Generally speaking, there are no premieres for Spring Festival movies.
Because the Spring Festival is the biggest period of the year, if there is a problem with the movie's reputation, it will be devastating to the movie.
Especially when there are competitors eyeing it.
Unless you're very confident in the quality of your film, it's better to save the suspense until the end.
However, this situation has changed during this year’s Spring Festival.
Yue Guan's "Feng Shen 2" held a grand premiere in advance. The event was unprecedented and it also achieved unprecedented success.
The success of "Feng Shen 2" is believed by many in the industry to be because "Feng Shen 2" amazed everyone with its solid quality and special effects after its premiere. Therefore, the audience's expectations were directly raised, and the follow-up was created. A box office miracle.
With the successful precedent of "Feng Shen 2", other movies will naturally want to follow suit.
However, while other Spring Festival film producers have not yet made up their minds, "Shadow" is the first to show its sword.
The first one held the premiere, and invited all the competitors that could be invited during the Spring Festival.
It's obvious, I'll show you my sword, you can do whatever you want.
Zhang Yimou dared to do this, which shows that he is confident.
After watching "Shadow", everyone also understood why Zhang Yimou is so confident.
After watching what Yue Guan said in the video, not only did they understand, but also the netizens who watched the live broadcast understood.
Although netizens have not yet seen the text of "Shadow", it can be seen from the dialogue between Yue Guan and Zhang Yimou that "Shadow" is based on a real historical blockbuster.
It is completely different from the previous ones such as "Murder Case Caused by a Steamed Bun", "Writing Night Banquet Reading as Thunderstorm", and "Big Bear Girl in the City".
This is very exciting for the audience.
Because among the domestic historical movies, one is considered unique... But among all the films made by these great directors, "Hero" is really the only one that can be considered watchable, and the others are worse than the others.
As long as "Shadow" can make a breakthrough, it is almost certain that it will break through at the box office.
In this case, whether or not to fight "Shadow" head-on becomes a question that needs to be considered.
While other Spring Festival movie investors are still struggling, the reputation of "Shadow" has exploded first.
All the media who attended the premiere of "Shadow" gave high praise:
"The pinnacle of director Zhang Yimou"
"Zhang Yimou + Deng Chao + Yue Guan, a good director + a good actor + a good screenwriter, made an excellent movie"
"Five-star recommendation, the annual blockbuster not to be missed"
"Conspiracies and calculations, heroes and heroines, a world of great strife, war and iron horses, everything you want to see is here"
"Brothers are jealous of each other, and they resist their insults from outside. A great historical movie with structure and attitude"
"The best domestic historical film in history"
…
Really all good reviews.
This is not beyond everyone's expectations. After all, netizens who watched the live broadcast can probably judge that "Shadow" is a masterpiece.
In addition, the crew of "Shadow" is not short of money, so media relations must be well managed.
This wave of high-reputation marketing is a natural thing.
Others in the industry are also relatively calm, because even "Pure Heart·Dream Showbiz" received a lot of positive reviews after its release.
You can never trust the media's positive reviews. What you really need to pay attention to is the audience's reputation.
Everyone is still waiting.
Because Zhang Yimou really has full confidence in the quality of "Shadow", he doesn't believe that "Shadow" has been filmed like this and won't get a good reputation.
Therefore, Zhang Yimou made a decisive decision to start small-scale screenings before the Spring Festival release, vowing to stick to the word-of-mouth route to the end.
After all, Zhang Yimou's name is here. His control over a drama is very strong, and Yue Guan and the others will not veto Zhang Yimou's proposal just because of this trivial matter.
What's more, the quality of "Shadow" itself is worthy of Zhang Yimou's confidence.
So Yue Guan delegated all power to Zhang Yimou.
"Shadow" successfully started its screening journey.
Yue Guan also went to several screenings and communicated face to face with the audience.
He could refuse to participate in such activities, but Yue Guan believes that such activities are meaningful because his daily life is now too far away from ordinary audiences. He must have more contact with ordinary audiences in order to understand them better. idea.
The separation between actors and audiences is inevitable because their environments are different. But if an excellent actor wants to be loved by the audience, he cannot be completely separated from the audience, otherwise he will not be able to empathize with the audience.
Yue Guan has always paid attention to this aspect, so he is always concerned about what the audience thinks.
Fortunately, his efforts were not in vain.
His respect for the audience can be felt by the audience.
As for the quality of "Shadow", 99% of the audience's feedback is positive.
Even many middle-aged viewers had red eyes after watching "Shadow".
They are not fans of Yue Guan, nor fans of Deng Chao, but fans of Guoshi.
"Director Zhang, I have liked you for twenty years. I have watched "Hero" three times."
A middle-aged male audience member stood up to communicate with Zhang Yimou after watching "Shadow". After hearing what the audience member said, Zhang Yimou was moved: "Thank you, thank you, thank you for your support."
"Director Zhang, I like "Hero" very much. I have always felt that "Hero" did not receive fair evaluation back then. "Hero" was the best among the so-called blockbusters of that year."
Zhang Yimou smiled: "Actually, I think so too."
Zhang Yimou said in public that the filming of "The Great Wall" was indeed terrible, and he himself thought it was terrible, but he never said that the filming of "Hero" was terrible.
"After "Hero", I have watched your movies, but I don't particularly like them anymore. "Shadow" is my favorite movie in recent years. After watching "Shadow", I feel that you have returned to your peak. The ultimate colors, grand scenes, shocking pictures, and even better than "Hero", it also has a superior plot. "Shadow" is really great, showing all the advantages you are best at, marvelous."
By the end, the audience's emotions were a bit uncontrollable.
Deng Chao quietly asked Yue Guan: "Is he the person we arranged in advance?"
Yue Guan shook his head.
"That's a true fan. Director Zhang is awesome." Deng Chao said.
"It's not surprising that a great director like Director Zhang has a few true fans."
What's more, "Shadow" really allowed Zhang Yimou to show off his skills.
The plot is indeed not Zhang Yimou's skill, this is Yue Guan's.
But colors, images, war scenes, scene scheduling... these things all test the director's skills.
Zhang Yimou did very well.
It's so good that you can clearly feel the difference between top directors and ordinary commercial film directors.
When it comes to making commercial films, Zhang Yimou may not be as good as many emerging young directors, but if you want to shoot such a big scene, if you bring in all the emerging directors, it may not be enough for Zhang Yimou alone.
Industry specializing in surgery.
Zhang Yimou is good at this.
Zhang Yimou himself was also moved by this audience: "Being able to make the audience like it is my success. I have indeed made some unsatisfactory movies in recent years. I hope that my future movies will not disappoint the audience."
"Come on, Director Zhang. After "Shadow" is officially released, I will go to the cinema to support it. This is definitely the best domestic historical film in history."
This is not blocked by the media, but blocked by the audience.
Moreover, this short review ranked first in the number of likes on Douban.
The pre-sale box office of "Shadow" is getting higher day by day.
Although the Spring Festival has not yet officially arrived, "Shadow" has already shown its dominance.