Guo Qingchen's eyebrows twitched, and with a heavy and curious heart, he clicked on the event details page.
Guo Qingchen read the event rules carefully.
The rule is that after watching an episode of "Broken Continent", you can get a one-day membership of Kefeng Video.
Watching this week's four episodes in a row will lead to four days of membership.
The event can only claim membership for a maximum of four days.
However, "Broken Continent" only has 12 episodes in total. Netizens can get 4-day membership by watching "Broken Continent", which is already a very high rate.
Other dramas don’t have such activities.
Netizens without members still account for the majority.
But if Feng does this, at least the first four episodes of "Broken Continent" will be played indispensable.
No matter it’s good or not, or even if it’s not, you can cut it to mute, put it aside and play it, and finish the episodes.
Guo Qingchen gritted his teeth, feeling that what Xu Dashi had just said to him was perfunctory to appease him.
But Feng really spent a lot of money to promote "Broken Continent"!
However, Guo Qingchen now knows why Ke Feng recommends "Broken Continent" so much.
Guo Qingchen is not in the mood to watch other dramas now, and there is nothing good worth watching.
So I don’t know, no matter what program it is, whether it is a movie, TV series or variety show, the advertising pop-up in the lower left corner of the main film has been replaced by an advertisement for "Broken Continent".
Guo Qingchen kept holding on to time and kept reminding people to promote.
At 8 o'clock, quickly connect the hot searches.
At 8 o'clock, the two dramas were launched on time.
"Nine Days" has also edited some clips from the first and second episodes released today.
Posted on various platforms, netizens will see the clips and be attracted to watch the feature film.
Plus some marketing trumpets.
Gao Qiongyu and Li Hanfei were not idle either.
They each bought themselves hot searches with their own names and character names.
On the contrary, "Broken Continent" has been silent for a long time.
I haven’t seen any hot searches either.
Guo Qingchen raised his eyebrows and said, "Is it possible that the results are so bad that even though Ke Feng gave so much promotion, the show was not promoted, so why not waste money on hot searches?"
In fact, it was Lu Mann's intention not to be so anxious about publicity.
Ke Feng has given the best promotion to "Broken Continent", and even launched a benefit event where watching one episode will give you a one-day membership.
This is a welfare event that has never been done before.
This is enough to attract many viewers.
Don’t rush to distract netizens on trending searches now.
Just wait for the first wave of audience feedback.
When the time comes, the audience’s feedback will be pushed into hot searches.
It is much more real than asking a marketing account to promote it.
However, there are no hot searches for the feature film of "Broken Continent" on Weibo.
But Feng himself bought a hot search for free members for watching "Broken Continent".
Isn’t it necessary to let more netizens know about this event and participate together
There are only four days of membership in total, which is almost a costless transaction for Ke Feng.
Moreover, according to data from Kefeng Marketing Department.
93.7% of netizens who have recharged Kefeng membership will continue to recharge annual membership.
No need to watch ads, you can watch popular movies, TV series and variety shows first, and you can watch new movies for free.
Nowadays, when dramas broadcast exclusively on the Internet are launched on video platforms, members will often be invited to watch a few episodes first.
Variety shows too.
Most of the popular variety shows that are updated on the same day can only be viewed by members, while non-members can only watch the latest episode 24 hours after it goes online.
There are also VIP-exclusive content other than feature film clips, which non-members will not be able to see no matter how long they wait.
After theater movies are released, they will also be released on video platforms.
Except for some popular movies, you may need to pay an additional price of 3 yuan or 6 yuan to watch the full version of the feature film on the basis of VIP membership.
As long as you are a VIP member, you can watch the full version of most movies for free.
Non-members will still be unable to watch.
Therefore, in terms of these differences, it is difficult for netizens who have become accustomed to enjoying these membership benefits to go back to non-members.
Therefore, one of the most important tasks of Kefeng Marketing Department now is to attract new customers.
Convert more non-member users into member users.
By watching "Broken Continent" and redeeming the 4-day membership event, non-member users can experience the convenience of becoming a member.
We can’t say that it will be 100% converted into members, but at least some of them will be converted.
It seems to be for the promotion of "Broken Continent", but in fact it is also for the promotion of Ke Feng, which is a win-win model.
However, even if it was a win-win situation, they still chose "Broken Continent" instead of "Nine Heavens".
In order to let more netizens know that they can get free membership by watching "Broken Continent", Kefeng also bought a high-ranking hot search.
It also linked up with the marketing account to release strategies.
Of course, the process is actually very simple. Just go and get a membership after watching an episode of "Broken Continent".
But Ke Feng is still worried that netizens are not looking carefully and cannot find the collection page.
So I specially asked the marketing account to publish a collection guide, giving step-by-step instructions.
The first step is to click on the first episode of "Broken Continent".
The second step is to watch the first episode.
The third step is to enter the personal center and see the advertising banner that reads "Broken Continent" to become a member.
Step 4: Click on the banner to enter the collection page.
Step 5: Click to receive.
Quite a fool-proof strategy.
According to Lu Mann, it was enough to have the hot search topic Ke Feng bought.
"If we want to post clips on Weibo, we should rely on the Red V marketing account with many fans and large readership. But to be honest now, netizens are well aware that marketing accounts charge money for promotion. Even Most people are paid to spread gossip, let alone something as obvious as a promotional drama."
"Having the marketing account publish too much content related to the show will actually cause fatigue among the audience and lead to rebellion. Enough publicity has been done in the early stage of "Broken Continent", and netizens must be given some time to rest. At first, I felt It’s lively, but if you watch it too much, it’s time to curse.”
"Just watch, if the promotion of "Nine Heavens" goes too far today, you will definitely be scolded." Lu Man asserted.
Sure enough, after the hot search for "Nine Heavens" came up.
Although the comments under the marketing account are controlled by fans of Gao Qiongyu and Li Hanfei.
If any netizen says something bad, he will be chased and scolded.
However, 80% of the real-time comments in Weibo Square are made by netizens.
"Is "Nine Days" finished? I have been marketing it before, but now it has just been launched. I haven't even started watching it yet, and the marketing has come out. You should be a little anxious."
"The essence is that I'm afraid that my photos won't look good."
"The film is completely different from the trailer. The trailer is a lie."
"If this director keeps doing this, he will destroy all the goodwill of "The Tribulation"."