"We have watched Fa Ge too many pirated movies, and we all owe Fa Ge a movie ticket."
"I cried after watching "Wushuang". It really feels like I have returned to the golden age of Hong Kong films. "Wushuang" will definitely not lose to those classic Hong Kong films. I strongly support it."
"When I was young, I watched Fa Ge's movies all through pirated discs. I didn't have any money at that time. Now that I have money, it's time to return the movie tickets I owe Fa Ge to Fa Ge."
"I also grew up watching Fa Ge's movies. I have always been a fan of Fa Ge, but I feel ashamed that I have never supported Fa Ge. This time, count me in. I will get +2 movie tickets and go watch it with my girlfriend."
"Upstairs, stop pretending. You don't have a girlfriend. If you have a girlfriend, you have one. If you don't have one, you don't have one. Don't make things up out of nothing."
…
Putting aside those silly netizens, the marketing hype of "I owe you a movie ticket by Zhou Leong" has made many people in the industry see the power of emotion.
Such a clever marketing hype may even seem like a bit of moral kidnapping to many people, but emotional fans flocked to it, making the box office of "Wushuang" as if it had wings and couldn't stop at all.
The power of this move far exceeded Yue Guan's previous estimate of 100 million.
It’s really worth 100 million.
And it’s not capped.
Mo Xiangwan was stunned.
"Essential fans...are they so awesome?" Mo Xiangwan looked at Yue Guan in shock.
Yue Guan is very calm.
After all, he had already seen it once.
"Mermaid" used this trick to achieve a box office of more than 3 billion in its previous life.
In this life, Yue Guan gave "Mermaid" to Deng Chao, Damimi and Lin Yuner. Even though the movie box office market of Long Kingdom in this life is far greater than that of the previous life, Yue Guan doesn't think that "Mermaid" can compare with the box office based on the exchange rate. Three billion+ in the previous life.
Emotional fans’ money—it turns out it’s really easy to make money.
But leeks cannot be cut all the time.
With Zhou Xingchi's national level, after "Mermaid" played this trick, it was a bit powerless to cut leeks.
"Sister Xiang Wan, calm down. This trick is very powerful the first time you use it, but it cannot be copied later. If you use it the first time, you will be a genius, if you use it the second time, you will be mediocre, and if you use it the third time, you will be a fool. "
"Can't copy?" Mo Xiangwan felt a little regretful.
There are so many things and people that can create feelings.
If this kind of success can be replicated, she has a hundred ways to turn her feelings into money.
Yue Guan thought for a while and analyzed seriously: "At least it is difficult to copy in the film industry. However, for the television industry and variety show industry where the audience does not need to spend money, playing with feelings is still very effective. But our company does not need to play this way. , in fact we must resolutely put an end to such hype in the future.”
"Why?"
"Because the majority of movie fans will be disgusted with this kind of hype, especially after the box office hit of "Wu Shuang", many people will definitely imitate this kind of hype. As more capital is gained in this way, netizens will definitely have a rebellious mentality. By then, Our company will openly distance itself from this kind of hype again and attract a wave of favorability from passers-by.”
Mo Xiangwan: "... Didn't you come up with this method of hype? The thief shouts, catch the thief?"
"Sister Xiang Wan, how can you say that?" Yue Guan said sternly: "The hype was created by the crew of "Wushuang", what does it have to do with me? I'm just an innocent person."
Mo Xiangwan was speechless.
In terms of shamelessness, she lost.
"I understand what you mean, we always stand with the audience."
"Yes, this is also the belief we have always adhered to. The audience always comes first." Yue Guan's eyes revealed incomparable sincerity.
Mo Xiangwan was silent for a moment, and then he praised: "Yue Guan, I won't accept this year's Golden Dragon Award for best actor unless I give it to you. But you haven't thought about what if the crew of "Wushuang" leaks? "
"Wang Jing came up with this marketing plan, and Wang Jing himself is always ready to admit it."
Yue Guan said that I had already considered this issue.
Mo Xiangwan: "... Did you drug Wang Jing? Why does he listen to you so much?"
"I didn't take the medicine, but I gave him the script of "God of Gamblers 2". For Fatty Wang, if it can make him money, what's the point of taking a scapegoat? He doesn't care about this false reputation."
Yue Guan liked this about Fatty Wang.
What could Mo Xiangwan say
She could only wish Yue Guan good health and all the best.
…
Not only is Yue Guan in good health, everything goes well.
The entire "Wushuang" crew burst into laughter.
The investment in "Wushuang" cost 100 million, and before its release, their box office expectations for "Wushuang" were 300 million.
As long as it can reach a box office of 300 million and sell other copyrights, this movie will definitely be profitable.
Profitability—for a movie starring Da Tiantian, it’s a miracle.
This kind of thing rarely happens in big sweet movies.
So she didn't dare to ask for too much before.
However, after the release of "Wushuang", it first became popular based on the movie's reputation and the tie-up with Yue Guan, and then with the marketing plan of "I owe Zhou Run a movie ticket", it became completely unstoppable.
In the end, the final box office of "Wushuang" actually exceeded 1 billion yuan.
This result shocked countless people in the industry.
When Da Tiantian saw this number, she was so excited that she cried. She called Yue Guan and said that she must treat Yue Guan to a good meal.
"Yue Guan, please don't be polite to me. You are my great benefactor. Without you, "Wushuang" would not have achieved results. You are so amazing. You are definitely the person who knows the most about movies I have ever seen."
On the phone, Da Tiantian cried with joy, spoke incoherently, and sounded extremely admiring to Yue Guan.
For the first time, the girl realized what success was.
A true career success.
After Yue Guan answered Da Tiantian's call, he felt guilty.
"Why do I feel that Da Tiantian has a blind worship of me now? It feels like I can taste Da Tiantian's nectar with a little effort."
This idea is dangerous.
Yue Guan killed this idea in the cradle in time.
You can't rob someone who has a boyfriend. This is a matter of human principle.
However, Yue Guan still went to ask Li Ruotong: "Sister Ruotong, is Da Tiantian a royal princess?"
Such a bold move, if it were a royal princess, he would be able to accept it.
When Li Ruotong heard Yue Guan ask this question, he looked at Yue Guan as if he were a fool: "The royal family's surname is Li, and her surname is Jing, what do you think?"
Yue Guan: "... No, it's not. Why are you so mean?"
Li Ruotong was agitated and said angrily: "Speak to me properly."
"Why are you shouting so loudly?"
Li Ruotong was defeated: "Go away, I don't want to see you."
Yue Guan glanced at Li Ruotong.
Hey, don’t want to see me
I have such a bad temper.
…
That night, Li Ruotong went home.
Then I saw Yue Guan chatting happily with Mother Li in the living room.
Li Ruotong's body stiffened...
At this moment, she only hated that she didn't have a knife in her hand. If she had, she would stab Yue Guan to death without hesitation.
Because every time Yue Guan came to her house, she would be harassed by her mother for several hours.
This is definitely intentional.
She guessed correctly.