Jiang Qin's purpose of coming to Wanzhong Shopping Mall was definitely not for the electric cooker. It was just a coincidence. He needed an electric cooker and saw an electric cooker, and Yue Zhu was willing to give him an electric cooker. The two parties hit it off and were all happy.
The real purpose of his visit was to get a copy of Wanzhong Mall's sales data for this quarter.
"What do you want this for?"
“Bring the goods.”
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Jiang Qin sat in Yue Zhu's office and took a sip of tea. "Wanzhong sells a wide variety of items, and the types are very diverse. It's easy to be overwhelmed just by choosing."
Yue Zhu smiled after listening to this: "This is the mall, and this is why we value offline traffic more. Many people don't know what they want to buy before entering the mall, but usually they will find out after shopping. So my job as a marketing manager is to attract more people to the mall."
“True, but complexity is not conducive to online sales.”
"Is that the new website you developed that Mr. Jiang is talking about?"
Jiang Qin nodded very frankly: "Our supermarket channels and commercial street channels can already meet 80% of the needs of college students, so the number of visits to the mall section is very low."
Yue Zhu can understand this phenomenon: "Buying things on the website will definitely not be as enjoyable as shopping in a mall. It is normal for the number of views to be low."
"So I hope to select a number of products suitable for college students from the most popular ones, with high quality, good quality, and strong fashion sense, which are not available in retail supermarkets and pedestrian street merchants. Based on this, I will create a special area for good product recommendations in the forum. To put it bluntly, they don't want to shop, so I will help them choose."
“It’s a bit unimaginable.”
Jiang Qin changed his words and said, "To put it simply, I hope that online shopping is not just a necessity of life, but can also become a form of entertainment. When you get your living expenses and want to spend money but don't know what to buy, you can check out the good stuff sharing section. You might buy one, two, three, four, five, or six things on impulse. It's like shopping in a mall. You can spend without a goal."
Yue Zhu thought for a moment and said, "If you recommend it, someone will buy it? That's impossible, right?"
"For example, if someone says this lipstick makes your skin look brighter, is this year's popular color, and is a must-have for fair, wealthy, and beautiful women, and lists its pros and cons for you, and writes a detailed trial experience, and she calls you dear sister and asks you to buy it quickly, and there happens to be a coupon under the special section, and she also delivers it to your door? Sir, what would you do?"
"Then I... should buy it."
Yue Zhu thought about it and decided that if a sister really said this to her, and there was a discount, and the product was delivered to her doorstep, then even if she had no intention of buying a lipstick at first, she might still buy one.
There's nothing I can do, she calls me her dear sister!
Jiang Qin nodded after listening to it: "So I want to use this method to tap into the consumption potential of our forum users."
"But I can't just give you the sales data. I need to ask Mr. He for permission."
"Mr. He is here?"
"Yes, let me take you up there and you can talk to him in person to avoid any mistakes in my interpretation."
Jiang Qin nodded and followed Yue Zhu to Mr. He's office. After hearing the purpose of his visit, He Yijun pondered for a long time and finally nodded in agreement.
Although sales data cannot be made public casually, the important things are actually the numbers above. As long as the numbers are modified, it doesn't matter if a copy is given.
To a certain extent, he was willing to accept a new channel. Since Jiang Qin was willing to try, he wanted to see how far he could go.
It doesn’t cost any money anyway, right
Businessmen pursue profits, and profits without costs are even better.
Since we agreed to join the group buying platform, it would be beneficial to Wanzhong Mall to do so.
"Thank you Mr. He for your support." Jiang Qin expressed his sincere gratitude after receiving the data.
He Yijun waved his hand: "We are all old friends, so there is no need to be so polite. By the way, Mr. Jiang, when did your rebellious period end?"
"I'm still very rebellious," Jiang Qin twisted his mouth and was puzzled for a moment, "Why do you ask this, Mr. He?"
"Did you see my daughter last time? She got into a fight at school recently and was suspended for a week. You said it would be great if she was a top student like you."
The corner of Jiang Qin's mouth twitched, and he thought to himself, this joke is not going to work.
I don't feel awkward when I say this myself, but I do feel awkward when others say it.
He was afraid that if He Yijun sighed a few more times, he might scratch the floor with his toes and fall directly from the fifth floor to the fourth floor, so he stood up, said goodbye, and left quickly.
After Jiang Qin left, He Yijun took out the letter of intent from the cabinet and took a look at it.
To be honest, he still doesn't think highly of Jiang Qin, and is even less optimistic about this method of online sales. But since the young people dare to think and fight, it doesn't matter if they lose.
The people from the security department said that the last time he came, he was riding in a Bentley and there was a driver with him.
With this kind of background, it probably doesn’t matter if I lose.
…
In the blink of an eye, it was already late December.
After 208's full preparation, the Dormitory Stocking Festival kicked off on a snowy day.
A 20% discount may not sound like a big deal, but it is still quite attractive when reflected in the price of the goods, so the number of group buying registrations has indeed begun to rise as expected.
Some people even post on forums just to gather enough people to get discounts.
Hoarding is actually not uncommon in university dormitories. For example, when one person buys toilet paper, it is very common for everyone in the dormitory to grab the roll. Once a roll of paper is brought into the toilet, it will only be used for two or three days before it is gone and only a paper roll is left.
In addition, shampoo, laundry detergent, snacks, drinks and mineral water can all be shared items to a certain extent and cannot be distinguished so clearly.
You can't stay in the dormitory every day to guard your things and not let anyone touch them, unless you lock them in a cabinet and unlock them every time you use them.
Therefore, under the name of stockpiling festival, many dormitories began to raise funds to stockpile things.
In addition, there are also those who get together enough people to buy their own items, which is even crazier than the first day of the discount.
The goods in the college supermarket were the first to be sold out, and Jiang Zhihua was a little nervous.
She had received a notice from Jiang Qin earlier and stockpiled goods before the stockpiling festival went online, but she still couldn't hold on.
"Boss Jiang, please stock up on more daily necessities next time. If you don't have enough money, I'll help you out. Don't be so stingy."
Jiang Qin arrived at the college supermarket and he sounded rich the moment he opened his mouth.
"Boss Jiang, in order to stock up, I removed two rows of snack shelves. You said that I, a supermarket owner, have almost become your warehouse keeper!"
Jiang Zhihua looked resentful, but in fact she was very happy.
No matter whether it is a supermarket or a warehouse, as long as goods can be sold and money can be obtained, who wouldn’t be happy
Jiang Qin did not expose the truth, but instead said seriously: "You have to withstand the pressure, Boss Jiang. This is just the beginning. If I hold an event at the beginning of the month, you will have to remove all the shelves in your supermarket."
Jiang Zhihua was stunned for a moment: "Why?"
"The living expenses will be paid at the beginning of the month, so the sales will definitely be higher."
"I just don't understand why they buy so much toilet paper? I can understand girls, but how can boys use paper like they are eating?"
Jiang Qin pursed his lips: "Then I don't know. I am a serious person, unlike those stinky boys."
Jiang Zhihua moved a stool and sat at the door: "I heard that Xitian's sales this month exceeded 20. Is it true?"
"It's fake. How many milk teas did they sell? Twenty, but not all of it was milk tea sales."
"Isn't milk tea the only thing in a milk tea shop? What else does it sell?"
“We have added a new product called milk tea card.”
"what?"
Jiang Qin reached out his wallet and took out a small pink piece of paper, about the size of a bank card. On it was a lush tree, and under the tree was a simple sketch of a man and a woman cuddling together. In addition, there were three logos printed on the upper right corner of the card, namely Xitian, Zhihu and Pintuan.
"That's it. Each card has a face value of one hundred yuan. It's only sold through group buying. If you want to buy it, you have to participate in the stockpiling festival."
"People buy this stuff? What is your milk tea made of? Why is it so addictive?" Jiang Zhihua felt like she had seen a ghost.
Jiang Qin smiled: "The slogan of this card in the group buying is that it will cover all your future milk tea. Many boys buy it as a gift. Apart from toilet paper, this is the most popular product in the group buying."
Jiang Zhihua took it and took a look: "Why is there a small hole on it?"
"The milk tea card comes with a metal chain that can be passed through a small hole and hung on a bag or keychain. Some goddesses like to show how popular they are and feel embarrassed to go out without one. Girls who don't receive one may also buy one and hang it on themselves. It can also be used as an ornament. The main point is to be popular."
"So you've made money from both boys and girls. Who came up with this crazy idea?"
"As for me, do you accept it?" Jiang Qin grinned.
As soon as he finished speaking, the corners of Jiang Zhihua's mouth couldn't help but twitch.
Although Boss Jiang was aware of Jiang Qin's methods during the fake school beauty competition, she still couldn't help but exclaim that he was awesome for being able to do such a trick with milk tea.
But as she looked, she suddenly narrowed her eyes and moved closer, as if she had discovered some bright spots. After careful identification, her expression gradually became surprised.
"Boss Jiang, the boy on this card is drawn based on your appearance, right?"
"You can see that?" Jiang Qin was a little shocked.
Jiang Zhihua nodded: "You can tell if you look carefully, but who is the prototype of this girl?"
"No, no one."
"No, this seems to be the pretty girl who came to my supermarket last time and asked for a milk tea cup, right?"
Jiang Qin felt numb from the top of his head to his legs: "You can remember it after seeing it only once?"
Jiang Zhihua was delighted: "The details are so well drawn that I can recognize it from its movements and expressions."
“Awesome.”
"This tree seems to be quite particular. Why are there so many signs hanging on it?"
“That’s a good friend tree.”
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