"Now there are several premises. If we understand these premises, we will have a solution." Li Hongwang began his signature analysis. Sometimes, Li Jingzhen felt that Li Hongwang and Wang Kai had something in common. However, it is not exactly the same, because Li Hongwang's thinking is very systematic and clear. In Wang Kai's thinking, sometimes the antelope hanging horns makes people no trace.
"Planned by Li Da, give us an analysis!" Yuan Li blinked and stared at Li Hongwang.
Li Jing looked at Yuan Li's somewhat obsessive eyes, and said to her heart: Does this little Nizi like Li Hongwang again
"First, and most fundamental, do they want to do it? There is no doubt about it. Those who do our franchise store have a high degree of loyalty to our brand, or they have already been on our "thief ship." Li Hongwang began. After analyzing, he said: "So, with this premise, we can be tougher in certain aspects, such as price, the last elimination! There is also return."
Li Jing nodded. Li Hongwang was right. Although it is a bit improper to say "thief ship", the biggest advantage of the franchise store is here. The brand is absolutely loyal. The bigger the franchise store is, the better the efficiency is, so it is better The dependence and emotion are stronger. Manufacturers can also formulate some mandatory things accordingly.
Li Jing couldn't help asking: "What about the second?"
"The second is the operating ability of the franchise stores, which can also be said about their quality! A good franchise store can quickly cover the area that belongs to him, and it can quickly make itself and the company profitable. The poor ones are waste Not only the company’s investment and its own investment, but even worse, the brand will form a vacuum in the local space.”
Yuan Li immediately objected: "Is it that serious? He doesn't do well in this area, it doesn't mean that others do well!"
However, Li Jing agrees with Li Hongwang’s ideas. During her study, she has seen many such cases. Take many big brands like Pepsi, Kekou or even Mengniu and Yili, the choice of distributors in the regional market will really be great. Affect regional sales. It is true that good dealers can quickly achieve performance and cover all effective markets, while poor dealers can hardly make a difference. If a market is continuously operated by two or three inappropriate distributors, then it will be difficult for this brand to make a difference in this area.
Because the market is not waiting for you, the competitors are not waiting for you.
Thinking of this, Li Jing was shocked in a cold sweat. The market, especially competitors. If at this time another brand enters Sanhe City to take the franchise store channel. What should she do? If the company's return and exchange mechanism is better than hers, what should she do
At this time, Li Jing noticed that Li Hongwang and Yuan Li had been staring at her. Only then did she realize that she was distracted, and quickly asked, "Brother Li, what do you think you should do?"
Li Hongwang asked, "What do you think?"
Li Jing thought about it and said: "We should give them hope while restricting, give them hope that other families can't give them, and let them rely on us from the heart!"
"Yes, that's it!" Li Hongwang patted the table and said, "Are there any good ideas?"
"What kind of dumb riddles are you playing? Isn't it enough to show that you are college students?" Yuan Li on the side pouted unhappy.