"Jiang Yu! This batch of ancient costumes is all ready!" Jiang Wei rushed into Jiang Yu's office and said excitedly.
Jiang Yu was startled, and hurriedly followed behind her to the garment room, "Have you finished all your embroidery?"
"Yes!"
Several employees also followed up to watch the fun, Jiang Ya has always been kind and did not stop it.
Jiang Tao entered the dressing room and saw that the dark-skinned fake model was wearing the clothes she designed. There are many series of these clothes.
The first series is a very original fur suit, this fur suit is combined with modern design, wrapped around the crotch of the girl, three-dimensional cut, the blank is made into various colors and styles, with halterneck tube top, with diagonal cut open Fork skirts, maxi skirts... The design and fabrics are both modern and original.
The second series is the linen clothes of the original color. The linen cloth does not feel bright, but it has a return to life. This series of linen clothes, there are beige, gray, black, mint green... There are cross-belt styles, There are buttons, there are long one-piece dresses... The design seems ordinary but ingenious.
The third series is long skirts that mop the floor, large sleeves, loose clothes, wide belts, and layers of bags decorated on the clothes. It looks messy but very beautiful. Combined with the design of the clothes, there is a kind of elegant beauty.
The colors of the clothes in the fourth series have become brighter, with round necks, high waist mopping, short sleeves and half arms, tube tops, wide cuffs that show the arms...
…
The clothes of the eighth series are completely different from the previous seven series. They are no longer wide cuffs, and no longer have layers of decorative belts. They become simple and convenient. The materials are simple and easy to do things. prototype.
Everyone can see that the ninth series is the cheongsam that girls in the Republic of China love to wear! Cheongsam is very particular. Now there are fewer and fewer shops that make cheongsam good-looking. Traditional patterns, embroidery, and patterns are hard to see today. If nothing else, it is difficult to find pattern-making masters. Therefore, Today's cheongsam wears less and less the taste of the past, and the cheongsam made by Jiang Yu is completely the taste of decades ago, but the strange thing is that it has been slightly changed, and it is very fashionable, so that everyone There is an illusion, as if wearing this kind of clothes, you can go to a fashion dinner. It looks much better than those girls in high-cut skirts, and it is different from the coquettish bitches outside!
Zou Xiaoyu glanced at it and suddenly realized: "Could this be the advanced history of clothing?"
After being reminded by her, other people also came over, Tang Qian pointed to the clothes and said:
"So the first series was prehistoric clothes, the second series was Qin and Han clothes, when most of the clothes were made of linen, and the third series was from Wei and Jin Dynasties. I like this kind of loose-fitting clothes, the fourth series is Sui and Tang Dynasties…”
Zou Xiaoyu hurriedly said: "Then the following series, which are Tang, Song, Ming, Qing, and the Republic of China?"
Bei Xiaoxiao, who stayed at Jiangyao Company to work during the summer vacation, also smiled and said, "You guessed it right! Jiangya really made ancient Chinese clothing. She used the clothing series to directly produce the development process of ancient Chinese clothing. Everyone intuitively sees the fashion evolution of my country's clothing, right? Jiang Tao?"
Bei Xiaoxiao blinked.
Jiang Yu smiled and reached out to touch the clothes in front of her. These clothes were designed and made by herself. She has feelings for all clothes. In order to make this batch of clothes, she even invited a lot of clothes from the Yungui generation Women who know how to dye cloth and make women's reds come. The families of these people have been dyeing cloth and making women's reds since ancient times, and their craftsmanship is much higher than that of the famous masters outside today.
There is also Jiang Wei, who can do embroidery in Suzhou. Jiang Yu also invited people who can embroider in her family. In addition, she also invited a lot of people who know ancient craftsmanship to use all the ancient stunts that will be lost in clothing.
It can be said that her clothes are completely handmade, which is the condensed history of Chinese clothing, and also the embodiment of the ancient craftsmanship that is about to disappear in China!
Of course, all of her production process, including the arduous process of inviting a professional master, was photographed by Durres.
These seemingly simple but fashionable clothes in front of me are the efforts made by Jiang Yu for Chinese clothing!
Jiang Tao smiled and said: "Yes! I often wonder, what's wrong with the Chinese people today? Why do people like ancient clothes, but pay little attention to traditions. After reflection, I realized that it's not that people don't like ancient Chinese clothes. Clothes, I don't like tradition, but tradition has not kept up with the pace of fashion. Tradition is defined by everyone as old and unfashionable, and many ancient Chinese clothes are too large and restrict women. People feel uncomfortable when they wear them every day. It's convenient. Anything that can't keep up with the times will be eliminated. Therefore, I want to try to make these series of clothes and let everyone know that tube tops, one-piece skirts, skirts... These things are the leftovers of our ancestors. Yes! We don't need to admire any big foreign brand, we only need to pay attention to the things of our ancestors, and we can grasp the fashion!"
Everyone was shocked when they heard this. Although they were in the company, they always felt that they were doing ordinary things. They felt that the company was just an e-commerce company, just to make money. Suddenly I realized that I was wrong. Maybe making money is only a goal of Jiangyao, but it is by no means the ultimate goal. This also explains why Jiangyao spends so much money to rent this 2,000-square-meter facade in the most prosperous part of Shencheng!
They feel that they are in a ditch, but Jiang Tao's goal has always been the stars and the sea.
"Mr. Jiang... When you say this, I think your idea is so awesome! I don't even think about this kind of national cause! It's too far away from me!"
When Jiang Tao heard the words, she only smiled, but did not refute. She is not a saint, so it is impossible to be so selfless and only care about the traditional development of the national clothing industry. She is just trying to fulfill her responsibilities and obligations as a designer while she is rich. , to make a little contribution to the development of my country's fashion clothing circle.
Durres also came, and when he saw Jiang Ya's design, he clicked his tongue twice, pointed the orchid and said:
"Ouch! Taro balls! It's going to die! You do it so well? Don't say it, wearing a black model, your clothes have a unique taste, some unruly but exploring the traditional contradiction!"
Or people say gays are inherently fashion-conscious.
Jiang Yu hugged him and said with a smile: "Du Leis, your vision is very accurate! You understand my design!"
"That's... Brother knows your little taro ball best!" Durres rolled his eyes arrogantly.
"Haha..." Jiang Yu asked with a smile, "When will the video come out?"
"Pre-production is almost done, just wait for the finished product to be shot!" Durres said, and then asked, "Do you have to put all of these in the Haute Couture store?"
"It's not!" Jiang Yu smiled: "These clothes are more conceptual, what I want to convey is a concept, not clothes that can be bought and worn directly, they will be displayed in the high-end stores. It is not the main product in the counter of the store, and more clothes are still being made, and this is only the first batch!"
Durres nodded, Jiang Yu's batch of clothes made him impress him. If the clothes designed by Jiang Yu for Su Mang and others in the past were in line with fashion aesthetics, then Jiang Yu's batch of clothes expressed an advanced concept. It is suitable for the main theme of fashion magazines.
"By the way!" Durres took out a business card: "The editor-in-chief of "VQ" is my friend, I asked her to do an exclusive interview with you, and I also want you to take a cover! I know you have always rejected the media, but your high The store is about to open, I suggest you do one, after all, "VQ" still has a place in the fashion circle, and it's good for you to be an exclusive interview!"
"VQ" is an American magazine. This magazine is relatively high-end. It introduces women's fashion, including beauty, media, clothing, art, etc. It often describes the clothing and concepts of some well-known designers. Generally speaking, it can be published on "VOG" "The designers are all top-notch in the industry, and they are the first honors, and the cover girl of the magazine has an extraordinary status. Su Ye has never been able to appear in this magazine before. After recovering from an injury, the inspirational story of her nirvana rebirth has been praised by the audience. The editor-in-chief of the magazine knew that the editor-in-chief thought that Su Ye's strong image was in line with the magazine's requirements, so she invited her to shoot the magazine cover!
Just imagine, a magazine that a celebrity like Su Ye can't be published casually must be very high-quality.
"Thank you dear!" Jiang Tao hugged Durres.
"Whoops! Nasty!" Durres shivered and said with his orchid finger.
Jiang Tao smiled
The editor-in-chief of "VQ" is named Anna. She has been in charge of the magazine for more than 20 years and has an unshakable position in the fashion circle.
Jiang Yu took her business card and looked at it for a long time. To be honest, she was already busy enough and wasn't much interested in shooting the cover.
But since Durres had paved the way for herself, she must not spoil the other party's good intentions.
Thinking of this, Jiang Yu called Anna directly.
"Hello, editor-in-chief Anna, I'm Jiang Tao from JY brand."
"Oh? Jiangya?" Anna's tone was a little careless, she smiled and said very lightly: "You are Durres' friend Jiangya? I remember you, you opened a women's clothing brand on Taobao, selling some so-called niche Do you think that clothes are fashionable?" Without giving Jiang Yu a chance to speak, she asked disapprovingly, "It is said that you plan to open your own haute couture studio now?"
Jiang Tao didn't expect the other party to have such an attitude, and after a pause, she smiled without changing her tone:
"The editor-in-chief Anna has very well-informed news. I am indeed opening a Taobao store, and I plan to open my own haute couture studio. If the editor-in-chief Anna does not dislike it, when my haute couture studio is established, I invite you to come and sit in the store?"
She spoke politely, Anna's tone softened a bit than before, but it was still very bad:
"You don't need to sit down. I'm the editor-in-chief of a magazine. I'm usually very busy. Even during my breaks, I always watch shows all over the country. For example, the big show at Haute Couture Week a few days ago, did Miss Jiang go to see it?"
When Jiang Yu heard the words, she realized that Anna didn't care about her at all.
She often interacted with magazine editors in her previous life. Naturally, she knew that the editors of these magazines had high vision. Other than that, editors like Anna have a role in the fashion circle, and her words can shock the fashion circle. Zhen, who can call the wind and call the rain for the rise and fall of the trillion-dollar fashion industry, is a person who cannot be offended.
Let's put it this way, as long as you mix in the fashion circle, you will inevitably have an intersection with each other.
And all fashion designers and even celebrities in the entertainment industry like to have a good relationship with the editor-in-chief of magazines. Why? It's not because of the network resources in the hands of the editor-in-chief of the magazine. Those celebrities who have a good relationship with the editor-in-chief can be on the cover of the magazine at any time, and such an opportunity is something that many people can't ask for in a lifetime! Being on the cover of a magazine like "VQ" means glory, and celebrities will also compare privately to see who has been on the cover more often, as a propaganda point, as a proof of entering the fashion circle!
Jiang Tao didn't like to have bad relationships with others. She quickly analyzed in her heart that she had no grievances or enmity with the other party, and Anna definitely knew that she had her own clothing company and that she had a little money, but even so, Anna still didn't want to smile at her. Welcome, even if she is Durres' friend! why is that
Jiang Tao quickly realized that Anna's attitude was entirely because she did not hand over a satisfactory answer sheet!
In other words, her achievements in the fashion circle are not enough to impress an editor-in-chief like Anna.
Taobao? Tmall? Those are popular! It's personality! It's a reflection of personal taste! Selling FMCG! Does not mean fashion! Those clothes on Taobao have nothing to do with fashion at all!
Jiang Tao wanted to understand this, but instead admired Anna more. He was able to be the editor-in-chief of a top fashion magazine for so many years, perhaps because of the other party's rigorous attitude towards fashion.
Thinking of this, Jiang Yu still smiled and said: "Editor-in-chief Anna, I have been busy with the couture store recently, and I didn't participate in the fashion week! I hope that my couture works will make a good impression on you, the editor-in-chief!"
When Anna heard the words, she was stunned for a moment, but she didn't expect Jiang Yu to be indifferent to her deliberately making things difficult at such a young age.
Yes, she admitted that she was deliberately making things difficult for this girl, who said that the other party didn't have too bright achievements in design, compared to those designers who have worked in luxury brands for many years, this girl's resume is simply kindergarten level! Taobao? How can a good designer open an ordinary Taobao store in a place where imitation goods are badly made
Thinking of this, Anna shook her head.
"I hope the works you come up with are not Taobao's bad street goods!"
Jiang Yu didn't seem depressed because of her words, and she was so busy that she didn't even have time to be depressed.
Three days later, the promotional video for her haute couture studio came out.
The black and white picture quality captured Jiang Yu's heart in the first picture at the beginning.
The picture of the video is very clean and simple, and it has the style of a blockbuster. From the beginning, it tells the hard work of a designer and the current situation of the design industry. Then, the camera cuts to Jiang Yu, who is making a plate, to show her difficulties. He expressed the entanglement, and pointed out the problems and solutions that Jiang Tao encountered in the design process.
Clothing is also progressive from primitive to the Republic of China, and the story is expressed by the way of storytelling.
For example, when talking about the original style of clothing, Durres edited the story script like this:
"Sang, who lived more than 20,000 years ago, often went out to hunt, and the prey he caught became his lunch, and the animal skins left behind were made into clothes by Sang, who sewed animal skins with animal bones, and used animal teeth to sew animal skins. , bone pipes, stone beads worn as bracelets or necklaces, matching clothes, sleeveless animal skin clothes made by Sang and skirts that cover the buttocks, even today, they are also linked to fashion. Later, Sang's descendant Hu Yu discovered the stone and ceramic spinning wheels, he began to spin clothes with vegetable fibers, and later, people also invented crowns, boots, headdresses, accessories, etc."
Durres wrote the history in an interesting way and combined it well with Jiang Ya's costumes, making this promotional film very documentary-like, and at the same time, it looks very tall.
After reading it, Jiang Tao admired it very much: "Du Leis, you are really talented!"
"That's right! It's not me, Durres, who is bragging! No one in China can compare to me when it comes to taking pictures and making videos!" Durres snorted, very proud.
"Haha! Although there is suspicion of boasting, it is the truth! By the way, I plan to release this video tomorrow night!"
"Okay, I'll send it to you right away!"
Jiang Yu closed the computer with a smile, and the clips from the video flashed in her mind. I have to say, even after watching it, she felt agitated inside and couldn't calm down for a long time! She would love to travel back and experience the clothing of each era! There is also an urge to wear those clothes she made!
At 8 p.m. the next day, Jiang Yu released the video and edited Weibo to say:
"Ladies and gentlemen, I'd like to tell you the good news. The first Haute Couture store of Jiangya Studio is about to open! It's located at No. 303 XX Street, Shencheng! It covers an area of 2,200 square meters! It has three floors and 270-degree floor-to-ceiling windows! It's our store's promotional video "China Fashion"! Made by my good friend @photographer Durres, I hope you like it!"
After this Weibo was posted, Jiang Tao refreshed it again, but saw that the Weibo did not have a retweet or a comment!
Jiang Yu was startled, suspecting that something was wrong with his Weibo! how can that be possible? Usually there are at least a few thousand retweeted comments! This unscientific! Is it possible that everyone is not interested in this video
After a few minutes, Jiang Tao refreshed again, only to see that only more than 300 people forwarded it!
Seeing this data, Jiang Yu's heart sank completely!
How could it be so bad? In the past, she used to have at least 10,000 or 20,000 retweets every time she made a new release, and the number of retweets in 24 hours could reach 30,000, but this time... It's just that everyone is not interested in haute couture, so shouldn't fans be so unwilling to buy it? It's not her blowing, she has a lot of die-hard fans. These fans recognize her fashion taste and will not lose it easily. Why do people pay so little attention to this Weibo
20 minutes have passed, and there are still less than 1,000 retweets.
Jiang Yu's heart completely sank to the bottom.
"Taro balls! Don't worry, maybe the Weibo data is delayed!" Durres comforted on WeChat.
He is even sadder than Jiang Tao. He worked hard to make videos for a long time. With patriotic feelings and great love, he rushed to work overnight regardless of gains and losses. He just hoped to help Jiang Tao a small favor. I am interested in traditional clothing, but I didn't expect that fans would not buy it at all.
Durres quickly forwarded Weibo: "Everyone supports it! This is the promotional video of Jiang Yu Haoding Studio!"
However, after reposting, there are still few comments.
The two were completely silent.
Jiang Yu didn't expect this result. It was worse than any of her Weibo posts. Even those Weibos that she usually planted could have 20,000 or 30,000 retweets. Why is this Weibo as low as 2,000? Could it be that everyone is really not interested in this kind of traditional national costume? Or is the scientific and educational film of this video too strong for fans to buy it? Or are the consumer groups mainly in the 80s and 90s unable to appreciate such promotional videos
Jiang Ya pondered various possibilities.
Everyone in the company realized what happened, and everyone looked at each other. For a time, the atmosphere in the company was very dignified.
Bei Xiaoxiao walked into the office and comforted in a low voice: "Jiang Yu, don't be sad, I believe that everyone will see your intentions!"
Jiang Yu rubbed her forehead, and was just looked down upon by the editor-in-chief of "VQ". She thought she could use this promotional video to show everyone her design, but I didn't expect that no one would buy it! Could it be that she hasn't done design for so long that the level has dropped
"Forget it! No one will see it! If it's a big deal, let's start all over again!" Bei Xiaoxiao said.
Jiang Tao frowned and was about to speak.
But she saw Bei's small eyes staring at the screen, as if she saw something incredible, then she rubbed her eyes and stared at the screen for a while:
"Jiangyu! Is there something wrong with your computer? Why did the forwarding volume suddenly increase from 2,000 to more than 50,000? Is the computer stuck?"
Jiang Tao was stunned for a moment, lying in front of the computer in disbelief.
"How is that possible!" The number of retweets and comments suddenly jumped three levels, jumping from 2,000 to 50,000 at once!
Refresh again, jump directly to 70000! In just 5 minutes, it jumped directly to 90,000!
Jiang Yu swallowed her saliva, and she was also frightened by this number who had seen the world!
This is not the Weibo that I saw on Monday, nor is it that an actor is going to marry an actress, and it is not that a good man in the entertainment industry is going to cheat. It's just an ordinary clothing promotional video. She originally thought 50,000 was a good number, but she didn't expect it. Jumped directly to 70000! And the numbers keep increasing!
Every time Jiang Taro refreshes, this number is rising!
At 11:00, the forwarding volume directly exceeded 100,000!
At the same time, everyone is frantically leaving messages.
—Emma! finish watching! I cried badly!
- Just after reading it, I realized that I didn't forward the message! Come back and make up one! It's very different from the coquettish bitches outside!
- Omg! I was sucked by Jiang Ya!
—Friend Durres? what the hell? real name? Ha ha! LOL! Why not call it Okamoto? Also extremely thin!
-Taro! I used to dislike traditional Chinese clothing, but after watching your promotional video, I suddenly felt that I was not worthy of being a Chinese. Our primitive ancestors started to fight for fashion more than 20,000 years ago, but I didn’t expect that our 20,000 The Chinese people after 2009 are not as good as other countries in terms of clothing!
- Koreans are very supportive of local things, why don't we support our own country's clothing
"Jiangyu! Great! It's not that everyone doesn't forward or comment! It's that everyone is watching the video!" Bei Xiaoxiao said happily.
Seeing everyone's messages, Jiang Taro's eyes were moist.
These post-80s and 90s not only understand the spirit she wants to convey, but are more patriotic and have a sense of national responsibility than she imagined!
- OMG! Seeing my heart agitated, I really want to travel back to see the clothes our ancestors wore! I really want to go to Jiangyao's store to try on clothes!
—Jiang Yu, your design is great! Can I go to your haute couture store if I don't have the money
-What a great design! Although I don't understand it, I find it inexplicably awesome! Just like the clothes on the Paris Fashion Week Haute Couture show! Or better yet!
- I must support more domestic clothing in the future!
-My taro balls are amazing! Ahhhh... The original man-san's image is so cute! Especially the expression of using animal bones to make clothes, hahaha! Naturally cute!
- Taro balls are so beautiful! Boobs and legs! The action of bending over when making clothes, suddenly long legs look 180! I want to marry you home!
This video is going viral on the Internet! It caused a great sensation. For a time, everyone was talking about this video, and the WeChat Moments were also reposting it frantically. Newspapers and media were scrambling to report it. Many people went directly to the door of the company to block her in order to interview Jiang Yu.
Jiang Tao had no choice but to escape through the back door!
However, under such circumstances, an explosive opportunity came
After seeing the video, my dear mother-in-law found Jiang Ya, expressed her appreciation for this series of clothing designed by Jiang Ya, and said:
"Miss Jiang, I hope you can design clothes for me!"