At night, Liu Man returned home, shoveled shit, fed the cat, ate, and hurriedly opened his live broadcast room.
"Good evening, viewers. Before the live broadcast, I will put out an advertisement for myself. Fans who follow my Weibo should already know that I am busy with the cat food agency. As of today, everything has been settled.
Starting tonight, you can directly buy Cats'Garden's full range of cat food in my live broadcast room. I have three sizes of 8 pounds, 12 pounds and 16 pounds, including chicken, deep-sea fish, and venison. There are five flavors: , beef flavor and mixed flavor. No matter how picky your cat's mouth is, there is always one that meets its needs.
My Nikko loves the chicken flavor the most, so I would recommend the chicken flavor, and the chicken flavor is also more cost-effective.
Fans who just came in now, if you didn’t hear what I just said clearly, you can go to my Weibo. There is a cat food category introduction list in my photo album. "
"Miss, what is the price of each cat food?"
"8 pounds is 609 yuan, 12 pounds is 809 yuan, 16 pounds is 989 yuan, deep-sea fish and venison flavors, on this basis, add 50 yuan."
The business has just started, and Liu Man dare not set the price too high, she knows that fans will definitely compare the retail price in Hong Kong in private. She has calculated her own cost. Taking 12 pounds of cat food as an example, the purchase price is 665 Hong Kong dollars. The tariff is 50% of 165 after 665 minus 500, which is about 80 Hong Kong dollars. The total cost of food was close to 750 Hong Kong dollars, far exceeding the local retail price of 690 Hong Kong dollars in Hong Kong.
No wonder no agent was willing to come to the mainland to do this business before, the cost was too high.
In order to attract customers in the early stage, Liu Man felt that it should be the most reasonable for him to earn about 60 yuan for each bag of cat food sold.
"It's great. It's cheaper than I thought. I've already placed an order. I bought two 12-pound bags." —Xiaoxingting
"I'll buy an 8-pound bag of deep-sea fish first and see if our Garfield likes it." -Big Face Cat
"I buy 16 pounds of chicken flavor, the most cost-effective, I am in the Northwest, the air is dry, and can be stored for a long time." - Pancake Fruit
…
The old cat fans in the princess and mansion placed the first order one after another, cheering her on.
The live broadcast APP has a shopping cart function of the anchor. During the live broadcast, viewers can click the shopping cart icon in the lower left corner to buy things promoted by the anchor. Even if the anchor is offline, fans can find the shopping cart button next to the avatar on the anchor's homepage and place an order at any time.
Liu Man has already edited the name, type and price of cat food in the background of the shopping cart in advance, which is equivalent to listing items on Taobao. Unlike Taobao, the live APP platform will not keep the payment as a third party. Once the fans pay, the money will be sent directly to the anchor On the account, the anchor can withdraw cash at any time, but the platform will charge a 1% service fee and 2% tax on behalf of the host. This part of the money can just be offset by the exchange rate difference between the Hong Kong dollar and the renminbi.
Obviously, this payment method has a lot of loopholes and is not good for buyers. Therefore, not every anchor is eligible to open the shopping cart function. Only anchors with a level of 5 or above can apply for a shopping cart from the customer service.
The anchor level on the platform is divided into 13 levels in total. The new account just registered is level 0, the number of fans is over 100 is level 1, the number of fans is over 1000 is level 2, the number of fans is over 5000 is level 3, the number of fans is over 1000 is level 4, and the number of fans is over 1000 is level 2. If you have more than 100,000 followers, you will be level 6; if you have more than 500,000 followers, you will be level 7; if you have more than 100,000 followers, you will be level 8; It is the highest level 12.
Princess Qierman's fans have just passed 5w, which is a level 5 account, which happens to meet the qualifications for opening the shopping cart function.
The last time Xiao Keer used this APP to live broadcast on the Pedestrian Street of Shanghai Magic City, she has a level 9 account and has 5 million fans.
Probably because live streaming is not a mainstream form of entertainment and social interaction, and the platform traffic is limited, Liu Man has not seen level 12 anchors on this app so far. There are a dozen or so anchors at the 11th level, but they are long-established stars, not Internet celebrities, and they play live broadcasts just to interact with their fans in real time.
"Miss, when will you deliver the goods?"
"Yes, yes, I also want to ask this question. There is only a little bit of cat food left in my house, and I don't know if I can last until the new cat food arrives."
"And what kind of courier do you use?"
…
Liu Man replied, "The goods are sent from Hong Kong. Tomorrow at the earliest, or this weekend at the latest, we will definitely send them out. In order to ensure the safety and effectiveness of cat food, we all use SF Express, but it may be inspected by the customs. Delay for a day or two."
"It turned out to be direct mail from Hong Kong. I thought it was sent to us by a young lady."
“Direct mail is great, but it’s generally very slow.”
"I need it urgently, can you send my goods first?"
"Don't rush, don't rush, after all, Miss Sister has just started making this, and if it goes well in the future, there will be a stock in stock."
…
It was the first time to sell cat food, just like Liu Man's first live broadcast, she stumbled and encountered some problems, but this time she had the support and help of many fans, and everyone could understand her difficulties.
The fans gave Liu Man a lot of face. The background showed that there were 29 orders for 40 bags of cat food that were successfully traded. That is to say, Liu Man earned about 2,000 yuan on the first day. Liu Man was very happy. She organized the order into a form and sent it to John's mailbox.
John sends the order to the company's warehouse, and two warehouse employees pack and deliver the goods, and the goods are shipped out on the same day.
The next day, 53 orders were sold, and the warehouse worked overtime to send out the goods before get off work.
On the third day, 60 orders were sold, and half of the goods were not delivered.
On the fourth day, 89 orders were sold. This day was the weekend, and the warehouse staff had a rest.
By the next Monday, the orders piled up crazily, and the two people in the warehouse couldn't keep busy at all, so someone complained to the superior,
"Are we warehouse inspectors or shippers? We are busy delivering goods all day long. We have to go to the wharf every week to receive goods from the New Zealand headquarters, and now our work has come to a standstill. If every day With so many orders, it is enough to hire at least three more people.”
These words quickly reached Huang Shiting's ears. The reason why he agreed to Liu Man's request for direct mail at the beginning was because Liu Man was acting as an agent for the first time, with limited experience and fans, so the demand for orders should not be too large.
Now it seems that he still thinks things too simply. He didn't expect Liu Man's fans to be so popular.
Of course, many problems can only be discovered after practice. The scale of Xishilan company itself is not large, and the cost of employing people in Hong Kong is very high. Huang Shiting asked the financial staff to do a careful calculation. Liu Man's current double-digit order volume means that his company is definitely losing money.
So one day, Liu Man, who was in class, received a call from Huang Shiting.