Yue Guan's words were of course not meant for Sa Beining, but for those career fans who were heartbroken about him.
To those ordinary passers-by, Yue Guan didn't even bother to mention anything.
But for his fans, Yue Guan still hopes that they can be more mature.
It was fine when I was young, but after I turned eighteen I still felt that I was the center of the world and would be taught how to be a human being by reality.
Look at Director Bi.
He has a family background, education, and connections. He is a standard successor to a major domestic director. I think he has been beaten into shape by reality just because he is obsessed with it.
If adults cannot recognize their own insignificance on their own, reality will help you recognize it.
Sa Beining agrees with this point of view.
"Actually, I don't like the show "The Gatekeepers of the World" either." Sa Beining said: "The style of this show does not meet my aesthetic standards, but I have friends who like it very much, and I can understand why they like it. . I can only say that I am not the audience for this kind of drama, but it does not mean that this drama is not good."
"Teacher Sa is an expert and can tell the difference between what he doesn't like and what the market doesn't like, but many people can't tell the difference, including some of my career fans. I'm still worried about them. If you keep holding on to this If you have a bad attitude, you will easily suffer in real life.”
The two of them were also watching the barrage while chatting.
Most of the viewers who can watch the live broadcast are fans of Yue Guan.
When Yue Guan spoke, they felt it was right.
But there are still some good ones.
This is normal.
Yue Guan's sharp eyes saw a barrage:
"If the market likes this kind of bad drama, there is something wrong with the market."
After seeing this barrage, Yue Guan smiled helplessly: "If the market likes bad dramas, then there is something wrong with the market... On the surface, this statement actually makes sense. But if you don't have the ability to change the big picture, Before adapting to the environment, it is best to adapt to the environment. In addition, when you are different from most people around you, in most cases it is not the world's problem, but your own problem."
Sa Beining didn't want Yue Guan and Danmu to have a tit-for-tat confrontation, so she brought the topic back: "Yue Guan, when you were filming this film, did you consider the audience's thoughts? I saw many people commenting that you are becoming more and more self-centered when filming. No matter whether the audience can accept it or not."
"The question is, why do people who say these things represent other viewers? If no one really likes this show, how can it have the current ratings and make so much money? Some people always think that they are big Most people, and then naturally represent the majority of people, is actually not the case. And actually, no matter what I shoot now, I will actually do pre-investigation. How will the audience react after the filming? Before the filming starts, my team basically There will be a professional assessment.”
Sa Beining was very interested in Yue Guan's words: "Can you tell me how you investigated?"
"I have set up a special department in our company, which is responsible for tracking changes in audience tastes and market trends. We must get first-hand information to prevent our company's dramas from falling behind."
Sa Beining's eyes changed when she looked at Yue Guan this time.
Many barrages are also saying "awesome".
Many companies and celebrities say they put the audience first, but there are very few who practice it like Yue Guan.
Sa Beining asked: "How to track the changes in audience tastes specifically? How to ensure the accuracy of the data?"
"There is no way to guarantee the accuracy of the data." Yue Guan shook his head: "We can only guarantee relative accuracy. So far, our company has done a pretty good job in this regard."
Yue Guan glanced at Sa Beining and chuckled: "Teacher Sa wants to know how we did it?"
Sa Beining did not deny: "I believe the audience also wants to know, but if it involves commercial secrets, forget it."
"There's nothing that can't be said." Yue Guan said angrily, "Actually, the most effective and simplest way is one."
"What?"
"Don't pay too much attention to the voices on the Internet, especially those big Vs and film critics, including those netizens who gave reviews. Whether it is good or bad reviews, don't take them too seriously. In my team, the opinions of these people are Regarding comments, we only include 10% of the data. So no matter how many negative reviews there are for "The Gatekeepers" on the Internet, I actually don't take it seriously. As long as the ratings don't drop, it means there is nothing wrong with the basic audience. No. No matter how good the person you like dances online, it’s actually not worth mentioning.”
Sa Beining thought thoughtfully: "You don't believe the current online reviews?"
"It's not that I don't believe it, it's just that it's not worth believing at all. Taking "The Gatekeepers of the World" as an example, among the people who have watched this show, the number of people who are willing to express their opinions online after watching it is definitely not more than 10%, and it is even possible that 5% Less than %. Even if most viewers like it very much after watching it, the most they will do is post it on their WeChat Moments, and will not go around bragging about a drama or criticizing it. This is the majority of people.
If you want to know the quality of a movie in the future, the feedback you get from other friends in your circle of friends will be more reliable than online movie reviews.
Let's take "The Gatekeepers of the World" as an example. Before our project was approved, Wu Qi was given the character design, and the writing team made reference to the successful experiences in the animation and Internet literature circles. Characters like Wu Qi are very rare in TV dramas, but in the animation circle and Internet literature circle, there are actually similar successful works, and the results are quite good.
Of course, because of this style, many people don't like it, and those who don't like it still think this style of work is garbage. However, for the final score of a work, although these voices are harsh, they are actually meaningless, even if it seems that these negative reviews are overwhelming. "
Yue Guan smiled: "Smart people will learn from this successful experience and take the essence and discard the dross. There are also some people who are determined not to admit that works they don't like can achieve academic success, so they must I look for a sense of identity everywhere, and it looks particularly conspicuous. But no work can conquer everyone. For those who don't like it, just give up. As long as it can be liked by audiences who like similar styles, and this audience is enough More, this drama is a success.
Essentially, this is a question of trade-offs. All works face this problem, and it is impossible to please everyone. No matter how many people don't like it, the ratings of "The Gatekeepers of the World" are still rising, which shows the problem. I have never given up on the audience, but some viewers always want to teach me how to film, and it would be wrong if I don't film according to their ideas. But in fact, if I satisfy their ideas, I may really be in trouble myself.
And many people have a misunderstanding, thinking that dramas with rave reviews and few negative reviews are good dramas worth filming. But the data tells me that the most popular dramas rarely get a reputation of more than 9 points, and most of them are between 7 and 9 points. "
Seeing Sa Beining's confused look, Yue Guan smiled slightly: "When everyone praises a drama with one voice, in most cases it doesn't mean how good the drama is, it only means that the drama The play is niche enough.
Good reviews can be deceiving, but not Long Yuan. "