Cooperation, why not cooperate
Shu Yan knew that business was easy to do in the 1990s, but she didn't know how easy it was to do.
This time, working with Lao Zhang on autumn clothes and johns, she found that most of the current market is in a blank state, which is the best time to create a brand.
Hu Ruixue has funds and connections, and also said that she does not need to spend too much energy, and she would be a fool to refuse such cooperation.
First of all, they have to decide on the name. Hu Ruixue proposed a simple and rude name, using one of their names: Yan Xue.
Shu Yan thinks this name can be used as a company name, but if it is used as a brand? A little bit airy.
"Where are you not getting angry? Yan Xue, how nice it sounds." Hu Ruixue felt that she was really a genius in naming names.
"Why don't you call it Fixue?" Underwear, let's call it a softer name.
"The name of Xianxue is also good. Or else, the brand of underwear is called Yanxue. We will set up two clothing brands in the future, one is called Xianxue and the other is called Xianyan. The name of your current store is also good. Yan Ni... how about another Xue Ni?" The more Hu Ruixue thought about it, the more feasible it became.
Shu Yan almost didn't roll her eyes to show her, "You're thinking too far. The underwear brand didn't even bother to think about the clothes. There are still four, why don't you think about the whole package?"
Hu Ruixue is ambitious, "I just want all of them. To be a person, you need to have a long-term vision, dare to think and do it, but don't dare to think about it, how can you do it? These four names are all good, I will register them first, and then I can dress , accessories, shoes, and bags are developed in all aspects. By the way, this Qiuyi Qiuku is designed by you. Do you have any good ideas, come up with them all.”
It is said that the two of them didn't sign any agreement, so it's dangerous to speak out the ideas in their minds at this time. When Hu Ruixue turned her face back, Shu Yan didn't deal with it, but Shu Yan believed that Hu Ruixue's eyelids were not so shallow.
"I really have a lot of ideas. For example, the autumn clothes and johns are now thin, which belongs to the early winter style, but it may be too thin in late winter. I want to add a thin layer of velvet inside, and it can be added in the north. A layer of thick velvet, the style can be round neck, pointed collar, and the material can be divided into grades to meet the needs of various consumer grades. The other is underwear, which can also be made into suits, sexy, home, comfortable, You can have anything. And then there are pajamas. I saw some pajamas in foreign magazines that are quite good, and they can be improved on this basis." Shu Yan thought of the future underwear brand, it really has everything.
"You're going to wipe out all the underwear." Hu Ruixue felt that Shu Yan's heart was no smaller than hers.
"It's just an assumption. As you said, you need to have a long-term vision and dare to think. I dare to think enough. For the time being, we should focus on Qiuyi Qiuku first. As for publicity, if there is enough money, I suggest that there be more in the newspapers. With bombing advertisements on TV, within a month, our brand will become a well-known brand in China, and the quality and style will keep up in the later stage, and we will be able to gain a firm foothold in the underwear market, and then enter other fields to be smooth.” Advertising Shu Yan hadn't gone to find out, so it wouldn't be cheap if she thought about it.
"Do you have any comments on advertising?" Hu Ruixue never worried about financial issues.
When it comes to advertisements, Shu Yan remembers that there is an underwear in her own world called Pretty Beauty, which is really a brainwashing advertisement. She doesn't know how many people buy it. Anyway, there are many people who know it, and he has another one. It's a very smart place, instead of choosing the most expensive prime time, but choosing leisure time with favorable prices, the large-scale long advertisements are really easy to remember.
"I have an idea, and I can't explain it for a while. When I get home, I will convert it into written content and give it to you." In addition to that plan, Shu Yan also thought of some similar brainwashing advertisements, and she thought about it when she went back.
"Okay, then I'll find someone to register the company first. In addition, I have to find a storefront and open a direct-sale store. It can be regarded as an exhibition hall. If someone buys goods, they can take it there to see it." Hu Ruixue just didn't do business before, really She wants to do it, and her brain is also very alive.
"I still have a storefront that I haven't rented out yet, so I can use it as a direct-sale store." Shu Yan thought about it and said.
"You also bought the facade? It's hidden deep enough, okay, I'll take someone to see it later and rent it out in the name of the company." Some things should be clearly distinguished.
This is what Shu Yan thinks too, so Hu Ruixue said rent, but she didn't say anything.
"Just when someone sold it, I bought it. The Chinese people's obsession with land is really buried in their bones. In fact, it is the idea of small farmers. They feel that buying real estate is more secure." Shu Yan laughed at herself.
Or the layout is not big enough. I read a lot of novels before, and those men would never buy a house with money after rebirth or transmigration, but continued to expand their business. Of course, Shu Yan also hopes that her business can be as big as them, but she I know very well how many pounds and taels I have, and I still honestly buy a house and a facade, and wait for the insurance to appreciate in value.
Besides, she still has two children, so she will inevitably be more conservative. If it wasn't for Hu Ruixue's good cooperation conditions, Shu Yan wouldn't dare to take this step.
"I'm not like you, I have a lot of money. By the way, how much is the initial investment in this company? I can say it, I don't have a lot of money on hand. If I have too much money, I might really have to borrow it from you." Shu Yan He said half-seriously and half-jokingly.
Hu Ruixue waved his hand, "You don't need to worry about funding, I'll talk about it when I go to register the company first."
"Well, by the way, the brand Yanni has already been registered by me, so you don't need to register." And it's not just clothing, but also jewelry, shoes, bags, and cosmetics. Anyway, all Shu Yan you want is registered.
"It can be seen that you have ambitions from the beginning." Hu Ruixue doesn't think Shu Yan is too ambitious. She just has a long-term vision and is down-to-earth in doing things. The current clothing store is the best proof.
She must invest a sum of money herself, otherwise it is considered a forehead cooperation. If the money is really not enough, then Hu Ruixue can only pay.
The advantage of hugging your thighs is that you don't have to worry about problems at various levels, let alone funding issues, and you don't have to worry about disputes over money in the future. Of course, you also have to be aware of yourself, don't think of others as fools, or it won't be fun to turn your thighs over.
I briefly talked about the direction of the company, and the details will have to be discussed later, and the next thing will be handed over to Hu Ruixue.
Before returning to the store, Shu Yan went to find Lao Zhang first. His wife went to Hangzhou overnight last night, and she didn't know what was going on there.
"Mr. Shu is here, sit down quickly." Lao Zhang was in good spirits at a happy event, his face flushed, "Mr. Shu, the sale in Hangcheng is crazy. It was just yesterday. There was an order for 5,000 sets over there, and this morning, it was sold again. 5,000 sets have been placed, and now I am worried that the factories in the factory will not be able to keep up."
This is also what Shu Yan is worried about. The next order will only increase. If the factory cannot produce it, then the opportunity to make money will be missed in vain.
"How many clothes can the factory produce in a day?" Shu Yan felt that the list was getting bigger and bigger, so she still had to make plans early.
"Don't worry, I've asked them to work overtime. In addition, I also called a group of old employees to come back. They can have more than 3,000 sets a day. It's really not good. It was driven out." This was the first time Lao Zhang tried to find a way to not be able to ship out, this is different from worrying about the lack of goods.
"That's good, there's one more thing I want to tell you." When Lao Zhang talked about credibility at the beginning, he came to tell her before making Qiuyi Qiuku. Naturally, Shu Yan had to talk about credibility and cooperate with others without saying a word. "I have a friend who wants to cooperate with me to set up an underwear brand. Currently, the main focus is autumn clothes and long pants."
Hearing Shu Yan's words, Lao Zhang's heart tightened, and the smile on his face could hardly be maintained.
"Don't worry, I don't mean to cancel the cooperation with you. We will cooperate as usual here. I just want to tell you. In fact, in another week, it is estimated that other factories will also make Qiuyi Qiuku, and the business will be done by then. It's definitely not as good as it is now, what do you think? Are you going to specialize in Qiuyi Qiuku, or continue to make clothes?" Shu Yan felt that Lao Zhang's factory, as long as it found its position, was not incapable of revitalizing it.
After listening to Shu Yan's explanation, Old Zhang's heart finally fell.
"I'm going to make those autumn clothes and johns." Lao Zhang recognized the fact clearly, he really has no vision and can't keep up with the trend, so he might as well just make johns.
Shu Yan nodded, "I also think it would be better for you to make Qiuyi Qiuku. In this way, when you make money in the future, and your own funds can run the factory, then we will cancel the cooperation."
"Mr. Shu, what are you talking about? I, Lao Zhang, are definitely not the kind of person who crosses rivers and demolishes bridges. As long as I make autumn clothes and long pants for one day, our cooperation will always be effective." Lao Zhang said slightly excitedly.
"I don't mean anything else, it's just that I don't necessarily have so much energy to come here in the later stage. This time, it's because you and your sister-in-law are busy, or I'm taking advantage." Shu Yan originally planned to make a fortune and quit. .
Lao Zhang shook his head, that's not what he said. Although they contributed a lot, they were equivalent to not contributing a cent of funds. Sometimes their strength was the least valuable. Anyway, he knew this matter and would not let Shu Yan suffer.
After going to the store for a while, Shu Yan went to pick up the child. She saw Jingjing carrying a lunch box in her hand, the one she gave to Fang Zeyu yesterday, Shu Yan asked, "Who gave this to you?"
"There was an uncle who put it in the reception room and asked the school's security uncle to give it to me."
"I see. Remember what mom said to you, don't talk to strangers, and don't take things from strangers, even if you see this thing is yours, don't take it." Shu Yan instructed again.
"I know." I only took it when he put it in the reception room.
"Well, Mom is just telling you again." Shu Yan touched Jingjing's head. The child's hair has grown fast. It's only been over three months. Her hair has grown so long that it almost reaches her ears. You can go without a hat for a month or two.
If she just eats by herself, Shu Yan can do whatever she wants. But if you want to invite Fang Zeyu to eat, Shu Yan will put some thought into the grocery shopping.
Shu Yan patted his forehead, and really forgot to ask him what he likes to eat, but their men must prefer meat dishes. They already made braised pork yesterday. Why don't they make pork rib soup today, stir-fry pork with garlic moss and oil Braised prawns, stir-fried beef with green peppers, and a little green vegetable to relieve tiredness, it should be almost the same.
Seeing Fang Zeyu holding yesterday's thermal insulation box again, the old lady was overjoyed, and she was even happier when she saw the dishes inside.