After the heavy snow fell, the smell of cold winter instantly became strong. The temperature in Linchuan dropped sharply, and many students who still had classes wanted to go out wrapped in quilts.
Those who don’t have classes open the window to let in some cool air, and instantly give up the idea of going out.
Even a love expert like Lao Cao huddled in his dormitory, and after hesitating for a long time, he did not dare to go out.
First, he didn't want to go out, and second, Ding Xue scolded him for a long time in the morning, saying that it was so cold and you still asked me out for a date, do you want to freeze me to death
On this snowy day, the group buying app created by Jiang Qin went online on time at seven o'clock. At the same time, the registration port and ordering port were opened, connected to the Zhihu forum, and occupied half of the homepage's advertising space.
In an instant, the originally sky blue forum homepage turned bright yellow to match the group buying theme color.
This sudden change in tone is the most obvious.
Everyone is used to the sky blue forum. After logging in, they suddenly find that the homepage has changed color. They will definitely be curious to find out the reason, and the most obvious group buying will easily catch everyone's attention. This is the most basic way to divert traffic.
"Brothers, it's too cold outside. I don't have classes today and I don't even want to get out of bed. I'll order some food on the group buying website and stay indoors tonight!"
"Damn, one quilt is obviously not enough. Won't I freeze to death at night? I can buy a quilt on the group buying website and get a 20% discount!"
"It's my girlfriend's birthday today. I didn't have time to order a cake, so I just placed an order through a group purchase!"
"It's too cold. I bought a pair of cotton shoes from the group buying app."
"Group buying delivers goods once every day at 8 am, 12 pm, and 8 pm. Brothers, please place your orders quickly. We will not wait for you if you are late!"
"New users get a 20% discount when registering. Holy shit, they can even deliver it to the dormitory building. This is so damn convenient!"
In Room 208 of the Entrepreneurship Base, the sound of keyboards clacking continued.
The content team organized by Lu Feiyu made up all the words in their heads, and used different accounts to constantly increase the presence of the group buying on the forum.
Because the group delivery service had been preheated before, forum users directly participated in the discussion as soon as they were guided.
"Is the group buying finally going online? So soon?"
“Is it true that it was delivered to the dormitory building?”
"Damn it, it's so cold and I don't have a partner, so I'm going out to do something. Let me try ordering lunch!"
"I just registered and there's a coat in the mall that I saw before, it's 100 yuan off. Is it true?"
"Can I buy sanitary pads too? Our dormitory is too far from the supermarket. This really saves my life!"
"Are you really giving it away? There's even a discount, it sounds a bit outrageous."
"You'll know after buying a job interview!"
With the continuous advancement of marketing guidance, the number of registrations in the group buying background has also begun to rise rapidly.
Sunai began to continuously refresh the background data and report the drainage situation to all the staff of 208.
Everyone in the office was busy, and Cao Xinyue, Hong Yan and Tang Lin were inexplicably excited.
On the one hand, they came to 208 to "catch the attention" and on the other hand, they came to make PPTs, which had nothing to do with the group buying projects.
So besides being a little nervous because of other people, they were also vaguely curious in their hearts.
“Is there really anyone willing to try online shopping?”
"In this kind of weather, I'm afraid there are many people willing to give it a try."
"That's true. I didn't even want to get out of bed this morning. If food could really be delivered to my door, I'd be willing to give it a try."
Tang Lin said in a low voice, and then began to make the PPT seriously. However, after typing every two words, she couldn't help it and secretly opened the group buying website in the background.
At the same time, Jiang Qin stood in front of the window, looking at the white campus. Although he was not as excited as the people in Room 208, his mood was also slightly fluctuating.
Ye Ziqing’s group purchase allows college students to select a certain recommended product together and negotiate the price with a large purchase quantity.
Jiang Qin, on the other hand, treats the pedestrian street, the college supermarket and the Wanzhong Mall as three entities. No matter what you buy, they are all combined into the same order according to the region. The merchants prepare the goods themselves and hand them over to the delivery staff.
Under such a sales model, purchasing and delivery certainly cannot be compared with the real take-out in later generations.
It is impossible to order and have it delivered at any time.
Therefore, Jiang Qin set three delivery times: 8 am, 12 pm and 8 pm, in order to cater to the three meal times.
After the orders were generated from the day before yesterday to 7:30 the next day, the owners of the college supermarket and the pedestrian street began to prepare the goods. The delivery staff took the delivery list to pick up the goods and counted them, and finally handed the goods and the delivery list to the dormitory aunt.
The same goes for orders placed during other time periods, all of which will be delivered within half an hour after the end of the current time period.
In addition, Wanzhong Mall is quite far away, so only one delivery is arranged every day, which is at 8 o'clock every evening, and the mall's freight department is responsible for the delivery.
Under this model, the number of delivery staff required by Jiangqin is greatly reduced and efficiency is greatly improved.
This community group purchasing business model relies on the natural advantages of the university town.
"Boss, there is an order in the backend!"
"Well, keep watching. I'm going to go out for a while."
"OK."
Jiang Qin left Bus 208 and went to the gate of the entrepreneurship base to check the snow situation.
The snow was not deep, so there shouldn't be any major problems with delivery. Thus, he began to relax a little.
He specifically chose this time in order to take advantage of the inconvenience of heavy snow and force college students to have an online experience, and then combine it with various first-day discounts to achieve the effect of one plus one being greater than two.
This should be considered the right time, right place and right people, right
It’s a snowy day in a university town, and no one wants to go out. Is there a better time to go online
But the weather forecast could not accurately estimate the amount of snowfall, so starting from the night before, Jiang Qin spent 60% of his time worrying about whether the snow would be too heavy and would hinder delivery.
Fortunately, the current level of snow accumulation will not make delivery too difficult.
But this is not without cost.
In order to motivate the delivery staff to work more actively in bad weather, Jiang Qin asked Wei Lanlan to give them a red envelope for the opening ceremony in advance.
It doesn’t matter whether you have money or not. Once you get through this hurdle today, the future will be bright.
The first launch of group buying, the first delivery, the first cash on delivery, the first interlocking…
Jiang Qin took a deep breath, grabbed a handful of snow, made a snowball, and then threw it hard onto the road, causing snowflakes to fly everywhere.
In a blink of an eye, time passed quickly and the alarm clock rang at 11 o'clock in the afternoon.
Tian Xiangjia, a part-time college student from the Department of Civil Engineering, came to the pedestrian street, parked his tricycle, stood under the awning and began to daydream.
He comes from a poor mountainous area. He has an older sister and a younger brother who is in elementary school.
In order to raise tuition and living expenses, he started working part-time near the school since his freshman year.
He has distributed flyers, worked as a food chef in the school cafeteria, and even moved goods in the city during holidays. He would do anything as long as he could make money.
However, the weather has been getting colder recently, and it's hard to find odd jobs. He originally wanted to take a break during this time, reward himself with a nap, and read a novel, but he happened to come across a part-time deliveryman job that paid a lot. Just today's red envelope alone would be enough to cover his living expenses for a week.
And, aside from the cold spots, the job was actually pretty easy.
He just needs to come here to receive and check the goods according to the pick-up order, and then deliver them to the three dormitory buildings he is responsible for. It is much more comfortable than the job he had done before as a porter.
But does anyone really want to shop online
Tian Xiangjia himself couldn't tell for sure, so he could only stare blankly and wait.
Buzz—
Half an hour later, his mobile phone suddenly received a long text message with various commodities and quantities marked on it.
Tian Xiangjia instantly perked up, put on a thick cotton hat, and put a yellow baseball cap over the hat, then rode his tricycle unsteadily into the street.
There were more than a dozen people with the same configuration as him, and they couldn't help but say hello to each other when they met.
After passing by the target merchant, Tian Xiangjia loudly read out the pickup code sent via text message, and the boss immediately handed over the packaged items. After both parties confirmed that everything was correct, the first step was completed.
Building No. 7 has six quilts, eight blankets, and thirteen pairs of cotton slippers...
Building No. 8 has three quilt beds, one blanket, eight pairs of cotton slippers, and twenty pairs of thick cotton socks...
Tian Xiangjia muttered to himself, and after reading it once, he put his phone in his pocket, left the department store, and ran to the next store in a blink of an eye.
Meanwhile, inside the college supermarket.
Jiang Zhihua saw three part-time students wearing hats coming in and taking away bag after bag of goods, and her eyes became extremely complicated.
Because based on her many years of experience in doing business, business is the worst when it snows heavily because the weather is too cold and few college students are willing to go out.
But today, when she got the delivery note, she was really shocked.
Instant noodles, cola, cigarettes, lighters, sausages...
Especially for the newly arrived hot packs, before they had time to be put on display, the deliverymen wearing little yellow hats directly took the boxes away.
Although these goods were sold at cost price and she could not make much money, this scene made her see unlimited possibilities.
People are becoming more and more lazier. Once they have experienced convenient things, they will definitely be dependent on them in the future.
Some people say that technology has changed life, but in fact, technology serves laziness, and it is human laziness that really changes life.
If the shopping barriers of time and space are reduced and people can get what they want with just a few clicks, it will not only change the sales model but also mean an exponential increase in sales volume.
"I was tricked by Jiang Qin, but it doesn't seem like I owe anything to him..."
“Are there so many people who want to drink Coke on a snowy day?”
"Instant noodles are running out of stock. I have to call and restock."
Jiang Zhihua was mumbling something. When she passed by the milk tea bar, she saw a pile of cups with Jiang Qin's name on them. Her expression instantly became much more complicated.