Fans of Ji Pan who came to the theater for team building helped each other walk out of the theater. They were afraid, but it was too late now. After watching the movie, they had lost too much energy.
"Did I scream while watching the movie?" a fan asked.
"No, I didn't hear it," the other person replied.
"Well, we are quite brave." A group of people cheered for themselves silently.
The old man who failed to buy tickets and heard their conversation said: "..."
This group of people didn't scream, but they screamed together every time. Thanks to the group effect, everyone seemed not to hear their own shouts, but only heard others'.
The conversation between this group of fans made Lao Cai notice one thing - the scale of this movie.
When the director was filming the movie, he seemed to have a very good understanding of the limits that the general public could bear, and kept the thrilling plot in the movie at a level that would make people scared and exciting but also bearable.
Moreover, no matter how scary the movie is, it rarely uses disgusting visual stimulation to make people feel scared. It is obviously a horror movie, but the faces of the actors are beautiful most of the time. Especially Qi Wanlian, she shows an innocent look every time she harms someone, making the audience unable to help but be attracted by the actor's beautiful face even as they scream, telling whether they are scared or appreciative.
In most horror movies, just closing your eyes when you are scared can alleviate a lot of the fear, but this movie is very scary. If the audience closes their eyes and listens to the soundtrack and sound effects in the dark, they will have the feeling that ghosts are around them. But if you open your eyes and stare at the actor's face on the screen, you will be confused by the ghost, and you will have the illusion that it doesn't matter if she dies and she will be together forever.
But often with this thought, after watching the movie, the audience can't help but reflect, what was I thinking just now? Am I really being deceived by ghosts? Damn, the actors in this movie are really ghosts!
It relies on sensory stimulation and appeals to the fear and confusion of the soul. I have not seen this kind of horror movie for many years.
He really wanted to watch it again as soon as possible, but unfortunately the cinema did not schedule the film.
Lao Cai thought for a while and posted a post on the Internet: Can movie theaters just put the show of "Falling House" in the daytime? As soon as I got out of the theater, I saw that the dark-faced Tian was so friendly to the audience! Don't ask anything, I need a new pair of pants now [dog head]
Even though it was already two o'clock in the morning, there were still many fans who were sleeping in the middle of the night. Lao Cai came out to criticize the movie for being bad. Unexpectedly, Lao Cai didn't criticize the movie this time, but actually criticized the cinema!
Lao Cai, although your screams are very relaxing, when did you really become such a cuckold? Do all domestic horror movies scare you like this
Why do you need new pants? Is it cooler if it's wet? [dog head]
Lao Cai Lao Cai, what do you mean, is the movie actually very good
Lao Cai made another comment on the love page: I was so absorbed in watching tonight that I forgot to take notes. I will watch it again tomorrow and the video will be released. If you are brave and willing to stay up late, I recommend watching the midnight show, it is particularly refreshing!
When Lao Cai recommended it to fans, a hot search quietly climbed up the rankings.
#Why horror movies are scheduled for midnight screenings#
This was originally an entry created by Ji Pan’s team-building fans. They could easily go home in pairs, but they fell asleep while lying on the bed. They were always thinking about movies in their minds, and the more they thought about it, the more they became obsessed with it. I felt that I was bewitched by the ghost inside, so I contacted my sleeping partner to create this entry and started chatting in it.
When Panpan praised Qi Wanlian so much, I thought Panpan was being entrusted by others, but now I understand that Qi Wanlian is really a charmer.
Yes, I kind of understand why the movie is called "Falling House". The last scene of Qi Wanlian and three human beings who have always stayed in the villa standing together, I actually think it's a bit good-looking.
Go! Go! Go! How can we have such a correct idea of three views? This movie promotes truth, goodness and beauty. Among individuals, only the kind-hearted Xiao Luo left "The Fallen Family" alive. This tells everyone to be a scumbag, bully others and be a good child!
I think Shen Leshan is so handsome. He has sacrificed so much for Qi Wanlian. Qi Wanlian’s young and beautiful appearance was obtained through his countless cramps and skin peelings. He is willing to fall into the devil’s path for her, ah! He loves her so much!
Let's see what entry you are chatting in? The sisters stood up and protested to the cinema. Horror movies can be watched in the middle of the night! Maybe at noon, I always feel like Qi Wanlian is coming to find me. The scary thing is that when she waved to me, I wanted to follow her, woo woo woo.
There were also those who sneaked into the entry to praise Pang Xinhao: I originally wanted to scold Pang Xinhao, but I didn't expect to be slapped in the face, so I changed my account to join the organization and secretly praised him.
After a night of deliberation, the next morning, #Why Horror Movies Are Scheduled for Midnight Screenings# quietly climbed to the top of the hot search list while there were no hot events recently and the top people who really dominated the hot searches had not yet gotten up. .
This entry is easy to attract attention. A few passers-by clicked on it and saw that everyone in it was praising a horror movie that was recently released, so they searched for this movie.
People searching on the short video platform saw the short video uploaded by Zhong Jiudao. After watching it in one go, they felt that it seemed worth taking a look because of this unique promotion.
Many people wanted to see the show after searching for the show time on the ticket purchase platform, but fortunately the next day was Saturday, and some people who were strongly recommended by their friends and had a holiday on Saturday still bought the tickets, which made the second The attendance rate was actually higher than the first day.
Cinemas will adjust the number of shows in a timely manner based on the box office. They saw that after the movie was played for two consecutive days, the box office dropped instead of increased. In addition, a few people who watched the movie on Friday night went to the cinema to protest during the day, saying that the horror movie was scheduled for Midnight screenings are so humane that some cinemas add two screenings on Sundays.
The newly added shows are mainly concentrated in the two time periods of 9 a.m. and 11 noon, which do not occupy the prime time in the evening and the large theater, and considering that many people like to watch in the middle of the night. Horror movies pursue excitement, so the original midnight screening has not been cancelled, but more options have been added.
Although the newly added show was not during prime time, the attendance rate of the movie still reached 40% since it was a weekend.
At this time, more and more people have watched the movie, and many recommended videos from film and television up owners have been released one after another.
After Zhong Jiudao was screened on the first day, he uploaded a 30-second trailer when he returned that night. It edited some clips of human actors running towards the camera and ghost actors secretly observing them, accompanied by a very impactful music composed by Jiang Fen. With a powerful soundtrack, the entire trailer is very impactful.
This trailer can be downloaded. After seeking permission from the official blog, the owner of Shao Up made a video directly using the trailer, soundtrack, and poster.
Old Cai Jing Jing: I have been commentating on classic horror films for so many years. I have complained about domestic horror films. This does not mean that I hate domestic horror films. The complaints are more about my hatred of domestic horror films. . Are domestic horror films really getting worse and worse because they are allowed to film ghosts? I used to think so, but "The Fallen Family" changed my view. Even if the blood in this film is turned black, and even if there is an ending that is all Xiao Luo's hallucination, I still think it is a film. An excellent film about policy compromise. Because it does not have a fake face full of silicone, or a swimsuit with big breasts deliberately displayed to attract the audience, it only has a dedicated actor and creative team.
Ling Ling Ling Ling watched the drama: Friends who have watched the movie know that "The Fallen House" is a low-cost movie. The cost is so low that all the scenes are faked out of a house, and many props are in some places. The source can be found in major online movies, but there are no well-known actors, and the director and producer are also unknown. But it was this low-cost movie that made me see the intentions of the creative team. With excellent actors, a heart-wrenching soundtrack, special effects production without any trace of PS, and silky editing, the creative team spent every penny wisely. I hope everyone can abandon their prejudice against domestic horror movies, and go watch this movie with friends during the day when they have time (you must go by yourself), and praise it when you come back!
Have a look: Everyone is praising the film's production and horror atmosphere, but my perspective is different. I want to praise the love in it. It's unimaginable that I was possessed by the love of a pair of evil spirits. Shen Leshan and Qi Wanlian locked me up. I left the key in the villa and I'm determined to open it even if I die!
Let’s talk about the movie seriously: “Falling House” is the first horror movie released after the introduction of new rules for thriller and suspense movies. It is the pioneer of a new journey for domestic horror movies. I hope that under its leadership, more movies will emerge. More and better thrillers and suspense movies.
The main creative team of "Falling House" has been crazy busy these days. From the first day, the online praise has stopped. Zhong Jiudao and Luo Huai have been reading the comments day and night and enjoying themselves. Zhong Jiudao was passive and slow in working on the set, while Luo Huai rushed to the car to read comments on his phone after filming.
On the first day, there was only a midnight show, and the box office that day reached 6 million. Zhong Jiudao calculated his investment and found that he could get his money back just by relying on the box office on the first day!
However, six million is just the beginning.
The next day was Saturday, more people went to the movies in the evening, and the box office that day reached 9 million.
On the third day, Sunday, the cinema increased the number of screenings, with an occupancy rate of over 40% and a box office of 30 million that day.
On the next day, after counting the attendance, the cinemas increased the number of shows again. Even during prime time, there were shows of "Falling House". Even though it was a Monday, the box office still reached more than 50 million.
On the fifth day, Zhong Jiudao received a call from the cinema. The theater hoped that he could provide more high-definition pictures of posters and peripheral authorizations. The posters posted for the cinema had been secretly torn away by the audience, and A few enthusiastic spectators ran to the ticket office and asked to buy posters and peripheral products.
On the same day, the theater chain contacted Zhong Jiudao again. An advertiser wanted to place advertisements before the movie was broadcast, and the investors needed to discuss the issue of sharing of advertising fees.
Since "The Fallen Home" was so unpopular at the beginning, the theaters did not have any interest in it at the beginning. Zhong Jiudao has discussed the issue of peripheral advertising costs. All these copyrights are now in the hands of "Jiudao Film and Television Entertainment Company" , it is absolutely possible for the theater chain to negotiate an appropriate share of the revenue.
On the night of the fifth day, before the advertising placement and surrounding issues had been settled, media from all sides came to find Zhong Jiudao and asked to interview the creative team and leading actors.
Before Zhong Jiudao could arrange an interview time, several advertisers contacted Qian Duoqun, the nominal head of the company, hoping to ask Qi WanlianFu Yue to endorse their products, mainly skin care products Clothing is a short-term endorsement, and the endorsement fee is relatively high, but for newcomers, it is also relatively low.
On the sixth day, as soon as Zhong Jiudao got up, he saw countless missed calls and stranger friend applications. Among them, there were actually several producers of variety shows, inviting the actors of "The Fallen Family" to participate in various events. variety show.
On the same day, Zhong Jiudao's short video platform contacted him, hoping that he could bring the main actors of "The Fallen Family" to arrange a live webcast in the near future, and many advertisers would invest and sponsor it.
He declined many invitations before he had time to watch the movie box office the day before. "The Fallen Man" had a box office of 60 million on its fifth day of release.
At this point, the box office of "The Fallen Family", which has been in theaters for five days, has reached 150 million. As the only investor, Zhong Jiudao can get at least 50 million, including advertising fees and peripheral shares.
This is far from over, For the seventh day of release, they are ushering in the National Day Golden Week. During this golden week, 40% of the films scheduled in theaters were given to "The Fallen Family".
Another 40% of the film schedule is given to another big-budget movie "Shou Zheng Lu" with an investment of 500 million, which was released during the Golden Week.
It's a movie that the Zhong family invested heavily in.