In the entertainment industry, the phenomenon of following trends is very serious.
When a drama becomes popular, countless professionals immediately begin to analyze the reasons for its popularity, and then summarize the rules of its popularity and imitate it.
As long as you can make money, nothing else matters.
So when thunder dramas can make money, all the capital goes to film thunder dramas.
When traffic stars can make money, they quickly become the first choice for capital.
It doesn’t matter if bad money drives out good money, as long as it is money.
But this situation can change.
If success is all about positive examples, followers will learn from positive examples.
Under the current circumstances, the most successful example is "Chuang Ming", and the most successful stars are Yue Guan and Tang Yan. Therefore, those who want to follow the trend must study the reasons why "Chuang Ming" and Yue Guan Tang Yan became popular.
The reason is easy to figure out:
The script is good, the characters are good, the audience’s intelligence is respected, they break away from the old routines of domestic dramas, and their acting skills are online...
Then just follow this template when choosing and acting.
This way of making money is definitely more difficult than just making money before.
But looking at Yue Guan and Tang Yan's current fame, they earn a lot.
As long as you can make money, there is nothing to be afraid of.
Never underestimate the power of money.
Of course, we can put it in a nicer way - careerism.
Yue Guan is also ambitious.
Regarding Five Star Video, Yue Guan and Li Fuzhen have basically reached an agreement.
"Mao Liar" is the first test product under Five Star Video's new business model.
Miracle Company spent an extra 200,000 yuan to buy the first season of "The Hustler".
"The first season is free for viewers to watch, and the first episode of the second season is also free. Starting from the second episode, the fee will be charged. Each episode will come one after another at one yuan per episode, for a total of twenty-five episodes."
"Watching an online drama for 25 yuan, Mr. Yue, are you really sure you want to do this?"
At this time, Yue Guan was at the headquarters of Five Star Video.
The person in charge of Five Star Video Operations Department looked at Yue Guan and hesitated to speak.
He very much hopes that the number of paid members of Five Star Video will increase significantly, but he feels that Yue Guan is taking too big a step and it is easy to get hurt.
However, Li Fuzhen personally took care of him and asked him to listen to Yue Guan, so he could only speak to this point.
Yue Guan was actually not sure.
However, he is open-minded: "If the audience doesn't like it, they will naturally not order the following content. If they like it, an episode of "Mao Liar" lasts for more than one hour and costs only one yuan. I personally participated in the filming of this drama, and every time It can be said that the episodes are all shot according to movie standards and can be regarded as a series of short stories."
"Mao Liar" lags behind those classic film and television dramas in all aspects of its presentation, acting skills, and directorial skills. However, its rating is so high. In addition to the sympathy points, its biggest advantage is that the script is particularly well written.
And generally speaking, the more niche the subject matter, the higher the payment rate.
"The piracy problem has been solved. With the quality of "Mao Liar" itself and my current popularity, attracting 100,000 paying members is not a big problem."
The person in charge shook his head: "You can be said to be the hottest star at the moment. The audience has enough trust in you. You can bring at least hundreds of thousands of paying members. The question is whether you can retain these viewers and how you can retain them." With its current popularity, if it were broadcast online for free, the popularity would definitely skyrocket.”
"The popularity brought by free is worthless. The subject matter of "Mao Liar" is limited, and it is unlikely that other copyrights will be developed. The popularity that cannot make money is worthless."
Yue Guan is relatively calm. With his current popularity, there is no way "Mao Liar" will not be able to earn back even the 1 million cost.
As long as you can make money, you're off to a good start.
"Get ready to promote it. I will advertise on Weibo and invite a few friends to promote it together. You guys should also work hard and find all the celebrities you can find."
"Since you insist, then I'll do as you say."
Li Fuzhen had already made it clear that he was not to blame if he did not do well, so the person in charge stopped trying to persuade him.
"By the way, "Mao Liar" has been changed to "Edge of the City". Don't make a mistake when promoting it."
The name "Mao Liang" is really not elegant.
There is no way to promote it on mainstream platforms.
The content is obviously light and watery, so it has to be given such an ambiguous title.
Five-Star Video followed Yue Guan's wishes and mobilized all available resources to promote "Edge of the City" to the greatest extent on both Five-Star Video and Five-Star Weibo.
Yue Guan also personally posted a Weibo post:
"We have reached a cooperation with Five-Star Video. The second season of the new drama "Edge of the City" starring me will be broadcast on Five-Star Video. It adopts a new broadcast model and hopes to try a new possibility for the future of the industry.
"Edge of the City" is an online drama with plot, suspense, twists and brain-burning. The first season can be watched for free on Five Star Video. If you like it, I hope you can subscribe and support the second season. If people don’t like it, there’s no need to waste money.
What I can assure you is that the quality of the second season of "Edge of the City" will not be worse than "The Light". In addition, all subscriptions to "Edge of the City" will be split 50-50 by Five Star Video with the investors of "Edge of the City". If this attempt is successful, domestic dramas may usher in huge changes in the future, and the future of the market will be directly in the hands of the audience. "
Shortly after Yue Guan's Weibo was posted, Tang Yan retweeted his Weibo and added his own attitude: "I testify that "Edge of the City" is very interesting. It's a pity that I found out too late, otherwise I wouldn't have paid for it." I play them all."
Zhao Liying followed closely: "After staying up late to watch the first season of "Edge of the City", I realized that the quality of online dramas is already so high. I originally planned to give it a friendly recommendation for Yue Guan, but now I have changed my mind and will recommend it forcefully."
Zhu Yilong also came online soon to help Yue Guan: "If there is a good drama like "Edge of the City" in the future, remember to come to me. I have a hunch that the reputation of the second season of "Edge of the City" may be as high as that of "Chuang Ming" .”
The four of them are basically the four most popular people in the Dragon Kingdom entertainment industry at the moment. If the four of them promote a drama at the same time, you can imagine how many people will be attracted.
Although Five-Star Weibo has not yet reached its peak, the four of them have more than 60 million followers combined, and they are still increasing by the day.
In terms of value, with their current popularity, every Weibo post is worth hundreds of thousands or more for advertising.
But neither Zhao Liying nor Zhu Yilong confiscated the money, let alone Tang Yan.
Five-Star Weibo also invited many other celebrities to promote "Edge of the City" and even made an open-screen advertisement on the Weibo homepage.
It should be said that this has ensured that "City Edge" will not lose money.
However, Yue Guan went to see Li Ruotong just in case.
"Sister Ruotong, please tell me that you don't like "Edge of the City"."
Li Ruotong: "..."
She wanted to hit someone.
But she endured it.
Taking a deep breath, Li Ruotong said sternly: "Yue Guan, you are definitely going to hit a wall this time. Domestic audiences are used to watching free TV series and have no habit of paying for subscriptions. You have taken too big a step."
Yue Guan was overjoyed and held Li Ruotong's hand: "Sister Ruotong, you are so kind to me."
Li Ruotong endured it again and again, but still couldn't hold it back: "Get out."