After two months of hard work, Xinsheng brand Chuanchuanxiang seasoning, fish tofu, and fish balls were re-launched! In addition, shrimp balls, vegetarian sausages and other ingredients were added.
The first sales people were the laid-off workers in the factory. The old rules were still followed: they would get commissions based on the proportion of sales.
The measure finally found a way out for laid-off workers who were worried about their livelihood. Some of them were eloquent or well-connected, and they could earn no more than their salary in a month.
Some people feel that they don’t know how to sell, so they just do wholesale and set up stalls in the vegetable market to sell.
There is also a stall selling skewers of incense.
The premonition of summer hibernation came true. Since June, many state-owned factories have closed down or undergone restructuring. Employees have either been laid off or had their salaries stopped. The beginning of a wave of layoffs has begun to emerge.
Xia Wenyue directly ordered a batch of stalls and painted the signs of Xinsheng Chuanchuan Xiang on them.
Those who are willing to do it just need to buy the stall at cost price and set up the stall directly. Xia Wenyue will provide them with simple training.
The main technical content of this thing lies in the soup and ingredients. Now Xia Wenyue has made them ready-made. It can be said that anyone who is not a fool can get started. As long as you can find a suitable place, you don’t have to worry about making money.
The sister-in-law of the colleague that Mao Huimei mentioned at the beginning became the first batch of people to test the waters. She bought gifts for Mao Huimei the first month and introduced relatives to come over.
In this way, in the wave of layoffs struggling for livelihood, some people began to try. This simple model was very easy to copy. They only sold ten stalls in the first month, but sold fifty in the second month.
After Mao Zhishan finished filming his third drama and returned home, the sales growth of Xinsheng Food Factory accelerated significantly.
At the beginning, it can be said that it relied on the star effect, starting from the area near the hibernators.
Huizhu has been shouting in kindergarten that her father is a star, but in fact, not many people care about it. After all, there are children who say that their father is Sun Wukong who can transform into seventy different forms.
However, after the TV series was broadcast, the audience found out that what Mao Huizhu said was actually true. When they knew that chuanchuanxiang and fish tofu were the signature dishes of celebrities, their enthusiasm suddenly increased.
People back then did not have a clear definition of stars like in later generations, such as actors, singers, idols, internet celebrities, etc. Especially the older generation, as long as anyone appeared on a TV performance show, they were all called a star.
Moreover, the enthusiasm for chasing stars is no less intense than that of modern people, but it is much more subtle.
During the two days when Mao Zhishan was there, even though they knew that the shop no longer sold anything, people would still pretend to be ignorant and come over to ask, and then take the opportunity to chat with Mao Zhishan.
Mao Zhishan was not afraid. Now he no longer had the trace of his inferiority and timidity. His gorgeous appearance and confident and generous attitude made many young girls and wives blush and their hearts beat fast, and middle-aged women were all stunned by his look.
The only thing that hasn't changed about Mao Zhishan is his personality. He is still friendly and gentle. He patiently explained the cooperation model of Xinsheng Food Factory to everyone and left the contact information of the factory's sales staff.
At that time, everyone seemed to be just joining in the fun, but from the next day, fresh skewers seasonings and fresh fish tofu and other foods appeared in the grocery stores and vegetable markets near them;
□□’s stall business is extremely popular. Even if people can’t queue up or get a bite, they will not go to eat Wang Pangma’s skewers.
Wang Pangma really couldn't do it anymore, so she thought about moving to the gate of No. 5 Middle School. Then she learned that there was already another stall selling skewers of fragrant over there. It was exactly the same as the one she had in the store, and the taste was the same: Xinsheng Chuanchuan Xiang.
After Mao Zhishan finished the promotion in the office, he didn't want to watch the crowd, so he quickly went to the factory to find his wife, and then personally took charge of the sales for Xia Wenyue.
Now, not only does she not feel inferior, she also knows how to make use of the convenience brought to her by her appearance. She just stands there politely. Coupled with her celebrity status, she is very popular with bosses.
The new foods are all good stuff, so the list comes naturally.
In short, Mao Zhishan's sales efforts were twice as effective with half the effort.
But Xia Mian was still at a loss whether to laugh or cry, so she suggested that Xia Wenyue shoot a TV commercial.
Naturally, one should make full use of one's celebrity status.
In those days, commercial advertisements were not as popular as they are now, and the advertising fees were not expensive. Moreover, with the current production capacity of the Xinsheng Food Factory, it would be enough to invest in one local TV station.
The most expensive expenses may be on filming and actors, but Mao Zhishan is self-sufficient and can save a lot of money.
All in all, it’s a great bargain.
Xia Mian thought that it would take some effort to convince Xia Wenyue, but Xia Wenyue agreed without much thought.
Xia Mian felt that ever since the incident with Jia Xu, Xia Wenyue had become much more decisive and bolder than before.
Speaking of Jia Xu, just as Wang Pangma's skewers stall went bankrupt, Jia Xu's fish tofu and fish balls business also suffered a great impact.
Xia Wenyue had been busy for several months but disappeared. The machines in the house stopped working and everyone thought that Xia Wenyue was completely defeated.
Afterwards, they took advantage of the unique ingredients in the market and started to cut corners to save costs. Even the packaging was gone, and they just weighed the ingredients separately and packed them in plastic bags for delivery. Not only did the price go up again, but they also often shortchanged the ingredients by weight.
The bosses are very concerned and would not buy anything if they can avoid it, but for most of the bosses, after more than half a year, fish tofu and fish balls have become one of the ingredients used in the store's signature dishes, so if there is any problem, they have to bite the bullet and continue to buy them.
When Xia Wenyue called to inform that Xinsheng's products were back on the market, the bosses gave up Jia's orders and started to get goods from Xinsheng Food Factory again.
If we can lower the price and guarantee the quality later, people will be willing to believe us.
But they were helpless. Xia Wenyue had become so powerful that they couldn't make any trouble even if they wanted to.
If we improve quality and develop new orders, we can survive. Unfortunately, those who are used to taking shortcuts will no longer work hard.
So they remade the packaging to be the same as that of Xinsheng Food Factory and started to impersonate the products of Xinsheng Food Factory.
Mao Huizhu said unhappily, "Mom, when I got home from school today, I heard you tell those people who came to buy goods that they were buying goods from our factory to sell."
Mao Huilan frowned and said, "Mom, can we tell you now?"
Xia Wenyue said confidently, "No rush, let's talk about it after our advertisement is posted."
Mao Huilan was puzzled, so Xia Mian explained, "The more famous we are, the more attention the district and the court will pay to us, and suing us at that time can serve as a warning to others."
After all, there must be other people besides Jia who do counterfeiting and imitation, so we should shock as many as possible.
The advertisement was shot by Rongxin He, which was produced quite quickly. The content is simple and straightforward, which is unique to the times:
The husband poured the seasoning of Xinsheng Chuanchuan Xiang into a pot of water and boiled a pot of fragrant soup. The children couldn't help but run over and swallow the water greedily. The wife and elders gathered around excitedly, and the husband put various ingredients into the pot.
The red oil spreads over the bouncy fish tofu, snow-white fish balls, juicy green cabbage, lotus root slices, quail eggs, kelp... one can't help but salivate.
Everyone gathered around the table to feast on the food. Finally, Mao Zhishan uttered the advertising slogan: New skewers, new deliciousness.
Although the early advertisements were not that cool, the ingredients were indeed photographed beautifully. On the first day after the advertisement was aired, Xia Wenyue made a pot of skewers.
Ning Shaoyun brought Chenchen over, followed by Aunt Wei.
Aunt Wei smiled and said, "I saw your ad and suddenly I wanted to eat it. I guess you guys are greedy!"
Xia Wenyue laughed, "Who made the commercial look so fragrant? I'm tempted just by looking at it."
Everyone sat together to eat skewers after a long absence. Aunt Wei sighed, "You just set up your skewers stall last year, and now you've opened a factory."
Xia Wenyue was a little dazed. "Only a year has passed, but it feels like a long time has passed."
The days in Mingxi County seem like a thing of the past life.
She shook her head and laughed, "To be honest, I don't want to."
However, there was still much for her to think about. The effect of the advertisement was so unexpected that the sales department's phone was almost blown up.
The machines started running day and night, and were arranged into three shifts.
Xia Wenyue spent almost the entire month living and eating in the factory, and the new food products quickly entered all the supermarkets in Yan City.
Even supermarket chains that she had never dared to think about before came to her to negotiate contracts.
The moment she saw that month's turnover, Xia Wenyue finally relaxed all the tension she had been holding on to. She had succeeded.
Looking back at the journey that had frightened her for more than half a year, she seemed to have some understanding that some things are not as scary as they seem after taking that step.
She really had to thank Jia for this one thing.
However, the debt had to be repaid. At the end of the year, Xia Wenyue filed a lawsuit against Jia Xu.
Jia's small workshop was suspected of illegal operation and was sealed on the spot;
After three months of litigation in which the other party impersonated Xinsheng brand food and infringed on the interests of the Xinsheng brand, the lawsuit came to a conclusion after the Chinese New Year. The first-instance judgment required the company to make a public apology and pay Xinsheng Food Factory 50,000 yuan in compensation.
Of course Jia Xu couldn't agree. When Xia Wenyue told them, Jia Xu had already thought about acting tough.
However, things are different now. They are still the local bosses, but Xia Wenyue is no longer an ordinary outsider.
Xinsheng Food Factory is well-known in Longcheng District. The taxes it pays to the government are visibly increasing. More importantly, it also made considerable contributions during the wave of layoffs. All of these are enough for the local court to pay attention to.
Jia Xi finally tasted the feeling of being forced and helpless.
Mrs. Jia sat at the door and cried loudly, "Your factory is so big, why do you care about our small stall? You are just trying to kill us all. You are so bullying."
"You are just seeking revenge. You outsiders have such evil hearts. We were the ones who found your orders in the first place. You are just seeking revenge..."
A neighbor who was not happy with what was happening mocked, "So it's better to leave a way out for future relationships. You didn't care about that small order at the beginning, and you didn't even allow me to sell even if I sold in bulk? Aren't you trying to kill me off? Now you're talking about other people."
Some people still remember what the old lady said at the beginning, and said with a smile, "If you ask me, you must be tired from working so hard from dawn to dusk. Anyway, you are selling it under the Xinsheng brand. Isn't it better to just buy the goods directly from Xinsheng's factory and sell them? Not only will it save trouble, but you don't have to accuse them of being counterfeit or shoddy products."
Xia Wenyue opened the door and came out to thank the neighbors who spoke up for her. "They say that a close neighbor is worse than a distant relative. I am where I am today thanks to your care."
She said to the angry old lady Jia, "I have thought about killing you all. If you want to open a new shop, get the qualifications and reapply for your own trademark. I promise not to care, but you can't use my brand. Otherwise, who will be held responsible if something goes wrong with the food?"
After that, she ignored Mrs. Jia and asked the two neighbors, "Who should we ask if the road in our alley needs repairing?"
Wang Pangma, who was watching the fun, immediately asked, "You want to build a road for us?"
Xia Wenyue was not annoyed, and said with a smile, "I do want to, but you know that the factory has only been open for less than a year, and it still owes hundreds of thousands of silver."
"But the court ordered Lao Jia to pay me a lot of money, and I felt uneasy taking it, so I thought it would benefit our neighbors and repair the road in our alley!"
"Oh, Director Xia is really open-minded!" Wang Pang's mother said immediately, "Our alley is full of potholes. It will be really dirty after a few days of snow. If we repair it with blue bricks or cement, 50,000 should be enough!"
Everyone agreed immediately, except for Mrs. Jia, whose face turned pale.
Xia Wenyue is really cunning. In this way, wouldn't the creditor be changed from Xia Wenyue to the neighbors of the entire alley? !