in publicity!"
The expert held a piece of paper in his hand and looked like he was analyzing: "Perhaps the leaders of Xiao Pharmaceutical Factory at that time were discussing the details of the activities and other strategies, but they took a month to prepare. This is a bit too long, so I think the leaders of Xiao Pharmaceutical Factory made a mistake in this regard! If they could avoid this mistake, I am afraid that Kangyuan Slimming Powder would have been placed in all pharmacies and stores in the country by now. The shelves of large shopping malls are on the shelves, instead of just starting to be distributed like now!”
"So in your opinion, is there any room for improvement in this method?" the host asked without losing any opportunity.
"This question is actually the second question you just asked."
The expert said: "As for the question of whether other companies can successfully replicate this marketing strategy, my answer is, absolutely!"
"Then do you have any specific implementation methods?" the host asked again.
"Of course, in fact, by referring to the marketing process of Xiao Pharmaceutical Factory, it is not difficult for us to find that the two major tools for their success - network and product quality. These two factors played a decisive role in the marketing process of Xiao Pharmaceutical Factory. Invaluable.”
The expert really looked like an expert and scholar, and said: "So if other companies want to launch new products, as long as they have confidence in the quality of the products, they can successfully copy this marketing model. After all, the current development of the Internet allows any news to spread throughout the streets in the shortest possible time. This is a very terrifying propaganda tool, and product quality is the foundation of whether a product can survive for a long time, so Said, this marketing method is very simple, as long as you grasp these two factors, everything will not be a problem!"
"In addition, I would like to give a piece of advice to those companies that are preparing to copy this marketing model. Don't make similar mistakes like Xiao's Pharmaceutical Factory again. You must seize the time and spread the goods first, instead of staying at home to discuss strategies!"
The expert said with a serious tone, "Because products are produced to be sold, so we can distribute the goods first, and then discuss specific action strategies or activity details during the distribution process. It’s not too late, isn’t it?”
"Okay, our issue this time..."
Snapped!
In the office of Xiao's Pharmaceutical Factory, Ji Feng turned off the TV and turned around and asked: "How do you think, does what this expert said make sense?"
In addition to Ji Feng himself, there were Han Zhong, Xu Yuan and Yang Dezhao in the office. Ji Feng specially invited these three people here to watch such a program. Moreover, this program is not being broadcast now, but Ji Feng accidentally saw it when he was at home, so he simply cut off such a video from the Internet and planned to study it.
From the promotion of Kangyuan Slimming Powder, Ji Feng realized that he had many shortcomings, and other people's evaluation of himself should be more objective, and the mistakes he had made would be clearer, so Ji Feng Study this program carefully.
But he didn't expect that the more he studied, the more absurd he felt. The expert's words seemed reasonable at first, but if you think about it carefully, you will find that it is full of loopholes.
Ji Feng was worried that because the expert was evaluating him, he could not look at other people's evaluations with a correct attitude. Therefore, he specially invited Han Zhong and the other three people over, just to correct his own opinions. mentality.
"I thought what he said made sense at first, but the more I thought about it, the more wrong it became, so I came to ask you for advice." Ji Feng said with a smile.
"Bullshit!"
Han Zhong couldn't help but sneered. He completely sneered at the expert's words with a look of disdain: "He doesn't know anything, so he just talked nonsense on TV. He only said two sentences, network and products." Quality is the two most powerful tools... There are many good products, but most of them cannot be sold. Many products with poor quality are popular in the market. Why is this?"
Xu Yuan also nodded slightly and said: "Boss, don't be fooled by these so-called experts. This person's words sound hollow, without any substantive content, and he sounds like a layman. I think he Maybe they don’t even understand what marketing is all about!”
"No, your words are also very empty. I just want to know what is wrong with his words and tell me something specific!" Ji Feng said immediately.
"hehe... ... "
Han Zhong smiled and said: "It's actually very simple. Look, let's not talk about anything else. Let's just talk about his final suggestions to other companies, which is to distribute the goods first and then discuss the details... That's it. From the perspective of our promotion of Kangyuan Slimming Powder, if we really spread the goods first, then we would not be able to do any activities."
"Mr. Han is right!" Xu Yuan nodded in agreement and took over the conversation, "For example, once the goods are distributed, it will be troublesome, because if a reward event is held, then... Do all sales points hold activities? This is obviously impossible. Not to mention that we don’t have that many people. Just so many free medicines is an astronomical amount. So, only a few of them are designated? "
"This is not realistic!" Han Zhong chuckled: "If you just target a few of them, how can you ensure that other sellers or retail outlets will not take the opportunity to raise prices? How can you ensure that they will not secretly play tricks on each other? If the scope is large, then If we can’t control the situation, we won’t be able to hold the event, but we will be in a mess, our reputation will be ruined, and our products will be wasted. It can be said that we will lose both fame and fortune!”
"As soon as you said that, I understood." Ji Feng suddenly realized that although he always felt that there was something wrong with what this expert said, he just couldn't remember what was wrong. Now that Han Zhong and Xu Yuan were so confused, He understood immediately.
"So, his analysis of our early promotion is also wrong!"