The reason why Mu Chenhao did this was because he saw another business route. As an authoritative media in the rapidly developing Internet industry, the Information Newspaper, mastering the Information Newspaper meant mastering the mouthpiece of the Internet era.
The power of the media cannot be underestimated at any time.
Mu Chenhao saw Li Weimin's expression and immediately smiled, "What I just said is about the specific tactical issues of the information report within one or two years. Strategically, the information report has already won the favor of investors and should be launched as soon as possible. The electronicization and Internetization of information newspapers.”
Li Weimin finally cheered up after hearing this, "You mean the electronic version of the information newspaper? We are already working on it now, and it is expected that it will be electronically completed by the end of next month and widely disseminated in major communities."
Mu Chenhao smiled and shook his head, and said word by word, "The Information Newspaper must build a portal focusing on Internet information!"
At this point, the conversation has basically gone beyond the scope of an interview. Instead, it has become the investor's entrepreneurial guidance for the investee.
What has always been strange to Mu Chenhao is that no matter it is the Information Newspaper, the popular Baixin Software, or even many large software companies, they all have the possibility of becoming a first-class domestic portal website, but they are all without exception. None of them took advantage of this opportunity.
Of course, even in the United States, there are very few traditional media companies that can truly build an Internet portal website.
For example, the Washington Post, a behemoth that once provided news services to more than 800 media outlets in 58 countries, launched its own website of the same name as early as 1994.
But until it was acquired by Amazon at an ultra-low price of US$250 million in 2013, his own website did not take off.
In fact, the reason is that one of the common characteristics of these century-old media is that they treated the coming Internet wave with an arrogant attitude, not even preparing a sampan, and were finally crushed by the huge waves soaring into the sky.
However, relatively speaking, domestic Internet media does not have this problem. Especially in the current domestic emerging media, the management are very motivated young people who are very good at accepting new things. There are a lot of talents internally, and there is no shortage of insightful people with long-term vision.
We need technology and technology, we need resources and resources, and we need users and users, but we just haven’t done our best. Compared with the four major portal websites that started out as portal websites, the gap is still very huge. Therefore, Mu Chenhao believes that the reason why the Information Newspaper and Baixing Software failed to seize the opportunity and make full use of their own advantageous resources has become a leader in the Internet field. Rentiers, and the decision-makers behind them
It has a lot to do with it.
In the Internet industry, what is needed is speed, quick decision-making, quick execution, and quick results.
If the management has no decision-making power, everything must be reported to the competent department for approval. After a round of approval, competitors' products will have been on the market for half a year.
In this case, how do you fight with others
Therefore, Mu Chenhao actually had the idea of acquiring the Information Newspaper, and he had already reached an early consensus with Zhang Yao.
Originally, Mu Chenhao wanted to solve the equity issue of the Information Newspaper once and for all, and use the resources of the Information Newspaper to build the unformed official website into the leading portal website in the country.
However, the early negotiations were not smooth. The competent authorities behind the other party were determined not to allow Mu Chenhao to take control, because after all, it is a media company. Once it is privately held, there may be situations where public opinion cannot be controlled.
This time Mu Chenhao still had another task, which was to negotiate with the management behind the Information Newspaper. He could do the next best thing and first get 49% of the shares from Zhang Yao.
After investigation, it was found that the management currently still holds 5% of the equity. As long as the management can stand on its side and transfer the equity to itself, it is not impossible for the information newspaper to complete the change of ownership. As for becoming the major shareholder, Mu Chenhao has 10,000 ways to exclude them from the board of directors. Of course, this is the worst method. If you can use some flexibility and let the management take part of the equity, let yourself complete the absolute control of the information newspaper and realize the transformation planned before, it will not be the same.
Not impossible.
Of course, these are all things that can be done under the desk.
To be honest, Li Weimin was not very clear about the media portal Mu Chenhao mentioned, so he was a little confused.
Mu Chenhao explained, "Media portal is literally the entrance to Internet media. The most important need for users to use the Internet is to obtain information. Websites like this are designed to meet people's needs for information acquisition." After a pause, He continued, "There are two advantages to using Internet information as the entry point. The first is that information newspapers are the best in this area, and the channels for obtaining information are ready. The second is that the number of domestic Internet users is increasing rapidly. In a short period of time, Within, a large amount of traffic can be gathered
. "
After all, Li Weimin graduated with a doctorate. Although he had never heard of many professional terms, he could guess what they meant just by reading the words.
Maybe it's because there are so many different businesses, but Li Weimin is still a little confused. What are the prospects and money prospects of building such a portal? He considered his words, "Mr. Mu, after you have said so much, I still have some questions. If the Information Newspaper builds such a portal, what benefits will it bring to the Information Newspaper? Although I don't particularly understand it, I also know that it must be It requires a lot of investment. If you can't make money, I think
It is difficult to get the consent of the leader. "
Mu Chenhao smiled: "Do you know Xinlang.com?" Li Weimin nodded blankly, "Of course, I even posted a Weibo before interviewing you."
The corners of Mu Chenhao's mouth curled up slightly, "Xinlang.com is a typical portal website. It is now transforming into a comprehensive service portal, and Xinlang's current market value is 70 billion!"
The hairs all over Li Weimin's body stood up and he lost his voice, "7... 70 billion?"
Mu Chenhao nodded, "Yes, Xinlang.com has been climbing steadily since its listing. I took a look and found that as of last month, Xinlang's market value has exceeded 70 billion. The most interesting thing is that in our daily life In life, it seems like just posting a Weibo post and clicking on a few news items.”
After the shock, Li Weimin felt an unprecedented passion and desire welling up from the deepest part of his heart.
70 billion, what kind of number is that? It’s simply unimaginable how big this number is, and it’s still growing. This has to be shocking. "What's even more shocking!" Mu Chenhao threw out another bait, "In fact, Xinlang was always in a state of loss in the early days of its establishment. This situation lasted for nearly two years."