In 2013, the concept of Spring Festival stalls actually existed, but it was not taken too seriously.
In the previous life, "Journey to the West: Conquering the Demons" took over 1.2 billion at the box office during the Spring Festival in 2013, which made people see the potential of the Spring Festival festival to exceed expectations.
But in this life, "Journey to the West: Conquering the Demons" is definitely hopeless.
It was replaced by "The Legend of Heaven and Dragon Slaying: The World's Supreme".
The first-day box office figure of 110 million was enough to shock everyone.
After Xu Zheng learned the news, he immediately called Guangxian CEO Wang Changtian: "The labor and management have indeed withdrawn the company correctly. Fortunately, we are not competing with this beast at the same time."
Wang Changtian is also very happy: "I guessed that "The Legend of Heaven and Dragon Slayer: The World's Supreme" would be a big hit, but I didn't expect it to be so popular. This is another record-breaking effort."
"It's normal. "The Legend of Heaven and Dragon Slayer: The World's Supreme" has not been released yet. Everyone's expectation for it is to break the record of "The Legend of Heaven and Dragon Slayer: The Master of the Demon Cult", and even break through one billion, so that domestic movies can also reach the billion mark. ." Xu Zheng was very envious: "Judging from the current box office, it is very promising."
"There is indeed hope, this time "Journey to the West: Conquering the Demons" will be released."
Wang Changtian and Xu Zheng rejoiced. Fortunately, they were weak-headed.
"Journey to the West: Conquer the Demons" is so stubborn that it has to go head-to-head with "The Legend of the Heaven and the Dragon". Now, "The Legend of the Heaven and the Dragon: The Supreme" has a box office of 110 million on its first day, while "Journey to the West: Conquer the Demons" has a box office of 40 million.
From a data point of view, it is not too bad.
But considering the schedule, promotion, and lineup, the first-day box office of "Journey to the West: Conquering the Demons" of 40 million will definitely not satisfy the producers and investors.
And it is foreseeable that the film schedule will continue to tilt towards "The Legend of Heaven and Dragon Sword: The World's Supreme", and the box office of "Journey to the West: Conquering the Demons" will become less and less in the future.
The market only chases winners.
Yue Guan was also shocked when he learned that the box office of "The Legend of Heaven and Dragon Slayer: The World's Supreme" on its first day was 110 million.
His original expectation was about 90 million.
The box office on the first day can be 90 million, and if it exceeds 1 billion, it will basically be a show. Although the number of moviegoers will drop significantly after the Spring Festival, the box office in these days is what grabs the attention.
And the reality was more successful than he expected.
""The Demon Cult Master" has gained so much popularity for "The World is Supreme", and many fans of "The Demon Cult Master" immediately watched "The World is Supreme"." Wang Jing had already made many phone calls at this time. , and got some relatively accurate data: "Yesterday, almost every venue for "The Legend of Heaven and Dragon Slayer: The World's Supreme" was full, and the attendance rate was basically not less than 90%, which shows the enthusiasm of the audience."
"What about word of mouth?"
Wang Jing smiled happily: "The opening score is 9.5, the highest score among all my movies."
Among directors, Wang Jing is one of those directors who doesn’t care much about movie ratings.
What he cares more about is the movie box office.
But you ask him if he wants a higher rating? Definitely want to.
Everyone wants it.
He doesn't like to be scolded.
"It will definitely drop in the future, and it is impossible to maintain 9.5 points." Wang Jing was not dazzled by the victory: "But maybe it can be maintained above 9 points, which is awesome."
Of course awesome.
There are only a handful of commercial films that can score above 9 points.
Most of them are old movies plus emotional points, which can reach a score of 9 or above.
"Let the Bullets Fly" is basically considered a classic, with a score of only 8.8.
In the previous life, after 2010, there was only one domestic commercial film with a score exceeding 9 points - "I'm Not the God of Medicine".
But the subject matter of Medicine God has bonuses, and the filming is indeed touching, and it is not very commercial.
"The Legend of Heaven and Dragon Slayer: The World's Supreme" is different. This is a pure commercial film.
"9 points is a bit difficult. Today is the second day of the release. All the people who come to rate are true fans. It will gradually drop in the future, and there will be some negative fans who will give one star to cause trouble. But judging from the current trend, 8.5 points and above It must be stable." Yue Guan doesn't care much about this: "As long as it can score above 8.5, the quality will be enough to attract audiences to the cinema. Anyway, our goal is box office, not ratings."
As we all know, ratings are more biased towards TV series and variety shows, and are more demanding on movies, especially domestic movies.
Domestic movies with a score of 8.5 are already of a quality that can be watched twice in a cinema.
Neither "Wolf Warrior 2" nor "The Wandering Earth" scored 8 points, but the box office was higher than the other.
Hearing what Yue Guan said, Wang Jing also nodded: "Indeed, the current reputation is enough, and the box office trend is also very good. Now we will see how much box office it can attract during the Spring Festival."
"So we have to work hard, go to more road shows, and participate in more variety shows. Brother Jing, fat people are generally weak. Can you hold on?"
"I'm just kidding, how about I, the Ten Girls at Night?"
Yue Guan was silent for a moment, but still did not expose his lie.
Last night he saw a woman entering Wang Jing's room.
It came out in five minutes.
We don’t dare to say it, and we don’t dare to ask it either.
Anyway, if you count the time, tsk tsk, you can’t forget it.
…
The first-day box office of "The Legend of Heaven and Dragon Sword: The World's Supreme" broke the record, and subsequent promotions were in full swing. The box office was released the next day, and it did not disappoint.
130 million.
The box office was 20 million more than the first day.
The power of the Spring Festival stalls was suddenly taken seriously by everyone.
It’s just that we still can’t tell whether “The Legend of Heaven and Dragon Slayer: The World’s Supreme” is too awesome, or whether the Spring Festival release is too awesome.
Because the box office results of "Journey to the West: Conquering the Demons" did not meet expectations.
The box office of "Journey to the West: Conquering the Demons" the next day was 35 million, which was not a high drop, indicating that the movie was not as bad as imagined.
In fact, there is none.
Yue Guan has always felt that the quality of "Journey to the West: Conquering the Demons" is on the same level as "The Mermaid", and may even be slightly better.
But the box office of "Journey to the West: Conquering the Demons" was 1.2 billion, while the box office of "Mermaid" was 3.3 billion.
Many times, the box office and quality of a movie are indeed not completely proportional.
For example, this time, the leading actor of "Journey to the West: Conquering the Demons" was criticized by too many people.
In addition, the crew of "The Legend of Heaven and Dragon Slayer: The World's Supreme" has been setting the pace:
"Don't contribute to the box office of "Journey to the West: Conquering the Demons". Only if Star Master understands that he directs and acts himself will the audience be willing to watch it, and he will continue to direct and act himself."
Many netizens responded, including many fans of Zhou Xingchi, who also responded spontaneously, saying that they did not support "Journey to the West: Conquering the Demons" and that they would rather see actor Zhou Xingchi.
Zhou Xingchi: "MMP."
But seeing the box office of "Journey to the West: Conquering the Demons" being crushed by "The Legend of Heaven and Dragon Slayer: The World's Supreme", Zhou Xingchi really felt very unhappy.
Anyone who has experienced being stepped on to reach the top knows this feeling.
Zhou Xingchi really had the idea of making a comeback in his mind.