Distribution
Li Jing has heard this sentence many times and understands that it is a truth, but when things happen to her, it feels uncomfortable. She took a long breath and asked, "Brother Wang, I’m fine, where do we come from tomorrow? Start first?"
Wang Kai handed the plan to Li Jing, saying: "Start with your first plan: distribution! According to your planned time, tomorrow morning at 7:30 am, we will meet at the junction of Jianxing West Road and Zhenxing Road in the northwest area!"
"it is good!"
Li Jing returned to the office and began to prepare materials and price lists. The first plan she designed to increase sales was to strengthen the distribution capabilities. One hundred new distribution outlets with monthly sales of more than 5,000 were developed from the urban area.
Five thousand, she feels that it is already very low. This is what she did a detailed investigation. In many outlets near hospitals and schools, as well as key outlets in large communities, the single product sales of Mengniu and Yili reached 20,000 to 30,000. In the peak season, There are even tens of thousands of outlets.
Although the variety is single and the brand awareness is not as high as theirs, our selling point is outstanding!
Isn't this a differentiated competition? There is no problem at all with four people, each in one area, and 200 outlets in a month? Coupled with the loss in the later period, can the remaining 100 companies be fabricated? The investment is nothing more than the salary of four people!
Early the next morning, Li Jing rode a bicycle to the agreed place with 40 copies of the information she had prepared. When she came to the watch, it was only 7:20. After waiting for ten minutes, Wang Kai didn’t worry. Came over without any delay.
"Leader, I'll backpack!" Wang Kai reached out and picked up the materials from the basket on his back. As soon as Li Jing was polite, Wang Kai said: "Today I will only act now!" He blinked at Li Jing.
"it is good!"
Li Jing knew that Wang Kai was watching what she was doing. The words he said yesterday and the unwillingness to admit defeat from the bottom of her heart suddenly came up.
In the northwest area, there are 21 roads crossing east, west, south, and there are two elementary schools, one junior high school, 24 communities, and 310 department stores. Li Jing carefully selected ninety stores as the main attack. She planned to visit a few days in three days, and then focus on breakthroughs in the remaining time.
The location chosen by Wang Kai is exactly the center of the northwest area. It is very convenient to go there along two roads. And just on the edge of this intersection, there are six key stores planned by Li Jing.
Low profit supermarket!
Li Jing definitely talked about this mom-and-pop shop with an area of 150 square meters. She asked Wang Kai for a set of information, took a deep breath, and then walked to the low-profit supermarket!
As soon as he entered this mom-and-pop shop, Li Jing saw the owner, Sun Liguo, and his wife were busy moving out the empty milk boxes for display.
"Boss Sun, hello! I'm from Zhengxian Dairy Factory."
"Oh!" Sun Liguo said casually: "Put the materials on the table, I will look back." As he said, he took the towel and walked to the shelf to wipe the dust on it.
Li Jing froze for a moment, followed two steps immediately, and asked, "Brother Sun, our dairy factory now produces Baili Bao. The ex-factory price is 22.5 yuan a box. Would you like to buy some goods here."
"No need." Sun Liguo didn't even glance at Li Jing.
Li Jing immediately said again: "Brother Sun, our Bailibao has three flavors, wheat flavor and..."
"Liguo, hurry up and bring me things!" Li Jing's words were interrupted by the shout of Sun Liguo's wife.