The shadow caused by Liu Hui was amused by Yuan Li's aggrieved expression. Li Jing blinked and asked: "Xiao Li, what if you want to get along with them after you slap them?"
"Stick in one hand and radish in one hand!" Yuan Li also understood.
Li Jing smiled and said, "Exactly. On the one hand, we have to formulate a system for franchise stores, and on the other hand, we have to give them hope and make them dependent on us."
Yuan Li asked a little surprised: "Didn't we give them a lot of benefits now? It's like a price difference subsidy to solve their worries, like helping them with promotions, like providing them with subscriber information."
Li Jing nodded and said, "But these are not enough, we have to strengthen our efforts."
"I want to strengthen it? Will the boss agree? The profit margins are already very small now!" Yuan Li raised her doubts: "Besides, where else can I provide them? Are they?"
At this time, Li Jing's thoughts were very clear and she was completely in the working state. She sorted out her thoughts and said: "First of all, I am going to conduct training, and then I will standardize the return system when training them. At the same time, , The main content of the training is the grasp of inventory and the skills in the sales process. Secondly, I am going to formulate a new incentive policy and a sales-linked policy to stimulate their enthusiasm. Finally, I am going to decentralize promotional activities, that is, Said, we will not engage in small-scale promotional activities in the future, and let franchise stores rely on their own geographical advantages and the advantages of sufficient time, let them do it themselves, and we spare our energy to do other things."
"Okay!" Yuan Li applauded and agreed. She didn't understand anything else, but Yuan Li raised her hands in favor of not engaging in activities. She got a lot of tan during this summer's promotion.
Everyone has a love for beauty. Li Jing didn't complain about Yuan Li. Didn't she apply sunscreen twice a day
Li Jing looked at Li Hongwang and asked, "Brother Li, what about the third point?"
Li Hongwang thought about it, and said, "The third is what does the competitor do?"
Li Hongwang's thinking is indeed very systematic, he is still immersed in solving the problem of returning goods, and Li Jing's thinking at this time has taken a big leap.
What do competitors do in the face of returns
Two words flashed in Li Jing's mind: "Promotion!"
In the supermarket, dairy products are being promoted every day, either at a price reduction or as a gift. Buy milk and get pots, toys, and water cups.
At the beginning, many people didn't understand that they would purchase emotionally when they saw the promotion efforts. But later, more and more people discovered that most of the products that are engaged in promotion are critical products, that is, products whose shelf life is about to expire.
Nowadays, many customers in supermarkets have a deep-rooted concept of promotional products: "As long as they are engaged in promotion, they must expire soon. The sooner they expire, the greater the promotion."
The retail channels of department stores are basically the same. They are more direct and cut prices directly! Or they were piled aside by the owner of the department store and waited for the manufacturer to exchange the goods.
This is a double-edged sword!
Li, is selling the impending product. The disadvantage is that it disrupts the price system and reduces profits.
What if the franchise stores do the same? Then it loses the purpose of franchise, and also loses the biggest advantage of franchise stores.