On October 20th, Shu Yan's clothing store officially opened. Lao Hu, Chen Fei, and the owner of the manufacturer He all sent flower baskets. Lin Huiren also sent flower baskets before they arrived. Shu Yan bought four pairs and eight pairs. The flower baskets are neatly laid out on both sides, with a red carpet in the middle leading to the door, and an arched balloon at the door. The most eye-catching is the large color TV on the table to the left of the door, and the bicycle leaning against the table. These are the prizes of today's raffle.
Shu Yan also found six people to hand out flyers, two of which were arranged at the door. One of them handed out flyers to welcome guests, one helped guests draw lottery tickets, and the other four were scattered around Chengnan West Road and nearby. Make sure to let everyone who comes shopping today know that there are A newly opened women's clothing store, these are all marketing methods that are not available now, and immediately attracted the attention of many people.
The Chinese people love to join in the fun. Seeing so many people around here, they came over in an instant, and some of them came here after watching the activities on the flyers.
Unlike most clothing stores, Shu Yan matched a lot of clothes and hung them on the walls on both sides, so that people could see it as soon as they came in. Many girls came in and took a fancy to it. As long as women love beauty, some find beauty. Vision, not to mention Shu Yan's vision has surpassed them for so many years, and there is a very fashionable feeling to casual matching.
"This outfit looks so good, Madam, I have a yellow trench coat at home, can I wear it?" She liked the whole set, but she was a little reluctant to spend so much money, so she thought about buying the top and pants.
"Yellow? Which kind of yellow is it?" The windbreaker held by the guest was off-white, with a floral shirt and jeans inside. The shirt itself was fancy, and it wouldn't look good if it was worn in too strong a color.
"A little more yellow than this one," said the guest, pointing to a skirt.
Glancing down her hand, "This yellow... may not be suitable. You can replace the shirt inside with a white shirt. It will look very refreshing and show off your temperament."
Shu Yan found a yellow coat to wear outside, "The styles are different, you can simply compare them."
Sure enough, the off-white trench coat is not as good-looking, and the guests are in a tangle.
Women are like this. Before entering the clothing store, they thought about buying an inner wear. After seeing the matching in the clothing store, they always felt that their coat was not as suitable as the one from the clothing store.
"You bought that dress last year, right? You haven't bought a windbreaker this year, so go try it on and buy it if it looks good." The woman's friend said beside him.
"I'll try it first."
Shu Yan nodded and asked Yingying to take her to the fitting room.
A woman's friend is a more individual person, and she doesn't like being introduced to her, so Shu Yan received another guest knowingly.
The two fitting rooms were a bit small, and many people were waiting outside. With the increase in passenger traffic, Shu Yan not only had to greet the guests, but also went to the cashier to check in, so she never had time to spare.
"Madam, I want this set." The woman who was just tangled came over with a set of clothes. The clothes were so beautiful. After putting on this set, she became a modern girl.
"Yes, windbreaker 69, shirt 38, jeans 45, a total of 152, we have an event today, you have already bought three pieces, why don't you buy another one, you can get a piece of clothing, and you can get a discount if you get 200 20, which is equivalent to spending 180 yuan to have five pieces of clothes, which is very cost-effective." Shu Yan said while folding clothes.
"Then... I'll take a look." The woman was immediately moved.
"Okay, I think autumn is coming, you can look at the cardigan, it looks good with this dress, and then you can buy another pair of black pants, which can go with anything." Shu Yan took out two clothes for her, "This knitted cardigan is made of wool. If you touch it, it's very soft. It only costs 45, which is 197 if you count the clothes just now. If you take a few pairs of socks, it's exactly 200. The pants are 35, which is equivalent to taking it for nothing."
When the woman calculates, it is true. It was originally 152. Now you can add an extra cardigan, a pair of pants, and four pairs of socks for 30 yuan. Where can I find a good thing.
"Okay, help me put it on."
After Shu Yan was ready, she gave her an invoice, "You can take this invoice to the little girl at the door. You can put a balloon at the door and you can draw a lottery. Today's first prize is a color TV, I wish you good luck."
This 21-inch large color TV cost Shu Yan more than 2,000 yuan. As the special prize, the first prize is a bicycle, the second prize is an electric fan, the third prize is a kettle, and then the clothes and pants. For skirts and the like, most of them are socks. She specially found them wholesale from manufacturers. The price is right, and it can be regarded as a way to prevent customers from returning empty-handed.
Sure enough, even if the socks were drawn, the guests still left with smiles on their faces.
Many people were attracted by the clothes in the store when they saw the prizes on the flyers. The clothes that Shu Yan chose were simple and elegant, and most people could wear them.
"Boss, help me calculate how much these clothes cost?"
"A total of 384 yuan, minus the lowest price, it's 364." Shu Yan quickly calculated the account.
"Is this bottoming shirt 20 yuan?" The woman hesitated. "How much is the second-to-last dress?"
"It's this denim jacket, 45."
"Then help me pick a piece of clothing that is about the same price as a denim jacket." The second-to-last price is 45, the lowest price is 20, and there is a difference of 20 yuan in the middle.
This is a shrewd woman, and Shu Yan picked out a better-quality bottoming shirt for her, "This 38, you will definitely look good in it."
"Then it adds up to more than four hundred, right? Can you subtract 40?"
"The full reduction is the actual price." Shu Yan smiled.
The woman struggled for a while, "Then this 38-piece bottoming shirt, Madam Boss, will be reduced by 30 yuan, don't forget it."
"Don't worry, if you spend over 288 yuan, you can get a membership card. With this membership card, you can enjoy a 15% discount when you buy clothes next time. You can also spend points, and you can exchange for gifts at that time. , do you need to do it?"
"Do you want money?"
"No, it's a gift when you spend over 288 yuan. If you want it, write your name, age, and home address in this book. It would be better if you have a phone." .
After sending off a wave of guests, Shu Yan just took a sip of water when another group of people came.
"Boss, can't you just get 10% off?"
"I'm sorry, our activity regulations are like this. You already have 90 yuan here. If you choose anything you want, it will be 100 yuan. You can save 10 yuan. It's equivalent to giving away everything you choose later. Shu Yan took the hat and scarf from the shelf next to her, "Look at this hat, it can be worn in colder weather. Twelve yuan is equivalent to buying one for two yuan." Hat, what a bargain."
Direct 10% discount seems to be the same as full discount, but it is completely different. Direct 10% discount means that customers will get 10% off when they buy one piece, but if the full discount is required, the customer must buy that amount to get the discount. For items in the 80s or 90s, adding a little more money can reduce 10 yuan, and the guests will be unwilling and bother to collect the order, but it is impossible for the goods to be exactly 100, and in the end, it will always exceed a few yuan. Not only sell a little more things, but also make a little more money.
Just like buying 5 for 1, many customers feel that they have suffered a loss after buying 3 pieces, and they will buy another one unconsciously, and if they collect 5 pieces, they will get 1 free, and they feel that they have made a lot of money.
These are very common sales methods in the future. Shu Yan is often recruited by herself, and now she has learned a lot.
"Madam, I want all these items, how much can you help me calculate?"
"Madam, how much are these socks?"
"Madam, do you have any other colors in this dress?"
For a while, Shu Yan was busy spinning around.
Just sitting down to take a breath, Zhang Huaxiu ran over, "Boss, there are no more jeans."
"Is there no warehouse?" Shu Yan looked at Zhang Huaxiu in surprise.
"The warehouse is gone, it's all sold out." Zhang Huaxiu was both excited and worried.
"If you don't have it, it's gone. Let those who are still choosing clothes hurry up, otherwise they won't be able to buy anything if they are too late." Shu Yan deliberately created a sense of urgency.
It's human nature to have to rush to eat it. It's human nature. As soon as the jeans are sold out, many people are afraid that the clothes they like will be sold out.
There were more and more people buying clothes, and Shu Yan asked the person who distributed the leaflets at the door to call back the two people who sent the leaflets outside to help.
It was past one o'clock in the afternoon when I was free, everyone was exhausted, and Shu Yan got up and clapped her hands, "Everyone has worked hard, I just went to the side to cook food, everyone has lunch first." Greeting a few temporary workers also came over, "Let's eat together."
Originally, the temporary workers did not include lunch, but today was so hard, Shu Yan simply asked them to eat together.
"Thank you, Madam." Several temporary workers came over happily, and they were even happier when they saw that there was meat and fish on the table.
"You've all worked hard, eat more." Shu Yan handed everyone a bottle of drink, "Tell me if the dishes are not enough, I'll order more."
"Enough, enough."
Shu Yan thought about the crowd, so she ordered two braised pork dishes, which were so oily and greedy.
The afternoon started to get busy again. It wasn't until eight o'clock in the evening that everyone had time to sit down and take a breath. Shu Yan looked up and saw that the hangers in the store were empty, tired and relieved. She once heard her cousin say that the clothing business was best in the 1990s. At that time, there was a saying that if you want to make money, you should make clothing. I always thought this sentence was my cousin's nonsense, but I didn't expect it to be true.
"Everyone has worked hard. I just went to the side to buy drinks and bread, and each of you will take one."
The wages of the temporary workers are paid in cash. In addition to bread and drinks, there are also their wages today. It was originally 10 yuan a day, but Shu Yan gave them an extra two yuan.
"Tomorrow you still come at nine o'clock, don't be late, it's getting late, go back quickly."
Several temporary workers took their wages and food and left, chatting and laughing along the way. It was the first time they met such a kind and generous boss.
"Xiuxiu, you have divided the rest of the drinks and bread. Don't clean up the store first. I'll clean up tomorrow morning, so let's go back first." Shu Yan explained.
"Sister Yan, I'll go first." Yingying was far away. The last bus was at 9:30. She had to drive home.
"Go, be careful on the road."
Shu Yan and Zhang Huaxiu lived in the same community. When they were busy at the store late these days, they all went back together.
Shu Yan folded all the money in the drawer and put it in her bag. She was a little worried when a woman went back with so much money, and Zhang Huaxiu was with her.
The two of them didn't dare to talk too much on the road. With so much money in the bag, Zhang Huaxiu was also afraid. After arriving at the community, the two could relax a little.
"How much is left in the warehouse?" Shu Yan prepared a lot of goods, but she didn't expect the business to be so good, and many clothes were sold out.
"The windbreaker and jeans are all sold out, as is the denim jacket, and the bottoming skirt. Several colors are gone."
Shu Yan was silent for a moment, "I'm going to your house to find your sister-in-law."