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After thinking about it carefully, I realized that there are really many places where money is robbed in this game!
See a strong hero, want to buy.
I saw the beautiful skin and wanted to buy it.
Seeing the strong inscription, I want to buy it.
And there are various recharge activities in the game, reminding you all the time, recharge a little money, I will give you good things if you recharge a little money!
Moreover, in order to be able to show off in front of girls, many players spare no effort to buy heroes, buy skins locally, and even give girls skins.
Moreover, in order for "Glory of the King" to reach the top of the mobile game bestseller list as soon as possible, Chen Mo also adopted a very simple and rude method, that is, the first week discount.
In the first week of the game's launch, all heroes and skins are 20% off, and after the first week, the original price will be restored.
Under this kind of temptation, many players are not calm.
Players are also very sober when they encounter the skin they want to buy.
This kind of sobriety means that they are soberly aware that if they don’t buy it now, they will always buy it later. It’s better to buy it now, and it can be cheaper...
So after really entering the pit of "Glory of the King", many players began to recharge one after another, in order to buy their favorite heroes and skins.
And some girls recharge more fiercely, and some girls even play the game as a dress-up game, just to buy a bunch of beautiful skins for the ladies and heroes they like to play...
As for winning or losing the game? it is not important. Beautiful skin is what matters!
One week after the launch of "Glory of the King", this game directly squeezed out "Luna God" and became the first mobile game bestseller list, and it has been firmly in the first place ever since. There is no wavering.
In order to maintain its popularity, "The Oracle of the Moon God" has also launched many activities, including activities to promote activity and recharge.
But no matter how hard we try, "The Oracle of the Moon God" can only rank second on the best-selling list, and we can't touch "Glory of the King" at all!
Qiu Bin was shocked. How much money does "Glory of the King" make
Other designers are also shocked, because the situation is developing in a completely uncontrollable direction... Many people have realized that "Glory of the King" as a moba mobile game may become popular, but no one dares to guess how popular it will be .
Because some of the previous moba mobile games did well, like the mobile game version of "Ancient Catastrophe", but after all, it is very different from the "League of Legends" on the PC side.
Many people think that the mobile game MOBA is just for playing around the corner and drinking some leftover soup from League of Legends.
However, the appearance of "Glory of the King" has shocked many mobile game designers. Could it be possible that "Glory of the King" on the mobile phone can reproduce the glory of the League of Legends on the PC
But the problem is that "Glory of the King" is just a mobile game that Chen Mo made in the process of developing the prequel of "Dark Soul"!
…
In Chen Mo's previous life, the popularity of "Glory of the King" need not be repeated. Regardless of whether you admit it or accept it, it exists objectively.
In terms of data, the average daily activity of "Glory of the King" exceeded 50 million, the peak value exceeded 80 million, and the average monthly turnover exceeded 2 billion. In May 2017, it became the top mobile game revenue champion in the world, even without counting Google Play.
If it is in daily life, then this impression will become more intuitive. Even at the dinner table of many classmate reunions, most people will take out their mobile phones to make a couple of calls.
Of course, to be fair, Honor of Kings is a good game, but not a great one. There is nothing to refute this point, and probably even the designer himself thinks so.
Is "Glory of the King" so popular because of how well it does
Strictly speaking, "Honor of Kings" does have many advantages in game production, but these are only the reasons why "Honor of Kings" is better than all other competing products, not the reason why it can become a phenomenal product.
The fundamental reason why "Glory of the King" is so popular is that moba games are one of the most pinnacle categories in the history of games since human beings have video games. A very ingenious and harmonious balance has been achieved.
Will there be a new type of game beyond moba games in the future? Maybe there will be, but judging from the current status quo, even taking into account the factor of vr games, moba games are still one of the most popular game types in the world.
Rather than saying the success of "Glory of the King", it is better to say that this is the success of the moba game.
Of course, the game industry is a result-only theory. Designers don’t have so many emotional considerations when making games. All designs have very clear design intentions in it.
Many people may have opinions or suggestions of one kind or another about "Honor of Kings". Maybe such opinions and suggestions are good, but if the revenue of the game drops by three percentage points after the changes, do you still think this kind of opinion is good?
The reason why "Glory of the King" is popular is because it satisfies the players who like "Honor of the King", not the players of "League of Legends".
Many players look at "Honor of Kings" with the aesthetics of other games, and naturally feel that it is very low, but this consideration is from the wrong perspective from the beginning.
Because they and the target players of "Glory of the King" are not the same group of people at all, and there is not even much possibility of conversion.
The reason why "Glory of the King" can achieve a counterattack on the mobile phone is that in addition to being more simplified and easier to use as mentioned before, there is also a very important feature, which is strong social attributes.
You don't play, but your girlfriend does, so do you play
You don't play, but all the classmates around you play, so do you play
In "Glory of the King", many subtle systems are strengthening this strong social attribute.
For example, the leaderboard, the title of "The Third Li Bai in the Imperial Capital", the mentoring system, nearby players, etc.
Even many of your classmates and friends playing "Glory of the King" will swipe the screen in your circle of friends and become a part of social interaction.
When the number of players reaches a critical point, it will roll down like an unstoppable snowball until it reaches the maximum.
After reaching this highest point, it may slowly start to decline. This highest point is already an amount that all game designers cannot look up to.
…
In the parallel world, Chen Mo moved out of "Glory of the King" and made a brand new answering system for it, but it played some unexpected roles in some aspects...
Many elementary school teachers were surprised to find that elementary school students began to like to recite Li Bai's poems? !
Like "kill a person in ten steps, never stay a thousand miles away", "I hope I won't wake up after being drunk", "I'm drunk today when I have wine"...
After asking about it, I found out that primary school students like to recite Li Bai's poems because they love their homes and crows, because they think Li Bai in "Glory of the King" is very handsome, so they become the idol of primary school students...
A junior high school student said that everyone in his class likes Li Bai, and many people are comparing who can recite more of Li Bai's poems, not just the few sentences in the game.
There is also a middle school teacher who was surprised to find that his students knew the word "Kui". He only found out after asking, because in "Glory of the King" there is...
Originally, many envious mobile game designers thought about reporting "Glory of the King" for tampering with history and teaching children badly, but this turned out to be a good thing, and there was no excuse...
Before buying a hero, you have to read the biographies of the characters and answer the questions. This is simply popularizing historical knowledge!
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